A century-old wealthy family that rose from Shanghai

Chapter 149 Making Big Money

On May 5 (Wednesday), the sales office of Changjiang Real Estate on Yuyuan Road was extremely busy, with thousands of people (including families) arriving one after another.

Fortunately, Changjiang Real Estate was well prepared. Those who could not be accommodated in the sales office were arranged to drink tea, eat snacks, and read the property brochure outdoors, and then they were allowed in in turn to experience the "sales staff's explanation" and "viewing the sand table" steps.

If you are interested in the deal, you can sign the contract and make payment on the spot, and a lawyer will provide corresponding services.

At that moment, in the sales hall, the salesperson was explaining diligently: "To purchase one floor of our house, you only need to pay a 30% down payment, and the rest will be paid in 24 installments. We promise to deliver the house within one year, only earlier, not later."

Then someone asked, "How can we guarantee that?"

Now there is no bank guarantee, which is different from "construction on behalf of others".

The salesperson confidently stated, "Last year, Changjiang Real Estate developed over a hundred houses on Yuyuan Road. All were delivered on time and to the highest quality. This is our guarantee of credibility. Furthermore, the land is ours and it won't be lost. Once you pay the 30% down payment, we'll begin construction immediately. You can come to the construction site to inspect the progress at any time. Finally, we'll sign a formal purchase contract, which will be supervised by a law firm."

It is stated in the property brochure that Changjiang Real Estate's "performance representatives" are all well-documented and have a good reputation.

Then, another customer asked, "What's going on with this property deed? Are there any legal risks associated with selling the property on a separate level?"

It might be a real estate developer who sneaked in.

But it doesn't matter, the salesperson explained, "The title deeds are tiered. This building has three floors, so there are three titles, each one indicating ownership of one-third of the building. Also, since we're selling this way, we've obviously consulted with a lawyer and the relevant authorities."

Everyone suddenly realized that this explanation was not difficult to understand!
"That's great! Buying a floor gives you a title deed, which is a stable asset. You don't have to rent anymore!"

"That's right. The house can appreciate in value and can be used as an investment to earn rent. It's a very cost-effective investment."

"The most important thing is that the money can be paid off in two years, and there is no interest. How great!"

The customers were also whispering among themselves.

Finally, a customer asked: "What if we buy a floor and something unexpected happens midway and we can't afford it or don't want it?"

The salesperson said professionally, "In this case, it can be transferred. Of course, you need to find a buyer on your own, and then we will participate in re-ordering the three-party contract."

Chen Guangliang has thought of every possible situation!
This step is the same as "selling pre-sale properties", but it is not considered a real "selling pre-sale properties" because there is no indication that it is a real "pre-sale property".

Currently, there is no bank involvement, and the real estate developer bears all the risks, so the requirements are relatively strict. For example, if the property is delivered after one year, the title deed cannot be given to the owner immediately and must be mortgaged to Changjiang Real Estate until the full repayment is made.

"It's first come, first served. We don't have many houses. If you've decided on a house, you can come here with your down payment to sign the contract. If you want to buy, you can also take a look at the contract first."

"Give me a contract"

“Give me one too.”

At that time, there were so many people interested that this sales seemed to be even more popular than before.

At this time, outside the sales office, Chen Guangliang was also chatting with his friends. He did not invite his friends in a big way this time, but he also invited several people to visit, including Yan Zhiduo.

In addition, there are Wang Boyuan, Fang Jiaobo and others.

Everyone was stunned when they saw the large number of people waiting outside to visit the sales office. Although they were happy about the "advertisement" and thought that Chen Guangliang would be in the limelight again this time, they did not expect that the popularity would be so great and there would probably be hundreds of buyers rushing in.

Wang Boyuan, the general manager of Huaxia Reclamation Bank, exclaimed, "Looking at this, the transaction amount this time is probably over a million, right?"

He now wants to attract Chen Guangliang's deposits and also want to lend money to Chen Guangliang. He always wants to win this business.

Chen Guangliang said with a smile: "I don't know how much the transaction was, but this time we are offering 122 three-story buildings!"

Everyone gasped, that was nearly two million oceans!
As for whether it can be sold, they already have the answer in their minds. After all, the conditions of Changjiang Real Estate are really too good.

Yan Zhiduo sighed at this time: "Once this method is implemented, the advantages that those large foreign companies have in investing in real estate will disappear. Small real estate companies will also be able to get a share of the pie, and the real estate market in the entire Shanghai market will become even more hot."

This is true!

Many of the original investors in this new type of lane were large real estate companies and banks. For example, the "Four Famous Banks" had invested in 1200 residential buildings in their previous life, all of which were used for rental.

Since the land was purchased before its price went up, and the houses were invested in relatively early, there were already 30 houses in the early 1200s, so the investment had been recovered before 1937 (one year's rent was used as the transfer fee, and the monthly rent was also very high, so it basically took five or six years to recover the investment).

It is different nowadays. As long as a real estate company can afford to buy land, it can use customers' money to build houses.

Chen Guangliang said seriously: "That may not be the case! To achieve what we have, we must first have credibility. Otherwise, it will be difficult for future owners to trust small real estate companies."

Changjiang Real Estate's performance last year was very solid. Two of the three real estate projects have been delivered, and another project will be delivered in a few months.

What's more, Changjiang Real Estate's first step to establish an advantage will be the biggest "credibility" in the future.

Moreover, if other companies want to learn, they will have to spend several months learning, which is a time difference!

Everyone smiled but said nothing. It was obvious that they thought Chen Guangliang was too confident.

In fact, Chen Guangliang also knew that he was bluffing. His success this time might really cause a "big earthquake" in the entire Shanghai real estate market.

By then, land speculation will be even more intense, and construction investment will be even larger. It is possible that the real estate market will reach saturation within two years.

In this regard, he also has to keep the motto of "not making the last penny" in mind.

"I have prepared the down payment. Where can I sign the contract?" A customer hurried to the sales office at ten o'clock in the morning and shouted loudly.

"Sir, sign the contract over there!"

"Sir, please line up and sign the contract in turn."

Wow, someone is already signing the contract.

Some people came with money, so they lined up to sign the contract at 10 am.

The Finance Department sent four people to be responsible for contract signing matters, and two lawyers from the law firm were on-site to work.

In order to ensure the safety of funds, Chen Guangliang transferred all 16 members of his security team here, all of whom were armed with guns for protection.

"Sir, this contract is in triplicate. We hold two copies, and one is a backup. Please keep this contract safe. It is legally binding and will be needed for both your property ownership and future property transactions."

"Okay, so what if the contract is lost?"

"Don't we have a spare here? Of course, such an important thing is equivalent to the title deed, so it must be kept safe. In addition, we will collect your installment funds regularly every month. If you breach the contract, it is clearly written in the contract." If you don't pay in the first month, a 10% penalty will be charged; if you don't pay in the second month, a 20% penalty will be charged; if you don't pay in the third month, the property rights will be confiscated.

"okay, I get it!"

Sign contracts one by one and collect down payments one by one.

The sales office of Changjiang Real Estate had 16 employees, 16 bodyguards, and 6 car dealership employees on loan for assistance, and they were busy until eight o'clock in the evening.

"Boss, a total of 262 floors have been sold today, which means over % of the units have been sold. There are still many people coming to sign contracts tomorrow, so we estimate that we will be sold out in two days!"

Grab money!
Chen Guangliang finally understood the feeling of 'Ho Ying-tung selling 100 five-story tenement buildings on Sifang Street in his previous life', which was like picking up money with a sack!

Today, Chen Guangliang went to the Shanghai Commercial and Savings Bank twice.

"Okay, let's have a meeting first, and then go get a midnight snack together."

Chen Guangliang's face was filled with smiles. At this time, he had truly become a "real estate tycoon".

A 30% down payment means that it is enough to cover the construction costs and even half of the tax for next year.

When it comes to delivery, the payment is almost made in twelve installments, and a lot of profit is generated.

However, the price of their houses is still "quite high". It is estimated that the land price will increase in the future, but it will be difficult for the house price to increase.

"Everyone needs to continue to work hard tomorrow and control every link. We can't say we have won yet. After all, there are still many things to do. We can't just think about collecting money without doing anything. There is no such thing as a good thing in the world!"

Everyone laughed. The boss was still very humorous.

Chen Guangliang continued, "Of course, we've been preparing for this launch for so long. As long as everyone follows the normal procedures, there won't be any problems. Everyone should arrive at the sales office and the company early tomorrow to make preparations in advance."

"Yes"

Chen Guangliang nodded and added, "I originally said that I would set aside 3% of the profits each year as your year-end bonuses. I think everyone understands the value of this, so I hope everyone will go all out to make Changjiang Real Estate even stronger."

Everyone's fatigue from today was immediately swept away and they responded one after another.

I can earn at least one million this year, which means a full year-end bonus of 30000. There are only 16 employees in the company, so everyone can get a high share.

Of course, Chen Guangliang plans to recruit some people later.

The news of Yuyuan Road was quickly reported by major newspapers.

Oriental Daily reports: Changjiang Real Estate sold over a hundred three-story Western-style buildings in just two days. Following its traditional model of "renting land, building housing, selling units individually, repaying the principal upon maturity, and returning the property to the landlord," Changjiang Real Estate has introduced a new model: selling units in layers and paying them in installments. A down payment of just over 1,000 yuan is enough to buy a single-story Western-style building.

"Shen Bao": Changjiang Real Estate has innovated its real estate model - tiered sales and installment payments, and has sold hundreds of buildings. However, whether tiered sales have legal effect remains to be discussed.

Newspaper: Is Changjiang Real Estate's "tiered sales" practice legal and legally binding? We hope the relevant authorities will provide a clear answer. If it is legal, how will the profits from one property deed be divided among three parties? Will it cause social unrest?
My goodness, these media are so stupid nowadays!
Chen Guangliang believed that Shenbao and Xinwenbao were not deliberately targeting him. After all, he knew that "tiered sales" might make many people worried.

Even Changjiang Real Estate had to go through a law firm and prepare for nearly a month before finally getting approval.

at the same time.

There has also been extensive research and discussion in society, and even some real estate developers have begun to prepare to learn.

Of course, Chen Guangliang's move has affected many people, but no one has noticed it yet.

Take the Ningbo Gang's Siming Bank, for example. They used depositors' funds to invest in 1200 Western-style buildings for rent. How many real estate companies could have the same financial resources?

All major banks are investing in real estate, relying on their strong financial resources, but now Chen Guangliang has broken this!
When the real estate market in Shanghai reaches saturation, these large real estate companies and banks will react, and the emergence of "installment and tiered" will shatter their dreams of becoming "rent collectors."

Another point is that Changjiang Real Estate has completely ignited the real estate market in Shanghai!
The day of November 5th.

Changjiang Real Estate signed a contract with Huaxin Real Estate as soon as possible and prepared to start construction early to reassure customers.

Huaxin Real Estate had already obtained the drawings and related information of the five sites and made a quotation long before the houses were put on the market.

On the other hand, Huaxin Real Estate completed the houses of "Happy Home" and "Sunshine Home" on time and with high quality, and gained the trust of Chen Guangliang.

So this time, all 122 buildings were contracted to them, with a total construction cost of 48 silver dollars.

"Boss Wang, we've worked together three times. This time, we must continue to uphold our original aspirations!"

Wang Zhonghua was grinning from ear to ear at this moment, and said with a somewhat flattering look on his face, "Don't worry, Boss Chen. If I dare to fool you, I'm afraid I won't be able to take on this Shanghai project in the future."

The implication is that Changjiang Real Estate will be the real estate giant in Shanghai in the future. If Huaxin Construction messes up, the industry’s reputation will be ruined!

Chen Guangliang said, "Well, there are only two things: construction quality and on-time completion. There aren't many other things. We're in the real estate business for the long term, and there are always future projects. In short, everyone makes money!"

"Yes Yes"

Chen Guangliang did not lie to Wang Zhonghua, and Changjiang Real Estate still had many buildings to build.

There is no problem in entrusting the general new-style lanes (Shimenku buildings) to Huaxin Construction.

If you want to develop high-end apartments or office buildings, that’s another matter!
Both parties sign their names on behalf of the company.

After the construction contract is signed, Huaxin Construction will start construction in late May.

Wang Zhonghua didn't need to treat anyone from Changjiang Construction; Chen Guangliang wouldn't allow his men to entertain these partners. He, however, had dined with Wang Zhonghua a few times, but the expenses weren't high.

After seeing off Wang Zhonghua and his group, Chen Guangliang organized a meeting of the management of Changjiang Real Estate.

The work is carried out in two directions: the first direction is the construction development department, which needs to supervise the progress of the project; the second direction is the finance department, which needs to collect all installments on time every month.

Finally, Guo Deming was asked to recruit four employees as reserve talents.

After the construction of the first batch of projects is on track, Changjiang Real Estate will continue to develop the second batch of projects this year, and finally the third batch of projects to develop and sell out all the land on Yuyuan Road.

Because of Chen Guangliang's changes, this wave of real estate boom will become shorter than the previous one. It will not last until around the "January 1932th Battle of Shanghai in 1931". It is likely that it will become stagnant in early (unable to sell, and prices will fall normally).

(End of this chapter)