In order to live in seclusion, I tricked my roommate into falling in love

Chapter 261: Check on the outside and Military Order on the inside

You must take a look. Compared with the underwear design center which is basically just relocated as is, the Ella Automobile Research and Development Institute is aiming to become self-sufficient and capable of fighting tough battles.

Zi Xiaowei certainly has high hopes for this place, rather than focusing on the sponge block combination on the two headlights.

At least two or three hundred internet celebrities gathered in front of the building to do live broadcasts and film short dramas, so the bosses had to go around to the underground garage to go in.

But using two entrance doors that simulate the "bottom of a toy box" is indeed quite creative and beautiful.

What’s more, the entire “Toy Factory” does not have any particularly large Ella words or logos, but they are displayed on every toy box.

The plexiglass box covers can be opened to replace the car, and the "toy tower crane" is responsible for this subsequent work.

It will also become a viewing project for this image store.

After all, this place is close to the internet celebrity park.

The future will definitely be lively.

While parking on the underground first floor, Zi Xiaowei discussed with the two bosses: "There will definitely be more and more internet celebrities in the future. We will definitely open up our business park to everyone for filming. It's a kind of charity in a sense. It will make it easier for them to do live broadcasts and so on. In fact, it will also help us promote our products."

Both rich ladies said that it was up to you to decide, and they were both putting on makeup.

Maizi quietly hid at the back, feeling that it was really not easy for a man to do something.

The interior of the podium is actually a standard 4S store layout, which can display several cars.

There are some hollow spaces on the upper and lower floors, and the plexiglass covers of those "toy boxes" can actually let natural light into the room, which is quite consistent with the mottled light that Zi Xiaowei likes for shooting.

He was very satisfied: "Next time, the car live broadcast room can be placed here, but for now, this place may mainly be used as a training base."

When the CEO comes back, all the supervisors and managers in the building will surely gather around him.

Now everyone understands that the marketing director is in charge.

There were dozens of people standing around, and when Zi Xiaowei said this, some of them quickly lowered their heads to take notes.

No one dared to ask him what he wanted to be trained for.

The truth is that even the former CEO of Ella was defeated by him, and in this turbulent and new period, others may become sacrifices if they are not careful.

Don't dare to speak casually.

A teacher used to teaching didn't need a straight-talking joke: "Who will be responsible for clearing out the list of provinces and cities nationwide that want to remove Ella from their existing 4S dealerships and handling the formalities? For every vacant spot, we will recruit a brand new after-sales team to maintain delivery and maintenance. This includes all areas not covered by Changjiang Auto 4S dealerships. I want to see the list."

They are all 4S stores across the country that have followed Changjiang Automobile for many years and can be regarded as the old brothers that Lao Chang relies on the most.

When people make a fuss, they actually want more benefits, so you just cut off all ties?
Everyone present couldn't help but cheer, even though most of them were from the R&D system and a small number were management members who followed the CEO.

I'm still surprised. Will this completely sever Ella's connection with the original system?

Zi Xiaowei stood in the middle of the empty hall, where only a few cars were parked. "Six months ago, the entire automotive industry was predicting the chairman's departure from Changjiang Auto, his marketing partner from the early days. Actually, I think this is a great thing, because it gives Changjiang Auto the opportunity to completely overhaul its marketing system!"

Everyone's faces were filled with "Wow!", I learned something, you really know how to turn funerals into celebrations.

That was the half of the empire that made great contributions to Lao Chang, and she was the marketing queen who created the most glorious moment of Changjiang.

The current chaos in Changjiang Automobile has been attributed to her departure, and more people say that if she had not left, Chang Yueling would not have been able to take over.

Just to please Assistant Chang, you can even say such nonsense!
Zi Xiaowei scoffed. "Now that major 4S dealerships are saying they don't want Ella, a burden with no sales commissions and little maintenance revenue, I think that's a great thing. Let's do it for consumers nationwide, and for the entire automotive industry, to see what a new-era marketing and after-sales system is."

Ella Automobile is exploring opportunities for Changjiang Automobile, hoping to break away from its old and decadent situation and achieve new success.

Everyone was more focused. At least they were willing to leave the group headquarters and come to Jiangzhou, which was no less than trying for a second spring in their career.

It’s obvious that Assistant Chang is... Anyway, looking at her smiling face standing in the corner with her bestie and secretary, she doesn’t look like a CEO at all.

And took pictures with his mobile phone!

Are you here to see your idol perform? So the centripetal force is still relatively uniformly directed towards the marketing director.

After all, relying on the cat series, we have sold 180,000 to 190,000 in less than two months. The sales of 20 billion have created space, leaving room for everyone to try to follow.

Zi Xiaowei then made an even more surprising statement: "This year, I believe Ella's total sales will firmly place it among the top five nationwide. If everyone can work together to improve the entire sales and after-sales system, especially with the launch of new models, we will strive to break into the top three, and within three years, we will be able to compete with Dream Auto for the sales throne!"

I heard such a clear KPI that was like a military order.

Everyone at the scene was shocked. This is not the way to brag.

Dream Auto was not very successful in the past few years, but it has been deeply involved in the entire industrial chain for many years.

Last year, it suddenly made a strong push and won the first place in national sales with sales of 1.86 million vehicles, far ahead of Changjiang Automobile.

By the end of last year, the monthly sales had reached a crazy figure of over 200,000 units. Now, affected by the Spring Festival, sales in January are still at 150,000 units. How can we catch up?
Another three years of fighting for the throne?
This is not the way to get excited.

Last year, Changjiang Automobile's total sales were just over one million, relying on four or five brand series to make breakthroughs.

Ella is the only pure electric brand, and half of its 200,000 sales were thanks to the miracle of 100,000 in the last live broadcast room.

It's only one tenth of what others have.

Why compare?

In fact, they didn't realize that if everyone thought that taking the entrance exams for Peking University or Tsinghua University was a joke, they had actually already positioned themselves as at least at the level of a first-tier university.

The instructor is familiar with these motivational tactics: "I won't go into too much detail. I'll just briefly explain two points. First, why are Dream Cars so affordable and good quality? It's because they've made every effort to develop new energy technologies and have optimized their entire supply chain and production systems, right? Every engineer at the R&D center has told me that being a supplier for Dream Cars is the most painful job, because the requirements are strict and the profits are slim. The only advantage is the high volume, which explains the low prices!"

Everyone nodded in agreement, feeling more confident that the marketing director was still trying to understand the situation and wasn't just talking nonsense.

Zi Xiaowei's advantage lies in detaching himself from the industry perspective of an automotive professional and trying to view things through the lens of an internet professional: "Why did it take them over ten or twenty years of integration before they exploded? Because many of the most critical plug-in hybrid technology patents expired in 2019. This indifferent Citigroup applied for a bunch of plug-in hybrid clutch technology patents in the s. Without producing a single car, they just sat back and collected patent fees, making a fortune. So everyone tacitly agreed to only produce a small number of vehicles and continue research and development until failures began to occur. I think everyone agrees that the mature technology is good, right?"

Everyone in the industry knew about this. Mengxiang even paid protection fees and took advantage of the situation to obtain some patents.

Changjiang Automobile has also paid, but most of them were symbolic for technology exploration and reserve. Once they understood the technology, they would not develop and launch it on a large scale because the fee was based on the number of vehicles used.

If you don't make many cars, you don't have to pay more.

In short, the explosion of hybrid vehicles after 2020 is an inevitable result, and it is only natural that Dream Car, which has integrated all supply chains, will start to unscrupulously implement a low-price strategy.

This is the result of twenty years of silent practice in technology and management, and it's time for him to break through.

So Zi Xiaowei wasn't jealous at all: "State-owned enterprises can't be so competitive. When I first arrived here, Ms. Chang, CEO of Ella, told me that Changjiang and Dream are the only two private companies with full industry chains. They've reached the pinnacle now. Maybe we haven't reached that level yet, but that's okay. I believe that after we achieve results, the chairman will focus on improving this area. Because Dream has done a good job in production, our strength lies in sales..."

Before they knew it, everyone started to believe what he said.

I'm not kidding. "It's not that I'm particularly insightful. Last year, Dream Auto and its new energy vehicles crushed competitors. This is a completely logical conclusion. They'll continue to dominate the market. That's great! Consumers are blessed! They can buy affordable, high-quality new energy vehicles, squeezing out foreign brands and joint ventures, and then exporting them abroad. This is the future trend, am I right?"

An assistant who had returned on the special plane couldn't help but applaud: "No wonder you're starting to expand into Southeast Asia this time! You have great foresight!"

This is what it means to flatter someone. Zi Xiaowei feels very comfortable, and all the management is also excited. Following a boss who can sell in the short term and make plans in the long term, the morale must be boosted.

The warm applause finally came from the heart. Chang Yueling proudly raised her mobile phone to record the whole process. Dai Anni rolled her eyes and asked, why didn’t you put so much effort into selling underwear?

But here comes Zi Xiaowei's key point: "But don't you realize that Dream Car's biggest problem is that all its marketing methods are still stuck in the same old ways?"

The new forces on the market have slightly different marketing models, but only Ella has achieved such an extreme level.

Zi Xiaowei sounded a bit like a general, or rather, a charismatic instructor selling courses and deceiving people: "Dream Car's marketing system is probably a major problem. I've even bought it myself. There are too many brands and too many models. It's only now that the technology is mature and the production system's costs have been reduced significantly that they can frequently use the ultimate weapon of high quality and low price to sweep the market."

"But all of this is built on a crazy sales spree. It's said that salespeople only have to sit there and issue orders every day. Changjiang Automobile has experienced this good time before, right? But once this crazy sales spree stops and we have to compete on sales costs, the savings they've worked so hard to make on production might be wiped out by our sales system."

Everyone suddenly realized what was going on and asked impatiently, "Then how should we reform?"

It feels a bit like being twisted into a rope.

(End of this chapter)