Who would still start a business seriously after being reborn?

Chapter 41 This plate is a bit big

If he wants to succeed, he needs to extend the lifeline of the Internet cafe industry.

If you want to extend the life of the Internet cafe industry, you must reduce the terminal sales of personal PCs.

As long as the demand for personal PCs decreases, it will slow down the growth of all computer companies.

From 1998 to 2003, due to the high cost of computers and Internet access, most people had no intention of buying computers.

As broadband prices and computer costs decrease, more and more individual users are starting to buy computers.

By 2005, the size of the computer industry had begun to grow exponentially.

This also made countless computer companies earn a lot of money.

Among them is Apple Computer, which ushered in the era of smartphones.

It can be said that if the computer industry had not developed so rapidly, Apple Computer Company would probably still be struggling to increase its market share in computers and would not have been able to shift its focus to the mobile phone field.

In 2005, China's computer market accounted for 27% of the global share, and this rate is still growing rapidly at 30% per year.

Lianxiang Group alone supports countless computer companies and chip companies around the world. Driven by huge profits, these companies continue to develop more advanced chips and more competitive displays.

At the end of the research, these chip and display technologies underwent a qualitative change, and smartphones came into being, completely wiping out the Internet cafe industry.

If you want the Internet cafe industry to survive longer, you need to delay the arrival of the smartphone era.

How to reduce individuals' desire to buy PC computers has become a difficult problem facing Cheng Yi.

He kept turning this question over in his mind.

After pondering for a long time, an idea flashed through his mind.

free!

If everyone had a free computer to play with, who would spend a lot of money to buy a computer for entertainment, except for individuals who need a computer for work? If fewer people buy computers, the cost of producing computers will increase. If the cost of computers is high, the price will remain high, and then even fewer people will buy computers.

As long as this vicious cycle is formed, the Internet cafe industry will be on the verge of death for two to three years.

After all, the atmosphere in an Internet cafe is much better than playing computer alone at home.

If we cooperate with online games in the later stage and find the profit balance point, this free operation will still be feasible.

At the very least, he has more than two years to test the feasibility of this idea.

But right now, if you want to operate for free, the revenue point is nothing more than selling some instant noodles and drinks.

It is simply impossible to rely on these things to support the costs of Internet cafes or make profits.

Unless the user eats every hour.

If you want to make a profit...

Cheng Yi sat up, took out the diary from his pocket, and began to outline his plan.

His original idea was to add a consumption points system, where users could get two points for every two yuan they spent, and using two points would get them one hour free.

This model is very competitive at present.

Especially in terms of improving user stickiness, it is almost the best.

But now, this idea has been overturned by Cheng Yi.

Since the future goal is to allow everyone to have free Internet access, he must start laying the foundation now.

We can take advantage of the current predicament faced by all merchants in the University Town Commercial Street.

The pain point faced by the university town commercial street is the inability to build customer stickiness. From Monday to Friday, students shop at businesses on campus, and from Saturday to Sunday, students go to the more prosperous commercial streets in the city to shop.

Even though the products in the commercial street are priced very low, they still cannot attract students to stop.

Balance point!
Cheng Yi wrote three words in his diary: He must find a balance between income and expenditure.

If a points system is implemented in these businesses on the verge of bankruptcy, students can get 10-1 points for every 10 yuan they spend, depending on the profit margin of the goods. After consuming 10 points, they can surf the Internet for one hour for free in the Internet cafe.

On the merchant side, one yuan = 10 points are used for point subsidies to pay fees to Internet cafes.

In this way, the Internet cafe is nominally free, but in reality it costs one dollar per hour.

The cost of an Internet cafe is about 5 cents per hour, and the net profit can reach cents.

It seems that the profit of fifty cents is very low, but it involves the issue of the capital pool.

At present, the country has not paid enough attention to the capital pool. It was not until various illegal financing companies emerged that the capital pool was truly strictly regulated.

From 2001 to 2013, there was no department to manage the fund pool.

This 50 cents may seem like 50 cents, but it actually has a very terrifying fund pool effect.

Because it is impossible for users to spend the points they earn in Internet cafes immediately, many users may not even need to go online for several months, so these points will remain with them.

Merchants, on the other hand, need to pay points subsidies to Internet cafes every month.

This is like the hairy crab gift certificate of the future. The annual production of hairy crabs is only 1575 tons, but the sales volume is 80 tons.

As he kept calculating, Cheng Yi himself felt a little scared.

This plate is a bit too big.

"It's totally possible!" Cheng Yi slammed the table and became excited.

The first step is to revitalize the University Town Commercial Street and give it a try.

"The core of the problem is the points distribution system!" Cheng Yi pointed out the most important word with the pen in his hand.

Points distribution system!

His current technology can perform point recognition and point deduction within the local area network, but if every merchant is to be able to record points in real time and feed the points back to the Internet cafe's host, then a database needs to be built.

Moreover, the system in the hands of merchants must be simple, direct and efficient, and the operation process must be fool-proof.

It is impossible to create a points system with this kind of function in a short period of time.

If paper coupons were used instead, within half a month, someone would secretly print a large number of coupons and sell them everywhere.

"Let's find a way to conquer this points system first. Before we conquer it, Internet cafes still have to rely mainly on charging fees." Cheng Yi put away his diary and lay down on the bed.

Early the next morning, the aroma of instant noodles pulled Cheng Yi out of bed.

When he reached the second floor, he saw Zhang Lingyu cooking instant noodles in an electric cooker.

Seeing Cheng Yi walking down, Zhang Lingyu hurriedly greeted him, "Master, you came down just in time, come and have a taste."

"How about going out to eat?" Cheng Yi strolled over and took a look at the instant noodles.

Zhang Lingyu rolled her eyes at Cheng Yi and said unhappily, "Don't you have to spend money to eat out? This Huafeng instant noodles is only 30 cents a pack, and it tastes great. I eat it often."

"Okay, I haven't eaten it for a long time, let me try it." Cheng Yi laughed and picked up a stool and sat next to him.

Cheng Yi has indeed not eaten Huafeng Sanxian Yimian for many years. Ever since joint venture brands such as Master Kong swept China, local companies like Sanxian Yimian could not withstand the pressure and gradually disappeared.

"How does it taste?" Zhang Lingyu looked at Cheng Yi, as if she wanted to be praised.

"Very good." Cheng Yi praised, and drank a few mouthfuls in a row, and said: "Fatty and I are going to a training class today, so I'll leave this place to you during the day."

"No problem." Zhang Lingyu smiled and said, "I'm an Internet cafe expert."

(End of this chapter)