Who would still start a business seriously after being reborn?

Chapter 278 Jay Chou! I love you!
ZTE Group’s Handong branch had just been established for less than three months. Its office was only over 200 square meters and it had a dozen employees.

Zheng Kang brought Cheng Yi into the office and said with a smile, "Mr. Cheng, please sit down first. I'll go get the plan."

"Okay." Cheng Yi looked around Zheng Kang's office.

Very simple.

There was just a chair, a table, and an antique display stand, not even a potted plant.

Soon, Zheng Kang brought a document. He placed it in front of Cheng Yi and said with a smile, "Mr. Cheng, please take a look first."

Cheng Yi took a look at the document. It was a promotion plan for Xiaolingtong mobile phones in Internet cafes made by Zheng Kang. The plan was very old-fashioned. It was nothing more than setting up a table at the entrance of the Internet cafe and asking people to introduce Xiaolingtong mobile phones.

Zheng Kang took out a tea bag and made a large cup of tea for Cheng Yi. He smiled and said, "The company was established not long ago and we don't have a tea room yet. I'm sorry to have embarrassed you, Mr. Cheng."

Cheng Yi looked through the plan and asked, "Boss Zheng, what's the price of your PHS C199?"

Zheng Kang said: "The selling price is 940 yuan, plus 600 yuan for the network connection fee."

"How much does Starcom Group's PHS cost?" Cheng Yi asked again.

Zheng Kang said: "Theirs is 850 yuan, the network access fee is the same. They are more mature in this field and have a large order volume, so their costs are relatively low."

Cheng Yi asked curiously, "I saw a report saying that your PHS phones are in short supply? There are even franchisees kneeling down to beg for phones."

Zheng Kang smiled sheepishly and said, "This is all just publicity. The base stations for PHS are different from those for mobile phones. The range of a PHS base station is only 300 meters. Beyond that range, the signal is very poor, so this will affect sales to a certain extent. There's also competition from Starcom Group. After all, Starcom Group entered the market earlier, and their products are indeed better than ours."

Cheng Yi asked: "If our group helps you sell the products, how much profit will it give us?"

Zheng Kang said sincerely, "I can report to the group and give you the city-level agents in all cities in Handong Province. Our commission on terminal sales is 230 yuan, 3% on monthly user spending, 80 yuan for network registration fees, and 15% on SMS ringtone revenue."

"It's just that the city-level agents have sales requirements, requiring quarterly sales to reach 5000 units."

After Zheng Kang finished speaking, he looked at Cheng Yi with anticipation.

Compared with Starcom, ZTE's investment in the PHS business is not large, and it mainly focuses on the mobile phone business. When he came to Handong Province to set up a branch company this time, the group only approved 700 million in start-up capital.

This amount of money will be used up in a short time of advertising.

"The profit is not bad." Cheng Yi said with a smile: "You make me want to change my career."

Zheng Kang said modestly, "Our business is just floating in the sky. If a policy is implemented, everything will be gone. It can't compare to Mr. Cheng's stable business."

"So, if I sell you a PHS, I'll get a fixed commission of 310 yuan, plus 3% of his monthly consumption and 15% of his SMS ringtone revenue." Cheng Yi said, "Okay, you can report to the group and give me authorization first. However, I have one request: the sales plan for the PHS will be entirely handled by our group, and you are not allowed to interfere."

"If you interfere midway, the contract will be automatically invalidated, and you will also need to compensate us for the investment we made in promoting Xiaolingtong," said Cheng Yi.

"As long as it doesn't affect the reputation of our group and the equipment is not sold at a discount, we will never interfere." Zheng Kang agreed.

Their Xiaolingtong system originally targeted the low-end market, and Internet cafes also belong to the low-end market. The two are a perfect match.

Cheng Yi stood up and said with a smile: "Boss Zheng, I wish us a happy cooperation."

"It's a pleasure working with you." Zheng Kang held Cheng Yi's hands tightly with both hands, extremely excited.

Eight months ago, the general manager of their group's PHS business announced a slogan of annual revenue of 8 million yuan. In the following months, they have been traveling to various provinces and cities to negotiate with information industry associations on the deployment of base stations.

For example, the base stations in various cities in Handong Province were just built less than two months ago.

Before the construction was completed, they couldn't wait to set up a branch in Handong Province.

"Okay, then I'll go back and report to the group. If the group approves, we will sell you the PHS as quickly as possible." Cheng Yi and Zheng Kang exchanged their phone numbers and left the building.

Cheng Yi is very familiar with Xiaolingtong, and he can almost recite its development history by heart.

In the field of PHS, ZTE is a company that barely caught up with Starcom, and at the end of 2001 it had captured 20% of the PHS market share. Although they claimed it was 40%, the size of the market share can be seen from the income statement of the PHS business.

In 2001, ZTE Group's total revenue was 110 billion, of which the PHS business was 18 billion, while Starcom's PHS business sales reached 63 billion.

For example, Huawei, which entered the market later, did not even get 10% of the market share, especially in the deployment of base stations. It was so miserable that it could only be qualified to have a seat at the table after Starcom and ZTE had finished eating.

However, success and failure are both due to the same person. Since ZTE tasted the sweetness of the PHS business, their group changed its development path and invested huge amounts of money in CDMA and PHS business.

This was also an important reason why they were left behind by Huawei in their previous life. When ZTE Group was still vigorously developing CDMA and PHS, Huawei Group had already invented distributed base stations, made rapid progress in the 3G field, successfully seized the European market, and became the number one in Europe.

After returning to the group, Cheng Yi immediately began to formulate a plan for the Xiaolingtong business.

He now wants to seize the PHS market as quickly as possible, so he can give up the profits from terminal fees and account opening fees.

This profit can be realized by bundling Momo Internet Cafe's business to achieve final revenue.

ZTE Xiaolingtong should be regarded as a tool to boost Momo's Internet cafe business, rather than just being sold as a product.

Now Momo Internet Cafe has built computer rooms in more than 100 universities throughout Handong Province. Once the Xiaolingtong service becomes a trend on campus, it can easily spread to the streets.

After all, in this era no one would doubt the vision of college students.

The selling price of Xiaolingtong will remain unchanged, but the 310 yuan profit share belonging to Momo Group can be converted into 100 hours of free Internet access in Momo Internet cafes and computer rooms, as well as a Momo Legend novice experience card worth 100 yuan.

"And then there's the matter of publicity." Cheng Yi fell into deep thought.

In the past, the most successful promotion in the communications industry was M-Zone.

Jay Chou's "My Territory" and SHE's "Ring Ring Ring" instantly captured the hearts of all the boys and girls.

My territory, my rules. The popularity of this advertising slogan has completely surpassed the most popular "Meteor Garden".

For example, in the song "My Territory", Cheng Yi could barely hum the tune, although he couldn't remember the lyrics.

He was unfamiliar with the song "Ring Ring Ring". He only remembered the lyrics "Pull your ears and be alert, nerve cells are on guard, and you will never miss a call."

Cheng Yi thought for a while, called Su Duo, and said, "Boss Su, please come to my office."

"Is it urgent? I'm teaching the model how to put on clothes." Su Duo said unhappily.

"It's urgent." Cheng Yi said, "I'll give you five minutes."

After saying that, Cheng Yi hung up the phone.

Soon, Su Duo hurried up from downstairs. She said breathlessly, "My big boss Cheng, you really have a lot of things to do. I just finished taking care of that little celebrity's matter. What do you want me for now?" Cheng Yi smiled and said, "I want to ask Jay Chou to shoot a commercial. Can you help me contact him?"

"Who?" Su Duo was stunned and asked in shock, "Are you crazy? Do you know how high Jay Chou's endorsement fee is?"

Cheng Yi stood up, straightened his cuffs, and said confidently, "Is my current net worth not enough to match that of a small star?"

Su Duo looked at Cheng Yi with disdain and said, "Tsk, the face of a nouveau riche."

Su Duo said: "Jay Chou has become the top star in the Chinese music scene. If you want him to be your spokesperson, you'll need at least 230 million."

"Only 230 million?" Cheng Yi laughed, "Isn't that the price of opening two internet cafes? It's very cheap."

Su Duo glared at Cheng Yi and said angrily: "Hey, don't insult my idol!"

Judging from Su Duo's posture, she was almost about to climb onto Cheng Yi's desk.

Cheng Yi asked curiously: "Don't you like women?"

"That's all the prejudice against me from the people of Jingzhou. I actually like both men and women." Su Duo snorted and said, "Others ask him for 230 million. If you ask him, I estimate it will cost at least 280 million."

"Why?" Cheng Yi was stunned.

Su Duo rolled her eyes and said, "How dare you say that? You're almost blacklisted by the Hong Kong and Taiwan music scene. Ren Xianqi has already said that he will never take any work from us again in his lifetime."

"Last time was just an accident, but this time it's different. I sincerely want to ask Jay Chou to write a song for me. By the way, his partner Fang Wenshan also wants to come and write the lyrics. Can you ask them if you can do a buy one get one free deal?" Cheng Yi said with a smile.

Su Duo raised her finger and pointed at Cheng Yi. She wanted to say something harsh, but swallowed it back. She just nodded and said, "Okay, okay, okay."

"Help me implement this." Cheng Yi said, "The sooner the better."

"I'll ask for you. If they refuse, I won't be able to do anything." After Su Duo said that, she made a phone call.

There are many companies in Hong Kong and Taiwan that act as endorsement agencies. Su Duo only made two calls and got an accurate answer.

Su Duo said, "They've quoted me 230 million for Jay Chou, 20 for Fang Wenshan, and another 50 for writing the song. They only give you three days. Is that acceptable?"

"Sure. Ask them for an account number. I'll ask the finance department to transfer the money now and ask them to come over tomorrow." Cheng Yi said with a smile.

"I'm very busy. How can I come tonight?" Su Duo said unhappily. "Now we can only wait for the schedule to be arranged. Jay Chou has a concert in Singapore next month."

"I'll add another million." Cheng Yi said seriously, "My time is more valuable than his. His annual after-tax income is only over 100 million, and I make hundreds of millions. You want me to wait for his schedule? Are you kidding me? Tell them that if they can't come tomorrow, I'll replace them. 800 million in real money, who the hell can't I hire?"

"Is that okay?" Su Duo said in a trembling voice.

"Just tell him what he said." Cheng Yi said, "He spends half a month preparing for a concert, twirling nunchakus and showing off his basketball skills, and his income is only a few hundred thousand. Just ask him if 400 million is enough to buy him out for a week!"

"My idol is different from you. Do you think everyone loves money as much as you do?" Su Duo snorted, "Just wait for a slap in the face."

10am the next day.

Su Duo stood in the lobby of the international airport with a dull expression, meeting Cheng Yi at the airport.

She couldn't accept this reality! Her idol actually agreed!!!
Soon, two familiar figures appeared at the exit, surrounded by several bodyguards and assistants.

Ever since she saw her idol change his schedule for money, Su Duo's heart has died.

Just as she was about to say something, she saw Cheng Yi beside her suddenly waving his hands and shouting at the top of his lungs: "Ahhh, Jay Chou! I love you!"

Su Duo asked with an embarrassed look on her face: "Are you trying to trick me?"

"No way, Jay Chou is my idol. It's normal for an 18-year-old boy like me to be a fan, right?" Cheng Yi said while waving his hands.

When they heard Cheng Yi shouting Jay Chou, many people nearby looked over.

"Damn, it's really Jay Chou."

"Ah! It's really Jay!"

"Ahhh! Double Jay!"

Suddenly, the whole airport was in a frenzy. In this era, most people who can take a plane are at the forefront of fashion, and some of them are even Jay Chou's genuine users.

Jay Chou didn't expect Cheng Yi and Su Duo to shout. Faced with the excited crowd rushing in, Jay Chou quickly lowered the brim of his hat and ran quickly out of the airport.

"I caught Jay Chou!" Fang Wenshan, who was running slower, was directly pinned down by the crazy fans.

His sunglasses and mask fell off, and he shouted anxiously: "I am Fang Wenshan, stop pulling me, you bunch of fake fans."

"Fang Wenshan is also fine. I want to feel the spirit of a scholar."

"I'll touch it too..."

Except for Jay Chou who had experience and managed to escape, no one, including his bodyguards and assistants, escaped. They were held down by a group of fans and were pulled and caressed.

This scene was captured by a reporter from Jingzhou Daily from a distance. He made a victory gesture towards Cheng Yi, with a smile on his lips.

Get it!

Cheng Yi straightened his collar and waved his hand. Dozens of Black Panther security personnel immediately rushed in, pulled away all the crazy fans, and rescued Fang Wenshan and others whose clothes were disheveled.

Soon, a long Lincoln sedan led the way, escorted by ten GL8s, and the convoy left the airport in a mighty manner.

Sitting in the Lincoln, Jay Chou's manager said with lingering fear, "You're CEO Cheng, right? Thanks to you just now."

Cheng Yi smiled and said, "Sorry, sorry, we have tried our best to block the news. I didn't expect you guys to be so popular."

As he spoke, Cheng Yi poured a glass of red wine for Jay Chou, who was sitting across from him, and said with a smile, "Mr. Jay, thank you for taking the time out of your busy schedule to come here. Come, let me toast you first."

Jay Chou took the red wine, his tone filled with doubt as he asked, "Mr. Cheng, why are you willing to pay me 400 million? I've only been in the industry for over a year..."

Cheng Yi took the initiative to clink glasses with Jay Chou and said with a smile, "Because I think your Chinese music is the coolest."

As soon as Su Duo heard Cheng Yi praising someone, she realized that something was wrong. As long as Cheng Yi praised someone, it meant that he was going to set a trap. The middle and senior management of the entire Momo Group were most afraid that Cheng Yi would suddenly praise them. Whoever was praised would be in trouble.

(End of this chapter)