The world begins with Hong Kong movies

Chapter 345: Be careful when sailing the ship of ten thousand years

During the 1980s, Hong Kong's economy took off, and the film and television industry also flourished, with its influence spreading throughout Asia and even Europe and America.

As a result, the salaries of Hong Kong celebrities and artists have naturally risen.

The endorsement fee is roughly determined based on the actor's salary.

In other words, at that time, the highest endorsement fee for female celebrities in Hong Kong was approximately between one million and one and a half million.

Moreover, the minimum contract is two years, and in reality, the monthly endorsement income rarely exceeds HKD 100,000.

Of course, celebrities rarely endorse only one product.

Generally speaking, the more famous a celebrity is, the more endorsements they have.

However, Hong Kong Island today cannot compare with the mainland's era of internet celebrities.

With a limited number of endorsements, his annual endorsement income is unlikely to exceed five million.

Spread over each month, it's less than HK$500,000.

This income level is naturally different from Wen Bixia's income from live-streaming sales, and the gap will widen over time.

Even so, Yanfang was startled when she first heard it.

The idea of ​​livestreaming sales was naturally put together by Wu Feng.

Live-streaming e-commerce has become commonplace in the entertainment-related companies under his management.

Newly joined film and television companies and those with little income, as well as employees of emotional hotlines, all consider live-streaming e-commerce as their preferred part-time job.

There's no other reason; the work is easy and the pay is pretty good.

If done well, the revenue from live-streaming sales can even exceed one's salary.

At the same time, the experience of live-streaming sales can also help them improve their eloquence and impromptu performance skills.

Putting everything else aside, having experience selling goods on the street, at least playing a related role shouldn't be too difficult, if not effortless.

Tung Choi Street is their biggest stage for performances!

In fact, one Tongcai Street is no longer enough to meet the needs of many live-streaming hosts.

The Hung Hing Sai Kung branch intends to expand its territory.

Of course, the direction of the branch's expansion of territory was not such that the branch of a first-class gang had any intention of starting a major war in the underworld.

Popular celebrities like Wen Bixia don't go to Tung Choi Street to promote products; instead, they've upgraded to promoting brands.

Initially, it mainly involved selling goods to Wu Feng's small garment factories.

High-quality counterfeit clothing from small garment factories is quite popular on Hong Kong Island.

Unfortunately, others quickly followed suit.

After all, the market for high-quality counterfeit clothing on Hong Kong Island is quite large.

The amount of goods purchased by top-tier clubs alone is not small.

In fact, behind these copycat clothing factories, there are more or less the shadows of gangs; no one is a fool.

Such a large piece of the pie cannot be entirely swallowed up by Wu Feng's small garment factories; even the clothing tycoons of Hong Kong would not agree to that.

Fortunately, Wu Feng never thought that dominating the high-end counterfeit market on Hong Kong Island and monopolizing the market in Hung Hing's territory was enough.

If he really didn't care, he could easily turn the entire Hong Kong clothing market upside down by using the giant factory in Shenzhen.

Despite this, the small garment factory on Hong Kong Island still dominated a large market share because of its high-quality counterfeit clothing and good reputation.

Not every counterfeit clothing manufacturer is as strict with quality control as Wu Feng.

Of course, the main reason Wu Feng kept the small garment factory was to promote his own brand of clothing.

With so many exquisite garments from later generations, Wu Feng could easily create a few that would be enough to occupy a significant share of the trendy ready-to-wear market in Hong Kong.

In the beginning, in order to gain fame, they launched a new trendy clothing item almost every month, mainly targeting women.

At this point, it's natural to need celebrities with a certain level of fame to help with advertising and promotion.

As the leading lady of Fengrui Film and Television, Wen Bixia is naturally the main force in promoting products.

The effect is quite good!

It's not just Wen Bixia's rapidly rising fame, but also the popularity of her trendy clothing; her monthly sales revenue easily exceeds tens of thousands of yuan.

That was back in 1987.

As time went on, Wu Feng's media influence grew stronger and stronger, and the situation was no longer the same.

On Tung Choi Street, high-quality counterfeit clothing and shoes are no longer the main focus.

Trendy clothes from small garment factories are the mainstay here.

The sales platform is no longer a street stall; it has been transformed into an elegantly decorated clothing store.

The release schedule for trendy clothing has stabilized at one quarter.

For the current Hong Kong Island fashion market, launching one new trendy garment every quarter is sufficient.

Wen Bixia's sales revenue naturally increased as a result.

First it broke through HK$100,000, then HK$200,000, and by 1988 it had risen to HK$300,000.

Don't think it's a small amount; back then, Brigitte Lin's salary for a movie was only around 350,000.

The pay rise for actresses in Hong Kong is nowhere near that of actors!
At this time, Lin Dashao, the newly promoted top tycoon who was promoted by Wu Feng, made a strong entry into the high-end clothing market.

Wen Bixia's brand, which she promotes, has gained another flagship product.

By mid-1988, her sales revenue had reached 500,000 yuan per month.

In fact, it's already much higher than her movie salary.

Around 2008 or 2009, Wu Feng collaborated with many well-known fast-moving consumer goods brands in mainland China, and Wen Bixia naturally became a key figure in promoting the products.

To be honest, selling fast-moving consumer goods via live streaming is where you really make money!
Even though fast-moving consumer goods from the mainland are strongly suppressed by similar products from Hong Kong, their sales continue to rise.

Now, Wen Bixia's monthly sales revenue has basically exceeded 800,000 yuan, and there is still a lot of room for improvement.

She had overheard the big boss, Wu Feng, say that if the entire Fengrui Entertainment Group were fully operational and used to promote and advertise fast-moving consumer goods from the mainland, sales would likely skyrocket.

Movies and TV series, in particular, have the best promotional effect.

However, this means they will have to compete fiercely with similar products from Hong Kong Island.

It's not that I'm afraid of them, but rather that I need to make all the plans in advance.

Either don't do it at all, or directly dethrone similar products from their sales champion position, leaving them no chance to recover.

Just look at the sales volume of San Miguel beer and the sales revenue of the two Coca-Cola companies, and you'll understand just how big the potential of the fast-moving consumer goods market really is.

Wen Bixia's requirements are not high. If she can earn a small share of the profits through live-streaming sales, that would be a huge income in the millions of Hong Kong dollars.

Not only is she very enthusiastic about live-streaming sales, but many of her colleagues at Fengrui Film & Television are also quite enthusiastic.

Putting aside other factors, many celebrities from various companies earn over HK$100,000 per month from live-streaming e-commerce, thanks to the fame they gain from filming movies and TV shows. In short, live-streaming e-commerce is definitely a lucrative business opportunity.

The key point is that at this time, only Wu Feng's entertainment-related employees are actively participating in the live-streaming sales business, which can definitely be described as monopolizing the profits.

However, Wu Feng did not domineeringly forbid others or forces from actively joining the live-streaming e-commerce business.

It's just that other film and television companies and celebrities don't care about getting involved because they think the profits from live-streaming sales are mediocre.

Yanfang is like that; she feels that endorsements are more reliable!

Wen Bixia smiled but remained silent; she was unlikely to offer an explanation.

It is said that employees of Fengrui Film and Television and its affiliated companies have tacitly kept the secrets of this emerging business of live-streaming e-commerce from the public.

Their idea was simple!
They'll keep it a secret for as long as possible, since they used to monopolize the majority of the profits from live-streaming sales.

Other celebrities from other companies may have already noticed.

It's a pity that they can't leverage the influence of Wu Feng's entertainment-related companies, and they're also unsure about the main revenue streams from live-streaming e-commerce.

The key issue is that there are no suitable products for them to promote and sell.

Just then, a phone call forced Yanfang to leave the activity center.

Let's leave together!

Just then, Wen Bixia, who was also planning to return to the villa to rest, stood up and said.

She naturally has temporary apartments here at the activity center.

However, the temporary apartment was not very large, and with the assistant and staff around, it wasn't very comfortable to live in.

And so it was; whenever she had ample time, she would stay at the newly purchased Clearwater Bay villa.

In fact, Wen Bixia is quite financially well-off.

Although her film salary was far less than that of male stars of the same level, her income from other sources not only made up for the gap, but also easily brought her earnings to the level of tens of millions of Hong Kong dollars.

However, Wen Bixia usually keeps a very low profile.

Aside from work, he rarely attends those messy parties and doesn't flaunt his wealth.

Therefore, the outside world is not very clear about her wealth and strength.

To put it bluntly, Yanfang's income level at this time was at most on par with Wen Bixia's.

Despite this, Anita Yuen's income and personality have made her a kind of "big sister" among female stars in the Hong Kong entertainment industry.

If Wen Bixia wanted to compete with her, she would have a very good chance of succeeding.

For no other reason than that the actresses in Fengrui Films are quite powerful.

Wen Bixia, Li Saifeng, Weng Hong, Ye Yuqing, Ye Zimei, Li Jiaxin, Chen Farong, Wan Qiwen, and so on, are all actresses who have already made a name for themselves.

In other words, Fengrui Films has a large number of film production plans every year, which can easily accommodate these actresses, and there are also affiliated film and television companies that can send people in.

Otherwise, just arranging their work would probably cause the company a lot of trouble, which is no joke.

Looking at the Hong Kong entertainment industry, which film company has as many actresses as Fengrui Films?

It's still early, but as time goes on, the benefits of having so many high-quality actresses will become apparent.

Putting aside everything else, all the entertainment-related companies under Wu Feng's control will benefit, including arcade games.

For example, TV stations will definitely produce shows like "Vampire Expert" and "My Date with a Vampire," and they can easily create a zombie universe. It's not a difficult task.

If all else fails, you can always try your luck in the fashion industry!
In short, the effects of cultural and entertainment synergy will become increasingly apparent over time.

Even the classic arcade series "Ong-Bak" can have a female fighter or martial artist series.

When that time comes, other film and television companies will lack actresses of that type and will have no choice but to come over with checks to recruit them.

Without further ado, Wen Bixia and Yanfang left the entertainment center under Fengrui Film and Television at the same time.

The difference became very obvious when we got into the elevator.

Wen Xiabi's two assistants arrived immediately to meet her.

Once they reached the lobby on the first floor, two more female bodyguards followed.

"Xia, you've got quite the entourage!"

As Yanfang, who was still alone, took the elevator to the underground parking lot, she couldn't help but tease him.

"There's nothing I can do, it's a company requirement!"

Wen Bixia wasn't embarrassed at all, and chuckled, "As you know, the company and Yindu Group have an excellent relationship!"

"According to the boss, it's always better to be safe than sorry. There will always be people who are unhappy with the company, so it's best not to give them any opportunity to cause trouble!"

Upon hearing this, Yanfang nodded thoughtfully.

She also knew that Fengrui Films was perceived as a left-wing film company and was disliked by some people.

In fact, if it weren't for Fengrui Films' excellent reputation and the fact that they were in the same industry, Yanfang wouldn't have been too willing to deal with the people from Fengrui Films.

Well, the British side is definitely a very powerful troublemaker.

Public opinion in Hong Kong is not very friendly towards the mainland.

Many people were affected, and Yanfang was one of them.

"Also, the triads on Hong Kong Island have been far too active lately!"

Wen Bixia continued to explain, "Although the company is not afraid of pressure from the community, we cannot be too careless!"

"If any problems arise, even if the company helps resolve them in the end, it will definitely not be a good thing for the celebrity involved!"

"Isn't this a bit too cautious?"

Yanfang, however, was somewhat unconvinced and chuckled, "I also know some friends in the club. If you, Xia, run into trouble, I can help you!"

That's just his personality. Plus, he grew up in places like nightclubs where all sorts of people mingle, so he doesn't mind club members he finds agreeable.

Of course, given her current fame, the gang members who could be her friends would at least be big shots in their own right.

Otherwise, where would her reputation as a big sister in the entertainment industry come from?
"Thank you very much!"

Wen Bixia didn't say much, only thanked Yanfang for her kindness.

In fact, the celebrities of Fengrui Film and Television will not have any dealings with obvious gang members unless absolutely necessary.

The Hung Hing Mong Kok branch works with Feng Rui Films through local personnel and does not contact individuals individually.

This is a rule set by Wu Feng!
Even among the brothers in the Hung Hing Sai Kung branch, there is a noticeable uneven quality; at most, they are more strictly disciplined.

But if certain individuals get involved with the company's celebrities, it's definitely not a good thing; the celebrities might even be ruined.

The company has worked hard to cultivate a star, and if he is ruined in such an inexplicable way, who will bear the loss?
Some things must be kept tightly under control to prevent certain people from taking advantage of the situation. This is not only being responsible to the company and the celebrities, but also to those scoundrels in the triads.

(End of this chapter)