In order to live in seclusion, I tricked my roommate into falling in love

Chapter 211 It’s a mistake to hit the right target
There is indeed a little psychological trick here.

The biggest difficulty of the entire live broadcast is not how much money Jiangan Automobile wants to make, but that it cannot bring the price of Evita, the so-called new luxury brand, back to a low level.

That would mean all efforts and decisions to impact high-end brands would be in vain.

If this happened in a private company, the boss would just sigh and try again next time if the decision was wrong, or at most ask the person in charge to get out.

But if this happens to a listed company, the stock price may collapse.

If it were a state-owned enterprise, perhaps the boss would just change his position.

So when Zi Xiaowei took over this live broadcast, he understood that it was mainly to cover up the embarrassing failure of having only a few deliveries.

The car is good, but its positioning is wrong. At least it is not the car style that Jiangan should have if it wants to compete with luxury brands at this time.

With the appeal of his live broadcast room, it should not be a problem to sell thousands or even tens of thousands of vehicles.

Anyway, we have to sell it, but we can’t lose Evita’s dignity.

That's why the prices of the top-end and high-end models are deliberately reduced by tens of thousands, so that it doesn't seem to reduce the price of the Evita, and it doesn't make the old car owners who just spent money feel stabbed in the back.

Although there are not many old owners.

Jiang'an Automobile has another brand that aims to sell around 200,000 yuan, and it has been facing this problem in the past two months. It had a huge hit on the market and sold over 10,000 units a month, but when the sales data dropped, it was busy cutting prices and promoting sales, which immediately angered the old car owners and caused a stir everywhere.

So what Zi Xiaowei does now is to curse the marketing and promotion, mocking these bastards for not doing a good job in market positioning, user portrait, and brand image. He "has to" squeeze out this part of the expenses, and then simplify some functions to put together a unique special model for his family.

A special edition model worth 200,000 yuan may look no different from the outside, but it can pretend to be worth 300,000 or even 400,000 yuan.

In fact, it is a failure, and I am trying my best to save face.

At this time, he also mentioned market information: "As I said earlier, the best time to buy electric cars and new energy vehicles has come. On the one hand, there are many preferential policies and tax exemptions. On the other hand, manufacturers have mature technology and reliable quality. Especially for those who have a few years old car that needs to be improved and upgraded, hurry up and sell your fuel car. The number of new energy vehicles is increasing, and the second-hand market for fuel cars is quietly falling!"

This was a rumor the Qin family members had scoured after joining Zi Xiaowei's car sales company: "Class B and C gasoline cars priced between 100,000 and 200,000 yuan used to see annual depreciation in the used market of 8,000 to 12,000 yuan. This year, it's reportedly already reached 20,000 yuan. This means that for every additional year you use a car, its value drops by 20,000 yuan."

The math is painful: "For many used cars worth less than 100,000 yuan, you can calculate the cost of driving them for each additional year. A 20,000 yuan car price plus 20,000 yuan in gas costs. If you drive a car worth over 100,000 or 200,000 yuan for ten years, you'll almost have saved the entire price of the car."

Is there such an algorithm?

The comment section was abuzz with comments: "Tomorrow is New Year's Day 2023, and new policies for new energy vehicles have been released. Does it seem like the tax exemptions will be reduced? No more green license plates?"

"We're still completely tax-free here. Damn, the policy is biased, but it's getting tighter. It looks like there's going to be a subsidy of over 10,000 this year, and it'll be gone tomorrow."

"This calculation is biased. Aren't trams supposed to retain their value?"

"Cars don't hold their value. Do you really think Japanese and German cars will?"

"Japanese cars can still sell more. I'll ask the dealer tomorrow..."

But more often, people ask: "Two hundred thousand, can you show me the car again?"

"How much does it cost to choose the electric suction door?"

"I'm tempted. Two hundred thousand?"

"Of course, I bought this for 200,000 yuan and it's tax-free!"

"Really? Tax-free?"

"Yeah, last year, buying a new energy vehicle was tax-free and you got a subsidy of 10,000 or 20,000 yuan. This year it's a little less, but this car can get a subsidy of over 10,000 yuan. Damn, if you had started a live broadcast yesterday, I could have made another 10,000 yuan by buying a car!"

Someone has actually mentioned this detail, but if you think about it, most cars are picked up after January 31st, and it is impossible for the official car purchase invoices to be squeezed into the st.

The most important thing is that Zi Xiaowei doesn't want to do things like exploiting policy loopholes. It seems like he is getting an advantage, but thousands or tens of thousands of vehicles mean hundreds of millions of dollars. Should the anchor bear the reputation of collectively earning subsidies?

That's too ugly.

That’s why I deliberately put it on the last night.

In fact, it is only about an hour away from New Year's Day.

Zi Xiaowei also added the line that should have been said earlier: "In short, my advice is that at this stage, if you need to upgrade your family vehicle, choosing a new energy vehicle would be a wise option. At this time, those who advocate that electricity is inferior to oil are mostly related to the interests of the fuel vehicle industry. They are simply trying to hinder the development of the new industrial revolution. In addition, I suggest that everyone choose new energy vehicles from established car companies. At least they have fewer problems in the vehicle link, and the warranty will definitely not run away, so that your hundreds of thousands of dollars spent will not be wasted..."

This led to a wave of attacks throughout the automotive industry.

First of all, I want to point out those outrageous opinions that criticized the marketing and promotion of automobile brands, which almost criticized all the CEOs, brand directors, and general managers who currently hold power in the automobile industry;

These people are almost all old Autobots.

Secondly, this sentence is directed at all new car companies, that is, those Internet upstarts that have never had any experience in car manufacturing but have invested in the new national policies with an Internet mindset. They have also been hit in the soft spot.

Being able to offend almost all the bigwigs in the automotive industry in one live broadcast, host Xiong can be said to have profound skills.

Although Zi Xiaowei's former move was just to find an excuse to lower the price and complain at the same time, the latter move was because he couldn't stand those who used Internet thinking to sell cars and make money and then ran away after making the profit, so he took the opportunity to remind consumers.

For an ordinary family, spending hundreds of thousands of dollars is still worth considering.

But at this time, it was all about selling the special edition of Evita under Jiangan Automobile.

Finally, I was replied that the electric suction door option can be purchased at an additional price, and when placing an order on Pinxixi, a deposit of 40,000 yuan can be paid to lock the order, and the reservation invoice and contract will be directly received from Jiang'an Group, etc.

Zi Xiaowei began the countdown. "As usual, a 5 yuan deposit. Orders can be returned or transferred within three days, but all orders will be produced and delivered in the order they were locked in. Evita's current production capacity is approximately 4 to units per month. OK, now, five seconds to prepare. , ..."

In fact, after the last live broadcast of the cat series, we reviewed and discussed that there is no need to set up a situation where orders will not be accepted within fifteen minutes or half an hour. Even if the order is placed later, you can accept waiting for a few months.

After all, many netizens only learned about this news during the next day and still wanted to place an order, so they would make money anyway.

So today's order time limit is actually twenty-four hours.

But host Xiong didn't say it, so that everyone wouldn't procrastinate and think about it tomorrow, discuss it with their families, and then... maybe it would be delayed.

As Zi Xiaowei pressed his "claw" down!
The number of orders on the large floor-standing screen behind me was soaring like the second hand in a 100-meter sprint race!
In an instant, it reached four or five digits.

Ten thousand, thirty thousand, fifty thousand...

It wasn't until 70,000 that the subsequent weakness seemed to slow down.

The senior executives of Jiangan Automobile were sitting in the back, and even though many of them had gloomy faces, they couldn't help but exclaim.

For a car at this price range, monthly sales of over 10,000 units is an acceptable good result.

Being able to consistently guarantee monthly sales of over 10,000 units is definitely a victory in maintaining a foothold.

These 70,000 to 80,000 vehicles are enough to guarantee a delivery period of more than half a year, allowing the new factory and new production line to gradually increase production capacity.

Mr. Fei and the others were overjoyed.

Only Mr. Chen looked at the numbers jumping on the big screen with a gloomy face, which made the senior executives around him uneasy.

Mr. Zhou and his friends were already so surprised that they couldn't close their mouths. Two hundred thousand for a car, that's more than ten billion, plus the five billion before, that's two billion now?

so crazy?
Having missed the last live broadcast, Gao Tingting stood by with her fists clenched and her breath held, as if the harder she pushed, the faster the numbers would turn.

Diane couldn't help it either, Oh my God... selling cars is indeed much crazier than selling underwear.

But it seems like I didn’t make much money this time?

Chang Yueling, on the other hand, remained calm: "Because he passed all the benefits to the consumers. This is a steal for our users. We must hold a show next month to sell a lot of tickets before the Spring Festival."

Zi Xiaowei remained calm, not staring at the big screen thoughtfully like last time. Instead, he continued answering questions in the livestream: "Yes, the electric suction doors and electric doors have been cancelled, and they are now an optional 15,000 yuan. The electric rear wing has been cancelled, and it is now an optional 10,000 yuan. The active noise reduction has been cancelled, and it is now an optional 5,000 yuan..."

In fact, all the configuration differences of the special edition are listed on the large floor-standing screen. The seats are imitation leather, the second row of ventilated and heated seats are cancelled, there is a 5,000 yuan interactive communication screen in front of the windshield, and the wheels are also different.

In short, in order to squeeze out the 200,000 yuan, many small peripheral configurations were cancelled.

But the core of all intelligent devices and the vehicle itself is the same, only the dual motors are changed to a single motor.

The total cost of these optional parts is about 60,000 to 70,000 yuan.

As if in response to the answer from anchor Xiong, the number of orders that had slowed down to over 80,000 suddenly skyrocketed!
It exceeded 110,000 in just a few minutes!
Not only in the comment section of the live broadcast room, but also in external forums and other places, people have posted their orders and plans.

This special edition of 200,000 yuan is definitely a good deal, but if you want to add all those seemingly insignificant configurations, it will reach 260,000 to 270,000 yuan.

The key is the second-highest-end five-seater model priced at 29 yuan. It has all these configurations and also has the most basic dual-motor four-wheel drive!
In other words, this 200,000 is a castrated version, but it’s okay for showing off.

If you want a full experience and the best value for money, you have to go for this sub-top model with a price reduction of 70,000 yuan.

Zi Xiaowei had previously complained about the Evita's lack of high-tech features, but in fact, the 200,000 yuan castrated version was so pared down that it was downright simple.

Many potential users who were originally on the sidelines about Evita chose the top-of-the-line model without hesitation and were the first to place an order!

Wait until this unexpected result comes out.

Zi Xiaowei was stunned, because the contract he finally signed was for the special supply and he really wouldn't get a penny, but for the other two models, he would have to share the profits that exceeded the base price of 240,000!
When signing, I never thought that the second-highest configuration would be the best-selling one in the end!

(End of this chapter)