Who would still start a business seriously after being reborn?

Chapter 629 Dangerous (Second Update)

Moore said very seriously, "Google was founded with the goal of integrating global information and making it accessible and beneficial to everyone. This means that we are destined to have a fundamental conflict with Microsoft, which is trying to control the information gateway. This conflict is structural and irreconcilable."

“So,” Moore said, looking at Cheng Yi, “we have been searching the world for allies who are truly capable, determined, and willing to cooperate.”

"Based on today's meeting and my recent observations of Momo Group, I believe that you are the most promising partner for us in China and even in the Asia-Pacific region."

"This is not a short-term cooperation based on mutual exploitation, but a deep strategic partnership based on long-term common interests. We can share certain technological resources. Google's strengths lie in data, algorithms, and a global platform, while Momo Group's strengths lie in its deep-rooted local market channels, its difficult-to-replicate offline ecosystem, and its accurate grasp of user needs. We are absolutely complementary."

Cheng Yi could sense the sincerity and strategic vision in Moore's words, which was completely different from Rivers' condescending mediation.

“Mr. Moore,” Cheng Yi said slowly, “I also agree with what you call structural conflict. We do need to stick together for warmth. However, any cooperation must be based on equality and mutual respect. We are not anyone’s vassal, nor will we accept any unequal terms.”

Moore immediately smiled and said, "Of course, Mr. Cheng. What we are looking for is a 24/7 partner with mutual respect."

Once the bottom line was agreed upon, the atmosphere in the private room instantly became harmonious.

The two engaged in a more in-depth and open exchange on potential future collaborations, ranging from ecosystem competition in operating systems to joint promotion of office suites, and even discussed the hot topic of artificial intelligence this year.

Although it was only an initial communication of intent, both parties felt the exciting possibilities for the future.

"President Cheng." At the end of the meeting, Moore once again grasped Cheng Yi's hand tightly, his tone full of anticipation, and said, "This trip to Yanjing has been far more fruitful than I expected. I will immediately report the details of our meeting and my suggestions to headquarters. I believe that Mr. Eric will also be very interested in cooperating with Momo."

"I look forward to visiting your headquarters in Jingzhou in the near future to have more specific technical and business discussions with your team."

“Jingzhou welcomes you anytime, Mr. Moore.” Cheng Yi replied with a smile, “I believe our cooperation will definitely bring a pleasant surprise to this market dominated by hegemony.”

Just as Cheng Yi and Moore finalized their cooperation agreement at the Yanjing Hotel, Rivers sat on the sofa in the hotel's luxurious private room with a gloomy expression.

“Foolish! Arrogant!” Rivers spat out the words through gritted teeth.

He originally thought that Cheng Yi would definitely give them face, but to his surprise, the other party did not give him any face at all.

What bothered him even more was Google's attitude.

The threat level of Momo Group, with its vast channels and unique ecosystem, would increase exponentially if it were to receive support from Google in terms of technology and global resources.

IBM wants to see someone challenge Microsoft, but doesn't want to see anyone grow bigger.

What the perennial runner-up really wants is not to become the number one, but simply not to become number three.

This is also why they allowed Lianxiang Group to take action against Momo Group.

Both Momo Group and Google have developed at an incredibly rapid pace in recent years.

It can be called a legend in the Internet industry.

What angered Rivers the most was the serious divisions within IBM, with some directors expressing support for Momo Group and others choosing to sit back and watch the two fight it out.

There are almost no advocates for antagonizing the Momo Group.

“We can’t wait any longer…” Rivers took a deep breath and said to his attendant, “Inform Lianxiang that Momo Group still refuses to negotiate. They brought this trouble upon themselves, so they have to figure it out themselves. There’s nothing I can do about it.”

"it is good."

Meanwhile, in the chairman's office of Lianxiang Group, Yang Yuanqing looked at the latest report presented by the finance department with bloodshot eyes, her fingers trembling slightly.

Since the price war began, Lianxiang's notebook computer business has been suffering huge losses.

Microsoft's subsidies can only keep the company afloat; they cannot sustain long-term operations.

The news from Rivers further extinguished Yang Yuanqing's hopes.

If Momo Group is willing to mediate, they can get a brief respite and take the opportunity to consolidate their current market share.

But Momo Group was willing to risk offending IBM rather than give them any breathing room.

This group of people is really too young and arrogant.

At present, continuing to burn like this is not a solution.

If they keep burning through cash, they'll burn away the capital market's confidence in them.

Their current support comes from interest-free loans from Microsoft and low-interest loans from IBM, but this is a long-term solution that cannot address their immediate needs.

Given the size of Momo Group, it's possible to fight them for a year.

To achieve sustainable development, they must regain the confidence of the capital market and raise the stock price of Lianxiang Group.

As the most outstanding sales elite of Lianxiang Group, Yang Yuanqing not only has a deep understanding of sales business, but also has a strong grasp of capital.

After careful consideration, he finally set his sights on the nationwide desktop computer market.

In the current global market, Dell and HP still dominate, each accounting for nearly 20% of the market share. After Lianxiang Group acquired IBM's PC supply chain, its sales also increased from 6.8% to 6.9%.

Although their overseas sales have increased, the domestic market outlook is not optimistic.

The high-end PC market remains dominated by Dell and HP.

Meanwhile, Lianxiang Group's market share in the desktop computer market dropped from 67% to 33%. During this period, Shenzhou Computer completely transformed into a desktop computer manufacturer and seized a lot of market share in the desktop computer field with its high-quality and low-priced operating model.

In the desktop computer market, HP, Dell, and Lianxiang all have price constraints.

The prices offered by the three parties are quite different, so they don't compete with each other much.

However, the sudden appearance of Hasee Computer disrupted this balance among the three parties.

It's difficult to achieve profitability in the short term, but raising the stock price is not difficult.

As long as they eliminate Hasee Computer, increase their market share, and give the capital market enough confidence, they can revitalize their business.

Since Microsoft and IBM are now footing the bill, he doesn't feel much pressure.

Take this opportunity to destroy Shenzhou and reclaim the market!

Having figured out the details, Yang Yuanqing immediately began drafting the document.

Shenzhou Computer operates on a distributor model. If Lianxiang desktop computers were to lower their prices to match those of Shenzhou Computer, Shenzhou Computer's sales network would collapse instantly.

Since last year, Hasee has captured 18% of the national market, and their distributors have been hoarding inventory.

If sales stagnate, their distributors will rush to return the goods.

Many brands that rely on distributors fail due to overstocking and run-on orders. With this in mind, Yang Yuanqing wrote the first sentence in her copy: "[Zhufeng series computers, limited-time price reduction promotion, targeting Hasee computer prices.]"

At this moment, Cheng Yi's Hongqi L5 sedan slowly entered the territory of Jingzhou.

As night falls, the city's neon lights outline the massive silhouette of the Momo Technology Industrial Park.

Back on his own turf, the fatigue from a day of travel and intense meetings washed over him like a tidal wave. Cheng Yi leaned back in his chair, watching the scenery rushing past the window, his mind replaying the day's events.

The fierce PC market battle with Lianxiang, the newly begun procurement war with Microsoft in the government and enterprise sectors, and the emerging strategic partnership with Google...

He really enjoyed the feeling of his heart pounding.

From the moment he was reborn, what he sought was no longer a life of seclusion in a remote corner.

To put it in a vain way, all he wanted was four words.

Their names will be recorded in history.

These four words are enough to ignite the passion in any man and inspire him to dedicate his life to them.

At this moment, what he urgently needs to resolve is the dispute between Momo and Lianxiang.

He did not mean to target Lianxiang Group.

Rather, from the moment they officially entered the global war, every battle they fought was fought with the mindset of either you die or I die.

There must be absolutely no leniency or hesitation.

Otherwise, many, many years later, someone might point to a desolate Momo Technology Industrial Park and say: Look, that's the former site of the Momo Group, which was too soft-hearted and missed a great opportunity back then...

In the following days, procurement in various provinces and cities began to be tendered one by one.

The Momo Group's business team, comprised of Du Yusheng and Huang Wenrong, also began traveling to various provinces and cities for bidding.

They selected three thousand of the group's most elite business professionals, forming nearly three hundred teams, to continuously participate in procurement projects across various industries.

Now that the ecological foundation has been laid, the rest depends on the choices made by the procurement departments of various provinces and cities.

This is Momo Group's first year venturing into government and enterprise procurement. Cheng Yi didn't have high expectations; as long as the market share wasn't too bad, that would be fine.

Anyway, there is a long way to go.

On the other side, MSN's subsidies were still burning, but the flames were starting to wane.

Compared to the ever-increasing online activity on MSN, what's even more talked about are the "coupon hunters" in various districts and counties, whose activities have spread like wildfire.

Meanwhile, Lianxiang's campus market has largely quieted down.

Although the price of the laptops remained the same, their original campus promotion team disappeared.

The disappearance of these promotional teams has made the campus seem much quieter.

On November 5th, the computer mall in Jingzhou was bustling with people. Various brand logos and light signs shone brightly, and the noise was mixed with the sound of advertisements from loudspeakers, making it quite noisy.

During this period, the atmosphere in the computer mall in Jingzhou City became enthusiastic because of one thing.

At the very top of the computer mall, a huge lightbox hangs on the exterior wall of the building in Zone A, flashing the following message: "Lianxiang Storm, the King Returns, Desktop PCs at Rock-Bottom Prices!"

"Let me tell you, Lianxiang has gone mad. How can they do this?" The owner of a Shenzhou computer store muttered to himself, looking at the long line outside the largest Lianxiang authorized flagship store across the street.

In the past, although Lianxiang had the best sales, Shenzhou Computer's sales were also quite good.

But now...

"Boss, can you lower the price of those Shenzhou Zhanlong H510s? Look at Lianxiang's Zhufeng series, the configuration is similar, but the price is 200 yuan lower than yours, and they even give you a Lianxiang gift package." At this moment, a young customer pointed to the Lianxiang promotional leaflet in his hand and asked loudly.

The corner of Boss Zhao's mouth twitched.

The purchase price is already fixed; if we lower it further, we'll lose money on every unit sold.

Old Zhao said helplessly, "Young man, this...this is already the cost price, we really..."

"Never mind then, I'll go check across the street." Before Old Zhao could finish speaking, the young man turned around without hesitation and plunged into the crowd at the Lianxiang store.

Old Zhao slumped down, looking at the few customers in the shop and the idle yet anxious eyes of the staff, feeling a chill in his heart.

This isn't the first customer to leave like this.

During the days that Lianxiang lowered its prices, Shenzhou Computer's entire product line suffered a complete collapse.

What's even more alarming is Lianxiang's promotional efforts.

Lianxiang's advertisements are being bombarded around the clock on television, online, in subway stations, and even in the loudspeakers of these distributors' stores.

These advertising slogans are extremely persuasive, such as "International quality, national price," "Why not buy better for the same money?" and "Say goodbye to no-name brands and choose a national brand that is among the top three in the world."

The powerful brand effect, coupled with this suicidal price, has created an unstoppable torrent.

Consumers choose Hasee computers because they are cheap, but now Lianxiang computers are even cheaper than Hasee computers. This is simply voting with their feet. Is there still a need to choose?
The sales staff at Lianxiang stores were so busy they barely had time to breathe, but their faces were beaming with excitement as they closed deals until their hands were sore.

In stark contrast, other brands' counters were deserted, so quiet you could hear a pin drop.

Old Zhao even heard that some smaller, less powerful brand distributors in the neighboring city couldn't withstand the pressure and had started secretly contacting Lianxiang, wanting to switch sides.

Lianxiang is not just seizing market share; it's using huge sums of money and its brand advantage to carry out a complete industry purge and re-establish its unshakeable dominant position.

It must be said that Lianxiang's tactics were very successful.

Shenxia City, headquarters of Shenzhou Computer.

The once bustling and vibrant office area is now shrouded in a suffocating panic.

In the corridor, the employees carrying cardboard boxes left with pale faces.

In the finance office, the phone rang incessantly, almost all of them carrying payment reminders.

The sales department's phone was eerily quiet because they had even unplugged the phone lines. If they hadn't, the computers used by distributors to request returns or order cancellations would have been ringing non-stop 24/7.

This is the drawback of the agent model: once someone leads a run on the company, it will be a complete collapse.

(End of this chapter)