Started as a comics editor

Chapter 134 Lin Shuang is about to be tricked to death...

“…This company feels like it has no future.”

Thinking about it.

The young staff member couldn't help but murmur softly, then slowly sat back, looking at the ANF video website on the screen, looking at the overwhelming publicity about the new version of FGO... couldn't help but shook his head again.

The timing of the game's closed beta test is wrong. Doesn't he pay attention to the developments of the competitor FGO?

Pushing your own game through closed beta testing during a competitor's update period is like courting death.

And look how well others have done it... They acquired ANF, which basically consists of all target users, and using the attributes of the website itself, launched a series of activities to convert website users and game players into each other.

Are you trying to snatch these players away simply by flooding the market with ads? Are you trying to disrupt the content ecosystem with ad bombardment?
Dream on!
Not to mention the quality of that crappy game...

This could have been saved if all advertising resources could have been put on ANF. Even if the game quality was a little worse, at least some traffic could have been gained by taking advantage of Avalon Studio's current promotion of two-dimensional games.

Those who come in this way are also target users.

It's a closed beta test anyway, so if any problems arise, we can slowly fix them. With the help of FGO and the title of the second second-tier game, maybe it can still survive.

But Sheng Zhi didn't even wait for him to finish speaking...

No.

This famous producer is all show and no substance. It was a complete mistake to hire him just because of his reputation. He has absolutely nothing special to offer... I feel like their next game will be doomed, so they might as well see if they can join Avalon Studios.

The young staff member's eyes sparkled as he looked at the thriving ANF website and couldn't help but search for "resignation application" on the search engine.

And the other side.

Sheng Zhi didn't know what the staff member was thinking, and of course he didn't realize there was anything wrong with what he did.

If he had cared about the players, he wouldn't have argued with them and said, "You players know nothing about games."

"How self-righteous."

After he sat down, he glanced at the young staff member who seemed to want to make a suggestion just now, and said something in a low voice with an unhappy expression.

I made up my mind to find an opportunity to fire that person.

And also at this time.

Lin Shuang called.

Sheng Zhi was still very humble towards this investor, because he was someone of the same level as him, or even someone of higher status than himself.

"Hey?"

"how is the situation?"

Lin Shuang's voice came. Although the investment is confirmed, the post-investment management will be the responsibility of the internal team of the fund.

But perhaps because of her obsession, she would occasionally ask about it in person.

Sheng Zhi: "Very good, the game has just officially launched closed beta."

"I know that."

Lin Shuang responded. After all, she would not just ignore it after investing the money. In fact, it was she who approved the decision of closed beta testing.

After investing money.

In the early stages, Shengzhi's company was basically built with the help of funds' hands-on guidance.

So that wasn't what she wanted to ask: "What I want to know is your confidence in this game. The on-site COO said that your product doesn't have a clear advantage over competitors, yet you're forcing a closed beta test during a competitor's update. This behavior is unwise, and the ROI of advertising continues to be lower than the industry benchmark..."

"That's because he doesn't understand games or the gaming market."

Upon hearing this, Sheng Zhi's voice was filled with excitement. With strong self-confidence, he replied directly, "Let me be frank. That FGO was just a stroke of luck. It hit a blue ocean market... Now the most important thing is to race against time. As long as we are fast enough and seize the window of opportunity, I can guarantee that the game will not be too bad.

As for the forced closed beta testing during the update period for competing products, I did that on purpose. They completely don't understand the importance of game marketing strategies! The importance of large-scale advertising! Have you seen any FGO ads on mainstream channels recently?

No.

They were just lucky.

If we seize the time now, our game may even come from behind and win. Don't worry, I will send you the data in a while and you will know. I dare not say anything about other aspects, but I have absolute confidence in the gaming industry.

I already fully understand the game FGO! There will be absolutely no problem! Don't worry! "

"..." Lin Shuang fell silent after hearing this.

She always felt that something was wrong, but she couldn't tell what was wrong at the moment... She felt that she had overlooked something, something that Tang Yao had told her when they met.

But soon, she thought of the little girl sitting next to her cousin, and then thought of Sheng Zhi's mature and resolute face, and chose to suppress the slight irritability and uneasiness in her heart.

No matter what I say.

A professional producer must know more about games than that girl who looks like a high school student, right?
And in terms of games, the big publicity and promotion method has always been the mainstream...

"I understand. I look forward to hearing from you."

Thinking of this, Lin Shuang did not continue to ask questions and chose to trust the professionalism of the founder.

Then the two exchanged a few pleasantries and hung up the phone.

Sheng Zhi put down his phone and curled his lips.

Advertising has always been one of the most important aspects of gaming.

What's with the ROI? What do you think your fund's money is used for? Is it to throw money at the other party?

the other side.

Lin Shuang also put down her phone, but she still couldn't feel at ease.

Because she still felt something was not right.

She began to recall what Tang Yao said to her when they first met, as well as her business plan.

But because some time had passed, and she was dismissive at first.

Right now, I really can’t remember it.

She vaguely remembered that Tang Yao had mentioned that ACG games could attract users, and that she was very organized...

……correct.

What is the current situation of FGO?

Lin Shuang found that he couldn't remember it no matter what, so he just gave up temporarily and thought of another thing.

She hadn't paid attention to FGO's actions for a while, mainly because she was really busy. After all, she was a senior partner of the fund. Most importantly, Sheng Zhi was always full of confidence and said that he completely understood FGO.

In his words, FGO is like a dilapidated house. Once his game comes out and he kicks it, it will collapse.

This, coupled with the knot in her heart and not wanting to recall the regret she felt at the time, made her ignore it.

I just know that the new version of FGO seems to be about to be launched?

When Lin Shuang thought of this, she had an idea and opened the web page to search for news about Avalon Studio.

But when the search results popped up, she was stunned when she saw the first result.

"…investing in the ANF video website?"

and many more.

This website...

Why does it look so familiar...

Lin Shuang sat blankly in the chair, feeling increasingly uneasy. She gripped the mouse tightly, her knuckles turning white, and clicked on the ANF video website.

And just opened.

She saw... the new banner ad on the ANF homepage.

[Use your Command Spell to awaken my Magic Seal—Tōsaka Rin x ANF Special Event. ]

Lin Shuang looked at the advertisement and the slogan on it, and her eyes widened slightly.

this moment.

She finally remembered the part about how ACG games could attract users in the business plan Tang Yao had handed her. There was a sentence on it: The promotion of ACG games is a cognitive revolution built around 'emotional bonds'...

(End of this chapter)