A century-old wealthy family that rose from Shanghai

Chapter 147 On the eve of listing
In April, Chen Guangliang paid off the 4 yuan loan and 4 yuan interest from his car dealership business, leaving him with a few thousand yuan in pocket money.

At this point, he still has the following loan balance:
50. A loan of yuan to purchase the land;
5. Vitasoy’s loan of yuan;
3.5. The yuan loan from Tongchang Car Dealership (debt borne by part of the equity).

These three loans will be repaid naturally if the corresponding businesses make money in the future.

The Changjiang Car Dealership is currently in an 'uncollateralized' state, so if Chen Guangliang uses it as collateral for 20 yuan, there will naturally be no problem.

Now the price of a "big note" has soared to 700 oceans, the total assets of Changjiang Car Dealership have exceeded 30 oceans, and Chen Guangliang's equity is at least more than 20.

In addition, Changjiang Real Estate still has nearly 6 yuan in its account (construction profit from the third real estate project and subsequent consulting fees), and an average annual rental income of 12000 yuan.

Therefore, Chen Guangliang's next idea was to use the "Yangtze River Car Dealership (including Yangtze River Taxi)" as collateral and borrow another 200,000 yuan to purchase the land.

Of course, he didn't necessarily want to 'maximize the risk', but he had his own plans for this loan.

this day.

With the help of Fang Jiaobo, a good guy from the Ningbo Gang, Chen Guangliang came to the Yuantonghai Official Bank to meet Yan Zhiduo.

Yan Zhiduo's father, Yan Zijun, was a well-known industrialist (still alive, 57 years old this year); and as Yan Zijun's eldest son, Yan Zhiduo naturally inherited the family business.

The money houses run by the Yan family included Yuanfengrun Silver House, Yuanji Money House and Deyuan Money House. In addition, the Yan family also undertook the Yuantonghai Official Silver House, and owned industries such as the Wuhualou Gold Shop in Shanghai Chenghuang Temple and the Laojiuzhang Silk Shop on Nanjing Road, with a family fortune of over 10 million.

"Zhiduo, this is Chen Guangliang. You should have heard of him. He is the owner of Oriental Daily and Changjiang Real Estate. He also owns a car dealership." As soon as the two parties met, Fang Jiaobo introduced them enthusiastically.

Yan Zhiduo is only 37 years old this year. He has a handsome face and is very calm.

After hearing Fang Jiaobo's introduction, his expression relaxed and he said amiably, "So you're Ningbo's new celebrity. I've been hearing about you quite often lately."

Chen Guangliang has indeed caused quite a stir recently, mainly due to the Oriental Daily News incident.

Last year, the impact of Changjiang Real Estate was greatest in the real estate industry, and it was not particularly large.

"Mr. Yan, you're too kind. I was just making a small fuss, but I ended up making a fool of myself!"

"Don't dare anyone laugh at you. Please take a seat!"

Afterwards, the three of them sat down in the reception room of Yuan Tonghai Official Bank.

The so-called "silver bank" is actually the same as a bank, except that one is traditional and the other is a modern model introduced from the West.

The Yan family manages so many "banks" and "money houses", so naturally their main business is the financial industry.

However, with the rise of the banking industry and some financial measures of the Nationalist government in the 1930s, these money houses and silver banks could no longer survive.

After sitting down, Fang Jiaobo said, "This time, Guangliang asked me to introduce him to the Ningbo Yan family for a loan!"

Subsequently.

Chen Guangliang took the initiative to say: "Yes, I plan to borrow money from your bank and money house. I wonder if it is feasible?"

The loan was fake, but the real purpose was to visit the "future father-in-law" first, mainly to leave a good impression.

Yan Zhiduo didn't think much about it and immediately asked, "How much do you plan to borrow, Boss Chen, and what collateral will you use?"

Chen Guangliang then said, "The loan is 20 yuan. The collateral is a car dealership. Of course, my shares in the Oriental Daily News can also be used as collateral if the car dealership's assets are insufficient!"

Fang Jiaobo was shocked. This young man was really cruel and spent money to the extreme.

Yan Zhiduo was also shocked. The loan of 200,000 yuan was a lot.

They are silver banks and are not as strong as banks.

"I'm a little curious, what will Mr. Chen do with the loan funds?"

Chen Guangliang then said: "I plan to buy land."

Yan Zhiduo said, "So it's land speculation. In the past year or so, land prices in Shanghai have indeed risen rapidly. Many people are saying - buy today and make money tomorrow."

The price of land is skyrocketing now!

Chen Guangliang laughed and said, "I'm not speculating on land. I'm developing real estate, building everything into buildings, and then selling them."

Fang Jiaobo was standing by, somewhat worried about his 'young friend'. He said, "I remember, Guangliang, you're the land tycoon on Yuyuan Road. Those plots of land haven't been developed into housing yet, and now you've taken out loans to buy a lot of land. How are you going to finance the follow-up?"

Yan Zhiduo also looked at Chen Guangliang with a serious expression. After all, he had to assess the risks of this matter.

Thinking that Changjiang Real Estate would be launching a large number of 'strata and installment' houses in less than a month, Chen Guangliang said generously, "To be honest, Changjiang Real Estate can sell the houses in layers, and we can collect the money first and then build the houses! So as long as we have the land, we won't be short of money!"

"How can the house be sold in layers?" they asked in unison.

Chen Guangliang smiled and said, "Of course, it's something we're confident of. This is Changjiang Real Estate's new real estate model. Mr. Yan, if you can lend me a loan, that would be great. If you can't, that's fine too. After all, I already have quite a bit of land. The first reason I came this time was to borrow money, and the second was to visit a prominent family in Ningbo."

Seeing that the hook has been released, there is no need to be too anxious.

Yan Zhiduo thought for a moment and said, "A loan isn't impossible. Mr. Chen is quite reputable, after all. I just want to investigate the Changjiang Motor Company and the Oriental Daily."

In fact, Chen Guangliang's loan was already considered conservative. In this era, many people liked to "snowball" loans. For example, Sun Chunsheng, a real estate tycoon in Shanghai in his previous life, entered the real estate industry with tens of thousands of dollars in 1925. By 1932, his assets had reached 400 million. He went bankrupt after the "January Incident."

'Snowballing' only requires one requirement, that is, you have enough 'fame', and now Chen Guangliang is fully satisfied.

Chen Guangliang replied: "Of course, you are welcome anytime!"

In Yan Zhiduo's opinion, Chen Guangliang is a new force in Ningbo, and Fang Jiaobo has come to introduce him, so he needs to find out more about him before deciding whether to get a loan.

Then, the three of them started chatting about trivial matters.

Yan Zhiduo even asked, "I see Mr. Chen is quite young. Is he married?"

Here he comes. Could it be that he has taken a fancy to this son-in-law of his?

Chen Guangliang said frankly: "I am only 19 years old this year. I have always put my career and studies first, so I have never been married!"

Yan Zhiduo said in surprise: "So young?"

Fang Jiaobo was stunned. He always thought that Chen Guangliang was in his early twenties, but how could he be over 22 years old?

Turns out he's only 19 years old, what an amazing person!

Chen Guangliang said: "I was born early and came to Shanghai to make a living at the age of 13."

Yan Zhiduo nodded and said with emotion: "At such a young age, with such determination and ambition, his future is limitless!"

Conservative!
After a while, you will know the fame of "Changjiang Real Estate"!
The Yan family's garden villa.

Yan Renmei was in the garden, practicing spoken English facing the wall.

Ever since she separated from Chen Guangliang last time, Yan Renmei has remembered Chen Guangliang's tips on learning English - memorize words, communicate frequently, and speak boldly.

Now she is "giving a speech" to the wall, which is a learning method of understanding.

It’s a pity that her English level is still very low and her vocabulary is not large.

"Renmei, what are you doing?" Yan Zhiduo looked at his eldest daughter seriously, with a hint of displeasure on his face. As the eldest grandson of the Yan family, he was a typical son-in-law and was not very happy about his eldest daughter's schooling.

But the eldest daughter was determined to go to school, and since she was loved by her grandfather, she had no choice but to compromise.

"Dad, I'm learning English!" Yan Renmei replied a little fearfully and embarrassedly.

"Huh," Yan Zhiduo then said, "What's the point of learning English for a girl like you?"

Last year, he was reluctant for his daughter to go to Zhongxi Girls' Middle School, but his father, Yan Renmei's grandfather, doted on his granddaughter, so things turned out like this.

Yan Renmei was not a proud daughter, so she naturally did not dare to loudly refute her father in front of him. She just said, "We are a Chinese and Western Girls' School, so of course we have to learn English well!"

Yan Zhiduo didn't say anything more and left immediately!

Yan Renmei was a little disappointed for a moment, but she became even more determined to study, and even to study well.

Her three aunts: Yan Caiyun, Yan Lianyun, and Yan Youyun, all of whom have received higher education and are role models for women, are also her idols. Now, she wants to work hard to achieve the goals of her three aunts.

Chen Guangliang woke up early in the morning, it was only 5:30 in the morning.

After washing up, he went to the small courtyard to stretch his muscles.

With such a strong body, it would be uncomfortable without a woman!
But now he happened to have his eyes on Yan Renmei, and things became a little more uncomfortable;
Because even if Yan Zhiduo agrees, they will probably have to get married after the 1930s.

However, it is very necessary to marry a virtuous wife. After all, Chen Guangliang hopes to create a "century-old wealthy family", so he must pay more attention to his wife's family background, character, etc.

After stretching his muscles, the bodyguard bought the newspaper for the day, and Chen Guangliang sat in the living room on the first floor to read the newspaper.

There were several newspapers in total, including the three major newspapers, Shen Bao, Xinwen Bao, and Oriental Daily News, and each newspaper had several large pages.

Fortunately, Chen Guangliang reads fast, otherwise he would not be able to finish reading in one morning. However, he has a lot of things to do in the second half of his work day and may not have time to read the newspaper.

After absorbing the Commercial Daily, the Oriental Daily has been published for five days and currently consists of six large pages.

The sales volume surprised everyone. In the past five days, the sales volume of Oriental Daily has remained above 50000 copies, and Chen Guangliang's position as a "newspaper tycoon" has been consolidated.

On the contrary, the circulation of Xinwen Bao and Shenbao both dropped to 13, which greatly damaged their strength!
The content of the six pages of Oriental Daily is more than that of the eight pages of Shen Bao and Xinwen Bao, and the coverage is very comprehensive - the main edition is mainly national news and local news, supplemented by overseas news and current affairs commentary; the supplement is entertainment and leisure content, including entertainment gossip, novel serials, horse and dog knowledge, etc.

The typesetting, editing and content are all quite excellent, and should even be something that "Xinwen Bao" and "Shen Bao" should learn from!
The drawback was also significant: there weren't enough famous writers willing to publish regularly in the Oriental Daily. This led to a lack of interest among progressive young people and intellectuals.

But it doesn't matter. Chen Guangliang believes that if Oriental Daily maintains a sales volume of 5 to 10 copies in the future, it will be a very ideal sales volume.

Oriental Daily needs to develop in two directions:

First, newspapers that focus on current affairs, business, and entertainment must have a clear positioning;
Second, it will be issued in important cities across the country, initially targeting Beijing and Wuhan, and later expanded to Hong Kong, Chongqing and other cities.

Thinking of these things, Chen Guangliang secretly wrote them down and would bring them up at the next meeting.

The current Oriental Newspaper is managed by Huang Chunsun, the executive assistant and deputy general manager, while Chen Guangliang only does temporary work.

In the morning, Chen Guangliang came to the Vitasoy factory on the west section of Yuyuan Road.

I saw that the factory was equipped with many modern mechanical equipment, which looked very advanced and hygienic.

"boss"

The recruited Deputy General Manager Chen Shiyuan and Chief Technical Engineer Wu Guangsheng came forward one after another.

One of them is responsible for marketing and administration, and the other is responsible for technology and production, which just complements Chen Guangliang's work.

"How's the machine debugging going?"

Wu Guangsheng immediately said: "Everything is normal, we can organize production!"

good news!
Chen Guangliang immediately said, "Okay, I'll inspect the product today. If everything is OK, we'll organize a meeting and prepare to launch Vitasoy this month."

"Ok"

Next, Wu Guangsheng began to organize production and check every step.

Of course, the soybeans were soaked, sorted and peeled yesterday, otherwise there would not be enough time.

As soybeans are poured into stainless steel barrels, they are ground into a grinder, turning them into off-white juice. However, the soy milk at this point has a strong raw taste, making it hard to imagine it is so nutritious and delicious.

The next steps are filtering, boiling, blending, sterilization, and bottling. Only after these steps are completed, fresh soy milk is truly formed.

Theoretically, soy milk that has been sterilized at high temperature can keep its value for fifteen days.

But initially, Vitasoy set the shelf life at seven days, which would be adjusted later based on actual conditions.

Before noon, the first batch of "soy milk" had been filled, a total of 1000 bottles, which will be used as "samples" and not for sale.

Chen Guangliang started tasting it right away!
"The raw soybean flavor is gone, replaced by a complex sweet, milky, beany flavor. Okay, let's go to the office for a meeting!"

"Ok"

Afterwards, seven managers followed Chen Guangliang to the conference room on the second floor.

"We have now made this product, and it's pretty good. All we need to do in the future is gradually improve the production process and adjust the flavor, but this is a long-term process, so there's no need to rush!"

"Our most urgent task is to promote our products and get consumers to buy them!"

Everyone nodded and then expressed their opinions.

Chen Shiyuan began by saying, "Our current product packaging positions us as a mid- to high-end product, making it unaffordable for the average person. Our soy milk is nutritious, so if we want to promote it, we have to start by selling it on consignment to restaurants of all sizes. To convince restaurants of all sizes, we can send salespeople to each restaurant, initially placing it on consignment in-store, then collecting it regularly and then collecting payment once it's sold."

This is the best way, and new products in later generations also do this.

Chen Guangliang then said, "Advertising is the most important thing. We're going to be running ads like 'Vitasoy, more than just soda,' and 'Soy milk, our own kind of milk.' We're going to be promoting the health benefits of soy, how it can improve the malnutrition of the Chinese people, and how it's cheap and nutritious."

Everyone took note; this was the key point. They had all heard the story of Chen Guangliang's advice for Coca-Cola, and their boss had a lot to contribute to the current success of Coca-Cola.

But now, they will become competitors to Watsons and Coca-Cola.

Chen Guangliang then continued, "After establishing a presence in major restaurants, Vitasoy's next step is to offer a 'door-to-door' subscription service. We'll divide the city's residential areas into zones, and have salespeople go door-to-door every day. After customers finish their drinks, they place the bottles in a small box at the door. We'll collect them the next day when we deliver again. We only need to hire them externally, train them, and pay them based on sales."

Everyone listened very carefully, with expressions of surprise on their faces.

This boss is so awesome!

First, they promoted the nutritional value of "soy milk" in advertisements, saying that Chinese people could not afford milk, but could use soy milk as a substitute; then, they quickly captured the customer base that could afford it.

In this way, it will be difficult not to succeed!

Finally, Chen Guangliang said: "In order to better open up the market, we have half a month to prepare, and the official launch will be in May. Everyone should be fully prepared during this period!"

"Yes, boss"

(End of this chapter)