The world begins with Hong Kong movies

Chapter 385 Playing with concepts, as if anyone can't do that! (Seeking monthly votes)

In late June, the World Cup fever continued to rage on Hong Kong Island.

The entire Hong Kong Island team received hero treatment upon their return.

When the Governor hosted a banquet, various associations and organizations lined up to follow suit.

Sports reporters from all over the world, from mainland China to Australia, Taiwan, and even the mainland, flocked to Hong Kong Island, with interview requests piling up everywhere.

There were also internal celebration banquets and award ceremonies within the Football Association, and so on. In short, the entire Hong Kong Island team had no time to rest.

They, however, found it delightful!

In the past, when have such good things ever happened to them?

The influence of the Hong Kong Island professional football league is really not impressive.

But now, the situation is completely different.

They went to the World Cup, generating astonishing traffic and buzz, creating a huge football market out of thin air in Hong Kong.

Without going into too much detail, tens of millions or even hundreds of millions of Hong Kong dollars are quite easy to obtain.

Its commercial influence rapidly spread throughout East and Southeast Asia, which is the real coveted prize.

According to incomplete statistics, when the Hong Kong Island team was still competing in the World Cup, Wu Feng's official Hong Kong Island team number 10 jersey alone sold for nearly ten million Hong Kong dollars throughout East Asia and Southeast Asia.

The main buyers are from Xiao Rizi and the other side of the universe.

Then there are the Chinese fans from Hong Kong, Macau, Taiwan, and Southeast Asia, followed by the wealthy indigenous fans from Southeast Asia.

As a core member of the largest smuggling group in East Asia, Wu Feng had made arrangements well in advance, leaving no opportunity for garment factories in various regions to take advantage of him.

Mainland factory groups alone proactively produced various grades of Wu Feng's Hong Kong team number 10 jerseys. They didn't overlook anything—high-quality, ordinary, or even inferior jerseys—their main goal was to leave no loopholes.

After Wu Feng returned, apart from attending a few important banquets, he did not spend much time with his teammates from the Hong Kong Island football team.

He has his own things to do!
We can't really expect him, one of Hong Kong's top tycoons, to go around making money by following the football team to participate in commercial activities, can we?

He would lose face if word got out.

However, taking advantage of the World Cup fever and the popularity of the Hong Kong Island team players, he was actually behind the scenes hosting a 'business war'.

In the sweltering month of June, a long-established watch shop on Hong Kong Island suddenly launched a series of exquisite mechanical watches in the youth sports collection.

Needless to say, this long-established watch shop has fallen under Wu Feng's control and is currently managed by a professional manager poached with a high salary.

The professional manager in question came from Li's Cheung Kong Group.

He wasn't a famous high-earning employee, but just a capable and well-suited middle-level manager.

Its most outstanding advantage is its extremely strong execution ability!
Immediately following this was a deluge of advertising and promotion.

The key point is that a watch is not just a tool for telling time, but also a fashionable and trendy product.

The first batch of youthful and fashionable watches features the Four Great Talents of the Ming Dynasty.

On the exquisite dial, the four great scholars, carved with traditional techniques, are lifelike and blend seamlessly with the style of the entire watch, making it almost like a pleasing work of art.

In fact, Wu Feng put a lot of thought into the dial and the overall decorative style of the watch.

The number of top artisans invited from the mainland alone, at great expense, exceeds two fingers' worth. The key is that such top artisans are not easy to invite. It's not that the mainland lacks smart people; there are also many craft factories specializing in export-oriented crafts. These top artisans are all experienced masters with official positions and are treasures of craft factories in various regions.

With these master craftsmen overseeing the overall decorative style of the watches, the finished products are naturally quite beautiful and elegant.

Well, the Four Great Talents series of youthful and stylish watches is naturally targeted at students.

If a family has some financial means, buying a "Talent Series" watch worth several hundred Hong Kong dollars for their child who is currently in school shouldn't be too difficult, right?
Just then, ATV was airing a popular historical drama about the Four Great Talents of the Ming Dynasty during prime time.

Without a doubt, this is definitely part of the publicity!

However, seeing that the ratings were quite good, the TV station has already planned to film a serious drama about the four great talents of the Ming Dynasty, as well as a series of strange stories compiled from unofficial historical accounts.

With the promotion of the TV series, the people of Hong Kong Island naturally know who the Four Great Talents of the Ming Dynasty were, and they won't be completely unaware of their names.

The watch brand launched by the watch store not only has the Four Great Scholars series, but also the Top Scholar series, which belongs to the light luxury sub-brand in the youth fashion brand.

The target audience is self-evident.

In any case, the "Talented Scholar" and "Top Scholar" series of youthful and fashionable watches were very popular among students in Hong Kong Island as soon as they were launched, and their sales were impressive in a short period of time.

Unexpectedly, the two watch series launched by the watch shop became extremely popular in Taiwan and mainland China, with sales climbing by a step every day.

It makes sense once you think about it. Any parent who values ​​their child's education would be attracted to a watch with such auspicious symbolism.

Especially since all of my child's peers and classmates have this youthful and stylish watch, my child definitely can't be without it.

At the same time, related films, television dramas, and advertising campaigns were launched, further fueling the purchasing enthusiasm of students.

In a short period of time, the "Talent Series" and "Top Scholar Series" youthful and fashionable watches have made a deep impression on students in Hong Kong, Macau, Taiwan, and mainland China.

At least, according to the characters in movies and TV dramas, they are no worse than foreign products, and they are fashionable products with their own cultural characteristics.

Wu Feng felt quite pleased to receive such feedback from the street interview.

The reason he caused such a commotion was mainly due to the influence of a Hong Kong business novel he had read in his previous life.

The protagonist of that novel is into watches and other luxury goods.

According to the novel, after the mainland economy took off, around the time of the 2008 Olympics, luxury goods consumption in the mainland rose rapidly.

A sales volume of hundreds of billions a year is easily achievable!

The sales revenue of mechanical watches alone represents a market in the tens of billions.

Could it be that those old European watch brands are really that amazing?

It's just that it's been promoted and hyped up, creating an objective impression of being high-end, sophisticated, and classy.

Who the hell knows if what they say in their promotions is true or just bragging? This is the kind of thing that Western companies are best at doing.

The protagonist of that novel was determined to seize the burgeoning luxury goods market in mainland China, and the timing in 1990 was perfect.

As I said before, Wu Feng now has money and manpower, and a lot of room for trial and error, so he might as well take the opportunity to try it out.

At the same time, this can also be considered a form of cultural promotion, and it is quite popular, at least within the East Asian Confucian cultural sphere.

(End of this chapter)