A century-old wealthy family that rose from Shanghai

Chapter 117 Factory Construction Starts
"Mr. Chen, we have decided to use the Chinese name 'Coca-Cola' you suggested, and thank you for your suggestion. Here is a reward of 350 pounds, please accept it!"

In Watson's office, Humphries handed Chen Guangliang an envelope.

Watsons and Coca-Cola were quite generous, giving 4200 yuan just for the name.

目前的汇率情况是：1英镑=5美金=12大洋，但外国人一般不会要你的大洋（含银量只有70~90%），一般都是用外币兑换白银，当前大概是100两白银兑换45美金左右。

Chen Guangliang readily accepted the 'remuneration' and then said, "Mr. Humphries, I have another request. Can you arrange for me to inspect the Coca-Cola production workshop? I'm very interested in this!"

Humphries said without thinking: "Okay, I'll ask my assistant to arrange for someone to accompany you on the inspection."

There is nothing wrong with letting this Chinese person experience what real modern production technology is!
They just bottle Coca-Cola. In fact, the formula is in the United States, but Coca-Cola provides the concentrate.

Next, Humphries said, "Mr. Chen, do you have any good suggestions for hiring beautiful celebrities as spokespersons, or any advertising suggestions?"

The people who were originally responsible for this work were from Coca-Cola.

But since Humphries brought up the Chinese name of "Coca-Cola" for discussion, it quickly gained recognition from many people, and Coca-Cola directly pushed this marketing campaign to Watsons.

Chen Guangliang also suggested before that we invite beautiful celebrities to shoot advertisements (posters, outdoor advertisements, and kiosk positions).

Chen Guangliang immediately said, "There's a candidate, Ruan Lingyu, who you can use as a reference. Perhaps we could have her wear our Chinese cheongsam, sit down, and hold up a glass of Coca-Cola. You might consider doing that!"

Today he cultivates a rival, tomorrow he will defeat this rival himself.

The reason he got involved was simply to establish contact with Watsons and prepare for the subsequent introduction of bottling technology. On the other hand, even if he didn't get involved, the company would have developed in the same way in the next year.

What's more, he has now 'picked up' 4200 yuan in naming fees!
"Okay, we will consider your suggestion carefully. Thank you very much for your suggestion."

“I’ve been paid and I’m happy!”

At this time, Humphries still believed that Chen Guangliang just liked to drink "Coca-Cola", so he made his own suggestion. Of course, they really liked the Chinese name of "Coca-Cola", so paying 350 pounds was worth it.

In fact, Coca-Cola also said that they will put a reward in the newspaper in a while - for a Chinese name!
after that.

Chen Guangliang successfully visited the Coca-Cola factory in Shanghai. His eyes were like cameras, constantly visiting every production link, and of course he gained a lot.

The accompanying personnel were also Chinese, and they specially introduced many processes and equipment to Chen Guangliang.

Afterwards, the first thing Chen Guangliang did when he returned was to write down everything he had learned from the visit, even drawing and marking many places.

The Yangtze River Motors Base welcomed a happy event, that is, the security team's "leader" Zhou Xinggao and Qin Mei got married.

In order to win over the hearts of the people, Chen Guangliang also gave Zhou Xinggao enough face. He not only invited a "literary giant" like Dao Zhang Qihua to host the event, but also invited many car dealership owners and friends on his behalf.

For the wedding, Pan Cheng, deputy manager of Changjiang Car Dealership, was sent as the 'general manager' and two taxis were rented to welcome the bride, which was quite decent.

"Mr. Gu, I didn't expect you to come back. I'm sorry for not welcoming you!"

Zhou Xinggao and his wife, who were standing at the door, hurried forward to greet them when they saw Gu Zhuxuan with Wang Xinggao (his personal bodyguard and military thug), Tang Jiapeng, and Gu Aizhen and his wife.

Gu Zhuxuan laughed and said, "No matter how busy I am, I will always find time to attend your wedding, Xinggao. I definitely have to drink the wedding wine here!"

There was great appreciation in his words.

Zhou Xinggao was a little flattered and worried that his boss would misunderstand him.

However, Chen Guangliang had already come to the front of the crowd and said with a smile, "Mr. Gu, Manager Tang, please come in!"

Gu Zhuxuan saw Zhou Xinggao's 'parents' arrive and said, "It's been a while since I've seen these guys. Let's have a good drink today."

Chen Guangliang smiled and welcomed him to the table of the car dealership owners, including Han Yanbao, Wu Guangpeng, Feng Jingtao and others, who all stood up to greet him.

At this time, the "car rental company" has ushered in a brief period of peace. Everyone is busy conquering the market, especially Gu's car company, which has ushered in a great development. It is estimated that it has won one or two hundred "big notes" in the market recently.

The price of the large note also rose to a level that even Chen Guangliang was surprised about - 500 yuan per note, which was more than doubled in one year.

In short, the "license plates" are concentrated in the big car dealerships. Those individuals who own the license plates, seeing the sharp rise in the price of the license plates and the suppression from the big car dealerships (patrol police and gangsters), also take the opportunity to sell their license plates to avoid any further trouble.

Today, Changjiang Car Dealership only owns about 480 vehicles (employees later bought a few together, which the dealership now manages), and its growth hasn't been rapid. Everyone in the industry knows that Chen Guangliang has his eye on the taxi business. The wedding went smoothly, and the guests enjoyed themselves to the fullest.

Although the banquet wasn't held in a hotel, the food, alcohol, and cigarettes were all excellent. After all, Zhou Xinggao wasn't short of money. The entire banquet, featuring seafood and everything else, cost around 20 yuan. Some of the invited drivers (old acquaintances) were so impressed by the feast they'd never had in their lives.

During this time, Gu Zhuxuan laughed and said, "Guangliang has now entered the taxi industry. He is going against our entire rickshaw business!"

In some cities, rickshaws will unite and not allow taxis to pass certain roads, which is equivalent to a boycott.

There was even an outbreak in Shanghai, where rickshaws deliberately blocked the way for trams, preventing them (and buses) from developing.

But in the torrent of history, these are just minor episodes and cannot stop the general trend.

Chen Guangliang took Gu Zhuxuan's words as a joke and responded, "Isn't this because I can't compete with everyone in the rickshaw business and have to change my position? If I had Mr. Gu's wealth and power, I would definitely buy 100 rickshaws and just rent them out to make money. It's not like the taxi industry, which is a mess."

"Haha," Gu Zhuxuan said proudly, "As long as you ask, I can lend it to you!"

Well, is it so easy to borrow this money?
Chen Guangliang laughed and said, "I can't afford it anymore. The license plates are so expensive now, I don't think it's worth it."

Everyone has their own calculations. Some say that the license still has potential for growth, some say that the rate of return is still good, and some lament that the license is indeed expensive.

During this period, Gu Zhuxuan also gave Zhou Xinggao a big gift - a gift of 100 oceans, which seemed to be intentionally provoking the relationship between Zhou Xinggao and Chen Guangliang.

Little did they know that Gu Zhuxuan's method could not win people's hearts at all.

Chen Guangliang's means of winning people's hearts has always been not simply giving money, but also other aspects of humanistic care; not to mention, Zhou Xinggao still owes Chen Guangliang two lives!

The next day.

The construction of the Vitasoy factory began and Chen Guangliang attended the groundbreaking ceremony.

However, Chen Guangliang was relatively low-key during the factory's groundbreaking ceremony. After all, Vitasoy wants to maintain a low-key research and development and occupy the Shanghai market in one fell swoop next year.

The entire factory has two floors, each floor is 2300 square meters, with a total floor area of ​​4600 square meters.

The Shanghai Stock Exchange currently uses one-story factories, mainly considering cost and building structure issues. Chen Guangliang also took cost and safety issues into consideration.

First, the factory had to be located in the concession (Yuyuan Road was considered a concession), so that it could last until the early 40s; second, it had to occupy as little land as possible, because the land in the future was very valuable.

Based on this, Chen Guangliang decided to build a two-story factory.

"Yuantai, the construction period is very important, and building safety is also very important, so you must keep an eye on this project!"

Lu Yuantai nodded and said, "Don't worry, boss. There will be absolutely no problem with the load-bearing capacity. Our main structure is made of reinforced concrete and the construction period is six months. We will deliver it on time."

Multi-story factories were common in later generations, but are still rare today. However, there is actually no problem with the technology.

Looking at the construction of the Vitasoy factory, Chen Guangliang was thinking about some things in his mind.

The research and development of "soy milk" is not a big problem for him. After the factory is built, the equipment needs to be installed and debugged. After all this, it is estimated that it will be launched on the market around April or May next year.

It is much faster than the "Tongchang Automobile Manufacturing Plant". After all, the factories are not the same size, and the Tongchang Automobile Manufacturing Plant also plans to produce some parts by itself.

The total investment in the Vitasoy factory is expected to be 6 yuan, with a maximum output of more than 1 bottles per day.

Chen Guangliang recently conducted a simple survey and found that Shanghai has a population of 430 million. If Vitasoy were fully marketed, daily sales could reach 3 to 5 bottles. This doesn't even include neighboring cities, including Hangzhou and Suzhou, which could be affected.

Of course, the consumption level in this era is low after all, so it is difficult for Vitasoy to enter ordinary households, but if it is marketed properly, sales can still be maximized.

The most important thing to promote this business is to grasp people's psychology, promote "Chinese people's own milk", and publicize "the various advantages of soy milk". These are all very important breakthroughs.

When it comes to marketing, Chen Guangliang is an expert. As long as he uses a little trick, many people will have reasons to pay for the healthy growth of their children, the beautiful skin of their wives, and the strong body of their men.

As for the taste, soy milk is actually much more adaptable than coke. Not to mention, the taste of people in this era is very light, and they are far less picky than the taste of people in later generations.

(End of this chapter)