The world begins with Hong Kong movies

Chapter 424 A Slap in the Face (Seeking Monthly Tickets)

The current situation is somewhat unusual!

It's clear to everyone that the United States has won the battle against the Soviet Union; the only question is how it will end.

At this time, promoting the screening of "Once Upon a Time in China" in the neighborhoods of people of color in the United States is a direct slap in the face.

However, Wu Feng liked it very much!

Moreover, if the distribution department of the film and television company under its control sees a profit opportunity, it will naturally go along with it.

By this time, after more than four years of development, Fengrui Film & Television had become one of the leading large-scale film and television companies in Asia.

Regardless of its annual filming schedule, it serves as a trendsetter in Hong Kong, attracting numerous film and television companies to observe and follow suit.

In terms of distribution capabilities, it can already cover the entire East Asia and Southeast Asia regions, and it also has channels and relationships in West Asia.

The situation is the same in Europe and America. Getting into mainstream theaters requires more benefits, but it is much easier for non-mainstream theaters to arrange a screening.

Achieving this requires more than just throwing money at it.

In fact, Fengrui Pictures rarely spends money. Because sometimes, even if they are willing to spend money, there will be no results.

To achieve this, we have blazed a trail entirely through a series of high-quality films.

Action movies are the main focus, and Hong Kong's action films have a unique advantage at this time.

Bruce Lee has paved the way; his successors simply need to follow.

The action should be stylish and sharp, and the plot should be as simple as possible, ideally a direct confrontation between good and evil, requiring no brainpower and without any cultural barriers.

Such high-quality action films would be extremely popular in the United States at this time.

It's definitely much better than their stiff, back-and-forth fighting style.

Wu Feng's promotional philosophy is very simple: being able to release the film in the United States is a victory, and he doesn't care at all whether it's shown in mainstream theaters.

In addition, I often participated in some small film festivals in the United States, and the other party would give me some face, so gradually more and more cinemas were able to screen my films.

A movie can earn millions at the box office, make a fortune in the videotape market, and then make another fortune by selling the peripheral rights.

To put it simply, a high-quality action film, after all the commotion in the US, would have earned at least three million dollars in total revenue.

Don't underestimate this amount; the production cost might only be slightly higher. Plus, there are screenings and copyright revenues in Europe and South America.

There's also the fantasy folklore series, which has surprisingly become popular in non-mainstream markets in Europe and America.

Almost everyone who participates in the small film festivals there wins an award.

Adding suspense elements to the film would make it even more popular.

With two major franchise series in hand, plus the selection of high-quality films tailored to the tastes of European and American audiences, they are at least able to successfully enter the European and American markets.

After years of accumulation, we have finally achieved quite good results.

According to the survey, the film has already accumulated a certain number of fans in Europe and America.

While not exactly loyal, seeing the Fengrui Film & Television logo will inevitably pique anyone's interest in taking a look.

Wu Feng had given specific instructions to the senior management of Fengrui Films: mainstream films intended for the European and American markets must be of high quality. As for special films, there were no requirements.

The main purpose, of course, is to establish a brand image.

As a result, Sharp Pictures has gradually accumulated global distribution capabilities.

Of course, compared to the global distribution networks of the seven Hollywood studios, Sharp Pictures is just a budget version.

Even so, Fengrui Films still stands out in the Hong Kong film industry, becoming a unique presence.

Other companies that produce high-quality films typically turn to Fengrui Film Distribution Department if they want to distribute them in European and American theatrical markets.

In fact, one of the main sources of profit for Fengrui Film Distribution Department is distributing high-quality films from its Hong Kong counterparts.

Because of their clear understanding of the European and American markets, Fengrui Film's distribution department helps distribute most of the high-quality films from other companies that are in the same industry, and these films are mostly profitable.

Such ability is quite impressive in the Hong Kong film and television industry.

Didn't you see? This time, Wong Pak-ming, one of the three bosses of Cinema City, came to our door in person.
The news quickly reached Tsui Hark's studio, where Huang Baiming and Tsui Hark, who had been waiting for a long time, couldn't help but raise their fists in celebration.

"Director Xu, do a good job! Cinema City won't be stingy with resources!"

Huang Baiming, his face flushed, encouraged Xu Ke with a few words before leaving Xu Ke's studio with a light step.

The current situation at Cinema City is somewhat unique.

Because of the booming arcade market, Cinema City did not disintegrate as it did in the normal timeline, with Mr. Lei becoming ill and unable to manage affairs, and Mr. Lei Jr. losing interest in running the film and cinema companies. This caused Cinema City, which was already riddled with internal conflicts, to fall apart.

Mai Jia and Shi Tian retired from the film industry and became landlords.

Wong Pak-ming remained active in the Hong Kong film industry, but unfortunately, he didn't last long before his newly opened company and cinemas all went bankrupt.

Currently, the three giants of Cinema City still maintain a strong enthusiasm for making money through movies.

Even the young Lei, who temporarily took over Golden Princess and Cinema City, was enthusiastic and showed no intention of relinquishing control.

The profits from arcade games adapted from hit movies are simply too high.

With profits in the tens or even hundreds of millions of Hong Kong dollars, which tycoon could resist?
The Lei family's basic businesses were already struggling financially.

Of course, it was only through compromise between Mackay, Shih Tin, and Wong Pak Ming that Cinema City was able to continue to exist.

The comedies that the three of them excel at are no longer popular. They need directors like Wu Baige, Ringo Lam, and Tsui Hark to work hard so that they can make big money by promoting arcade games through movies.

The internal shareholding structure of Cinema City remains unbalanced, and while it continues to produce comedies, it has found other ways to address funding issues when investing in other types of films.

If Cinema City is optimistic about a film like the urban gunfight movie directed by Wu Baige, they can naturally invest the full amount, leaving no opportunity for outsiders.

However, if they are not so optimistic, and the company's investment is not much, the three giants of Cinema City can invest in the remaining vacant amount through their own companies, and the returns will naturally be distributed according to the investment ratio.

Clearly, Huang Baiming's vision and courage are superior to those of Mecca and Shi Tian, ​​which naturally leads to him earning more in terms of profits.

Gradually, Cinema City's influence naturally grew.

Otherwise, this time, it wouldn't be Wong Pak-ming accompanying Tsui Hark while he waits for news, but rather the other two bosses of Cinema City.

(End of this chapter)