A century-old wealthy family that rose from Shanghai
Chapter 104: Rivals
Chapter 104: Rivals (asking for monthly tickets~)
Chen Guangliang came to Tongchang Car Dealership again, and Zhu Wenwu introduced him to the other four partners.
"Boss Chen, let me introduce you: This is Boss Gao, who's in the textile business and has invested 10% this time. This is Master Huang, the mechanic, who used to work for a foreign company and has invested 50% this time. This is my second brother, Zhu Wenzhi, who has invested 50% this time. This is Mr. Li, who works in the government and has also invested 50%."
The four shareholders looked at Chen Guangliang curiously. After all, a shareholder suddenly joined, and he also held 30% of the shares. How could Zhu Wenwu agree to this?
Zhu Wenwu then introduced Chen Guangliang, saying, "Everyone, this is Boss Chen. He's a rising star in the Shanghai real estate scene. He's the developer of the Happy Home and Sunshine Home developments on Yuyuan Road. He also owns a large rickshaw dealership with over 400 rickshaws. He's truly a young and accomplished man!"
Everyone was surprised, and then they were polite to each other.
As a result, the equity distribution of Tongchang Bicycle Manufacturing Factory is as follows: Zhu Wenwu's Tongchang Bicycle Company holds 45% of the shares, Chen Guangliang personally holds 30% of the shares, Boss Gao holds 10% of the shares, and the remaining three hold 5% each.
If Chen Guangliang had not joined, Zhu Wenwu would at least invite other shareholders, and Tongchang Car Dealership would have taken half of the shares.
Next, everyone sat in the conference room for formal consultations.
Zhu Wenwu began by introducing the product. "I was very encouraged by my two conversations with Mr. Chen, because he brought us a product with a future that's just as promising as bicycles—the three-wheeled rickshaw. The specific design is as follows: Because this product is a business model, the market is very good."
Only then did everyone understand why Zhu Wenwu introduced Chen Guangliang as the second largest shareholder, and they all looked at him with admiration.
Boss Gao asked, somewhat puzzled, "A three-wheeled rickshaw would probably cost 150 to 200 yuan. Are these rickshaw owners willing to change?"
Chen Guangliang explained again: "First, of course, it's the customer's choice. If you don't change your rickshaw, drivers may not rent your rickshaw, because renting a tricycle is better business and less labor-intensive. Second, it's the manipulation of public opinion and the advancement of the times. We'll talk about this later."
Everyone understood the key point and nodded in agreement.
To be honest, bicycles were not very popular before the 1920s, and it was even necessary to organize some activities to help citizens recognize and promote them.
then.
Zhu Wenwu said: "The total investment is 15 yuan. The funds have been confirmed. Everyone can contribute according to the proportion!"
At this time, Chen Guangliang said, "The 15 yuan can be allocated in three installments, right? After all, the construction period of the factory investment is about a year and a half."
Everyone's eyes lit up and they obviously agreed with the proposal.
Zhu Wenwu didn't think much about it, nor did he intend to embezzle funds. After all, Tongchang Car Dealership was a 'light asset, fast-circulating' company. He immediately said, "Alright, then take 50,000 yuan first, and when it's almost used up, invest in the second and third phases."
Chen Guangliang added, "Our manufacturing plant has such a huge advantage, and we're eyeing China's first bicycle factory. I think the bank will definitely beg us for a loan later. So 50,000 in start-up capital is more than enough!"
If the capital is only 5, why do I need to raise funds? This is what Zhu Wenwu thought at this time.
He smiled bitterly and said, "Maybe the bank won't agree?"
He didn't have much dealings with banks, so he thought so.
Chen Guangliang said, "Leave it to me. I'll make sure the bank is willing to lend us money. Of course, although it's a loan, we all share the risk according to our equity ratio!"
Boss Gao immediately said: "This is natural."
Zhu Wenwu could only sigh, "Boss Chen is truly the Zhuge Liang of our team. By the way, does anyone you know have land that could be leased?"
Chen Guangliang then took the initiative and said, "I know a friend who owns 7.5 acres of land in southern Shanghai. The annual rent is 2500 yuan. If you pay one year's deposit and one year's rent, you can sign a ten-year contract. I think this land is more than enough for a factory."
He had already communicated with Zhu Guangsheng, and when Zhu Guangsheng heard that it was about building a factory, he immediately agreed.
Zhu Wenwu was stunned for a moment, then said, "Okay, then we'll go check it out later."
Next, everyone talked about the bright future of Tongchang Manufacturing Plant.
During the meeting, Chen Guangliang mentioned that if 200 rickshaws in Shanghai were replaced with three-wheeled ones, that would be a market worth 2000 million yuan, a massive market. If they only produced bicycles, it would take Shanghai a long time to absorb even .
Even if we calculate it based on the national market, the market for producing three-wheeled rickshaws is larger in the short term.
After the meeting.
The two brothers Zhu Wenwu and Zhu Wenzhi came to the office.
"Brother, if we had known this would happen, we wouldn't have let other shareholders join in, especially Chen Guangliang, whose stake is already as high as 30%!"
In the past, they only considered the bicycle business, and producing 50 bicycles a month was already the limit (determined by the market); but now, the market has suddenly more than doubled, and the combined share of all of them is only %.
Zhu Wenwu said, "You think I haven't thought about keeping it all for myself? But Chen Guangliang is no ordinary person. If I really did that, he might have already developed the three-wheeled rickshaw. More importantly, judging by his performance, he seems to be very confident in the popularity of the three-wheeled rickshaw."
The latter one is what Zhu Wenwu is really "afraid" of.
Because if it were him, he would have no idea how to get those car dealerships to switch to "three-wheeled rickshaws", how to use public opinion to manipulate them, etc.
Chen Guangliang's confident expression alone made him dare not act rashly.
"Is it really that powerful?"
"Anyway, it's really amazing. Don't say such hurtful words in the future!"
"I understand. I'm just mentioning it to you. It's such a profitable business, and we only have a 5% stake, and the total investment is only ."
"Without them, you can't get it with 50,000!"
All the wise men were speechless.
In just twenty days, Chen Guangliang personally acquired 9 mu of land on the west section of Yuyuan Road for over 4 yuan, and another mu of land on Xiafei Road for over yuan. While the action was swift, further searching was still required.
Especially the land on Yuyuan Road, which suddenly became in short supply.
This is why Chen Guangliang opened up a "new battlefield" on Xiafei Road, because he already owned too much land on Yuyuan Road, which attracted the attention and vigilance of those who were interested.
Today, Chen Guangliang personally owns 63 acres of land on Yuyuan Road, and Changjiang Real Estate also owns two new-style lane projects.
Such a big goal has already become known to many people!
The day of November 5th.
The construction of Sunshine Home started, a groundbreaking ceremony was held, and owners were invited to attend.
Changjiang Real Estate is already familiar with this kind of activities, and the scene is quite lively. The owners also feel valued and even have a sense of being the "protagonists".
When advertising, Changjiang Real Estate used the term "construction on behalf of others", which means that it was just building houses on behalf of others.
At the scene, the owners were very excited. After all, Changjiang Real Estate promised to complete the project within one year and let everyone move in.
One Sunshine Homeowner even said, "Boss Chen, the Happy Home over there has been a lot of construction. I think we'll be able to move in by the end of the year, right?"
Chen Guangliang smiled and said, "Mrs. Ma, Happy Home can guarantee that the owners will move in before the Spring Festival of 1929. The construction period will not exceed one year. The same is true for Sunshine Home. No later than early May next year, everyone can live in their own house or rent it out."
"Clap"
Everyone applauded.
After talking with the owners, Chen Guangliang approached Wang Zhonghua, the general manager of Huaxin Construction, and said, "Boss Wang, you see, everyone is eagerly awaiting this second new-style lane building. You must complete it as planned."
Wang Zhenghua immediately said, "Of course. If it's one day late, Boss Chen won't have to pay me the balance!"
Today, Chen Guangliang is a rising star in the Shanghai real estate industry. Although he cannot be compared with those big real estate developers, in Wang Zhonghua's eyes, this young man can definitely become a real estate tycoon in Shanghai.
Chen Guangliang smiled and said, "Of course you have to pay, but I won't trust you anymore. Of course, I'm very impressed with Huaxin Construction in all aspects. If Boss Wang doesn't mind, I can find you another factory job. I can't make the decision, but I can introduce you."
Wang Zhonghua was delighted. In less than half a year, he had received construction projects worth more than 300,000 yuan from Changjiang Real Estate, and now he also had a factory. This was truly a very large client.
"Thank you, Boss Chen. I like to give my all when I do things. Just give me the recommendation and I will definitely try my best."
"Okay, this is also a factory I have a stake in. I'll mention it to the major shareholder in a few days."
Wang Zhonghua nodded, then said, "Boss Chen, are you free tomorrow night? I'll treat you and invite Mr. Zhuang to have a drink with me!"
"Row"
In the past seven or eight years, real estate investment has been one of Chen Guangliang's main businesses, so it's natural for him to make many friends in the circle.
"Brother, what do you think of the land here?"
On Yuyuan Road, a pair of brothers in their forties and fifties stood together, inspecting the land.
The eldest, Wang Xiancheng, was currently a comprador at the Mercantile Bank (later Standard Chartered Bank). He had previously worked in a money shop. Later, thanks to his father-in-law, Shen Jicheng, who was a comprador at the New Sassoon Company, he joined the company, where he briefly served as deputy comprador. In 1907, Wang Xiancheng, under Shen Jicheng's guidance, succeeded Xi Xifan (son of Xi Suxuan, Xi Zhengfu's elder brother) as comprador at the British Mercantile Bank (later Standard Chartered Bank).
Over the years, Wang Xiancheng has accumulated considerable wealth, so he thought about building a large villa.
His younger brother Wang Juncheng was also a financial comprador who had also accumulated a huge fortune. He also married four wives and had many children.
The two brothers both wanted to build a big villa, so they came to Yuyuan Road to look for opportunities.
Wang Xiancheng said: "Yuyuan Road is within the scope of the 'road construction beyond the boundary' of the International Settlement. It is actually a concession. However, the western and middle sections are too far from the commercial area of Nanjing East Road. I don't think it is suitable. Even the eastern section of Yuyuan Road is actually in an okay location!"
Wang Juncheng said anxiously, "It's just that we haven't found this piece of land yet, and it's hard to find one that suits our brothers' ideas."
Wang Xiancheng said, "I heard there's still land for sale in Zhang Garden. We'll go over and inquire later. The location there is even better than the eastern section of Yuyuan Road, and it's right near Jing'an Temple Road (Nanjing West Road), so transportation is convenient. The price is just a bit higher, probably over 8000 per mu. And it's unlikely to be very large. After all, Zhang Garden is only a little over mu, and they've already split two plots to build new lanes."
Wang Juncheng said in surprise, "That's great! 8000 per mu is expensive, but as long as the location is good, it's fine. As for the size of the land, three mu will be fine. As for the land over here, there's no need to look at it!"
"Wait a minute," Wang Xiancheng stopped Wang Juncheng and said, "You just said that the price of the western section of Yuyuan Road is only a little over 2000 yuan, the middle section is 3000 to 4000 yuan, and the area near Jing'an Temple is 4000 to 6000 yuan per mu. Is that right?"
Wang Juncheng had been investigating this area for some time and said, "Yes, actually, the land here was even cheaper last year. Then a small real estate company came here to invest. It's called 'Changjiang Real Estate.' They're the same real estate company that recently used the 'renting land, building houses, selling them in units, repaying the principal upon maturity, and then returning the houses to the landlord.' They've driven up the prices of the west and middle sections by nearly double. I also heard that."
Wang Xiancheng listened attentively and then said, "I've also noticed that the land in the west and middle sections of Yuyuan Road has considerable potential for appreciation. You see, it's within the concession, yet the price is quite cheap. Secondly, it's quite far from Nanjing West Road, with direct access to Nanjing East Road and Huangpu Beach. Finally, new lanes like Xingfu Jiayuan and Yangguang Jiayuan have recently been built here, so this place is bound to continue to attract investment."
To put it bluntly, as a bank comprador, he is quite proficient in real estate, because many banks hire compradors for two reasons: first, the compradors investigate and introduce Chinese people to loans, and foreigners do not directly trust Chinese people; second, the bank has invested in a lot of real estate, and the compradors are responsible for collecting rent and management matters.
Therefore, Wang Xiancheng is very sensitive to real estate and believes that there is great development potential here.
Wang Juncheng's eyes lit up and he said, "Brother, what do you mean, should we come here to invest in land?"
Wang Xiancheng nodded and said, "It can be used as a reserve site for a villa, and it can also be used as an investment. Why not? Especially the land in the west and middle sections. It's like finding a bargain. So, we will send someone to buy the land here immediately."
"it is good"
Compradors of foreign companies and banks like Wang Xiancheng and Wang Juncheng have assets worth around millions, otherwise they would not dare to talk about building big villas.
(End of this chapter)
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