50s: Starting with a storage ring

Chapter 741 Bragging
Therefore, some people in America agree with the idea of ​​China selling a batch of conventional medium-range missiles to Riyadh.

Those in favor argue that China's missiles are of average quality, their medium-range missiles cannot reach America and major European regions, and since they are non-nuclear warheads, their destructive power is limited.

Therefore, allowing Riyadh to purchase a few dozen medium-range missiles to restrain the increasingly powerful Judah would not be a bad idea.

In this situation, America's best response is to do nothing and tacitly approve the deal.

By working backward from the result to the cause, Sun Zhiwei can naturally find many self-justifying reasons.

Knowing the result, he can then deduce the reasons from the conclusion and write an analysis report, which makes things simple.

As expected, after Sun Zhiwei submitted his analysis report, some people raised questions.

After Lao Han relayed these doubts to Sun Zhiwei, Sun Zhiwei only replied with one sentence: Believe it or not.

Once the transaction is successful, it will naturally prove that his analysis was correct.

There's no point in saying more now. Everyone has their own opinion, and persuading someone is not an easy task.

His report wasn't seeking validation from others; it was simply expressing his own viewpoint. Time will tell.

As for evidence, what evidence do you need to prove this, and how do you get it?
There's no evidence. It's just a deduction.

It's impossible for America to hold a special meeting and vote to formally approve this order transaction.

As for its credibility, that's a matter of opinion.

Sun Zhiwei isn't the top leader; his analysis report is merely a reference on the leader's desk.

Even if he says America won't react, does that mean the family won't make any contingency plans? Impossible.

It's best to be prepared and think three steps ahead before taking another. Be careful at home.

Two weeks after Sun Zhiwei returned to New York, the Robert Group launched its acquisition of CBS.

Huang Mingyu's team has assessed CBS's assets and estimates that a full acquisition of CBS could cost between $20 billion and $30 billion.

Founded in 1927, CBS began as an independent broadcasting consortium of 16 radio stations.

Now, it is a national radio and television network consisting of 13 radio stations, 5 directly operated local television stations, and 200 local television stations.

In 1938, CBS did something that shocked the entire United States: they began airing a brand-new radio drama called "The War of the Worlds".

However, because the broadcast of "The War of the Worlds" was so realistic, many listeners believed it to be real and felt that the end of the world was coming, causing widespread panic.

The American Congress even enacted a new law specifically for this purpose: "Banning the broadcast of fictitious news."

CBS was lucky in this matter; they made a big fuss, but it didn't have serious consequences, and they only had to pay a few hundred thousand dollars in compensation afterward.

Four years later, a radio station in Santiago, Chile, rebroadcast the program in Spanish.

Chilean listeners reacted in the same way as their American counterparts. However, this time, angry people burned down the radio station.

After being acquired by Perry, CBS made significant progress through careful management, but it never challenged NBC's leading position.

It wasn't until the advent of television that CBS's broadcasting business surpassed NBC's for the first time.

The media business is in flux, with competitors vying for dominance, and CBS is now struggling again. This is because its two rivals, ABC and NBC, were acquired and received substantial financial support, which has crippled CBS's business in recent months.

CBS stock continued to fall, causing shareholders great anxiety.

However, none of the existing shareholders are super-rich, making it difficult to compete with ABC and NBC in terms of funding.

The headquarters of CBS is located between 51st and 52nd Streets in Manhattan, between Rockefeller Center and the Museum of Modern Art.

At this time, in order to cooperate with the acquisition team, Sun Zhiwei personally moved into the Hilton Hotel in the nearby Zhongcheng District.

After Robert Group's acquisition offer arrived, the shareholders held an emergency meeting to discuss countermeasures. Surprisingly, many shareholders agreed to Robert Group's acquisition.

Sun Zhiwei's space in the hotel was large enough to encompass the entire CBS building, so he naturally witnessed their shareholders' meeting in its entirety.

The investigation team was unaware that the opposing shareholders were not united, so Sun Zhiwei immediately noted down the names of the shareholders who supported the acquisition.

Picking the softest persimmons first and harvesting them in batches is a fine tradition passed down from our older generation.

In the following week, Roberts Group first swept up 15% of the scattered shares in the stock market, and then seized the opportunity to acquire 35% of the shares held by half of the minority shareholders within 24 hours, successfully obtaining half of the equity.

After that, things became more complicated, with the remaining half of the shares being distributed among three major shareholders.

They are all founding families of CBS, especially the descendants of Paley, who hold the largest share of 25%.

Moreover, many key departments of CBS are under the control of these shareholders. Without their cooperation, it would be impossible for Sun Zhiwei to acquire CBS completely.

The team had a contingency plan for this, because Sun Zhiwei was not pursuing 100% control, but he wanted to obtain an absolute controlling stake of 67%.

In this way, the three major shareholders would not need to withdraw from CBS.

After a difficult negotiation, Sun Zhiwei finally achieved his goal. At the end of July 1986, the Robert Group successfully acquired a controlling stake in CBS.

From then on, Sun Zhiwei had his first platform where he could speak freely in America.

This acquisition can be explained in just a few words, but in fact, Huang Mingyu assembled a behind-the-scenes acquisition team of up to 200 people.

The preliminary work alone took more than half a month, but the actual acquisition took less than a week.

Roberts Group spent $35 billion for this 67% controlling stake, which was clearly beyond the budget, but Sun Zhiwei did not regret it.

Because he knew perfectly well that a few years later, the Federal Communications Commission (FCC) would amend the regulations to increase the national coverage of a single media outlet from 25% to 50%.

That was the most brutal era of mergers and acquisitions in the media industry. Now he has a ticket to this feast of big fish eating small fish, which is more worthwhile than anything else.

Just like ABC and NBC, which are worth over $60 billion each, and they weren't acquired at a premium.

Sun Zhiwei hadn't investigated, but the two conglomerates that acquired ABC and NBC certainly couldn't have used all their cash.

The exchange of interests and share swaps are inevitable, but raising the acquisition amount to over $60 billion is also part of the publicity, isn't it?

Sun Zhiwei himself wanted to do the same. The day after the acquisition was completed, all of CBS’s channels and radio stations broadcast a news report that Roberts Group had successfully acquired CBS for $85 billion.

Bragging is something everyone can do.

(End of this chapter)