A century-old wealthy family that rose from Shanghai

Chapter 102 Entering the Industrial Industry
As expected, "Sunshine Home" was sold out in three days, with a return of 48 yuan.

Zhou Shoujuan, the editor-in-chief of the Shenbao supplement, also came that day to search for news information and chat with Chen Guangliang.

"Boss Chen, someone has already summarized Changjiang Real Estate's business model: renting land, building houses, selling them separately, repaying the principal upon maturity, and the houses returning to the landlord. Do you agree?"

"That's right. Of course, it would be even better if the land is your own! Haha!"

This business model is no longer a secret. After all, other real estate developers can summarize it from newspapers as "sell rooms in sections and repay the principal when due." As for "renting land to build houses, and the houses belong to the landlord," it actually varies from person to person.

However, these sixteen words cannot fully summarize the success of Changjiang Real Estate. After all, it also involves a series of steps such as "property brochure", "simulation sand table", and "marketing language".

Zhou Shoujuan, the editor-in-chief of the Shenbao supplement and one of Changjiang Real Estate's "witnesses," excitedly asked, "If your model were to be imitated, would you be worried?"

Chen Guangliang said generously: "This is perhaps what I hope to see. What's wrong with solving the housing shortage in Shanghai through this flexible method?"

Zhou Shoujuan said in surprise: "You really think more, I admire you!"

The two talked about many things, and Chen Guangliang didn't hold back much because he needed to boost his fame.

In this day and age, not everyone will be kidnapped unless they are a celebrity; rather, people who are rich but powerless are more likely to be kidnapped.

So, becoming a little famous this time may not necessarily be a bad thing.

That evening.

After a busy day, the employees of Changjiang Real Estate could not rest yet and held a meeting with their boss Chen Guangliang.

At the meeting, Chen Guangliang arranged the next work: "Next, communicate with Huaxin Construction. As long as the quality and construction period can be guaranteed and the price is no higher than 16, we will continue to do it for them."

Wang Zhenghua of Huaxin Construction had visited Chen Guangliang a long time ago, hoping to continue to undertake the "Sunshine Home" project.

After two months of investigation, Chen Guangliang also recognized Wang Zhenghua and Huaxin Construction, and intended to negotiate directly with Huaxin Construction instead of going through complicated bidding.

Lu Yuantai said, "Wang Zhenghua has shown some sincerity. If we can reach an agreement with him, construction can begin in late May. Moreover, he can offer some discounts on many aspects of the budget. I don't think it will cost 5 yuan."

Guo Deming said: "Then we need to discuss it in detail with him. The price must be favorable anyway, and it is necessary to fight for every penny."

Since joining Changjiang Real Estate, Guo Deming has developed the habit of "careful budgeting" and has basically never made any mistakes in the budget.

This is what Chen Guangliang really hopes to see.

However, Chen Guangliang added: "Win-win business is also important, and others should have appropriate profits."

He looks at the problem from a different perspective and does not want to exploit his partners and create a bad situation.

Guo Deming replied, "Don't worry, boss. We need to make a profit for them, but we also need to save money. Anyway, this time we are talking first!"

It would be more efficient to send someone to talk first, and then Chen Guangliang would come forward.

As a boss, Chen Guangliang pays more attention to cultivating the abilities of his subordinates.

Assign tasks to everyone, then participate in them yourself and correct any problems you find.

The next day, Chen Guangliang first came to the Changjiang Car Dealership.

He Xiangdong immediately reported, "Boss, all fifty vehicles in Fangua Lane were officially operational yesterday, and both projects are now operational."

All of these one hundred vehicles are owned by Chen Guangliang, and he has recruited three hundred drivers.

Chen Guangliang said with satisfaction: "Well done!"

He Xiangdong said modestly: "Mr. Li also came to help these days, and with the concerted efforts of other colleagues, we were able to complete the task normally."

"What about dividends?"

In the past three days, Chen Guangliang has been busy with the affairs of Changjiang Real Estate. After all, he can still tell what is more important.

In addition, Changjiang Car Dealership has perfect management and systems.

"We're already distributing them according to schedule. We've already distributed projects ABC since yesterday, and we'll distribute projects DEFGH today. Also, your personal dividends total 4015 yuan across all your projects. The wholesale department's accounts have also been calculated, and last month's profit was 525 yuan."

"Okay, just give me the accounts later."

"Ok"

As expected, this month's dividends totaled over 4500 yuan; next month, since he owns all the shares of the 2500 large cars, he will be able to increase his income by 7000 yuan at a time. His dividends from the car dealership will exceed yuan.

Although there are many vehicles in front, his average equity in the 253 large Zhaohui rickshaws is only 40%, equivalent to a little over 100 vehicles; for the other 100 small Zhaohui and illegal rickshaws, his equity is more, but the rent itself is also less.

Having said that, the profits from the rickshaw business do not seem to be comparable to the profits from real estate.

Of course, the advantage is that it provides an extra layer of protection and can also cultivate a group of forces.

In the afternoon, Li Chao hurried to the car dealership.

Chen Guangliang said, "Xiangdong can handle things on his own now. You don't have to rush over here every day. It's too troublesome!"

Li Chao responded, "I'm not here to help you today. I've gotten some clues about what you asked me to find out last time. There's a company called 'Tongchang Bicycle Shop' in Shanghai. It was founded in 1897 by Zhu Tongsheng, and is now run by his eldest son, Zhu Wenwu. Tongchang Bicycle Shop initially specialized in bicycles and spare parts. After World War I, Tongchang became the exclusive distributor of bicycles, motorcycles, and Dunlop tires from the United States, Germany, and the United Kingdom. Recently, Tongchang Bicycle Shop has begun raising funds to build a manufacturing plant, claiming it aims to be the first Chinese company to manufacture its own bicycles."

After hearing this, Chen Guangliang seemed to understand something - Tongchang Bicycle Company said it wanted to manufacture bicycles by itself, but with the current Chinese industry, it was impossible; if nothing unexpected happened, it would be an assembly plant in China that produced foreign parts.

Of course, he'd been dealing with rickshaw manufacturers for a while and knew that rickshaw production wasn't technically demanding, as aside from the two wheels, everything else wasn't a big deal. So if Chen Guangliang wanted to get into producing three-wheeled rickshaws, he'd have to consider a factory that could assemble bicycles, as that's where the goal of transmitting kinetic energy through the chain came into play.

Tongchang Bicycle Company was able to import key parts from abroad and also produce some parts. It was indeed the originator of bicycles in China (the predecessor of the later Phoenix brand bicycles was Tongchang Bicycle Company before the public-private partnership).

"Well, I'll come visit you later!"

Li Chao asked curiously, "They produce bicycles, so what connection do we have with them when we purchase rickshaws?"

Chen Guangliang said: "I want to combine bicycles and rickshaws. Rickshaw pullers can pull passengers by pedaling their bicycles. This will not only make rickshaw pullers less tired, but also create a huge business opportunity."

Li Chao was a little stunned, wondering how this could be combined? Could it be that this friend also understood industrial technology?
"Okay, I believe you will succeed!"

Chen Guangliang nodded confidently, he had discovered a huge market.

In the current social environment, bicycle sales are not high. It is said that Nanjing only had more than 600 bicycles last year (in this era, bicycles must be registered, and are not allowed to carry passengers. Traffic violations will result in on-the-spot fines).

Rich people disdain to ride bicycles (rickshaws), and poor people think buying bicycles is useless (they can't make money), so this is a "small market".

Therefore, if the three-wheeled rickshaw can be developed, it will be a huge market because it is an operational nature and the demand is there.

The next day, Chen Guangliang came to No. 604 Nanjing East Road, the headquarters of Tongchang Auto Dealership.

The store here is quite large, displaying all kinds of imported bicycles. When a clerk saw Chen Guangliang's clothes, he immediately came up to him warmly.

"Sir, are you looking for a bicycle? We have a wide selection of brands from around the world. The French Carvin is 150 dollars a bicycle. Our Fei Ge brand is only 100 dollars a bicycle. We have both men's and women's bicycles."

In this era, in order to accommodate ladies wearing cheongsams, bicycles were divided into "Kun bicycles", which were for ladies only.

"Can you produce bicycles yourself?"

"That's right. Our Tongchang Car Dealership has been established for 30 years and has mastered this technology."

Chen Guangliang smiled, thinking that what he mastered must be assembly technology!

However, just because Tongchang Auto Dealership controls the purchasing channels for spare parts, it is already a very powerful auto dealership!
“I’m not here to buy a car.”

The clerk was stunned. If Chen Guangliang hadn't been well-dressed, he would have been unpleasant.

"So you're here?"

Chen Guangliang immediately said, "I'm here to seek cooperation with Mr. Zhu. Please inform him for me!"

The clerk suddenly realized what was going on and quickly said, "Wait a moment, please. What's your name?"

Chen Guangliang then handed a business card to the clerk.

After a while, Chen Guangliang was invited upstairs and met Zhu Wenwu in an office.

After some greetings, the two sides sat around the coffee table and drank tea.

Zhu Wenwu said directly: "Boss Chen came to visit, what can I ask?"

He was quite puzzled. What could possibly happen if a rickshaw shop owner or a real estate company boss came to him?
Chen Guangliang said, "I heard that Tongchang Car Dealership is raising funds to build a manufacturing plant recently?"

Zhu Wenwu suddenly realized that this was the case. It seemed that this person was well-informed. He said, "Yes, that's the case. Could it be that Boss Chen is still interested?"

Their family has been acting as an agent and selling bicycles for thirty years, and now they hope to become the first manufacturer of bicycles in China, so they are indeed raising funds and preparing to build a factory.

Chen Guangliang laughed and said, "I wasn't very interested originally. After all, bicycles aren't very popular in China. They're not a business tool, so they can't make money for the poor. They need pedals, and they're not as sheltered from the wind and rain as rickshaws and taxis, so the rich don't really need them."

Zhu Wenwu said patiently, "Oh, in that case, what advice do you have for me, Boss Chen?"

Chen Guangliang said, "If we can convert all rickshaws into chain-type power tools, the market will expand many times over, don't you think?"

Without supply channels and years of industry experience, it would be impossible for Chen Guangliang to produce a three-wheeled rickshaw, so he currently can only cooperate with Tongchang Vehicle Dealership.

And time is exactly what he doesn't want to waste the most.

So if he doesn't throw out some bait, how can Zhu Wenwu trust him!

Zhu Wenwu couldn't help but say, "How is this possible? Putting aside whether the rickshaw industry is willing to switch, how can bicycles replace rickshaws?"

Chen Guangliang then said, "Of course it's impossible. The driver is in the front, pedaling the front half of the rickshaw. The power from his feet drives the two wheels at the back, which are the seat part of the rickshaw, through a chain. To put it bluntly, weren't cars originally three-wheeled? Tricycles are also common in Europe and the United States."

Zhu Wenwu finally understood and said in surprise, "Miaoji, Miaoji, listening to your words is worth ten years of reading. This kind of operational tool has a bigger market than bicycles, provided that the bike dealers are willing to use it."

Chen Guangliang said, "If I were a customer and saw better equipment, what would I choose? Besides, rickshaws are ultimately inhumane. With some public opinion, the government might even encourage a replacement."

Zhu Wenwu stood up excitedly and said, "Boss Chen, your ideas are really amazing. I hope you will join Tongchang Car Dealership!"

Isn’t this nonsense!
He had no choice, otherwise he would have set up this factory himself!
You know, there are probably millions of profits involved here; but he is an outsider after all, and if he prepares it bit by bit, he won't have enough energy and time.

And when doing business, the more friends you have, the better.

Assuming there is a choice between ten businesses and one business, Chen Guangliang would of course be willing to invest in ten businesses because this would reduce the risk. Even if one or two businesses lose money, he can still make a profit. But if he invests in one business and loses money, it would be equivalent to losing ten businesses.

(End of this chapter)