A century-old wealthy family that rose from Shanghai

Chapter 133 Big Selling (Happy New Year)
Du mansion.

Hong Yanbin was a guest, and during his visit, Du Yuesheng took the initiative to inquire, "It seems that the Oriental Daily News has been making quite a stir these past two days. They say its sales have exceeded 50,000 copies, making it a major newspaper in Shanghai."

He was particularly concerned about Shanghai newspapers because he wanted to curry favor with the commander-in-chief. Since April 4.12, the Southern Whales had attached the most importance to public opinion, so he set up a special department to send commissioners to those major newspapers to prevent them from attacking the Southern Whales.

Now that the Oriental Daily is on the rise, it will obviously be taken seriously by the Southern Whale, and he will be able to help deal with it then.

Hong Yanbin said confidently: "In fact, it is 30,000 copies. 50,000 copies is an exaggeration. Of course, if we print 50,000 copies, we should be able to sell them."

Du Yuesheng said in surprise: "How is it possible? How could a new newspaper sell so well? Is this young man so amazing? Tell me about it!"

When he heard the result from his favorite disciple, he was surprised, as he had originally thought it was just a rumor and bragging.

Hong Yanbin then talked about some measures of the Oriental Daily News, which drew frequent applause from Du Yuesheng.

"Well, this young man is indeed quite remarkable. I'll invite him to the Du Mansion someday. By the way, what are their political leanings?"

Hong Yanbin said, "The Oriental Daily News reveals its commercial nature everywhere, and Boss Chen is particularly so. He doesn't care about politics. He even told the Oriental Daily News that journalists shouldn't be judges."

Du Yuesheng immediately said: "How can this be possible? Of course we should completely side with Nanjing, that's the right thing to do!"

Hong Yanbin immediately said, "I'm afraid that won't work. Boss Chen won't agree to that!"

Du Yuesheng was stunned for a moment, then smiled and said, "He has personality."

He thought Chen Guangliang was an "easy to control" person, after all, he was so young; he didn't expect that in Hong Yanbin's heart, he was such a strong-willed person.

Nothing more was said afterwards. After all, Nanjing also had its own official newspaper, and as long as other newspapers did not attack the Nanjing government, the problem would not be a big deal.

In addition, Hong Yanbin has shares in this newspaper and serves as its assistant manager, making it equivalent to his own newspaper.

"Bullshit, the Oriental Daily News is bullshit!" Ruan Lingyu's husband Zhang Damin threw the Oriental Daily News far away.

It turned out that the first issue of "Oriental Daily" deeply explored the news about Ruan Lingyu and Zhang Daming. The article described how Zhang Daming used tricks to pursue Ruan Lingyu, and how he was not enterprising after marriage. Not only did he not use money to support Ruan Lingyu's mother and Ruan Lingyu, but he relied entirely on Ruan Lingyu's filming to support him.

Zhang Damin turned into a villain and a playboy who was kicked out of the house.

How could Zhang Damin not be angry about this?

When Ruan Lingyu returned home, Zhang Damin's face was stiff and he said angrily, "You're back?"

Ruan Lingyu, who was not yet disgusted with Zhang Damin, asked, "What's the matter?"

Zhang Damin immediately became furious and threw the newspaper at Ruan Lingyu, saying, "Look at how this newspaper portrays me, saying I'm marrying up to you, Ruan Lingyu. Damn it! I'm the daughter of a young master, and you're just the daughter of a servant. How could I possibly marry up to you?"

When Ruan Lingyu heard this, her face turned pale, because in this life, her mother and she were most afraid of others telling about their identities.

"What nonsense are you talking about?"

Ruan Lingyu looked at the newspaper tremblingly and quickly finished reading the news. It was all true, without any mistake.

How did Zhang Damin pursue her? The loud and noisy young master became polite and courteous to her mother. He learned about her interests and hobbies from Ruan's mother and pretended to be particularly interested in her hobbies every time he was in front of her.
What kind of person is Zhang Damin after marriage? He has no stable job and no ambition to make progress.
Ruan Lingyu began to discover Zhang Damin's true colors after their marriage, but they had only been married for more than a year and nothing happened.

"They can say whatever they want. They also want to attract attention and sell more!"

"Bah, you think so too, don't you? You, a maid, turned into the mistress, and now you look down on me, don't you?"

It is not Zhang Damin's fault for not controlling himself, but the Oriental Daily was extremely aggressive and focused on attacking Zhang Damin, while praising Ruan Lingyu.

Ruan Lingyu heard Zhang Damin's repeated attacks on her identity and finally exploded, "Zhang Damin, when did I become your maid? What kind of young master are you?"

"Pah, you still dare to be so stubborn!"

"How dare you hit me"

The two of them quarreled for a while, and only separated when Ruan's mother came home.

For three consecutive days, the Oriental Daily ran an advertisement saying "sales exceeded 50,000 copies", causing a stir in the entire newspaper industry.

Many people also chose to buy Oriental Daily based on this kind of public opinion, and sometimes they even encountered a situation where it was out of stock.

Even some newspaper owners and senior executives asked how the Oriental Daily News could jump from a new newspaper to a sales volume of 5, which was simply unheard of.

They didn't understand, but they knew that the news vendors were happy to sell the Oriental Daily News to everyone.

With this kind of public opinion, Oriental Daily News became the biggest topic in the newspaper industry for a time.

The general manager of Oriental Daily, Chen Guangliang, also became a celebrity overnight.

In fact, a major event occurred in the newspaper industry this month: Shi Liangcai, general manager of Shen Bao, secretly acquired 65% of the shares of its biggest competitor Xinwen Bao (sold by major shareholder Fu Kaisen); this move was not only opposed by the original shareholders of Xinwen Bao, represented by general managers Wang Boqi and Wang Zhongwei brothers, but also the Kuomintang Shanghai Special Municipal Steering Committee published an open letter in Xinwen Bao on January 1, warning Xinwen Bao "not to sell Fu Kaisen shares to opponents" and claiming that it would be severely punished.

The final result was that Shi Liangcai obtained 50% of the shares of the "News Daily". The "News Daily" continued to be managed by the original manager, and all other employees were retained.

Shi Liangcai was not only an "oppositionist" but also a real newspaper tycoon. No wonder the Nationalist government was so nervous!
The News.

Wang Boqi looked at the Oriental Daily in his hand and said, "This newspaper is of high quality in both layout and content. It's obvious that its general manager is a master at running a newspaper."

Wang Zhongwei nodded in agreement. "That's right, and it's a completely new revolution. Their news articles are generally short and easy to understand, but that means their publishing costs have increased for the same amount of paper. Furthermore, they pioneered 'Horse Guide' and 'Dog Guide' supplements in their newspapers, providing analysis for those who bet on horses and dogs. It's a great idea." Shanghai didn't have horse guides or dog guides before, but there were many horse and dog enthusiasts, and their spending was high. The Oriental Daily only needed to hire a few experts to write some articles, and they could attract a large number of customers.

Wang Boqi said, "There's definitely some water in the 50,000 copies, but they've been successful. And I saw that some of the news in the Oriental Daily seems to have been purchased from other newspapers. It seems the Shenbao is going to have a headache with its historical volume!"

He hated Shi Liangcai. After all, this secret operation almost made him lose control of the "Newspaper".

Now, the news of the Oriental Daily seems to have been purchased from the Shenbao. Needless to say, Shi Liangcai would definitely not sell it to his peers in the Shanghai Stock Exchange, so there must be a traitor.

"declare".

Shi Liangcai looked at the Oriental Daily in his hand and fell into deep thought.

Judging from the Oriental Daily's recent performance, it's excellent in every respect and could be considered a serious competitor. However, Shi Liangcai felt that the Oriental Daily's current affairs commentary was insufficient, making it unlikely to attract the attention of progressive young people.

"Secular Newspaper"

Shi Liangcai made a comment.

On the other hand, some national news appeared in the Oriental Daily, which overlapped with the Shenbao. This made Shi Liangcai believe that it must be the work of Zhang Zhuping and others.

Recently, Shi Liangcai has suspended Wang Yingbin in order to make Zhang Zhuping change his mind.

"I hope Zhuping can understand my painstaking efforts and not let me be abandoned after my own failure."

Little did they know that Zhang Zhuping now owned the "Current Affairs Newspaper" and the "Current Affairs News Agency," and was already a fully fledged power, with no chance of turning back. Furthermore, many reporters and editors were essentially aligned with Zhang Zhuping, and it was precisely because of this that he was able to obtain first-hand news materials.

"Current Affairs News".

Zhang Zhuping and Wang Yingbin were also discussing countermeasures. Zhang said, "I'll stay at Shenbao for a while and try to win over more people to our side. Once I resign, I'll start another newspaper."

Wang Yingbin said, "Why don't you bring in the Shenshi News Agency as well? After all, those reporters would be more willing to work with you. That way, as soon as you come out, you'll own two news agencies and two newspapers, forming a 'four-agency' situation."

This is called taking the blame together, because the Shenshi News Agency was also founded by Zhang Zhuping and Wang Yingbin using the news from Shenbao and Shishi Xinbao. In the beginning, the money from the news was sold and handed over to Shenbao.

It was not until they later established a news agency that they officially sold the resources of Shen Bao for their own use.

Zhang Zhuping thought about it and it made sense. After all, it was he who founded the Shenshi News Agency, and legally it was owned by him.

"That makes sense. By the way, what do you think of the Oriental Daily News?"

Wang Yingbin immediately said, "We originally agreed to sell them national news because we considered the Commercial Daily to be a tabloid. But we didn't expect them to establish the Oriental Daily News, whose recent sales have reached 30,000 to 50,000 copies. It's clearly a threat to us. So I suggest we don't sell them firsthand news. We'll see if they want it!"

Zhang Zhuping nodded. Now that his own interests had been harmed, he naturally had to consider stopping.

Generally speaking, their news agencies do not sell news to local newspapers to avoid affecting their own newspapers.

"Well, you take care of this!"

"it is good"

The Oriental Daily was out of stock every day for five days after its launch. Basically, it was sold out by the afternoon. Newspaper vendors asked if it could be delivered and some even asked for more stock.

So starting from the sixth day, Oriental Daily added another 1 copies, printing 4 copies every day and launching them into the market, gradually increasing its sales.

"Manager Chen, the news sold to us by Shenshi News Agency seems to be delayed." Huang Chunsun found Chen Guangliang and reported a piece of news.

Chen Guangliang had guessed this move long ago. When he sold the day's news in the past, he must have thought that the "Commercial Daily" was a tabloid and had little influence. Now that the "Oriental Daily" was aggressive, they would naturally treat it with caution.

"We obtain news from all over the country, and this channel isn't limited to us. It won't have much of an impact in the short term. But this needs to be addressed. I plan to have the Oriental Newspaper Company establish news outlets in Beijing and Wuhan, and later consider printing the Oriental Daily in those locations, gradually expanding."

Huang Chunsun nodded and said, "Now that the Oriental Daily has opened up, this approach is feasible, but what about funding?"

No money left, to be frank!

35000 oceans can't last long, and now it's basically used up.

"Come with me to the bank and apply for a loan of 3 yuan in the name of the Oriental Newspaper Company. I'll be the guarantor."

"Okay, let's talk to Mr. Hong first."

"You go talk to him"

"Um"

Although the results of the eleventh day are still unknown, everyone feels that Oriental Daily has opened up the situation, so the company should be able to make money, or at least maintain financial balance without any problems.

So if you take out a loan, you can naturally afford to pay it back.

On the other hand, since things have come to this point, there is no reason to be afraid of a loan of just 3 yuan.

Chen Guangliang was very interested in newspapers. He was willing to invest an additional 3 yuan just to own a nationally important newspaper. He was also willing to take a gamble of 6.5 yuan. After all, newspapers in this era held a very important weight, unlike later generations. They were a very important tool for public opinion.

(End of this chapter)