A century-old wealthy family that rose from Shanghai

Chapter 151: Red
Vitasoy was launched, and its sales soared, gradually taking over Shanghai's major restaurants, entertainment venues, and residential areas. Sales soared from 800 bottles on the first day to 3800 bottles on the tenth day, showing a meteoric rise.

"Vitasoy, China's own milk"

“Vitasoy is more than just soda”

The two advertising slogans were deeply rooted in people's hearts and caused a great market response.

At the same time, Vitasoy also invited some "famous doctors" and "celebrities" to promote its product, comparing "soy milk" to cheap "milk".

For a time, Chen Guangliang became famous again!

In just half a year, Oriental Daily, Cheung Kong Properties, and Vitasoy have all created business miracles, which has made many people aware of Chen Guangliang, the "business genius."

Vitasoy's success also attracted the attention of Watsons.

Watsons has two major businesses in China: the first is pharmaceuticals and retail; the second is soft drinks, distilled water, and its cooperative Coca-Cola.

The major shareholder behind Watsons is the Humphries family, and Humphries Jr. is in charge of the distilled water and soft drinks business, and is also an old acquaintance of Chen Guangliang.

Vitasoy’s advertisement, “Vitasoy, more than just soda”, clearly makes the value of “Vitasoy” higher than that of soda, which is also an advertising blow to Watsons.

Humphries Jr. knew very well that Chen Guangliang was no ordinary person. He had taken the initiative to change the Chinese name of "Coca Cola" and suggested that Ruan Lingyu be asked to shoot the poster. It was obvious that he was trying to establish a relationship with Watsons, inspect Watsons' factories, poach Chinese employees from Watsons, and even obtain "bottling technology and equipment" from Watsons.

Of course, even if Humphries knew that Vitasoy had great prospects, he would still sell the bottling technology and equipment. After all, it would be a fool not to make money, not to mention that they are not the only ones who have this technology.

Ultimately, Humphries Jr. took no action. After all, soy milk and soda are two different products. Vitasoy viewed soy milk more as "cheap milk," and it wasn't likely to have a significant impact on Watsons' soda business.

the other side.

Chen Guangliang was also surprised by the overwhelming sales of Vitasoy.

It seems that Vitasoy is on the right track. You should know that in the previous life, Vitasoy only sold 7 bottles on the first day, but in this life, Vitasoy sold 800 bottles on the first day. More importantly, the number increased to 3800 bottles after ten days.

The initial failure of Vitasoy was primarily due to its soy milk having a shelf life of only one day, unclear packaging (not bottled), poor distribution channels (retail stores), and insufficient advertising. It wasn't until the early 50s, when Vitasoy switched to high-temperature pasteurization and glass bottles, that sales began to increase.

Of course, the markets of Hong Kong in the 1950s and Shanghai today cannot be compared.

Therefore, Chen Guangliang believes that the daily sales in Shanghai alone can reach about 20000 bottles. If the surrounding cities are included, it will be even more amazing.

"Later, we can donate 'Vitasoy' to major universities in Shanghai for publicity and charity purposes. You should also come up with a plan for this matter!" Chen Guangliang said at the Vitasoy meeting.

He is now the one at the helm. He usually does not participate in the details of the work, but he has a very accurate grasp of the direction of the entire company.

Chen Shiyuan said: "This is a very good idea. As long as students accept our Vitasoy, their families will order it. At the same time, we are also promoting the Vitasoy brand while doing charity."

The rest of the management also agreed. In fact, many of them were Chinese from Watsons and were poached by Chen Guangliang.

Everyone's management level is very high, but they now admire their boss more.

Chen Guangliang continued, "Okay, this is settled. Your management team needs to investigate how many schools in Shanghai are suitable for donations and then come up with a plan."

"Ok"

There seems to be no need to donate to schools that are too poor, after all, drinking it once won't really change your physical condition. As for high-end schools, there is no need to donate either, because they probably don't lack nutrition.

Therefore, when choosing, you only need to focus on ordinary schools, and mainly look at the family background of the students.

The meeting went smoothly, and Chen Guangliang could relax the management of this side a little and focus more on "Yangtze River Real Estate".

After all, Vitasoy may only make a profit of 10 yuan next year, which is just a drop in the bucket when it comes to real estate!
The second batch of "three-wheeled rickshaws" of Changjiang Vehicle Company was officially put into use, with a total of fifty vehicles.

These vehicles all have "Da Zhao Hui" license plates and can operate normally on the streets of Shanghai. This is because public opinion has been built up in the early stages, attracting the attention of the governments of the concessions and the Chinese areas, and they have been officially approved to be on the road.

"Boss Chen, we have recently received orders for 800 vehicles from major vehicle dealerships. Once your batch of three-wheeled rickshaws are put into operation, there will be even more follow-up orders!" Zhu Wenwu also attended the operation ceremony that day and happily talked about the good news from the Tongchang Vehicle Manufacturing Plant recently.

Chen Guangliang said: "This is a good thing, it's a good start!"

Zhu Wenwu said, "It's mainly because you played the public opinion card well. Of course, it would be great if the government could introduce relevant laws and policies to gradually phase out rickshaws!"

This is indeed a good idea, and it was actually realized in the previous life in 1937!
However, Chen Guangliang is not keen on this kind of thing right now, so he said: "We have already made public opinion. What happens next depends on how progressive people in society and the government care about the 'rickshaw pullers' group. So, let it develop naturally!"

Zhu Wenwu was suddenly a little disappointed. After all, with Chen Guangliang's current status, especially his influence on public opinion, if he continued to work hard to promote this matter, then three-wheeled rickshaws would be able to replace human-powered rickshaws at the fastest speed.

I heard that this person recently sold hundreds of Western-style buildings. It seems that he made a lot of money, so he no longer cares enough about this kind of thing.

"Indeed, we've already done all the necessary public opinion work, and now we'll just let nature take its course."

Chen Guangliang turned around and said, "Boss Zhu, you can think of a solution on your own. After all, it's a team effort!"

Zhu Wenwu was stunned. After all, he had relied heavily on Chen Guangliang in the promotion of three-wheeled rickshaws in the beginning, so he didn't think too much about it.

Then he said, "Okay, I'll try harder!"

Tongchang Bicycle Manufacturing Plant will officially start production in July, and will be able to produce 7 bicycles and 400 three-wheeled rickshaws per month, which is a considerable production capacity.

Chen Guangliang added, "That's right. Besides the Shanghai market, the surrounding cities are also very large. Tongchang Car Manufacturing Factory will definitely have no shortage of orders."

Soon, all 50 drivers arrived at the scene. They were all trained drivers and had no problem riding the bikes.

Everyone was very happy to see the new car. They had heard that riding this three-wheeled rickshaw would greatly increase the chances of picking up passengers and their monthly income would also be much higher.

"Set off"

After the photos were taken, Chen Guangliang gave the order and the drivers filed out of the dealership. Taking photos is an old tradition. These photos and materials will be taken away and preserved.

Send away Empress Wu.

Chen Guangliang summoned He Xiangdong and Zhou Xinggao to his office for questioning.

"What is the current attitude of the major vehicle companies towards three-wheeled rickshaws?"

Back then, the rickshaws of Changjiang Rickshaw Company were boycotted by some rickshaw dealerships, and there were even two incidents of rickshaws being deliberately smashed.

At that time, Chen Guangliang did not launch a direct counterattack, but spread various opinions in newspapers and rickshaw driver circles. As for the loss of all ten three-wheeled rickshaws, what did it matter!

Zhou Xinggao immediately said, "Since all the rickshaw drivers have given up on resisting, they all hope their dealerships can buy rickshaws. They're basically scared off by the thought of not living past 40! This way, our rickshaw drivers won't be under pressure on the road. On the contrary, they'll put some pressure on the dealerships."

He Xiangdong nodded and added, "The major rickshaw dealerships themselves are also under various pressures, including statements from politicians and celebrities, who are urging everyone to purchase three-wheeled rickshaws to solve this 'humanitarian' problem. Therefore, three-wheeled rickshaws will be the future trend."

It’s okay, the effect has achieved good results.

This fully demonstrates that the order for 800 three-wheeled rickshaws is a "test" by major vehicle dealers. Once these vehicles are on the road, everything will fall into place.

Chen Guangliang continued, "In that case, let's order a third batch of 200 three-wheeled rickshaws. You'll come up with a plan later. Especially regarding the reduction in the drivers' dividends, make sure you explain it clearly."

He Xiangdong immediately said, "I've already done some publicity at the dealership. Besides, once we sell the old car, the cost of a three-wheeled rickshaw will only be 80 yuan more."

The old car can be sold to a rickshaw driver for fifty dollars.

In addition, Changjiang Car Dealership only needs to pay 130 yuan to get a car from the factory (other car dealerships charge 150 yuan), so the expenditure cost is only 80 yuan.

That’s almost the rental income of a car for less than 4 months!
Chen Guangliang added, "Since that's the case, we should strive to have all three-wheeled rickshaws replaced this year. The sooner we do, the sooner everyone can reap the real benefits, such as less effort and higher passenger pickup rates. By the time everyone has switched, these advantages will be diminished."

"Okay, I'll come up with a plan as soon as possible!"

Chen Guangliang thought for a moment and said, "One more thing to do, regarding the rent adjustment. We can consider reducing the full-day rent to 9 cents. It's still three shifts, but you guys need to come up with a plan for the specific rent reduction!"

In the past, they were more efficient than other car dealerships, but the rent was not cheap.

Now that Chen Guangliang has made enough money, it is necessary for him to implement some "benevolent policies" appropriately.

He Xiangdong and Zhou Xinggao had different expressions, one was happy and the other was heartbroken.

"Okay, I'll discuss the specific plan with everyone later."

After arranging these things, Chen Guangliang stretched himself, finally solving another business problem.

Starting from late May, Changjiang Real Estate's new projects on Yuyuan Road (five sites and 5 western-style buildings) began to be built one after another, and Chen Guangliang personally went to the site to supervise and direct.

"Boss Chen, the land in the eastern section of Yuyuan Road is very expensive, basically 2 yuan per mu. If the land is close to Jing'an Temple Road (Nanjing West Road), the price will be at least 3 yuan per mu." The earthworm king Zuo Yi found Chen Guangliang again and told him an astonishing news.

Originally, Chen Guangliang wanted to find a good headquarters site for Oriental Daily, so he considered the eastern section of Yuyuan Road (the part that is parallel and overlaps with Jing'an Temple Road).

"So expensive?" Chen Guangliang was also a little surprised.

Wang Zuoyi said, "That's right. Actually, it's also because of you, Boss Chen. The price on Yuyuan Road changes every day. The west section is 6000, and the middle section is over ."

Well, it turns out the land is being hyped up again.

In fact, even in a previous life, Nanxun tycoon Gu Liancheng (the third generation of the Gu family) purchased a six-acre plot of land between Nanjing West Road and Yuyuan Road (slightly west of Jing'an Temple) for 1930 to silver coins around . This land was later built into the famous "Paramount Ballroom."

This fully demonstrates that land prices will rise sharply in the next two years.

Chen Guangliang originally predicted that the price of land in the western section of Yuyuan Road would not exceed 9000 yuan, but now it seems that it may be at least 1.2 yuan per mu next year.

In three years, the price can increase nearly tenfold.

"It doesn't matter if it's a little to the west, but it would be best if it's in the area that overlaps with Jing'an Temple Road. Two or three acres would be fine!"

"it is good"

Since we have decided to build a decent headquarters for Oriental Daily, it doesn’t matter if we spend a little more money.

Next year, the profit of Oriental Daily might be around 8 dollars. It wouldn't matter if I used it all to buy land.

The land in the middle section of Yuyuan Road is planned for residential use and has little commercial potential.

After Wang Zuoyi left, Chen Guangliang began to think. He had always wanted to leave an iconic commercial building in Shanghai. Perhaps he could build the "Oriental Newspaper Building" into a landmark building.

The total investment does not need to be too high, just 500,000 silver dollars for the land fee and construction cost combined will be enough.

Of course, 500,000 silver coins wouldn't create a true landmark building; a million or more would be more practical. But if this building were the headquarters of one of China's three major newspapers, it would certainly have historical value.

As for a "newspaper building" with an investment of 500,000 oceans, Chen Guangliang naturally does not need to pay for it from other industries himself. The profits of the Oriental Daily News in the next five years alone should be enough to complete it.

Moreover, a building is not built in a day, so it is normal to take two to three years.

In this way, Oriental Media will not be unable to afford it.

In fact, even if it is an excellent building worth one million oceans, Chen Guangliang can afford to invest. After all, with this wave of "real estate wave" plus the "currency gold and silver wave", his assets will show a large-scale surge.

It’s just that Chen Guangliang doesn’t want to throw money into the water, and he will sell his shares in Oriental Daily sooner or later, so he doesn’t care!

(End of this chapter)