A century-old wealthy family that rose from Shanghai

Chapter 183 Three pillars
On March 3 (Saturday), Yangtze Taxi launched a "massive" promotional advertisement:

"Changjiang Taxi has six branches and 120 taxis, and we guarantee you a -minute ride."

"Four hundred million compatriots, dialing number 4, riding in car number ."

Along with the appearance of 'Yangtze River Taxi Advertisements' everywhere (posters in residential areas, telephone bases, calendars, newspapers, etc.), Yangtze River Taxi also ushered in its 'first expansion', with six branches operating simultaneously and 120 taxis in operation.

The previous public opinion has led Shanghai residents to sympathize with Chinese-owned taxis and they have decided to support them.

Now, the direct effect of Changjiang Taxi's advertisement has greatly increased, and it has made many people "feel a sense of national pride."

"This Changjiang Taxi is amazing! They've got 120 taxis and six branches. From now on, when it's convenient, just use their cars. The number 40000 is easy to remember, too. You don't even need to write it down. You'll know it's the number to call a taxi!" "That's right! 4 million compatriots, that's 4 million compatriots. Making the phone number 40000 is truly a genius move!"

"For the same price, same arrival speed, and same service quality, I would definitely choose Changjiang Taxi because they are Chinese-owned!"

The day.

Chen Guangliang inspected the branch at Zhabei Railway Station, which is the transportation hub of Shanghai, so the branch here has 25 cars.

"We need to find a way to allow our taxis to enter the station directly to pick up passengers. Go and negotiate with the station management!"

Business Manager Xu Yeguang vowed, "If we can really drive directly into the train station, it will not only boost our business, but also serve as a great advertisement for Yangtze River Taxi. Boss, rest assured, I'll close this deal as soon as possible!"

The spirit he embodies is exactly the current overall state of Changjiang Taxi, where everyone is working hard for the "dominant position among Shanghai taxi companies."

The continuous addition of new vehicles, huge advertising investment, regular training, and strict management all prove one thing - they can definitely defeat foreign-funded taxi companies.

Liang Mengqi added, "Boss, the Zhabei branch has no problem parking 25 cars. But with two or three more taxis, there's still plenty of room. The next batch of cars won't be operational for another three months, so why don't we double the number of branches and distribute the cars more evenly? That way, we can truly guarantee a '10-minute arrival'."

The six branches seem to be concentrated in the core areas of Shanghai, but the claim of "delivery within ten minutes" is obviously an exaggeration.

The first is that the Shanghai Stock Exchange is very large; the second is that cars in this era are slow.

Chen Guangliang said, "You're right. We'll try to expand the number of dealerships to 12 as soon as possible so we can better reach the scene."

The cost of expanding a bank is not high. You just need to rent a store and install a telephone line, and that’s it!
Of course, the doorheads and walls of every store will be covered with words such as "Yangtze River Taxi" and "40000 Telephone Number".

Afterwards, Chen Guangliang and others visited Zhabei Railway Station, where everything was full of elements of the times.

There are poor people wearing patched clothes, businessmen in suits and ties, traditional people in long gowns, and fashionable women in cheongsams. There are all kinds of dangers hidden there, including spies and gang members. All kinds of people are not worth mentioning.

Today, Chen Guangliang is already a businessman of status in Shanghai. He is surrounded by four armed bodyguards and is experiencing this era in a leisurely and elegant manner.

"By the way, the Zhabei branch opened. Did you take any photos?"

The person in charge of the Zhabei branch immediately said, "Yes, we have. We have prepared photos and a written description. They will be submitted to the head office later."

Chen Guangliang was very satisfied. Since the establishment of each company, photos have been taken, negatives and written materials have been kept.

These materials are temporarily placed in the "archives room" of each company. Basically, there are three copies of them for easy storage later.

A century-old enterprise, a century-old wealthy family, is not just a casual remark, it has an authentic heritage!

After a while, everyone saw the 'Yangtze River Taxi' picking up passengers, and everyone stopped to observe.

The driver, dressed in a suit and bow tie, hurriedly got out of the car, then took the passenger's suitcase into the car and opened the door for the passenger. Both his expression and tone were quite "gentlemanly".

The customer also looked very happy, his eyes wandering around intentionally or unintentionally, as if he wanted to make the people around him envious.

Very good, this is the effect you want!
Chen Guangliang said to his subordinates, "We can never be satisfied with the status quo when it comes to service. You must strive for continuous improvement. The standards for each service should be compiled into a manual, and every employee should receive regular training."

Liang Mengqi, deeply influenced by Chen Guangliang, was also very intuitive about his progress in this field. He took the initiative to say, "I understand. Recently, we are planning to expand Yangtze River Taxi into other public welfare services, such as providing information on train, long-distance bus, and ferry schedules, so that drivers can get timely and accurate answers."

Chen Guangliang nodded and said, "That's right, I hadn't thought of that, but you guys can add it in."

Everyone is making progress!

Chen Guangliang also plans to "call a taxi" occasionally to personally experience the service level of the "operator" of Changjiang Taxi. The dispatcher must be friendly and polite when answering the phone, and is absolutely not allowed to simply answer with blunt words such as "no car", otherwise he will "pack up and leave".

Seeing the customer get on the car with satisfaction, the driver of Changjiang Taxi then sat in his own driver's seat and the car started slowly.

The entire body of the Yangtze River Taxi is blue, with the slogan "40000 Yangtze River" written in white letters. The style is that the "Yangtze River" is framed by circles on both sides, and the "40000" is in a rectangular frame in the middle.

What makes the Changjiang Taxi different from other taxis is that it has a 'square billboard' on its roof, which is a first.

Watching the car drive away, Chen Guangliang and his group also ended their inspection.

"Damn it! These Chinese people only know how to be xenophobic. Don't they know the spirit of fair competition in business? What's this about 'four hundred million compatriots, dialing 4 phone numbers and riding cars'? This is malicious competition!" Galt, the general manager of Yunfei Taxi, could not help but say angrily in the office after hearing the report from his subordinates.

He is a 'Huaxia expert'. The reservation phone number of Yunfei Taxi is 30189, which is a homonym of "年临一杯酒" (a glass of wine at the end of the year). It is very simple and easy to remember, and therefore ranks first in the Shanghai taxi industry.

So, Galt understood the real advertising effect of the number '40000' and began to feel the cleverness of his competitors.

Lin Dafu, the Chinese subordinate, naturally understood, otherwise he wouldn't have come to report. He then spoke in English, "Manager, Changjiang Taxi now has 120 vehicles, six branches, and a new reservation number of 6. Clearly, they'll become the third-largest taxi company in Shanghai. We're facing a formidable competitor."

Galt nodded. He would not deny this, and he asked humbly, "Lin, what kind of person is Chen Guangliang? Tell me in detail!"

He understood a little, but felt he needed to understand more now.

Lin Dafu immediately said, "Everyone says he's a business genius. These are his miracles in the business world. You could say he's an industry leader in many areas." Galt's expression was serious. He immediately said, "It looks like Changjiang Taxi will soon have another 100 vehicles joining the fleet. That's more in line with Chen Guangliang's status."

He actually guessed it right!
Of course, Chen Guangliang ordered 400 cars, but the last two batches of cars (200 cars) may be used for sale, depending on the specific situation.

Lin Dafu said in surprise, "If that happens, Changjiang Taxi will be as powerful as Yunfei and Tailai. Wouldn't our price reduction be in vain?"

Not only did it fail to hit its competitors, but it hurt itself.

Galt could only grit his teeth and say, "Now that it's already gone down, it's going to be hard to go back up!"

Once the price is raised again, the market will be handed over to competitors.

But fortunately, as an American, Galt knew that oil prices would continue to fall, so the price of 3.5 per hour was still acceptable.

Then, Galt summarized the advantages of their Yunfei: the cost of car parts and maintenance is low, the oil price is still cheaper, and the service quality is better (in his opinion).

In advertising: 30189 (Years are a glass of wine) is also very loud and easy to remember; and Yunfei also has various slogans - "Yunfei cars, soaring into the clouds", "Yunfei drivers, well-trained, driving safely", such slogans can be seen everywhere.

Although he believes that there are still these advantages, he has to admit that the Shanghai taxi market will usher in a "three-legged race" situation in the future.

A new week begins.

This week is the last week of March. Since the "standard gold" has been changed to a monthly regular delivery and settlement, the 3th to 24th of this week will be the last three trading days, and the battle will be extremely fierce.

As soon as the market opened on Monday, the first batch of gold was sold at a price of 492 yuan.

Cheng Linsheng's eyes turned green with envy because he knew the trader who made the first sale, who was from the Changjiang Money House.

Selling at this time is not shorting, but "going long", because the price at the end of last week was only 391.2, which is a "high opening".

The key is that the buyers rushed out and quickly took up the 50 lots of bids from the Changjiang Money House.

The following transactions naturally ignited.

"Boss, we have to hurry up and buy in. I'm afraid it will reach 500 this month. Overseas gold prices have risen again. Only by buying at this time can we avoid losses." Wu Guizhen reminded quickly.

Cheng Linsheng immediately gritted his teeth and said, "Buy in, raise the price, and we'll fight again next month!"

"it is good"

He shorted heavily when the price was in the range of 480 to 485, thinking that the price would fall accordingly. However, both the overseas market and the Shanghai market were buying high, so he will lose a lot this month.

The only good news is that he did not short sell in the 466~480 range, but bought a little instead.

However, due to Cheng Linsheng's attitude towards operating quotas, even if the standard amount fluctuates by 1 percentage point, hundreds of thousands of funds will flow in and out.

This month, Cheng Linsheng's "short orders" in the range of 480 to 485 are still worth 5000 million (after deducting hedging orders).

Therefore, if the bid price is delivered at 500, his loss will still be millions.

"Buying more" at this time can help Cheng Linsheng lose less!
The previous four months finally allowed Cheng Linsheng to gain some experience.

Three days later, Shanghai Standard Gold actually reached 500 and closed at 501.25.

The Changjiang Bank made money again, but this time it was not as much as expected!
After all, based on the opening price of 466 points, the stock price has risen by about 7.5% this month. With a quota of 1000 million yuan, the Changjiang Bank must have made a profit of 75 yuan.

Of course, the Changjiang Bank was a bit cautious, and its target was too clear. Initially, it only bought 500 million, selling some of it midway for a profit of 15. Then, it bought in around 480 points. With the moving average at 484 and the closing moving average at 500, it bought 1000 million, earning a profit of 30.
All in all, the total profit is 45, which is pretty good!

In the conference room, Chen Guangliang and people from the Yangtze River Bank held a meeting to discuss operations for next month.

"Next month, we will no longer hold back and will buy in large quantities quickly when the market opens without considering other factors." Chen Guangliang said decisively.

This month (March), I focused too much energy on the fight with Cheng Linsheng, which resulted in me earning less money.

In Chen Guangliang's current view, the price will rise to 620 this year anyway, and may even rise to above 600 in July or August, so why should he be so cautious?

As soon as the market opens, the bullet is fired.

If there is a decline in April, the loss will not be much; as long as you buy in large quantities at the beginning of May, you will always make a lot of money.

Hu Jinshun immediately said, "Alright. It seems the short-selling forces led by Cheng Linsheng have always been at a disadvantage. There's no need to worry about him having the ability to 'sway the Shanghai gold market.' Since you're bullish, boss, we can simply buy at the beginning of the month and settle at the end."

As the person in charge of on-site transactions, he always follows the boss's general guidelines, but he will have some improvisations on some transaction details, and such details are also very important.

Chen Guangliang nodded and said, "Even if it falls in April, it will soar in May. This is the market trend this year. The economic depression in Europe and the United States will be very obvious this year, so gold will naturally rise sharply."

'The decline is to make room for the rise', isn't this a classic saying of the later generations of Big A!
Of course, the gold standard market used during this period is not in line with the market.

After all, the gold and silver exchange coins in the past three years were 38 (starting point), 62, 68, and 80, and the overall situation was an upward trend.

After agreeing on the battle plan for next month, the people at the Changjiang Money House also started to get busy.

At present, Changjiang Money House has made a huge profit of 195 million in the "futures" gold market, which is not far from Chen Guangliang's goal of 300 million.

The price of standard gold futures is just over 500, and there is still a 25% increase, so there is no need to pay too much attention to "routines" in subsequent transactions, just roll up your sleeves and work hard.

(End of this chapter)