A century-old wealthy family that rose from Shanghai

Chapter 119 Reason is Important

On this day, Chen Guangliang was invited by Humphries of Watsons to attend a reception hosted by Coca-Cola.

Many of the attendees were Shanghai dance hall owners and members of Shanghai's upper class. Apparently, Watsons had learned from its mistakes and was preparing for a major marketing campaign.

After all, Watsons and Coca-Cola have been quite confused in the past year as to why Coca-Cola has been unable to gain a foothold in Shanghai.

It was not until Chen Guangliang appeared that Watsons and Coca-Cola finally understood where the problem lay!

I wonder which fortune teller at the time actually translated Coca-Cola into an alien name - 蝌蚪噬蜡 (tadpole chewing wax). At first glance, it looked like some kind of biological drug, which was truly hilarious and incomprehensible.

As expected, when people saw the name, they all speculated whether this black, bubbling soda with a smell of traditional Chinese medicine had something to do with tadpoles. The thought gave them goosebumps, let alone buying it and drinking it.

"This is Mr. Chen, the man who gave Coca-Cola its Chinese name, 'Ke Ke Le'. He's my friend and a real estate developer."

Humphries introduced Chen Guangliang as a "real estate developer" and specifically stated that they were friends.

Otherwise, I don’t know what to say. After all, Coca-Cola has not yet discovered the reason for its failure, and it was Chen Guangliang who took the initiative to give instructions.

If Watsons did not have a comprador in China, I'm afraid Humphries would have invited Chen Guangliang to be the comprador. After all, this time Chen Guangliang had made a "great contribution" to Watsons.

Watsons has two major businesses in mainland China: pharmacies and distilled water, so it attaches great importance to its cooperative relationship with Coca-Cola and hopes to open up the situation.

"Hello, Mr. Chen, you've developed two new lanes on Yuyuan Road. I've heard a lot about you!"

"Mr. Li, thank you for your praise."

Chen Guangliang mingled gracefully in this upper-class society, without any trace of youthful immaturity. After all, although he had worked his way up from the bottom of society, his vision and insight were no less impressive than those of these people.

What's more, he has achieved some success in his career and has good connections.

When Chen Guangliang took a break from socializing with today's guests, a woman in a cheongsam that outlined her graceful figure and a pair of willow-shaped eyebrows that highlighted the charm of a classical and oriental woman came over.

"Mr. Chen, thank you for recommending me this time!"

Chen Guangliang was slightly stunned and asked instinctively: "Who are you?"

Ruan Lingyu's face changed slightly, and then she said, "I am Ruan Lingyu. Mr. Liu told me that it was you who recommended me to shoot the Coca-Cola commercial."

Mr. Liu should be Watsons' mainland comprador.

Chen Guangliang finally understood the whole story. Although he recommended Ruan Lingyu, he did not know the real Ruan Lingyu.

Seeing that he was about to offend someone, Chen Guangliang suddenly realized and said, "So it's Miss Ruan. I'm so sorry, I've only seen you in the cinema and in newspapers, so you're much prettier in real life than on the screen, so I didn't recognize you at first. Sorry!"

It was half true and half false. He really didn't know these female stars, but Ruan Lingyu was really beautiful!

Standing in front of him, Ruan Lingyu was extremely charming and seductive. Her every frown and smile revealed her beauty and enchantment, showing her feminine beauty to the fullest.

Ruan Lingyu smiled when she heard this. She was very satisfied with the answer and immediately said in a soft Wu dialect, "Mr. Chen, you really know how to make girls happy. Are you teasing me like this on purpose?"

Well, the women in Shanghai are really soft and coquettish, but also quite proactive.

Chen Guangliang smiled and said, "If Miss Ruan thinks so, of course it's fine!"

After saying that, he no longer took the initiative to pay attention.

But Ruan Lingyu pressed on, "Boss Chen, I heard you're a real estate developer. How could you get involved in something like this?"

Chen Guangliang replied: "I like Coca-Cola, but I think Watsons and Coca-Cola are stupid. They can't even do marketing well. It's a waste of a good product. So I pointed a finger at them."

Ruan Lingyu immediately burst into laughter and said, "Boss Chen, you are so humorous! Can you give me your business card? After all, you recommended me this time, and I would like to treat you to a meal!"

She could see that Chen Guangliang seemed to have no intention of contacting her and always wanted to take the opportunity to slip away, so she took the initiative to ask for his contact information.

Chen Guangliang pulled out a business card from inside his suit and said, "No need to treat me, we can cooperate in the future!"

Ruan Lingyu took the business card and gave her a business card in return. She asked curiously, "What kind of cooperation?"

Chen Guangliang smiled and said, "If there is a chance to cooperate, of course we won't cooperate if there is no chance!"

In fact, he wants to do any business as long as he can make money.

Then he took his leave and turned to a new goal.

After all, women don't seem necessary to him now. It's not too late to consider it after his career is stable.

"This man is strange. He recommended others on his own initiative, but doesn't want to talk to me more. Is he playing hard to get?" Ruan Lingyu looked at Chen Guangliang who was like a fish in water at the banquet and couldn't help but slander him in her heart.

"Changjiang Real Estate? Changjiang Car Dealership? He's so young, but he seems to be running a huge business. He's much more powerful than Zhang Damin!"

Ruan Lingyu had a boyfriend at the time. She came from a humble background, her mother a servant in a family surnamed Zhang. The Zhang family's young master fell in love with Ruan Lingyu, and they had been living together for two years. Ruan Lingyu's film career was taking off, but Zhang Daming had been kicked out of the Zhang family and had achieved nothing, relying entirely on Ruan Lingyu for support.

Today she met Chen Guangliang, who was also a young man, but Chen Guangliang had a career, a car, and was mature and steady in his dealings with others. She couldn't help but make some comparisons in her mind.

"Mr. Cen, your land is good and we are interested in developing it!" In the middle section of Yuyuan Road, Chen Guangliang stood on a piece of land and said to a middle-aged man.

The middle-aged man's surname was 'Cen' and his name was Cen Chongzhi. He was a descendant of a bureaucrat. The land was his ancestral property and he was planning to make use of it.

Cen Chongzhi said happily, "As long as Boss Chen likes it, that's fine. I heard that the owner of the land in the west section took the initiative to seek cooperation with you, but you rejected it. I didn't expect that you would be so interested in my land!"

Chen Guangliang smiled and said, "The western section is a bit remote after all, so the central section is more advantageous. Furthermore, Boss Cen's land is perfectly square, perfect for developing a new lane. It's exactly the kind of land we're hoping to collaborate with."

There is no need to hide some things, otherwise it will seem insincere.

But it was also true that the land Wang Xiancheng had proposed for the previous collaboration wasn't square. Developing such land would be very troublesome, given that the new-style lanes were built in a "fishbone" pattern, which required a certain shape.

Cen Chongzhi nodded, then said, "Oh right, Boss Chen, when you build it, can you make it a little denser? That way you can collect more rent later!"

You are so cruel, but after twenty years, what kind of rent are you collecting?
Chen Guangliang said: "This has to be done according to the design plan. After all, we also have to consider the environment, so that there will be no shortage of customers for renting."

Cen Chongzhi said nonchalantly, "Why bother with what you do? Boss Chen, you're a real estate celebrity. Don't you know how tight the housing shortage is right now?"

Chen Guangliang had no choice but to say, "Boss Cen, think about it. These houses will be yours in twenty years. Even if you rent them out to others, you won't feel good looking at the messy layout! Don't interfere with this. Anyway, I will build you a first-class, beautiful new alley and hand it over to you intact in twenty years. You and your descendants will have no problem collecting rent for another fifty years!"

"Haha, that's it. You have to review the design draft for me later!"

"nature"

It’s not right to sell the ancestral land, but it can’t remain empty forever either.

Today, the real estate model of Changjiang Real Estate has made many land owners eager to move in. After all, the rent alone can almost pay back the investment in just over 10 years; more importantly, they can get the houses for free in years.

The two parties are ready to sign a land lease contract directly, without having to try to rent a few acres of land for separate development.

After all, the annual rent of 5500 yuan plus a one-year deposit only adds up to 11000 yuan. If Changjiang Real Estate squeezes in, it can still be sold.

In the office of Changjiang Real Estate, Chen Guangliang was having a meeting with everyone.

"De Ming, please make some arrangements. Changjiang Real Estate needs to rent an office, but it's not feasible here. It's hard to even get a phone line!"

Up to now, the phone number on Chen Guangliang’s business card is still the phone number of Changjiang Taxi, which is simply inappropriate.

Today, Changjiang Real Estate has at least three real estate projects and a real estate consulting project. Not only does it have good profits this year, but the rent in every year in the future will also be considerable.

What's more, we may continue to develop projects in the future, so how can we not set up a decent office?

Guo Deming immediately said, "Okay, I don't think it needs to be too big. Five or six hundred square feet will be enough. The most important thing is that we need to run the telephone lines as soon as possible, otherwise many people will come to our door to find us."

It is not the first time that customers who bought houses from Changjiang Real Estate have said this: since they have made so much money, they should at least have a telephone line.

Chen Guangliang said: "Well, get it done as soon as possible!"

I feel ashamed. It's Chen Guangliang's fault for having so many ideas and wanting to invest in all kinds of businesses, which is why there is a shortage of funds in the market.

Chen Guangliang then continued, "For this third real estate project, we're already familiar with it. We've done the design and budget ourselves, so we don't need to hire an architectural firm. Let's hurry up. Ideally, we can build 13.5 buildings on this 42-acre plot of land. As usual, as soon as the design and budget are finalized, we'll advertise the property for sale."

Lu Yuantai nodded and said, "Well, there's no problem with 42 buildings. After all, this is a square plot of land. As for the design, we can just follow the blueprints."

They don’t pay attention to materials and quality (only a guarantee of thirty years is sufficient), and they don’t pay attention to beauty and luxury (only cleanliness and convenience are sufficient), so both the design and construction are very fast.

Take the "Happy Home" for example. It will be fully completed in December this year, and customers can consider moving in after New Year's Day next year.

The entire construction period is only ten months.

'Sunshine Home' will be even faster and is estimated to be completed in 9 months.

Finally, Chen Guangliang reminded everyone, "Changjiang Real Estate is currently only considered a small or medium-sized real estate company. Although we may appear to be a large real estate company to outsiders, we must also understand our shortcomings: our lack of experience in commercial real estate. This time, Jincheng Bank plans to develop the 'Jincheng Department Store (Jincheng Shopping Center)' on Nanjing Road. This is a valuable experience for us to participate in. I will personally serve as a consultant for this project, so everyone should learn from it and strive to build our own commercial buildings in the future."

These words immediately gave everyone a boost of energy. After all, who doesn't want to work on a big project?

"Yes, boss"

Chen Guangliang nodded in satisfaction. In fact, he had complicated feelings: he wanted to leave a "representative building" in Shanghai, so that he could feel the charm when he returned to Shanghai in the 1937s and 1949s, or pass it down as a work of art; but he was also afraid that his investment would be wasted. After all, whether it was the economic collapse after or the division of properties after , his investment would be wasted.

Therefore, reason prevails over everything, and money is still more important. Having "Jincheng Department Store" participate as a consultant is already considered good.

(End of this chapter)