Peninsula: The Best Actor Begins with a Breakup

Chapter 660 Restrained Love

YG Entertainment values ​​Jisoo's acquisition of an official Dior title very much.

The company is committed to making BLACKPINK a top-tier international girl group unlike any other in K-pop history, so of course they need to do things differently.

Is there anything that can elevate a member's status more than an endorsement from an internationally renowned luxury brand?

No more.

It's worth noting that TWICE is currently the top active girl group, with their music charts, tours, and sales far surpassing those of other girl groups. However, none of the nine girls have any individual endorsements, and their market is mainly in Japan and South Korea.

To put it bluntly, the operations are still rather traditional.

If you advocate "grouping together for survival and dividing for life," then I'll adopt a "go-to-go-king" approach.

The main selling point is differentiation.

The success of BTS has greatly inspired major entertainment companies to conquer the European and American markets, and BLACKPINK is currently the girl group that is closest to achieving this goal.

YG's first major promotion was Jennie.

They gave Jennie the company's inherited Chanel resources, making her the first member of the group to have a luxury brand endorsement.

Actually, Kim Jisoo is a major headache for the company. Park Chaeyoung and Lisa both have international backgrounds and are fluent in English. With the success of their respective groups, they might have some opportunities.

As the most authentically Korean member of the group, Kim Jisoo enjoys wider popularity in Asia, but this puts her at a disadvantage when expanding into the West.

Unexpectedly, things took a turn for the better. Dior's evaluation period was surprisingly short, and the other party even showed a strong willingness to cooperate.

"Jisoo, Dior will send someone over tomorrow, so make sure you're ready."

The manager looked even more nervous than Kim Jisoo.

"What to prepare?" In Kim Jisoo's mind, Dior had already materialized from a "very powerful luxury brand" into a "brand that Ming endorses".

No matter what is related to Mingyan, she feels confident.

This is a habit formed since childhood, and it's impossible to change it even if you want to.

Her manager reminded Kim Jisoo, "You need to bring your best performance."

Dior's current stance is very positive, but without the title, everything is still uncertain, so it's understandable that his agent is nervous.

"Okay, I understand~"

"The vice president will also be accompanying us tomorrow."

Such a big matter cannot be decided casually by an agent. YG will definitely send a high-level executive to negotiate with Dior, and at least the two sides must be on equal footing.

……

The next day, Kim Jisoo was taken to the beauty salon early in the morning.

She was meticulously groomed from head to toe, demonstrating how much YG valued the meeting with Dior.

"what……"

Kim Jisoo yawned widely in the van on her way back to the company.

She didn't sleep well at all.

The agent admired the girl's composure; she showed no nervousness whatsoever in the face of an upcoming luxury brand endorsement, clearly someone capable of great things.

Kim Jisoo: I have connections.

"President Jung." After returning to the company, Kim Jisoo greeted the YG vice president who was already waiting.

Compared to Yang Hyun-suk, the members of BLACKPINK seem to prefer some of the staff they are more familiar with.

Despite being a large company, YG's cohesion is significantly weaker than the other two, mainly due to numerous internal problems.

"Jisoo, fighting!" The vice president was more familiar with Kim Jisoo: "Let me mention first that the Dior delegation today is led by Marc Le Maire, the head of the Asia-Pacific region."

The girl silently kept it in her heart.

She also wanted this endorsement so she could be with someone.

YG's team met Dior's staff at the company entrance.

As soon as Marc Le Maire got out of the car, his beautiful blue eyes fell on Kim Ji-soo.

After Mingyan showed him that video that day, Mark couldn't wait to meet the girl and strongly promoted Kim Jisoo at the weekly meeting, which led to today's result.

“Hello, Kim Jisoo-ssi.” Mark extended his hand to Kim Jisoo first.

"Hello." Kim Jisoo could feel the foreigner's scrutinizing gaze; they shouldn't have met before, right?

“I’ve wanted to see you for a long time,” Mark continued. “You’re perfect for Dior; you have the kind of beauty our designers are looking for.”

"Thank you."

Kim Jisoo's English level is actually just average; she can understand spoken English but her spoken English isn't very good. After all, the other three people in her dorm can all speak English, so she must have picked up some by listening to them every day.

Even if you don't understand it or not, saying thank you is definitely the right thing to do.

President Jung was pleased to see the other party interacting with Kim Ji-soo: "Hello, Mr. Mark."

"Hello." Mark turned around and greeted the YG members, but he always kept Jisoo by his side. After all, there are many K-pop idols, but only a few can catch his eye.

"Jisoo, I've actually seen some videos about you before."

"Ah, really?"

Kim Ji-soo was a little surprised; she thought Mark was referring to those fancams or similar things online.

As a popular idol, searching for Kim Jisoo's name online will bring up a ton of videos; you can find almost anything you want.

“Someone showed me a video he filmed of you,” Mark said with a laugh. “He said you would be perfect for Dior, and I have to admit he was right.”

"Explicitly?"

Kim Jisoo said someone's name almost without hesitation.

Aside from that guy, there shouldn't be anyone else who would show their video to Dior's staff; it's just unknown which video it was.

Both of them had a lot of things about each other on their phones.

Mark gave him a knowing look: "You two really are good friends."

Ming Yan only mentioned that the two of them had worked together that day, without going into anything else.

Based on his sensitivity to the video content, he had long felt that the two could not possibly have a simple working relationship; otherwise, the girl in Mingyan's video wouldn't have that unique beauty.

The heart, that mysterious and elusive thing, is what Mark values ​​most.

"Mr. Mark, what video did he show you?" Kim Jisoo asked, her curiosity piqued.

Mark laughed and said, "It's a video he filmed of you using your phone."

Actually, the video content itself isn't anything special; the key lies in the soul that the videographer imbues in the image.

"That guy is really..."

Kim Jisoo was still a little embarrassed.

She couldn't even remember the day she was using her phone and Mingyan took a picture of her; the two of them spent a lot of time together.

“I can tell you two have a very good relationship.” Mark looked like he’d discovered a treasure: “Jisoo, are you two a couple?”

Foreigners often speak without thinking; they dare to say anything.

YG staff were sitting right next to them.

President Jung and BLACKPINK's manager exchanged glances, and only breathed a sigh of relief after confirming that everything was alright. Who would have thought that negotiating an endorsement would yield such an unexpected reward?

Kim Jisoo shook her head: "No, we're best friends who grew up together."

"good friend……"

"Correct."

“Kim Jisoo-ssi, I sincerely invite you to become the spokesperson for Dior Beauty.” Mark seemed to have drawn a lot of inspiration from their relationship: “I want to create a brand new theme centered around you and Mingyan.”

There needs to be a promotional video, and also a dedicated event.

People in the fashion industry are all a bit neurotic; they lose all sense of reason when it comes to what they want.

“Mr. Mark…”

"Restrained love, that's my new idea!"

(End of this chapter)