Even after being reborn, you're still in the entertainment industry?
Chapter 165: Shooting a Music Video and Creating a Scandal!
Chapter 165: Shooting a Music Video and Creating a Scandal!
On the set of the music video shoot, Qin Qianrong, seeing Liu Tianxian arrive immediately after a brief greeting, preemptively stated:
"Sisi, if you help with the publicity, it might lead to some scandals later. You should discuss it with your team first!"
Upon hearing her agent Qin Qianrong ask this question, Liu Tianxian replied with a bright smile:
"No problem, it's not the first time anyway."
They already did the same thing—creating scandals—when "The Return of the Condor Heroes" premiered.
Even when facing the camera, she clung to Sheng Yunxuan tightly, refusing to let go, making Zhang Dahuzi marvel at how much face he had...
Actually, this young girl's intention was that since she couldn't declare her ownership of Sheng Yunxuan right now, she could use these rumors to create some pressure on her rivals.
However, the effect was really not good!
Because the public has figured out Zhang Dahuzi's tricks and is no longer buying into them.
There were rumors online that Sheng Yunxuan and Liu Yifei had personality clashes and a bad relationship. Even though they had made a video to clarify this before, many people still didn't believe it.
Creating this kind of news during the premiere of "The Return of the Condor Heroes"—it's obvious that you, Zhang Dahuzi, are up to something behind the scenes...
Liu Tianxian couldn't help but feel a little regretful and disappointed when her little scheme failed.
It was at this time that Qin Qianrong came to her asking her to help star as the female lead in Sheng Yunxuan's new album's music video, and she even made it clear in advance that she wanted to create some hype about the two of them to increase their popularity and exposure.
Liu Tianxian was overjoyed and readily agreed without hesitation!
At this moment, Qin Qianrong nodded repeatedly and said to her with a smile:
"Thank you then!"
Liu Tianxian's smile grew even brighter as she spoke to Qin Qianrong in a sweet and polite manner:
"Sister Qin, you're too kind..."
She knew that Sheng Yunxuan respected Qin Qianrong, so she was naturally polite and considerate towards Qin Qianrong as well.
The little girl, her eyes darting around, continued, "At this point, I can't help but say:"
"And I'll be releasing an album and making music videos soon, so I'll ask Sheng Yunxuan to help me out then."
If one scandal doesn't work, then just create more scandals.
After this happens a few times, everyone will start to believe it, and if the two of them do officially announce their relationship in the future, there won't be any obstacles...
Looking at Liu Tianxian in front of her, Qin Qianrong felt very at ease.
She could actually guess some of what the little girl was thinking, but she was happy to see it happen, as it was much better than the other girls who were pestering Sheng Yunxuan!
After explaining things to Liu Tianxian, Qin Qianrong turned to Sheng Yunxuan and instructed him:
"The music video for 'Elimination' and the photoshoot have already been completed, and the results are excellent. I'm maintaining this form for the shoot of 'Damn Tenderness'!"
Nowadays, every singer releases an album and has to shoot a music video, along with a photo album and autographed posters, all in an effort to attract fans and boost sales...
After all, piracy these days is rampant, whether it's TV series, movies, or music!
Before the authorities took action, major websites and software openly and brazenly pirated movies, directly copied TV series and music, and even offered download services.
Take the music industry as an example. Jay Chou's album sales are only two or three million copies a year, and that's the sales across Asia. But how could he only have that many fans?
However, we can't really blame anyone. After all, the economic level in mainland China these days is what it is. Many people are barely making ends meet, so where would they get the money to buy music albums?
Therefore, the target audience for genuine albums is the largest number.
The company helped Sheng Yunxuan release his first album, but only dared to set a sales target of 200,000 copies.
In order to maximize sales, Qin Qianrong is going to start pulling out all the stops!
"The pricing strategy has been finalized: the regular album will be priced at 28 yuan. The collector's edition will be priced at 88 yuan and will include a music video. The Glory Collector's Edition will be a limited release, priced at 188 yuan, and will include a music video, a poster with autographs, and a photo album!"
Sheng Yunxuan couldn't help but twitch his lips as he listened to Qin Qianrong's plan, and retorted:
"Where did you learn all these tricks?"
"Ahem, a lot of people are doing this... Buying is entirely voluntary, and making money isn't shameful!" Qin Qianrong said seriously.
That's true. The pricing of regular albums is actually quite normal. These days, albums are generally priced in the teens or twenties, with the most expensive ones costing only thirties, forties, fifties, or sixties.
This price isn't high, and anyone willing to buy it can definitely afford it!
As for those so-called Collector's Edition, Glory Collector's Edition...
It just goes to show that there are still wealthy people these days who don't mind spending an extra tens or hundreds of dollars!
"The album will be officially released next week, so we need to step up our promotion efforts in every aspect! Besides stirring up rumors, you should also mention it more when you're on TV shows later," Qin Qianrong continued.
During this period, Sheng Yunxuan has been busy promoting the two dramas, "Qiao Family Courtyard" and "The Return of the Condor Heroes".
In the former, "Qiao Family Courtyard," Sheng Yunxuan was invited to appear on various talk shows.
The later version of "The Return of the Condor Heroes" went even further, not only appearing on talk shows and variety programs, but also because it was being broadcast simultaneously on 27 local TV stations, the premiere event couldn't just be held once!
Some local TV stations made a strong request, so the production team had no choice but to go there again to hold premiere events.
Qin Qianrong deliberately chose this time to release Sheng Yunxuan's first album.
Not only can they leverage the popularity of the two hit TV dramas, but even a casual mention of it during Sheng Yunxuan's various events can maximize his exposure...
"The company won't interfere too much with online promotions; you're already familiar with the methods you use!"
Upon hearing this, Sheng Yunxuan immediately nodded.
Compared to those media exposures, Sheng Yunxuan does indeed place more emphasis on publicity on 6du.com.
Short videos with background music (BGM) have a much stronger reach than regular videos or music!
In fact, Liudu.com has been developing very rapidly for more than two years.
Last year, it received investment and resources from Sohu, which boosted its growth rate once again. Now, it has nearly two million registered users and its daily website views have reached fifteen million.
In addition to the surge in user numbers, the creator incentive program, which has already cost tens of millions of dollars in a year, is now beginning to show results.
The number of video creators on the website has also exploded, with a considerable number of high-quality videos emerging.
The most eye-catching one is undoubtedly the short video "A Bloodbath Caused by a Steamed Bun" that criticizes the 05 movie "The Promise"!
A short film ruined the entire movie. Director Chen was furious, directly insulting the video creator and even threatening to sue them.
This director, Chen, would immediately turn hostile and verbally abuse the host, Liu Yan, if she asked him if the film didn't meet expectations, and Liu Yan would have to apologize in humiliation... It was also because of the rampant piracy of videos in those days that videos from Liudu.com were stolen by other small websites and quickly spread across the entire internet.
Otherwise, Chen Kaige would probably have had to use his connections to get Sheng Yunxuan, the owner of 6du.com, to take down the videos!
In short, this video can be considered to have officially ushered in the era of online吐槽 videos, and from then on, all kinds of吐槽 videos were published on Liudu.com.
The emergence of these excellent and hilarious videos naturally attracts more users to 6du.com...
Although most of the users on these 6du.com websites are relatively young and don't have much money, with a little exploration, it's still possible to develop a considerable number of users who purchase legitimate music albums!
Incidentally, Sheng Yunxuan has already planned to launch a musician incentive program based on the existing 6du.com creator incentive program.
In 06, online music was just emerging, and even music software had not yet appeared. Kugou and Tencent had just been established, making it a good time to officially enter the market.
Of course, making music software isn't exactly a very lucrative business.
Sheng Yunxuan's idea was to discover several online singers who would become famous in the future, whether they could buy songs and release albums themselves, or sign them to make money for him.
Besides, it's also because it can incidentally increase the hype surrounding 6du.com... or rather, its "highlights"!
Even though 6du.com has found a way to make money through advertising, it still cannot be self-sufficient.
To grow and raise funds, you have to rely on making PowerPoint presentations to fool investors and capital providers, continuously raise funds, and eventually go public to raise money!
Zhang Chaoyang of Sohu is ambitious. Although he has not intervened in the operation of the website, he is already discussing with Shengyunxuan about launching the second and third rounds of financing.
He even suggested merging 6du.com and Sohu Video and aiming for a US IPO within two years!
Zhang Chaoyang had thought that his audacious plan would scare Sheng Yunxuan.
He never expected that Sheng Yunxuan would be even more radical than him, and took the initiative to suggest changing the plan to list in the United States to one year!
The reason is simple: it's already 06, and 08 will be just two years away.
Sheng Yunxuan knew very well what the US stock market was like in 08!
Ideally, the company should go public before the US stock market crashes in 07.
At that time, the market was booming and people were willing to throw money into it, making it easy to raise capital.
But if it's past 07, then we'll have to wait until at least 09 or 10, until the stock market recovers there, before we can enter the market!
Sheng Yunxuan was reluctant to miss the opportunity to make money from the US stock market in 2008, so he decided to launch the IPO plan for 6du.com back in 2007...
After learning about it, Zhang Chaoyang actually agreed to Sheng Yunxuan's overly aggressive plan and began to help prepare for the second round of financing.
While the timing may seem a bit rushed, 6du.com's first round of financing was already somewhat late, so launching the second round of financing earlier is quite normal.
This is the benefit of accepting Sohu's entry. Sohu has experience in listing in the US and is quite familiar with various capital groups, so it can pull Liudu.com along.
Sheng Yunxuan no longer needs to personally handle or constantly monitor the financing process...
That's a bit of a tangent. At this point, filming the music video for "Damn Tenderness" was actually quite simple.
It roughly captures the meaning of the lyrics, which is nothing more than being inseparable during a relationship, finding it hard to let go after a breakup, and experiencing unbearable heartache.
These scenes of romance are practically a natural fit for Liu Yifei, who is currently immersed in love!
Sheng Yunxuan could act out the scenes after the breakup on his own, without much demanding on his acting skills; he simply looked sad and heartbroken.
How high can the requirements be for a music video?
While filming the music video, Ji Yong, a former paparazzi member of Sheng Yunxuan's team, picked up his camera again and reminisced about his days as a paparazzi.
He even found a secluded spot to hide and pointed his camera at Sheng Yunxuan and Liu Tianxian, who were holding hands and hugging while filming a music video on the street, and pressed the shutter!
Then, following Qin Qianrong's instructions, Ji Yong took the photos to a former colleague and asked him to help distribute them.
Of course, Ji Yong explained it very clearly.
Sheng Yunxuan and Liu Yifei were just filming a music video and wanted to create some hype. They will definitely have to clarify this later.
But his former colleagues didn't care; once these photos were released, the number of views would definitely explode.
They're paparazzi, not legitimate journalists, so why should they care about the veracity of their claims...?
That very evening, the sensational news of "Sheng Yunxuan and Liu Tianxian's relationship exposed" appeared online!
Now, after the broadcast of "The Return of the Condor Heroes", Liu Yifei has become the complete "Fairy Sister" with extremely high popularity.
And then there's Sheng Yunxuan, whose fame is now even more exaggerated than Liu Tianxian's.
With two consecutive roles in "Qiao's Grand Courtyard" and "The Return of the Condor Heroes", he has become a top-tier celebrity in China and a household name.
The exposure of their relationship online caused such a surge in pageviews that websites like Xinlang and Sohu began to crash.
On major forums, related topics began to dominate the charts.
Under the investigation of netizens, all the things that Sheng Yunxuan and Liu Tianxian had done before were sorted out one by one.
The two had a conflict on the set of "The Return of the Condor Heroes" because of Liu Yifei's eye roll.
But now, upon calm analysis, it might not necessarily mean she dislikes Sheng Yunxuan; it could just be a quarrel between a young couple.
In the early days of Sheng Yunxuan's 6du.com, not many celebrities had joined yet. Liu Tianxian was the first to register an account and has remained active ever since.
Looking at it this way, it's clear that she enjoys interacting online so much in order to help Sheng Yunxuan.
Even the wooden carving she showed off in the video was most likely a gift from Sheng Yunxuan, and it's even highly probable that it was around the time the two officially established their relationship...
These so-called analyses are actually just reasoning from the results.
Even without these events, any casual interaction between the two, or any related posts they made, would have led netizens to imagine a great deal of things.
However, it was a lucky accident; I guessed most of it correctly...
Because of the two individuals' high profiles, this scandal has also drawn the attention of print media, which are now the mainstream of public opinion.
In an instant, a great uproar arose.
A large number of fans even went to Liudu.com to leave messages on the two individuals' accounts, hoping they would come forward and provide proof.
(End of this chapter)
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