Who would still start a business seriously after being reborn?

Chapter 321 Interlocking
The store owner said angrily, "Oh, no, you really want to buy a box of Brain Gold for 30 yuan, right?"

"What do you care about me? It was you who said that I could return the goods without giving any reason." The aunt was also a little angry.

The store owner asked, "You bought this ten days ago, and you're returning it now? Are you waiting for the gift to be shipped to you before you return it?"

He picked up the phone box and found that even the phone was unopened. He couldn't help but say angrily, "The label on your phone box is still there! How can you be like this?"

"What's the matter? You think it's unopened?" The aunt snatched the phone box and tore it open in front of the telecommunications store owner.

She handed her brand new PHS phone to the store owner and said, "Here, it's unsealed now."

"You, you, you!" the communications store owner yelled angrily, "How shameless of you!"

"You scolded me?" The old lady couldn't stand this kind of humiliation, so she rushed up and punched the telecommunications store owner.

The two men struggled with each other and fell directly to the ground.

At the same time, the same scene continued to unfold in Yantai City and Lianyun City.

The first batch of Starcon Xiaolingtong users who received Brain Gold took advantage of the Lantern Festival and began to return the products to nearby locations.

These Brain Gold boxes are large, and even if the communication store owner agrees to return the goods, their store cannot accommodate so many boxes. In desperation, they can only seek help from the Handong branch of Starcom Group.

Wu Tao walked off the stage with a proud look on his face. As soon as he sat down, the secretary beside him lowered his voice and said, "Boss Wu, something bad has happened at the cooperative communication store."

"What's the matter?" Wu Tao was stunned.

"People are returning goods crazily everywhere, especially Yantai City and Lianyun City. A conservative estimate is three to four thousand people." The secretary whispered.

"How could this happen?" Wu Tao was a little unconvinced.

Their PHS is priced so low and comes with three boxes of Brain Gold for free, why would they want to return it?
The secretary said, "Some cooperating telecommunications stores have been hit by people returning goods because they can't fit so many gift boxes. We must come up with measures to deal with it."

Wu Tao looked up at the stage and said in a deep voice, "Let Ge Yuping handle it first!"

"it is good."

At this moment, Cheng Yi also received a call from Du Yusheng: "Boss, some users who received the gift boxes have started to return them."

Cheng Yi laughed and said, "It took so much trouble. Okay, those two cities can stop distributing eggs and leave."

"I understand." Du Yusheng immediately hung up the phone.

Eggs are just a starter.

The biggest purchasing desire of those users is to try Brain Gold for 30 yuan.

Nowadays, a box of Melatonin costs hundreds or even thousands of yuan. Even if most elderly people are interested in it, they usually look forward to someone buying it for them during the Chinese New Year or other holidays.

Now you can experience Brain Gold for only 30 yuan, which will naturally attract many elderly people.

Even without the help of eggs, these elderly people would still flock to it.

Inside Starcom Group, Ge Yu was also feeling overwhelmed by the constant ringing of the phone.

He did not support this method of promotion from the beginning. If he took a steady approach, even if he could not surpass Momo Xiaolingtong, he could still ensure the stability of the market.

But now, we are making one stupid move after another.

First, they infringed upon the interests of the cooperating telecommunications stores, and then they introduced the 15-day no-questions-asked return policy, and even gave away gift boxes.

This series of strategies were too radical and did not consider how to deal with subsequent emergencies.

"Manager Ge, what should we do now?" All the employees in the marketing department looked at Ge Yu.

Ge Yu said in a deep voice, "What else can we do? Return the goods, of course. Ask them to rent a few warehouses in each district and county to store the returned Brain Gold first! If the PHS numbers don't affect secondary sales, they can just be left in the store. We'll process the corresponding payments one by one after we've finalized them."

Ge Yu was also a man who had experienced many storms, so he immediately came up with a solution.

There was a sudden wave of returns from three to four thousand people, which was indeed a bit scary. The number of Brain Gold gift boxes returned alone reached more than nine thousand boxes.

The members of the marketing department quickly informed the telecommunications stores in various districts and counties of Ge Yu's decision by phone, but the feedback they received was very unsatisfactory.

In the past ten days, Starcom has sold over 17000 PHS phones. Each cooperating communication store owner must have sold at least units. That's PHS phones, which means their profit share has reached yuan in just ten days. Now that the first batch of Brain Gold has just arrived, so many people are coming to return it. What about tomorrow? And the day after tomorrow?

Who knows how many more people will return their products?
It feels terrible to have the money in your pocket taken out again.

Even if Starcom Group agrees to return the goods, how do they calculate their time cost?
At 9:24, it was finally the turn of the MoMo girl group.

As the explosive music started, the entire audience was shocked.

Accompanied by the explosive music, Rao Yuan, Lou Shishi and Tang Guo, three girls with completely different temperaments, ran quickly onto the stage.

As if she saw Cheng Yi in the audience, Rao Yuan was a little excited. There was a strange light in her eyes, and the youthful atmosphere enveloped the entire stage. She looked at Cheng Yi and started to sing first:
[When you smile, you sing praises; when you frown, you feel heartache.]

【I don't have time to care about myself, just feel your feelings. 】

[Wherever you go, take my soul with you.]

【It's obsessed with you, what's the point of keeping it. 】

The song "Super star" completely ignited the entire audience, and many young audiences even stood up excitedly.

"This song seems a bit too advanced." Cheng Yi watched Rao Yuan and the others perform and thought to himself, "This opening is the peak, and the rest will be difficult."

But he was sure that Rao Yuan and the others were going to become famous.

With professional agents, they will surely shoulder half of the mainland music scene. At ten o'clock, the Lantern Festival Gala ended. The show was wonderful, but Cheng Yi knew that Wu Tao was definitely not in the mood to watch it.

Because their Starcom Group's Handong branch went bankrupt.

After getting in the car, Cheng Yi called Zhao Gang again and said, "Brother Zhao, have the ingredients of Brain Gold been tested?"

Zhao Gang said, "It should be about done. I'll go to the Food Testing Center to ask tomorrow."

"Well, once the results are detected, publish them in the newspapers immediately." Cheng Yi said, "Let those tabloids publish them for me every day."

Zhao Gang said, "Brother Cheng, don't you always believe in leaving a way out for others so that we can meet again in the future? Are you planning to completely overthrow them?"

"That depends on the person. I don't want to see Wu Tao again." Cheng Yi sneered, "I must get them out of Handong Market completely."

"That's right." Zhao Gang nodded and said, "This Wu Tao is too sinister. Letting him stay in Handong Province is indeed a disaster."

Early the next morning, Cheng Yi got up as scheduled to watch the live broadcast of Starcon Xiaolingtong. The famous host from Taiwan was still introducing Starcon Xiaolingtong and did not seem to be affected by too many return incidents.

Seeing that the famous Taiwanese commentator was still shouting about the 15-day no-questions-asked return policy, Cheng Yi couldn't help laughing.

He was 90% sure that this famous commentator from Taiwan would not be able to shout out the 15-day no-questions-asked return policy during the midnight broadcast.

These days, no company dares to offer returns without giving any reason!

Even if there are quality issues, most companies will choose to nag consumers and try to drag it out until they give up on returning the products.

The biggest reason is that transportation costs account for the bulk of the cost in this era. If returns are allowed at will, even a giant company like Starcom Group cannot afford it.

In addition, the return money needs to be paid to agents at all levels, which is also a huge financial pressure.

"These old men and women are really going too far!" Wu Tao threw the documents in his hand heavily on the table, his face ashen.

Ge Yu stood in front of Wu Tao and said, "Boss Wu, we have to end this farce. This path is really not suitable for us. This Momo Internet Cafe is supported by a directly-operated store. Their returns only require one process, but we need three. Plus, their gifts are all virtual and don't take up any space at all, but we have rented dozens of warehouses for Brain Gold."

Ge Yu wiped the sweat from his forehead and said, "From 8 a.m. to now, more than people have returned products. We've discovered a pattern: two-thirds of users who receive Brain Gold gifts will choose to return them."

"Why is this happening?" Wu Tao widened his eyes and looked at Ge Yu.

Ge Yu said, "I've thought about it carefully. The problem probably stems from what Mr. Cao Tai said about opening the gift box and only paying 30 yuan for shipping. Also, the markets in Lianyun City and Yantai City are very abnormal. I suspect someone is behind this."

"Someone behind the scenes? It must be Momo Group." Wu Tao gritted his teeth and said, "Have you found out the specific reason?"

"No news yet." Ge Yu said, "Mr. Wu, we must cancel the 15-day no-questions-asked return policy, including the free gifts."

"Impossible." Wu Tao shook his head and frowned. "The 15-day no-questions-asked return policy has already been featured on the Lantern Festival Gala. The whole province knows about it now. And now you're asking me to cancel it? Are you kidding me?"

Ge Yu said anxiously, "If we don't cancel, our losses will only get bigger. Mr. Wu, we're not selling mobile phones, we're just throwing money away."

Ge Yu's words made Wu Tao fall into deep thought.

Yes, not to mention the shipping costs and the money for renting a warehouse, the refund alone is enough to make people frustrated.

Although they have developed a very complete return and refund mechanism, their initial settings were based on only a few hundred people returning goods every day.

But now? There are at least 20,000 returns every day!
Wu Tao sat on the sofa, constantly thinking of countermeasures in his mind.

At this time, Wu Tao's secretary hurried into the office and said, "Mr. Wu, the PR department just called. Jingzhou Daily published a report about Brain Gold, saying that there are serious problems with the cost of Brain Gold. They also published the test report issued by the Food Testing Center."

"What serious problem?" Wu Tao asked in a deep voice.

Wu Tao's secretary said, "They say the nutritional value of this Brain Gold is even lower than that of a bottle of milk."

"Nonsense!" Wu Tao cursed. "Notify the Handong Business Daily and retaliate vigorously. Then have the PR department sue the Jingzhou Daily in our company's name for fabricating facts! What's the use of the food testing center's test? According to their test data, the nutritional content of this ginseng is not even as high as that of carrots! I dare to eat 10 carrots, but do they dare to eat ginseng sticks?"

"Yes!" The secretary hurried away.

Ge Yu subconsciously asked, "Mr. Wu, do you feel something is wrong? It feels like these things are linked together."

Wu Tao nodded and said, "It must be the Momo Group. These bastards are planning to completely break off relations with us."

Ge Yu, who was well aware of the market rules, sighed and said, "Mr. Wu, I have a suggestion."

"You say." Wu Tao's attitude softened slightly and he looked at Ge Yu.

Ge Yu said, "We sold one million units before the Lunar New Year, and over 300,000 units since the third day of the Lunar New Year. We have already completed our sales target perfectly. I suggest we withdraw from Handong Province and have those telecom stores only accept returns for phones with quality issues, even if it means we have to bear a bad reputation."

"We absolutely cannot withdraw. Once we withdraw, our reputation across the country will be affected." Wu Tao said with a frown.

Ge Yu said, "Mr. Wu, if this matter continues to ferment, it will cause serious problems. Let's not talk about the nutritional content of Brain Gold. Once the Jingzhou Daily news is released, it will definitely cause a strong response, which will lead to an increase in the return wave. This is over 300,000 phones, which is not a small number. Moreover, we are not sure what other tricks this Momo Group has in store for us."

"Over 300,000 phones, isn't that over 300 million? We can still afford the refund." Wu Tao said, "I just don't believe that a group that has only been around for less than half a year can take me down. You should handle the returns first. The brain gold can be kept in the warehouse without moving. When you sell it again, you can save the courier service."

Wu Tao continued, "This 15-day no-reason return policy really needs to be changed. There are really too many unruly people these days. You should formulate a new plan. Using this incident as an opportunity, change the no-reason return policy back to a return and exchange policy for quality issues."

Ge Yu sighed and said, "Yes! I'll do it now."

Wu Tao rubbed his temples tiredly. His mood was high yesterday, but now it has plummeted to the bottom. Although the Momo Group is not the strongest opponent he has ever encountered, it is the most disgusting opponent. Its methods are several times more disgusting than his!
Just as Wu Tao was feeling emotional, Lemire, the security director of the computer room, called him.

Wu Tao answered the phone expressionlessly, then heard Remiel's trembling voice say, "Mr. Wu, the computer room has come under another powerful DDOS attack. We've switched to several high-security IP addresses, but they've all crashed. Our PHS signal may be significantly affected today."

Remiel's call was the last straw that broke the camel's back. Wu Tao's emotions collapsed instantly and he started cursing: "WCNMB! You are such a bunch of trash."

(End of this chapter)