Rebirth of the Millennial: Getting Rich After Parents Get Laid Off

Chapter 45 Brand "Xunqing"

Shen Qingqing ran to sit between Li Xunjin and Li Xunli who were sitting on the sofa, and stretched her neck to look at the things on the table.

The gift box was red and gold, and contained many kinds of things without any packaging. Shen Qingqing took a look at it and asked her uncle: "Uncle, you call this a gift box? Isn't this a hodgepodge?"

Li Xunjin smiled and raised his hand to rub Shen Qingqing's head. "These are the things in the gift box. People can freely choose to match them. For example, there are some silk scarves and brooches in it. When the time comes, you can match them with your uncle Jingyuan's clothes and sell them together."

"Oh~" Shen Qingqing nodded to show that she understood, and then looked at the design drawing next to her.

There were two jackets, one long and one short, with several patterns painted on the bottom of the short jacket. Shen Qingqing asked again, "What is this for?"

Wu Jingyuan immediately said to her, "Qingqing, please help your uncle persuade your mother. I want to make a batch of ceramic buttons and ceramic brooches to match these two clothes, but your mother refuses to agree, saying she can't do it."

When Shen Qingqing heard this, she immediately turned to look at her mother.

Li Xunli nodded, and said to Wu Jingyuan helplessly, "Brother Jingyuan, it's not that I don't want to help you. I can make ceramic buttons and brooches, but I can't do it right now. One reason is the materials, and the other is that I'm alone now. I can't supply so many clothes for you!"

Wu Jingyuan also sighed. When they were on a business trip to a city in the neighboring province that specialized in porcelain, they saw this kind of thing and thought of applying it to clothes as a bold innovation. However, when they asked about the price, plus the long-distance transportation costs, he felt very distressed.

It was when he heard Li Xunjin mention it by chance that he came up with the idea of ​​seeking cooperation with Li Xunli.

Shen Qingqing picked up the design and took a look at it, then handed it to her mother and asked quietly, "Mom, how many of these designs Uncle Jingyuan drew can you make in a month?"

Li Xunli rolled her eyes at her in annoyance, "Didn't I tell you? We can't do it without the materials."

"Aunt Zhang can pay for the materials herself and go buy them with you, so why can't Uncle Jingyuan do the same?" Shen Qingqing immediately retorted loudly.

Wu Jingyuan paused when he heard Shen Qingqing's words, then had to ask, "If I pay for the materials, can it be done?"

Li Xunli was given a hard time by the kid and could only say, "I only have two kilns working right now. I can only make fifteen to twenty brooches in each kiln. Buttons are small, but there's only so much space to put them in. I can only make about forty or fifty brooches in a batch. From start to finish, it'll probably take a week."

"Brother Jingyuan, you sell at least 10,000 pieces of clothes. How can I make them for you?"

Shen Qingqing smiled when she heard the number her mother said, then turned around and asked Wu Jingyuan: "Uncle Jingyuan, when will your batch of clothes be delivered?"

"This is a thin piece of clothing and will be available in the spring of next year." Wu Jingyuan plans to promote this style after selling the batch of denim workwear-style jackets he has now.

"Isn't the timing perfect? ​​After my mother finishes the two porcelain orders on hand, she will have nothing to do until next spring. Although there is no way to have all of Uncle Jingyuan's clothes have ceramic buttons and ceramic corsages, we can make a blind box version!" Shen Qingqing smiled slightly.

Blind box, a great invention of later generations!

"What do you mean by 'blind box'?" Wu Jingyuan was puzzled. Shen Qingqing thought for a moment and offered a simple analogy: "It's like a lottery. Uncle Jingyuan, you can take this batch of clothes and make a batch with different materials and corsages. Then, design a few particularly exquisite button and corsage designs and have my mom make them. You can then pair them with the clothes. The premise is that they must look better than the clothes made with other materials, and then display them to attract customers."

"Whenever a customer wants to buy, tell her that the styles are not fixed and she needs to pay a certain amount to win one of them. Then choose the most exquisite one as a hidden version and make the quantity smaller than the other styles. Also, don't set too many blind box styles, otherwise they will be everywhere and anyone can just pick one out."

"You can also choose a theme or a variety of colors, as long as it creates a different aesthetic when paired with ceramic buttons and corsages. The purpose of buying clothes is to look good!"

"Hey, what's wrong with your little head! Where did you get such a weird idea?" Wu Jingyuan found Shen Qingqing's words quite interesting after listening to them.

Even Li Xunjin and Li Xunli looked at Shen Qingqing with surprise.

Shen Qingqing blinked. "That's how you sell photos! There are so many different photos inside the Little Bear instant noodles. One of the boys in our class even treated the whole class to Little Bear instant noodles just to get a set of themed photos!"

Catching pictures was a very popular game when Shen Qingqing was a child. Later, it disappeared and no one played it. It was not until her uncle's second child went to elementary school that she discovered that the clapping pictures she played as a child had evolved into something called cigarette cards among those children born after 15.

Li Xunli and her friends also took pictures when they were young, but there were not so many tricks at that time, and they just did it themselves.

So Wu Jingyuan certainly knew what this was, but he had never thought about how to sell his clothes from this perspective.

After thinking for a while, he nodded repeatedly: "Okay, this is a good idea, and the ideas are fresh. I'll go back and find someone to think of some new ideas, and we can pick some together!"

Shen Qingqing didn't forget to ask for work for her mother: "Things are precious because they are rare. Only when they are made differently can people be tempted."

"Uncle Jingyuan, if you find those that are all made in a uniform assembly line, people may not buy it, but my mom can make them all different!"

Wu Jingyuan laughed, "You're so clever! You gave Uncle Jingyuan this idea. Just for this, you'll definitely let your mother do the order, okay?"

Wu Jingyuan, who had solved one problem but encountered a new one, could no longer sit still and was about to return to Shancheng to call a meeting with his own design team.

After everyone left, Shen Qingqing immediately asked her uncle: "Uncle! Have you registered a sub-brand for Mom?"

Li Xunli was caught off guard by this and didn't react at all. She asked, "What sub-brand?"

Li Xunjin smiled slightly and took out a file bag from his briefcase. "What a coincidence! It's already been registered!"

"The name is Xunqing. It's made up of three water drops plus the character "Xun" (search), and "Qing" (clear). The idea was born by Qingqing, so the name must have the character "Qingqing" in it. The owner of the brand is Xunli, so the character "Xun" must also be included. As for the children, there are three, so three water drops were added. It just so happens that all three children's names are also written with the character "water" in their names."

"I also had someone make the brand logo. It's all in here. Take a look!"

(End of this chapter)