Who would still start a business seriously after being reborn?

Chapter 296 Meeting Gift

This time, Cheng Yi did not respond to Wu Tao. He straightened his collar and said to Zhao Gang, "Let's go. It's our turn to talk."

After taking two steps, Cheng Yi stopped again. He glanced at Bai Yiheng and said, "I see Mr. Wu is talking a lot today. Why don't you chat with him?"

"Okay." Bai Yiheng smiled, then waved his hand and walked towards Wu Tao with a dozen bodyguards.

"Drive, drive." Wu Tao, who had been very calm, suddenly became a little panicked and shouted hurriedly.

Before Wu Tao could finish his words, the Mercedes-Benz rushed out quickly. The strong push on his back made Wu Tao's body slam into the seat.

"Mr. Wu, are you done chatting?" Bai Yiheng's hearty laughter was heard from behind.

Wu Tao's face turned pale as he cursed, "These thugs running the internet cafe really have no manners at all."

The driver said, "How can these low-class people who are trying to make a living have any quality?"

Wu Tao snorted, looked out the window with a gloomy look, and said, "When I take over the Handong Province market, I will start with this Momo Group."

At this time, Cheng Yi and the other three had already walked into the TV station's office building.

There are only four days left before the Spring Festival Gala is broadcast, and many actors who are rehearsing for the Spring Festival Gala have gathered at the TV station.

Although Cheng Yi and the other three did not wear masks, it did not attract much attention. After all, there were so many beauties here that they were dazzling.

Zhao Gang took Cheng Yi and the other two to an office on the third floor with ease and knocked on the door.

"Editor-in-Chief Zhao, welcome, welcome." A middle-aged woman in her forties opened the door with a fake smile on her face.

"Hello, Director Fang." Zhao Gang smiled and said, "We came here to discuss the advertising space."

"Come in, come in." The middle-aged woman invited Zhao Gang and the other three into her office. She took a few disposable cups and personally poured them a cup of water. With a hint of complaint in her tone, she said, "Editor-in-Chief Zhao, don't blame me for being nosy. Tell me, why didn't you come here earlier? The ad space you requested has already been reserved."

Zhao Gang glanced at Cheng Yi, who immediately took over the conversation and said with a smile, "It was ordered by Starcom Group, right?"

The middle-aged woman frowned slightly, glanced at Cheng Yi with some dissatisfaction, and questioned: "Who is this?"

"Cheng Yi." Cheng Yi extended his hand and said with a smile, "Currently the Deputy General Manager of Momo Group."

"Oh." The middle-aged woman's attitude relaxed a little. She shook hands with Cheng Yi and said, "I heard Editor-in-Chief Li mentioned you. He said you are young and promising."

Cheng Yi looked at the middle-aged woman and immediately began to organize her information in his mind.

Fang Xiaolan, 43 years old, is the director of the Advertising Management Center of Handong Provincial Television Station. She is greedy but shrewd and capable.

The Advertising Business Management Center is one of the largest departments of Handong Provincial TV Station. It consists of six departments: General Affairs Department, Marketing Department, Customer Department, Channel Operation Department, Supervision Department, and Public Service Advertising Department. It almost determines all projects that can generate revenue for Handong Provincial TV Station.

Cheng Yi was about to say something modest when Fang Xiaolan changed the subject and said, "However, the way you responded just now was not very polite."

Cheng Yi smiled and said, "Director Fang, you are a friend of Editor-in-Chief Li, so I can say whatever I want."

"Actually, I asked Editor-in-Chief Li to tell you that I want to buy the advertising space at the end of the Spring Festival Gala. I just want to help you boost your advertising sales." Cheng Yi laughed and said, "I'm actually not interested in the advertising space after the Spring Festival Gala."

"?" Fang Xiaolan looked surprised. She looked at Cheng Yi and frowned, "Boss Cheng, what do you mean?"

Cheng Yi laughed and said, "As far as I know, the hardest thing for your TV station to sell is the advertising space at the end of the Spring Festival Gala. This advertising space is expensive but has a low conversion rate. It is often given as a gift to the Spring Festival Gala's title sponsor, right?"

Fang Xiaolan smiled and said, "You seem to understand our TV station quite well."

Cheng Yi laughed and said, "Starcom Group and our Momo Group are competitors. If I spread the word that we want to buy this ad space, Starcom Group, with its deep pockets, will definitely raise the price to buy it."

"This advertising space is also a gift from me to Director Fang." Cheng Yi's tone was very humble.

At this moment, Fang Xiaolan's eyes looked different when she looked at Cheng Yi.

Just as Cheng Yi said, when she told Wu Tao of Starcom Group that Momo Group wanted to buy the advertising space, Wu Tao had almost no hesitation and directly spent 400 million to buy the advertising space.

This ad spot, also known as the curtain call ad spot, is 30 seconds long and serves as a finale to the Spring Festival Gala. Moreover, this ad spot will last for a whole month and will be played as long as it reaches 0: am.

In terms of cost-effectiveness, this advertising space is actually very good. After all, advertising space like that on CCTV costs more than 2000 million.

However, these provincial Spring Festival Galas are different from the CCTV Spring Festival Gala. Since the provincial Spring Festival Galas do not have the characteristics of crossing the New Year, most people will not watch them from beginning to end, which also makes this curtain call advertising space lose its desired publicity effect.

But even so, the price of advertising space has not dropped at all.

For a farewell advertising spot like this, the quoted price is 200-300 million.

From 1990 to 2008, television advertising has always been the most high-quality media, and the advertising costs surrounding the Spring Festival Gala are also ridiculously high.

For example, the 2002 CCTV Spring Festival Gala had advertising revenue of 2000 million yuan alone, and a top-ranked TV station like Handong TV could also earn more than million yuan in advertising revenue from a Spring Festival Gala.

Fang Xiaolan originally thought that Cheng Yi would be furious when he heard the news. She had even made plans to apologize to Li Zhiyuan, but she didn't expect the situation to take such an unexpected turn.

In her eyes, it didn't matter whether she had offended Li Zhiyuan or not. Leaving this advertising space to Momo Group would earn her a maximum of 200 million yuan, but selling it to Starcom Group would bring in 400 million yuan. If she sold it through an agency, she would personally get 20 yuan in commission.

In this world, who can resist money?
Fang Xiaolan looked at Cheng Yi with a smile and said, "It's quite interesting. No wonder Li Zhiyuan values ​​you so much. Let's not talk while standing. Let's sit down first." Zhao Gang, who was standing aside, had a slightly unhappy expression on his face.

Li Zhiyuan made a special trip to call Fang Xiaolan, and Fang Xiaolan also sold the advertising space to Starcom Group. Isn't this equivalent to not giving face to their Jingzhou Daily?

As the editor-in-chief of Jingzhou Daily, Zhao Gang felt particularly embarrassed at this moment.

But he also understood the reason. After all, their Jingzhou Daily was just a city-level newspaper, while Handong Provincial Television Station was a subsidiary of Handong Provincial Radio and Television Station.

The levels of both parties are not equal, so face becomes unnecessary.

Seeing Cheng Yi being so understanding, Fang Xiaolan felt much better and asked, "Boss Cheng, since you are so sensible, I can't let you down. There are still a few advertising slots with high ratings during the day, so I can give it to you at a lower price."

Cheng Yi smiled and said, "Director Fang, I'm not very interested in these advertising spaces. I came here this time to rent a TV shopping channel."

"TV shopping channel?" Fang Xiaolan was stunned at first, then smiled and said, "Boss Cheng, I'm afraid you can't do TV shopping now. If you had come here a year earlier, I would definitely have picked a good time slot for you."

Zhao Gang also said, "Brother Cheng, Director Fang is right. TV shopping has collapsed. There are only a few TV shopping companies left."

Cheng Yi laughed and said, "Is it because of the 'OK glasses' incident?"

"You knew about this, and you still want to do TV shopping?" Fang Xiaolan laughed. "The OK lens incident caused our TV shopping reputation to plummet. Now, after half an hour of the TV shopping program airing, there's hardly anyone placing an order."

Fang Xiaolan glanced at Zhao Gang and said with a hint of complaint in her tone, "This is also due to the contribution of your Jingzhou Daily. They have reported on this matter on the big pages more than a dozen times in a row."

As a half-media practitioner, Cheng Yi is very clear about the OK glasses incident that year. After that incident, TV shopping entered a stage of no interest. It was not until 2003 when the country issued the development plan for the popularization of digital TV that TV stations in various provinces launched their own TV shopping channels and began to do quality control internally, allowing TV shopping to be revived in another form.

Zhao Gang said seriously, "This matter involves public health, we must publicize it."

"You guys are having a blast advertising this, but all three of our TV shopping channels have closed down." Fang Xiaolan rolled her eyes at Zhao Gang and said to Cheng Yi, "Mr. Cheng, let me be honest with you. Our station has three TV shopping channels, each 45 minutes long. Ever since the OK lens incident, even the afternoon channel, which has the highest ratings, has sold less than a hundred people in 45 minutes. The rental fee for this channel is 30 yuan. You can't make that back even if you sell gold."

"I want to give it a try." Cheng Yi said with a smile: "Maybe I can regain the trust of consumers."

Fang Xiaolan smiled and said, "If you are willing to give me money, there is no reason for me not to accept it."

Fang Xiaolan said, "But let me be frank. The minimum buyout period for our frequency band is one month. If you find it's not profitable and stop midway, the subsequent fees will not be refunded, and we have the right to use other columns to fill your frequency band vacancies."

Cheng Yi smiled and said, "Director Fang, one month is no problem, but can you give us a discount on the fee?"

"30 is already the lowest price. At the beginning of last year, even our lowest-rated early morning frequency band cost 30."

Fang Xiaolan stood up and dug out a TV station frequency buyout contract, handed it to Cheng Yi and said, "You don't have to rush into making a decision. Take a look at the contract first. This is last year's contract. The general situation is similar. All the violations are written in great detail. You can take it home and have a look at it first, and then think about it. After all, 900 million is not a small amount. If you think it's okay, I can give you a discount of 50 within my authority. After all, I have Editor-in-Chief Li's face."

"Okay." Cheng Yi took the contract, stood up and said with a smile: "Director Fang, can we go to the studio on this frequency band to take a look?"

"No problem. Come on, I'll take you there." Fang Xiaolan picked up a bunch of keys. As she reached the door, a TV station staff member hurried over, calling out breathlessly, "Director Fang, something's wrong. Our new TV system has a problem."

"What exactly is the problem? When did it happen?" Fang Xiaolan was shocked.

Generally speaking, if something like this gets to her, it definitely didn't just happen.

The staff member said, "We just tested the real-time emergency broadcast system and found that it couldn't be switched. The main broadcast system is normal. We discovered this problem at noon and didn't think it was a big deal at first, but now our technicians have been investigating it for over three hours and found it is very serious. I'm afraid we need to call the engineers back from South Korea."

"Are you kidding me? The Spring Festival Gala is going to start in four days! How can you possibly make it in time?" Fang Xiaolan was furious.

The staff member said, "The technicians said this is the only way. This TV server system is too new, and it has more than 20 servers. Our technicians haven't figured it out at all."

"How could this happen?" Fang Xiaolan held onto the door frame, her body swayed slightly, and she almost fell down.

This TV server system is the latest TV system in South Korea, and it was also the system she led the introduction of.

The worst thing is that she took hundreds of thousands of kickbacks.

If the Spring Festival Gala cannot be held because of this system, then she will bear a huge responsibility.

"Didn't they keep a Korean engineer? Where is he?" Fang Xiaolan asked.

The staff member said, "After our technicians took over completely, he left. It was Deputy Director Luo who signed it at the time."

"That's nonsense!" Fang Xiaolan frantically took out her phone, quickly dialed a number, and shouted, "Mr. Li, there's a problem with our TV station's new system. Please send a few engineers over as soon as possible."

On the other end of the line came a very attractive male voice. His Chinese wasn't fluent, but it was still understandable. "Director Fang, our engineers have all gone back to their hometowns to celebrate 'Jiu Zheng' (Chinese New Year). Jiu Zheng is the Spring Festival in China. Even if I call them back to the company and fly them over, the earliest I can do that is the day after tomorrow."

"Are you kidding? I don't care what method you use, I must meet them tomorrow morning! If it affects the normal progress of our Spring Festival Gala, I will make your company pay for it!" Fang Xiaolan said angrily.

The man's emotions were relatively stable, and he immediately asked, "Director Fang, please don't worry. Can you tell me what the problem is?"

"The real-time emergency broadcast system cannot be switched." Fang Xiaolan said.

"This should be a problem with the communication decoding channel. Do you have an engineer specializing in communication decoding? Let me call him and we can try to troubleshoot it remotely."

"Communications decoding?" Fang Xiaolan cursed. "Even the universities are on vacation now, where am I supposed to find one?"

(End of this chapter)