Who would still start a business seriously after being reborn?

Chapter 66 Is this a fucking monster?
This is not because he is blindly confident, but because he has done detailed calculations. After all, he is also half a media person.

The pop-up business he used to do seemed simple, but it actually required deep media insight.

Like ordinary media, such as newspapers, as long as they are sold, there will be money to be made. The content in the newspaper is something you have to read whether you want to or not. It is forced and there will be no real-time reading feedback from the audience.

Pop-ups are different.

Users only have a few seconds to display the pop-up window. If the user is quick, they will cross it out in less than three seconds.

Therefore, how to convey the desired information to users within a few seconds is a huge art.

If pop-up ads want to make a profit, they must catch the user's attention within one second and then clearly convey the ad within three seconds. Top-notch pop-up ads can stay in the user's mind for a long time even after the user closes it.

For example:
"Fighting Hao, I am Zha Zha Hui, if you are a big-breasted brother, come and chop me."

'Green music, green music, butt licking green music.'

"If you are a man, you must pass a hundred levels."

"I'm so lonely, I really want to run into you nearby..."

Researching hot spots is what pop-up practitioners do every day.

Then it goes through repeated launch and testing.

For experienced pop-up practitioners, they can basically infer whether a gimmick can become a hot topic.

The same is true for this competition.

All the explosive points have been developed to the extreme by Cheng Yi.

From 1999 to 2005, the city began to develop rapidly, and a large number of migrant workers poured into the city, disrupting the comfortable life of the locals. This period was when conflicts between locals and outsiders intensified.

The core outbreak point of this game lies in the confrontation between the two.

On the one hand, Cheng Yi's behavior as an outsider ignited the emotions of countless migrant workers. They felt that Cheng Yi was a real man. On the other hand, it completely aroused the emotions of the locals.

Plus, by precisely targeting your target users and leveraging their competitive spirit and self-confidence...

Only Cheng Yi, who has been working on pop-up ads for decades, could have thought of and dared to think of this explosive point.

The right time, right place and right people are all here.

Cheng Yi is not worried at all about the exposure of this competition.

Although it is not yet an era where traffic is king, the influence of this competition is no less than a billion-level hit video in the era of self-media.

It’s a pity that there are no smartphones and short video platforms now, otherwise he would have been scolded and become a hot topic, becoming famous overnight.

His original plan was to attract city and even provincial television stations to join.

According to his estimation, the provincial TV station is more traditional and standardized, and is unlikely to join the market, but the city TV station, whose ratings have been declining, will definitely be interested.

If this competition can be broadcast on TV, it will become the first significant event since his rebirth.

After all, when the first Red Alert Competition was held in 2003, it was covered by almost all media outlets, attracting all the attention and spotlight.

So he actually lost out because Jingzhou Daily took away the exclusive reporting rights for this competition.

But who made Zhao Gang his 'benefactor'?

Cheng Yi likes Zhao Gang's unique toughness very much. He bows his head when he should, and holds his head high when he should, even if he is facing swords.

This is a tough guy who is only willing to bow to power.

If used properly, Zhao Gang would be a very handy knife.

The Internet cafe industry in this era is too chaotic. When it starts to divide the cake among its peers, some sword-fighting is inevitable.

At this time, you must have a sharp blade in your hand.

The blade's surname was Zhao Gang, also known as Tietou. The next morning, before the all-nighter was over, an Alto sedan pulled up in front of the internet cafe.

Then, 'Sharp Blade' Zhao Gang walked into the Internet cafe with a briefcase under his arm and two boxes of peach cakes in his hands, looking very happy.

As soon as he saw Cheng Yi coming out of the bathroom, Zhao Gang immediately ran over with a smile on his face, shook Cheng Yi's hand tightly, and said with a smile: "Boss Cheng, thank you for giving us an opportunity for in-depth cooperation."

Cheng Yi said, "Zhao Ji, you are too polite."

Zhao Gang stuffed the two boxes of peach cakes in his hand to Cheng Yi and sighed, "Oh, I'm so sorry about what happened last time. Every time I think about it, I feel so guilty."

"Hahaha, Mr. Zhao, even if we don't know each other until we fight, if you don't mind, I will call you Brother Zhao and you call me Brother Cheng. What do you think?" Cheng Yi said with a smile.

"Okay." Zhao Gang didn't expect Cheng Yi to be so sensible and know when to advance and retreat. He originally thought that an eighteen-year-old boy like Cheng Yi would definitely ridicule him once he came to power.

Before coming, he was prepared to be ridiculed.

Cheng Yi's reaction made him completely change his original idea.

This young man is worth getting along with.

Thinking of his previous actions, Zhao began to feel a little ashamed.

Before, his "unbearable guilt" was just a statement made against his conscience due to pressure from the editor-in-chief's office, but now, he really felt some guilt.

He looked at Cheng Yi and sighed, "Brother Cheng, you really impressed me."

Cheng Yi laughed and said, "We are all brothers, so let's not be polite. Come on, Brother Zhao, let's go upstairs and have some tea."

"Okay." Zhao Gang also smiled.

Arriving at the teahouse on the third floor, Cheng Yi said while making tea: "Brother Zhao, I actually owe this competition to your help. The reason I agreed to you is mainly because of this reason. I am a person who knows how to be grateful."

"You making me feel ashamed, I wanted to kill you at that time." Zhao Gang sighed.

"This is what they call an unexpected success." Cheng Yi said with a smile, "This is our destiny. God wants us to work together."

"Yes, you are right." Zhao Gang nodded repeatedly, agreeing with Cheng Yi's words.

Cheng Yi asked, "Brother Zhao, how many years have you been a reporter?"

"Ten years." Zhao Gang said.

"It's been ten years, that's not a short time. Brother Zhao, may I ask, have you been promoted to chief reporter now?" Cheng Yi poured Zhao Gang a cup of tea and asked.

"How is that possible? A chief reporter must have made significant achievements in a specific field." Zhao Gang laughed at himself and said, "I'm just an ordinary reporter."

Cheng Yi smiled and said, "There is a brand new field now. I think Brother Zhao can get involved in it in advance."

"What field?" Zhao Gang looked at Cheng Yi.

Cheng Yi smiled slightly and said, "In the field of new internet media, you may not think highly of portal websites like Xinlang and Sohu yet, but I can responsibly say that within two years, portal websites will occupy half of the news industry."

Zhao Gang looked at Cheng Yi, and his heart was already in turmoil. Judging from Cheng Yi's conversation, he didn't sound like an eighteen-year-old young man at all, but like an experienced senior.

Moreover, Cheng Yi's words were exactly the same as what their editor-in-chief said yesterday, and he even saw further than their editor-in-chief.

They really didn't take Xinlang and Sohu seriously. After all, we are now in the Internet bubble period, and many people think that the Internet is just a gimmick, a term, and a bubble.

Websites like Xinlang and Sohu, which have few revenue generating methods, are on the verge of collapse.

Zhao Gang asked tentatively, "Brother Cheng, are you also involved in the news media?"

Zhao Gang suddenly realized that the sudden popularity of the competition organized by Cheng Yi in Jingzhou was probably not just a coincidence.

Could it be that Cheng Yi had already taken all the possibilities of this matter into account? Including the article he wanted to write to kill him?
Zhao Gang looked at Cheng Yi with a smile on his face with some fear, and suddenly felt a numbness on his back.

This, this is a fucking monster, right?
　The first of three updates!
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(End of this chapter)