A century-old wealthy family that rose from Shanghai

Chapter 164 Car Dealership Reform
Changjiang Real Estate and Jinxing Company were selling houses on Yuyuan Road at the same time, but Changjiang Real Estate was already selling the second batch, while Jinxing Company had not yet sold 50% of the first batch.

It's not that there's an oversupply of real estate in Shanghai, but rather that seven or eight hundred houses on Yuyuan Road have been sold or rented out this year, which is equivalent to more than two thousand middle-class families choosing to live here.

But not everyone wants to live here, so in a short period of time, the demand for Yuyuan Road reached saturation.

Today is the day when "Happy Home Phase II" is delivered for occupancy. Chen Guangliang also appeared here to welcome the owners to move in. This is the third site developed by Changjiang Real Estate and also the third "land lease and construction" property.

"Boss Chen, I heard that your Changjiang Real Estate has recently sold a lot of houses on different floors. Can you sell the houses here to us?" asked an owner.

It also attracted the attention of several owners. After all, if it was a ready-made house, they would definitely be willing to buy it.

Chen Guangliang glanced at the neighboring landowner, Cen Chongzhi, and then smiled. "Everyone, the land here belongs to this boss. We're just building it for you, so it's complicated and probably can't be sold. But think of it this way. If you have the money, go buy a property from Changjiang Real Estate and rent it out later. With an initial transfer fee of 800 and a yearly rent of 600, you can earn back the money you paid for the property in six or seven years. Isn't that a good deal?"

As a boss, he really doesn't miss any opportunity to sell his own house.

It is not considered to be against conscience, and there will definitely be no loss. Although the rent will plummet after 1931, collecting rent until 1949 will definitely be more cost-effective than depositing it in the bank, because money is the most depreciating.

"That makes sense. Are you guys at Changjiang Real Estate still selling houses?"

"I'm selling houses on Yuyuan Road, and the lowest price is less than 5000 yuan. If you're interested, there's a flyer over there, you might want to check it out!"

Everyone ran to the person who was advertising for Changjiang Real Estate, and seemed very interested in Chen Guangliang's suggestion.

It seems that there is still potential in this market, which is to explore the concept of "investing in house construction".

Then, the land owner, Cen Chongzhi, asked, "Boss Chen, do you think this house can really be sold in layers?"

Chen Guangliang said politely: "Of course."

Although the first "strata title deed" has not yet been issued, officials in both the concession and the Chinese area have stated that it is legal.

Cen Chongzhi asked unwillingly, "Then it's not impossible to sell this house to these owners!"

Chen Guangliang immediately reminded him, "Boss Cen, we signed a contract. This house will belong to you in 20 years, and the title deed is in our hands now."

Cen Chongzhi smiled awkwardly and said, "Isn't this just a question?"

The land price has increased now. His land is located in the middle section of Yuyuan Road, covering an area of ​​13.5 mu. If calculated based on the market price (more than 13000 per mu), it is worth about 18 yuan.

He now only collects 5500 yuan in rent each year, which is a huge loss.

He also didn't expect that in just one year, the price of the land here had nearly doubled and was hyped up so high by Changjiang Real Estate!
Chen Guangliang didn't say anything else. There are always gains and losses in business. Now Cen Chongzhi feels that the rent is too cheap, so he has to accept the loss.

Besides, the descendants of these bureaucrats should receive a small amount of money (5500 yuan) every year, and their property will be confiscated by the people in the future.

the other side.

After one month of selling houses, Jinxing Business Company has only sold more than 30 buildings, totaling about 100 floors; nearly half of the villas are left and can only continue to be sold.

Sun Chunsheng looked at the deserted sales office and immediately said to Yu Boying, "Don't put the new newspaper ad in yet. Wait until Changjiang Real Estate's buildings are sold out, then we'll put it in the newspaper for sale next year. By that time, our house will have been under construction for a while, and with the current surge in land prices out there, the situation will be very good!"

The reason why houses on Yuyuan Road are difficult to sell now is that too many buildings have been built here this year, resulting in an imbalance between supply and demand in a short period of time, and the influence of Changjiang Real Estate is also here.

However, the real estate market in the entire Shanghai stock market is active and booming. Of course, this is mainly due to the skyrocketing land prices and rents, while the price increase of houses is limited (purchasing power is the key).

Yu Boying nodded and said, "The funds we have sold from the more than 30 buildings are enough for us to build new buildings, so we can temporarily avoid the limelight!"

Sun Chunsheng was unhappy with the situation. He had been hoping for a quicker return on his money so he could continue purchasing land. But now, it seemed he had no choice but to borrow money to continue buying land and buildings.

There is another thing that he and Chen Guangliang have different opinions on, that is, Sun Chunsheng still maintains the principle of "renting as the main and selling as the supplementary".

His idea is exactly the same as that of large and medium-sized real estate companies and bank trust departments in Shanghai.

Everyone is still dreaming of "long-term rental income and high returns"!

Chen Guangliang came to the sales office of Changjiang Real Estate. A small Western-style building will be built here next year, so after selling this wave of units, they have to speed up the construction so that they can deliver it on time.

"Boss, sales are still good. We have sold 50% of them in ten days." Guo Deming stepped forward to report.

Of the last batch of sixty villas, two were kept for ourselves, so a total of 58 were sold.

As Chen Guangliang walked into the sales office, he said, "Have the sales staff call those high-quality old customers and tell them that our house is a good investment. We will try our best to sell it out this month. We still have a lot of work to do."

If you don't deal with it in time, there will always be something left here.

Changjiang Real Estate’s next project is the more upscale Nanjing West Road.

Guo Deming immediately understood what his boss meant. Their Changjiang Real Estate had also handled several "resale of pre-sale properties" transactions. Now, by playing the "investment" card, they could gain a lot of new customers.

More importantly, Changjiang Real Estate has always had an "information file" that contains the specific information of its customers - phone number, address, family information, asset status, etc., all of which are marked.

"Okay, I'll make arrangements right away!"

Afterwards, Chen Guangliang stopped beside the 'sand table', where a salesperson was diligently introducing the property to several customers.

"You see, the entire Yuyuan Road has been developed by Changjiang Real Estate, and it's basically a mid- to high-end residential area. In this area, any lane we develop comes with lifelong security and cleaning services, ensuring your safety and a clean environment. As for transportation, Yuyuan Road was first constructed in 1911 and has long been part of the public concession. From here, you can directly connect to Jing'an Temple Road and then to Nanjing East Road. Buses 1 and 9 are available, and there are also rickshaw stands and taxis nearby."

Chen Guangliang was also listening to the introduction. At this time, the appearance of Yuyuan Road had been completely renewed and became a "mid- to high-end residential area".

That’s great, there’s no problem selling the house!

They are selling houses very quickly now. In the past, it would take at least several years to sell a property, but they only take a month at most.

The car was driving on Yuyuan Road, which was already quite lively, with three-wheeled rickshaws and human-powered rickshaws waiting for passengers on both sides of the road.

Chen Guangliang used two million in "construction costs" (equivalent to 5 to 10 billion in later generations) to give Yuyuan Road a brand new look, and next year it will become a peaceful living area.

Two cars pulled into the Changjiang Motors' base. This was Chen Guangliang's "private plot," a plot he hadn't been willing to develop. Remember, this three mu and seven fen of land was originally purchased by him, located in the middle of Yuyuan Road, at a very low price. If it were sold today, it would fetch at least 4 yuan.

But now Chen Guangliang doesn't care about this little money!

Of course, before leaving the Shanghai Stock Exchange in the future, I will sell everything that can be sold.

But what is certain is that Chen Guangliang would not truly leave the Shanghai Stock Exchange before 1949.

The Yangtze River Vehicle Dealership Base has eight brick and wood bungalows, which are clean and tidy everywhere.

The rickshaws that were replaced were promptly sold to the rickshaw drivers at the Changjiang rickshaw dealership, who could then use them to pull "wild rickshaws" for relatives and friends, and receive a share of the profits. However, few people bought rickshaws and did not drive them themselves at the Changjiang rickshaw dealership; this was loyalty.

"Boss, everyone is here!"

He Xiangdong was waiting in the yard. When he saw the boss's motorcade coming, he immediately opened the car door.

"Then have a meeting."

Chen Guangliang nodded, and then walked into the conference room with He Xiangdong, where there were ten managers and old employees of Changjiang Motor Dealership.

"Everyone, please take a seat. Today, our meeting has two main topics: first, the merger of the Changjiang Carriage Company's equity; second, rent reduction for drivers."

Except for He Xiangdong, Zhou Xinggao and Pan Cheng, everyone was quite surprised because the car dealership had just reduced the rent not long ago - from 1 yuan a day to 9 cents a day.

It seems that the boss has really made a lot of money, everyone thought so.

Subsequently.

Chen Guangliang continued, "We used to divide the vehicles into individual projects, but now I intend to merge them into one company. Everyone will invest in the new company according to the number of shares you previously invested."

An old employee reminded him: "Boss, some drivers get high dividends for the same number of shares, while others get low dividends. What should we do?"

Everyone knows that Chen Guangliang is a very democratic boss and can speak boldly in meetings.

Chen Guangliang said:
"Upholding the principle of fairness, after the redistribution, everyone will receive dividends based on the number of shares, which is fair and equal. Those who invested earlier have already made enough money, and now it's evenly distributed, everyone can accept it. The biggest promise I made to the dealership is that, based on the last investor, we can't let their rate of return fall below the three-year payback rate. That is, if they invest 20 yuan, their annual dividends can't be less than 7 yuan."

"At the same time, redistributing shares according to this standard will be fair to everyone, but I will personally make concessions to everyone. You must make this clear to the brothers. This time, I am the only one who suffers."

He Xiangdong quickly added, "The boss meant that the brothers followed him to conquer the world, and now the boss is taking care of everyone. Therefore, this redistribution of equity is beneficial to everyone, including Captain Zhou and me, as well as all the brothers who have invested."

“Thank you, boss.”

“Thank you, boss.”

Chen Guangliang nodded in satisfaction, then said, "You need to explain things clearly to the brothers and avoid any resistance. The reason I redistributed the equity this time is because of the intense competition in this industry, the proliferation of illegal vehicles, and the increasing difficulty of doing business!"

"Yes, boss"

After the first thing was done, the Yangtze River Car Company was stabilized. Before 1937, the Yangtze River Car Company gradually sold the three-wheeled rickshaws to the brothers at low prices so that they would not lack a livelihood in the future.

After the Japanese occupied Shanghai, taxis had no gasoline, but the three-wheeled rickshaw business was still good, and the concession did not completely fall until the end of 1941.

Next.

Chen Guangliang continued, "The second thing is to reduce the rent. I plan to reduce the rent for the three shifts to 30 cents, 30 cents, and 20 cents, so the daily rent will be 80 cents."

From one yuan to 9 cents, and then to 8 cents, this is also a manifestation of Chen Guangliang's career development.

A staff member then said: "Now the price of a large note has risen to 750 yuan. Some car rental companies are charging one yuan a day, or even one yuan and 1 cents, or one yuan and 1 cents. Basically, the price is rising, and there is no price reduction."

He only talked about the market conditions and did not express the question of whether the price should be lowered.

For their management and staff, rent reduction is actually disadvantageous because their dividends are reduced.

He Xiangdong stepped forward again and said, "This further proves that the boss has always been thinking about us brothers. After all, the car dealership is the boss's first business, so he has nothing to complain about us!"

Everyone couldn't help but admire him. Otherwise, how could he be the deputy general manager and actually exercise the power of the general manager? This sounds nice to say.

Naturally, Chen Guangliang has always trusted He Xiangdong.

"The rent reduction is to tide us over the difficulties together. We can't forget those brothers who followed us to conquer the world just because our lives are getting better."

The drivers at Changjiang Carriage Company have always been incredibly loyal to the company, even more so than those at Gu Zhuxuan's who rely on ties to their hometowns. This loyalty is primarily reflected in three key areas: first, they allow everyone to invest and receive dividends; second, they were the first to increase their income by offering retail sales; and third, they demonstrate a compassionate approach, offering assistance to families facing difficulties.

As for the fact that the daily rental fee at the car dealership was only 1 yuan, 1 cents more expensive than Wang's Car Dealership, it was because the Changjiang Car Dealership was the first to implement a three-shift system, which allowed them to arrange their schedules more efficiently. Furthermore, the three-shift system was a rotational system, so no one suffered any loss.

“Everyone will definitely be grateful to the boss.”

“Yes, the boss is a really good boss.”

Everyone flattered him.

Changjiang Car Dealership has only 12 employees in total, not including the security company, but they will assist in management.

The salary and benefits for these 12 employees are very good:

First of all, we have moved into the staff dormitory since the second half of this year, saying goodbye to the straw huts and rolling dragons in the refugee area.

Secondly, the salary of the most ordinary employees also increased to 25 yuan, thirteen salaries a year; the management level was even higher, for example, He Xiangdong could get 100 yuan a month.

Finally, all employees received at least 10 shares (100 dollars) in dividends, and management received even more.

After the meeting, the Yangtze River Coach Company became bustling again, and this time 1500 coaches will benefit.

(End of this chapter)