A century-old wealthy family that rose from Shanghai

Chapter 131 Moving to a new house

Wednesday, November 1929, 1.

Happy Home is officially ready for occupancy, and the 135 owners are all smiling happily. Changjiang Real Estate and Changjiang Property also held a welcome ceremony for the owners.

Of course, Chen Guangliang also asked reporters from the Oriental Newspaper to report the news, which will be published in the Commercial Daily tomorrow.

At the same time, the Business Daily will also fully disclose for the first time the real estate model of "renting land to build houses, selling them in sections, repaying the principal upon maturity, and the houses returning to the landlord", as well as the support of successful cases.

Nowadays, real estate has become one of the hottest topics in the Shanghai Stock Exchange. Last year, as major banks set up real estate trust departments one after another, the prices of land in Shanghai rose sharply. Looking ahead to this year, major banks and capitalists are likely to continue to increase their investment in real estate and land, and continue to push up the prices of real estate in Shanghai.

Taking the western section of Yuyuan Road as an example, the price is now 4000 yuan per mu, which increased by nearly 200% last year. It can be said to be the fastest-growing area in Shanghai; the middle and eastern sections of Yuyuan Road have also seen sharp increases, and the prices have reached 5500 to 10000 yuan.

The reason why the price of Yuyuan Road has skyrocketed, in addition to the overall environment, is fundamentally due to the intervention of Changjiang Real Estate and the development of three new lanes, which have completely driven up the price of land in this area.

"Boss Chen, congratulations!"

"Boss Wang, congratulations to you all!"

'King of Gold' Wang Boyuan also personally attended the event. After all, everything here will belong to him in twenty years.

During this time, Wang Boyuan also said, "Boss Chen, I plan to take over the Reclamation Bank in a while. We may have a chance to cooperate again then!"

The Hua Xia Reclamation Bank was founded in 1926 by Yu Zuoting, Tong Jinwu, and others. Its headquarters was located in Tianjin at 82 No. 34 Road (now No. 1929 Harbin Road) in the French Concession. Due to poor leadership and mediocre performance, the bank underwent restructuring in March 3, with Shanghai financial figures Qin Runqing, Wang Boyuan, and Li Fusun taking over.

Among them, Wang Boyuan was the largest investor, investing about 150 million silver dollars, accounting for 58% of the shares.

Now Wang Boyuan believes that if Changjiang Real Estate cooperates with the Bank of Agriculture, this model will not only attract a large amount of deposits, but also make many middle-class people trust the bank and even develop its business.

Chen Guangliang smiled and said, "Okay, I'll definitely work with you if there's a chance!"

He is not going to do the 'renting land, building houses, refunding the principal and returning the houses' strategy now. This year he is going to do something big - selling pre-sale properties and selling them on different floors. This way he can become a 'millionaire' in the fastest time.

After Wang Boyuan took a quick look at it, he left with peace of mind.

In fact, he also had some regrets - because the value of his land has now risen to 9 oceans, and the rent is about 9000 oceans per year; but the 4500-year "fixed rent" contract he signed with Changjiang Real Estate is only oceans per year.

This was something he had not expected at first, that the land value in Shanghai would appreciate so quickly.

The same principle applies.

Although the model of "renting land to build houses, selling them in sections, repaying the principal upon maturity, and returning the houses to the landlord" has been around for more than ten months, there are only a few such cases in the Shanghai Stock Exchange and it is not common.

Chen Guangliang has also been paying close attention to information in this area recently, and the results still surprised him.

He quickly analyzed the reason. Originally, this model should have increased this year, but due to the rapid appreciation of land values, many land owners hesitated and found it uneconomical to rent out their land.

Based on this, this model will continue to appear, but it will not become mainstream or even popular, at least in the next two or three years.

This is not bad. After all, continued strong market demand will be beneficial to Chen Guangliang's subsequent "real estate plan."

"Boss, everything goes well and the owners are very satisfied!" Guo Deming came to report with a smile.

This is like a masterpiece, and it is naturally a happy thing to be recognized by everyone now.

"Well, how is the property management company running?"

"It's all functioning normally, with 24-hour duty and patrols. The security of this community is impeccable. The security guards will gradually learn the residents of each building and will question and follow strangers."

Chen Guangliang looked at the south gate (the main gate). A large iron gate was open. There was a small guardhouse at the gate, and there were usually security guards on duty there.

Although there are only four security guards in the first phase of Happy Home, each security guard's working hours are set at 15 hours. After all, the salary is 15 yuan, which is not low. The daily work is not too tiring, and I believe these security guards really like this job.

The job of a security guard is to patrol, ask strangers about their intentions when entering the community, and deal with some simple issues from owners. The job is relatively easy.

"Remember to tell them to improve their service level and not let everyone disturb the owners."

“Yes, there is training.”

Chen Guangming nodded and finally said, "Have you finished calculating the company's accounts for last year? I'm ready to distribute your dividends!"

"I'm ready, thank you, boss."

"I'll come to the company tomorrow or the day after tomorrow to get what you deserve. Be prepared!"

"it is good"

Guo Deming and Lu Yuantai were promised 2% of the project's profits. The "Happy Home" project, now officially completed, was settled first. Last year's profits were just over 5 yuan, so Guo Deming and Lu Yuantai each received 1000 yuan in dividends, with additional dividends every year thereafter.

Chen Guangliang took out another 2% of the profits and prepared to give them to other employees as year-end bonuses.

Of course, the agreement between Chen Guangliang, Guo Deming and Lu Yuantai only includes the current three projects (Phase I and II of Happy Home and Sunshine Home).

They will no longer receive dividends from the new model projects to be developed this year, but Chen Guangliang will also consider taking out 3% of the profits to give the entire team year-end dividends to build a strong real estate team.

We need to wait for a while and then recruit a few more real estate talents. At least ten people will be enough.

"Mom, I plan to hire two maids so you don't have to do so many housework in the future!" Chen Guangliang said to Yang Hui after returning to his own residence.

When Yang Hui heard this, she said somewhat uncomfortably, "Actually, there's not much work to do at home. I'm definitely in time!"

Chen Guangliang laughed and said, "You can't say that. We only have one floor now. In March or April we'll move to a building that's more than three times bigger than this one. On the other hand, my status is different now. If I don't hire a servant for my family, people will talk!"

Hearing this, Yang Hui stopped arguing and said, "Okay, I'll listen to you!"

How can I not listen?

Last time, because of the Yang Xiuying incident, she was criticized by her own son. Even though she was a mother, she could only listen to her son's advice. Her son said in a very serious tone that since she married into the Chen family, even if the husband was gone, she was still a member of the Chen family and had two sons. Therefore, the affairs of the Yang family had nothing to do with her, and she could not be partial to the Yang family.

The so-called "favoritism" was that he was instigated by his second aunt to marry his niece to his son.

Under the circumstances at the time, Yang Hui could only lower her head and accept the education. Chen Guangliang used facts to illustrate one thing - who is the head of the family.

Afterwards, Chen Guangliang looked around the house.

Not much furniture was purchased, after all, this was just a temporary residence and would be given to Yang Qingshan and his family in a few months.

Coal briquettes are used for cooking, mainly for safety reasons.

At present, the stoves in the new-style alleys in Shanghai either use coal pellet stoves or gas stoves; gas stoves are naturally cleaner, but gas is also the most expensive, so many people still choose to use coal pellet stoves.

The lights have been installed and the decoration is just a simple painting, so the owner only needs to purchase furniture and daily necessities.

The environment is nice, this is the best house the middle class can live in!

After all, rent of 40 to 50 dollars a month is not something that ordinary people can afford.

Chen Guangliang attaches more importance to the safety of "Happy Home". Living in such a community, he does not need bodyguards.

Later, when he moved to Sunshine Home, he did not plan to arrange bodyguards in the villa, but instead planned to arrange more security for Sunshine Home.

In the later stages, you can train female bodyguards who just need to be able to use guns.

The next day, the Commercial Daily published a news report with photos, reporting the happy event of the move-in to the "Happy Home".

The news focused on the development of Happy Home by Changjiang Real Estate and described the success of this project as a major initiative in Shanghai's real estate market.

Although the news about this model has been reported in major newspapers before, it is only after all the "Happy Homes" have been completed and recognized by all the owners that this model has been officially recognized as "successful."

On the other hand, Changjiang Real Estate was brought up again and promoted.

In the conference room of Oriental Newspaper, Chen Guangliang was meeting with the management, including two assistant managers - Hong Yanbin and Huang Chunsun, as well as the newspaper's editor-in-chief Zhang Jinglu and the heads of six major departments.

"The goal of Oriental Daily News is to allow readers to know what's happening in the world without leaving their homes. Therefore, putting out this advertisement first is also our goal in running the newspaper. As long as our sales volume remains stable at 2 copies, we can set up news stations in important cities such as Peking and Wuhan, and then we won't have to purchase news materials." Chen Guangliang said with guidance.

With only 10 days left before the launch of Oriental Daily, he was also preparing for his final work.

Huang Chunsun, who was in charge of marketing and advertising, immediately responded, "You can stay informed about world affairs without leaving your home. This is a great idea for a newspaper. It just so happens that the Commercial Daily is promoting the launch of the Oriental Daily next Monday, so we could run this ad."

A week in advance, the launch of Oriental Daily was announced.

Chen Guangliang then added, "Print another batch of posters and promote it. Don't be afraid of the high cost. After all, we are going all out and can only win, not lose."

If we lose, then we’ll be gone!
Huang Chunsun nodded and said, "Okay, this will have a great publicity effect."

The current forms of advertising are: first, newspapers, and second, posters.

Hong Yanbin mentioned at this time: "In this case, funds are still a bit tight. I am worried that ten days after the launch, our newspaper will be established, but the lack of funds will affect subsequent development."

Chen Guangliang said nonchalantly, "Don't worry. As long as we can publish on the first day, we'll be a 'big newspaper' with a daily circulation of 30,000. Banks will be happy to lend us money. Besides, I won't let that happen. Don't worry, everyone."

One month is enough to see whether it is successful.

Therefore, Chen Guangliang still has some funds in hand and can provide support at any time.

According to the newspaper, even if you invest 5 yuan, it is considered a gamble. If you lose, it will not be a big deal. You can just think of it as the consulting fee earned by "Jincheng Shopping Center" for free.

Hong Yanbin suddenly felt that Chen Guangliang was really full of confidence, which was much better than when he first started running a newspaper!
Of course, at this point, he also knows that there is a great chance of success this time, because in terms of content, the sales of "Business Daily" have increased significantly recently.

Next, Chen Guangliang communicated with the heads of various departments to ensure that all links were correct.

"Has your marketing department ever visited the racetracks and dog racing tracks to investigate whether our newspapers are reaching horse and dog fans?"

"Yes, and this situation has become more and more common. Dog and Horse Scriptures are quite popular among these people."

It's a bit vulgar, but still very effective.

Of course, the space occupied by the Horse and Dog Classics is not large, and they are not the main sections in the supplements. The space occupied by the subsequent serialized martial arts novels exceeds the sum of the two.

After the meeting, Zhang Jinglu took the opportunity to hand a manuscript to Chen Guangliang: "Manager Cheng, this is the 1-word manuscript of "Shushan Swordsman". Take a look at it. If you have any questions, I can contact the author."

"Okay, let me take a look. If you don't say no, then just serialize it. Remember to plan at least 300,000 words and serialize it for at least a year."

Some martial arts novels have been serialized for several years, which is something that newspapers don't pay much attention to.

Today, Oriental Daily publishes about 1000 words per issue, which is equivalent to about 36 words per year.

The outline was written by Chen Guangliang long ago, so it is not a problem for the author to write 1000 words a day.

"Well, besides that, we need to promote the submission of martial arts novels in the newspaper."

"right"

Afterward, Chen Guangliang went to the office to check out the author's level. He was sure it was good. The writing skills of authors in this era were undeniable. With the outline already in place, it wouldn't be inferior to the original work.

In addition, Chen Guangliang has studied in this era for two years and his writing skills have improved.

He also plans to write some business articles to practice, but of course he needs to have time to do so.

(End of this chapter)