Chapter 300 I Support You in My Way

Zi Xiaowei is like buying a horse's bones with a huge sum of money.

Over the past few months, Zeng Haijian has indeed regarded the adjustment of the underwear outer packaging that President Wei originally requested as his greatest achievement.

It can be considered a unique approach. He followed Zi Xiaowei's idea and abandoned the model of putting a courier box outside the underwear box.

Just go for the high-end mooncakes in hard boxes.

The high-end mooncake hard boxes that were very popular in the past few years have also been criticized by official media for excessive packaging.

In fact, it is very common in the cosmetics and skin care industries. Many unknown small brands and small businesses will use this kind of UV printed color box + lining plastic packaging, which is particularly impressive as a gift.

Because the cost of chemical raw materials for cosmetics is really low, the selling price can be raised by making the packaging more exquisite.

In the past, the second generation mainly developed specialty stores. At that time, giving underwear as gifts was not common, and they didn’t care about the packaging boxes at all.

Dai Anni did care about it, but she had not been able to increase the brand premium, and she had to give a lot of profits to the e-commerce platform to obtain traffic. Therefore, she had to follow her mother's ideas to increase revenue and reduce expenditure and control costs.

As a result, anchor Xiong used cultural atmosphere, photography buyer shows and other tricks to promote the products, and quickly raised the unit price from over one hundred to more than two hundred, and then the new Daise series easily reached more than three hundred.

How big of a difference is there in the cost of those pieces of fabric?

It is naturally not a problem to spend a few dozen dollars to make a packaging box.

Female consumers feel that they get better value for money. They feel a sense of respect from the moment they open the packaging box, and many families even keep the beautiful boxes to decorate something.

That is to continue the brand value of Daise.

In short, the price of domestic underwear reaching 200 yuan per unit is like the price of family cars exceeding 200,000 or 300,000 yuan, which is a huge brand gap.

This premium determines whether the company is a hard-working production manufacturer that focuses on volume or a brand operator that takes the packaging route.

So this matter indeed won the praise of Dai Annie and Aunt Yang, and made Zeng Haijian envied within the company.

Look at him, he was just a small supervisor in Sales Department 3 at the beginning. Many of his colleagues even lost their jobs or changed jobs, but he was the only one who rose to the top.

At other times, as long as he serves as Zi Xiaowei's camera and microphone, he will be second to none.

Now Zi Xiaowei transferred him to a higher position and promoted him to be the marketing director of a car company with sales of tens of billions. Immediately, everyone in the underwear company was desperately trying to take over the position of assistant to Mr. Wei.

There were all kinds of self-recommendations, requests for meetings, and pleas for mercy, even Aunt Yang overseas and Diane in the northern suburbs received messages.

Zi Xiaowei, however, just waited and watched.

Zeng Haijian was given half a month to take over, and the new two-tone 500 new energy vehicle worth more than yuan was handed over to the new sales director as a matching vehicle.

If he wasn't afraid of disrupting the hierarchy, Zi Xiaowei would have wanted to gradually give all of Dai Annie's luxury cars to his capable subordinates.

Anyway, now they all only drive new energy vehicles, so those luxury cars are wasted and depreciating if they are parked there.

As long as it is useful, Cullinan doesn't mind using it to inspire his subordinates to work hard.

Of course, this will probably make Diane break her head.

As a result, Zeng Haijian took the initiative to connect himself between working at an underwear company in the morning and at an automobile company in the afternoon, and working overtime until late at night to learn various automotive industry knowledge.

It was all thanks to Zi Xiaowei's call to stop that he did not start the layout work of recruiting delivery, maintenance and after-sales services to repair shops across the country.

Because shopping in western Beijing has also started to pick up.

This is of course the focus of Zi Xiaowei's observation.

First, a bunch of negative news about Jingxi Logistics spread everywhere and became a hot topic.

It reveals the various drawbacks and shortcomings of Jingxi Logistics, and even squeezes and withholds wages of front-line employees, leading to large-scale layoffs.

Then he suddenly started to ridicule Brother Qiang's brotherly talk with the grassroots employees;

Brother Qiang also made a rare public appearance to criticize Jingxi for not doing enough in many areas, which led to consumers losing trust.

Even the current top-tier domestic influencer product promotion team, which is planning a new cooperation project with Jingxi Shopping, can be exposed and used as a bargaining chip;
There are also rumors that a foreign court is going to re-examine a case.

It was as if all kinds of gods were throwing magic weapons and casting spells at each other and having a lot of fun.

But Zi Xiaowei was certain that Brother Qiang would win.

Because it was during the years when he lost control that Jingxi suffered a terrible loss, which inevitably affected the fundamental interests of all participants.

The past few years have been the period when Pinduoduo has made a comeback and surpassed Taobao and Jingxi to become the number one online shopping platform in China.

Maybe even if Brother Qiang is here, he can't guarantee the situation.

But who knows if the founder can turn the tide?

At least those who are still fighting against him have proven that they are no match for him.

Although Zi Xiaowei and Brother Qiang did not leave any contact information for each other, the brief contact, especially Chang Yueling's intentional or unintentional affection and fragmented information.

Zi Xiaowei was certain that the sudden reappearance of this founder, who had supposedly retired in disgrace, meant that there would definitely be major changes at Jingxi Group.

At this juncture, he certainly would not be in a hurry to reach any cooperation agreement, which would be tantamount to helping Brother Qiang's opponent.

He was still responding from a distance in his own live broadcast room.

First up was the underwear livestream in mid-March, which launched the "Colorful" commemorative edition of Anne's underwear, wishing all female consumers around the world a colorful and beautiful life...

The reason was that the interior was still under renovation, but the "Mountain and Lake Park" outside was being built at a rapid pace and was displayed in the live broadcast room.

Didn’t we launch the Super Buyer Show and Super Model Show activities before the Spring Festival?

Prepared for this moment.

The ten buyers who won the latest "buyer show" in March all had super good figures and received more than hundreds of thousands of likes.

The company will cover all expenses and invite you to the headquarters to participate in the preliminaries.

She was wearing that exquisite Emerald feather mask and this "colorful" underwear, and was photographed by the photographer among the increasingly vast horticultural landscapes in the park.

Then the contestants will vote and rate in the live broadcast room of anchor Xiong, and the top three will advance to the semi-annual finals in May.

When host Xiong was talking about this, netizens were cheering and saying how beautiful your corporate park can be.

As a result, the smug host Xiong waved a colorful feather fan and pointed to the big screen behind him.

You can see professional camera movement, from the corner screen that can play naked-eye 3D images throughout the body, through the diagonal doorway, and on both sides are narrow streets with a wide variety of shops full of fireworks.

The road surface is made of stone slabs. As soon as you turn the corner into the "Green Mountains and Green Waters" garden, you will see green everywhere, with dense spider plants and spider plants of various colors.

Then the entire floor is actually made of mirrors.

This results in a low-angle shot, with the reflected spider plants filling the entire frame, appearing super dense and colorful.

As the camera moved, netizens felt as if they were blinded by the overwhelming and dense images.

But then the "buyers' bodies" wearing beautiful underwear appeared on the screen like a slide.

Breathtakingly beautiful!

It has to be said that these figures that can get hundreds of thousands of likes, even if there are signs of photoshop, are at least talented treasures among thousands of consumers.

I may have never done any nude photography in my life, and my face may not be particularly beautiful.

But at this time, according to the postures posed by professional photographers, the lighting was carefully crafted, and the necessary modifications were made in post-production.

It's a flawless display of form.

This method of shooting the sky and water in one, where the ground is deliberately made into a lens, is actually very common in photo albums. The simplest way is to take a mirror and place it flat under the camera of a mobile phone, which can simulate this very special reflection feeling.

But no matter how much it simulates, it is not as good as a real large mirror floor, plus a lot of colorful flowers.

The dense crowd that was dazzling just now now becomes the perfect background for the monochrome underwear and bright skin.

The bustling and noisy background further highlights the pure beauty of the figure.

In the words of an old hand like Zi Xiaowei, once this scene is set up, you can just throw a dog on it and take a picture and it will look like a scene.

Not to mention such a good figure.

I deliberately used the unfinished apartment dormitory building, and when I passed through the archways, I was suddenly dazzled when I entered the green world, and then I looked closely and found the enchanting figure.

Isn't that stunningly beautiful?
Then the funniest thing happened.

Several underwear photos of side profiles were deliberately used at the beginning of the live broadcast room, and one photo of a person standing in front of the undulating mountains amazed millions of netizens.

The number of onlookers quickly climbed to over 10 million, and several videos of more than ten seconds were also circulated on various platforms and forums, attracting a large number of netizens to come and appreciate the "beautiful scenery".

Finally, a static slide of a model is showing her front view from behind...

The well-deserved deep career line highlights the lifted shape and makes it visible.

The live broadcast room with the most people, Duoyin, struggled for a moment. It seemed that the AI ​​monitoring system of the live broadcast platform hesitated for a few tenths of a second before the screen went black and the system was blocked.

Tens of millions of netizens have experienced the same feeling of loss and disappointment that they felt when they were just getting into the mood for chanting but it was interrupted?
It is said that many female netizens find it more crazy, and this picture has been very careful not to go in the direction of pornography.

It's not even nude photography, it's just pure underwear advertising photos.

Pinched it?

In the live broadcast room with a black screen, the corresponding style link below is still there.

It stands there pitifully, expressing a very innocent attitude.

This immediately triggered netizens who were on the verge of buying the product crazily to place retaliatory orders!
But Jingxi's live broadcast room didn't stop...

(End of this chapter)

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