Chapter 430 I am good at drawing with chalk
That's right, for Zi Xiaowei, he doesn't care whether you are the chairman of a state-owned enterprise worth hundreds of billions of yuan or the boss of a car company with a powerful background. He only looks at your scores in the college entrance examination. Whether you get extra points depends on your basic scores.

At this stage, domestic cars have reached a stage of crazy sales.

After more than ten years of focusing on whether or not to own a private car, ordinary people now have some appreciation for cars and have various high requirements.

No matter what, it still needs to be tested in the market.

If it doesn't sell well, no matter how much it is hyped up, even if it's a reincarnation of a Rolls-Royce or a Ferrari, it's all a bunch of shit.

Mr. Zhang was quite shrewd and kept his composure, even with a hint of sarcasm in his eyes.

Mr. Chen leaned back in the passenger seat and said with difficulty, "So useless?"

Perhaps it is precisely in this small space that no outsiders can hear it.

He lost some of his respect for his subordinates and spoke in a rather bored tone.

Zi Xiaowei elaborated: "The advantage is the appearance, which is above average, just like the original Evita SUV. Then, what makes consumers buy it? The key point mentioned last time is to add as many fun features as possible. Later, we also summarized it in the live broadcast room. Pure electric vehicles should be stacked with electrical appliances as much as possible to highlight the new pattern of new energy vehicles that can use energy without restraint. There is nothing here... The Gaohe Coupe does a good job in this regard, but the mecha-style appearance is a huge niche pit. Once you jump in, you can't get out."

Mr. Zhang finally emphasized: "Our SUVs and coupes are classic works of art that can withstand countless trials and tribulations."

Old Chang helped his son-in-law: "Artwork isn't something that everyone owns. Aren't there enough works of art for Changjiang and Jiang'an Automobile that are admired for their appearance? Things like the mecha style have many fans who applaud them, but as soon as they hit the market, they disappear one by one. Product selection can only be done by adding a bit of personality to the mass market, rather than personalizing it to screen the masses. Otherwise, you will be taught a lesson by the market."

Zi Xiaowei added, "How many 600,000 yuan SUVs have you sold? In two years, you've sold 15,000. Well, those two precious years of leadership have been wasted. Now, with your bruised face, you're releasing a 300,000 yuan version to cater to the market. Its exterior is similar to the mass-market models of Weilai and Lixiang, but deep down, you still look down on the market. You insist on simplifying the model to a regular five-seater, rather than sticking with your classic six- or even seven-seater models. Wait and see, this is another awkward model that's neither here nor there."

Gaohe has only three models in total. The SUV priced at 600,000 yuan is on the verge of death. It is almost desperately trying to launch a coupe to fill the market, and then it made an SUV priced at around 300,000 yuan with a hypocritical attitude to bow to the market.

As a result, the prototype car was only displayed at the auto show, and it received such evaluation.

Even the most cunning person would still be enraged: "What qualifications do you have to draw such a conclusion?!"

Zi Xiaowei spoke calmly, "That's what I do. I repeatedly compare the most popular cars on the market, what makes them so popular, and whether there are similar models that have captured this high score. If not, is the advantage accidental or inevitable? Is there a formula we can apply? Let's try to stitch these popular points together. Li Xiang is a master at this kind of test. The leading students have their own ways of bragging about their scores, but many students are still buried in the test, regardless of recent changes in the test categories or policy trends. It would be strange if they didn't fail in the end."

After a moment of silence, Mr. Chen spoke up, "Everyone has their own expertise. Xiaowei was able to capitalize on the strengths of the Evita SUV and promote it. So far, our sales have been relying on our past successes. We've locked in the style and price, and other models simply aren't selling. Xiaowei, give me a clear answer. Can this car be modified? I'll fully cooperate with you this time, and then sell it through your livestream. I can still maintain our previous agreement."

That time, thanks to Dai Anni's magical operation, Zi Xiaowei could get 20,000 to 30,000 yuan for each Evita SUV sold. In the end, with the sales of about 110,000, he made a total of 2.4 billion!
This time they are willing to provide room for modification to adjust the cooperation, so it shouldn’t be bad, right?

Unexpectedly, Zi Xiaowei would actually use this opportunity to make a move: "Even if the organization asked me to do this, we still have to abide by business norms. As a consulting company, we provide consulting services for product improvement, and then we provide sales services in the live broadcast room. These are two different jobs..."

Mr. Chen was shocked: "You...you! You, isn't it enough for you to get this much for the live broadcast?!"

It was a business secret, and Mr. Chang and Mr. Zhang heard it from behind.

This is the beauty of Chinese.

Two million, twenty million, or two hundred million would not be called that. It can't be two hundred thousand, so it can only be two billion!
Old Chang suddenly felt like, damn, it turns out my son-in-law has always been giving me discounts.

Mr. Zhang froze.

Zi Xiaowei remained calm and composed. "It's the same old story. A foreign engineer drew a circle on a machine, saying there was a problem, and charged 10,000 yuan. You can't say a chalk circle is worth 10,000 yuan. Even if I suggest a fix, which is the most critical point, I can take the final decision and make the change. Can your subordinates do that?"

If it were someone else, people might ask you why you are qualified to take responsibility. Can you, an internet celebrity, afford the loss of not being able to sell this car model?

It just so happened that Mr. Chen personally approved the allocation of 2.4 billion to Zi Xiaowei's party A, and this time they must have thoroughly checked all of Zi Xiaowei's financial information, and there was no tax evasion problem. All the money was either donated to universities or used to buy buildings for construction. Even the forest villa was spent with his money.

Mr. Chen felt that he needed to reassess whether you, as an academic leader, were both red and expert. His tone became serious again: "So how much do you think consulting services should cost? If you can give me a rough estimate."

Unexpectedly, Zi Xiaowei said, "As I said, the technical requirements for improving consulting services are higher than selling cars through livestreams. If you calculate the cost, it's more expensive than the sales commission. But if you can share all the intellectual property and R&D data of this car with Changjiang Automobile, I will provide consulting services for free. Well, if the two sides cooperate on overseas sales systems, my sales commission can be halved again."

Old Chang, who had been sitting in the back with a sullen expression, burst into laughter upon hearing the noise. He was happier than if he had made a fortune.

If you have a son like this, it will be clear to you!

He knew that Zi Xiaowei wanted to make cars, not just for personal gain. If he wanted to make money, selling the cat series would be enough to make him rich.

Zi Xiaowei really wants to come up with a hit sedan that is as famous as Totoro to block the commanding heights of pure electric new energy vehicles and counterattack Tesla, which costs 200,000 to 300,000 yuan, and a number of imported joint venture brands above this price range.

This is a strategic thinking. The two cars can occupy the two largest parts of the car market.

So when Jiangan Automobile expressed its intention to cooperate, no matter how unhappy he was, he did not directly say no to Zi Xiaowei.

With Lao Chang's temperament, he can't afford to lose face, especially in front of his son-in-law.

But what no one could have imagined was that the condition Zi Xiaowei agreed to was to involve Changjiang Automobile to profit, and he would be the only one who suffered the loss.

Mr. Chen couldn't help but shift his position and peek behind him at his old rival: "Are you really that proud?"

There are only a few super-large test tracks in the country, one in Changjiang and one in Jiang'an, which are slightly smaller, but are known as the most experienced test technology centers in the country.

Because Jiangan Automobile has cooperated with a lot of famous brands in the world, learned the strengths of hundreds of them, and then brought them down, and transferred all the technical experience to its own son!
Almost all joint venture brands in the country are state-owned enterprises, and their attitudes vary. Some places only care about foreign things, some work hard to make money, some even act as compradors to suppress domestic brands, and some joint ventures have not been able to raise their own children for many years.

Jiang An specializes in making joint venture brands to feed his children.

Moreover, other joint ventures generally focus on one or two major brands and develop them in depth.

Jiang An is very shameless and has tried one company after another, including Japanese, American and European brands. I don’t know if he is really focused on stealing the skills or if he simply does not have the ability to run a business well.

In short, the joint venture brand car series that have been produced are countless, and all kinds of best-selling sedans and SUVs in Europe and the United States have been produced.

So they took a completely different path from Changjiang Automobile. One learned technology from many different companies, while the other focused on the single type of SUV. In the end, both became masters with top quality reputation among state-owned and private car companies.

Zi Xiaowei is directly poaching talents from Jiang'an Automobile to make up for the shortcomings of Changjiang Automobile.

If this Evita coupe truly embodies Jiang'an's many years of technical experience, Changjiang Automobile may be able to make up for its shortcomings with this car.

Not to mention that Zi Xiaowei also proposed the idea of ​​cooperation in overseas markets. He cut half of the income to facilitate cooperation between the two parties.

This is not about being red and expert, but the style of a great general. He is not concerned about the "petty gains" in front of him, but the overall situation.

So, Old Chang couldn't help but be delighted. "I have to be proud! This kid and I have been organizing an off-road carnival in northern Hebei these days. As of today, we have heard that over 600,000 tourists and car fans have visited our test track. We want to build good cars that ordinary people can afford and enjoy, making their lives better because of cars. Then, we can sell Chinese-made cars to the world. I believe in him and will fully support him."

Mr. Chen looked at him deeply, sat up straight, and said, "Then I will officially hand over the marketing and listing of Evita to you. Do I need to inform the media about this?"

Zi Xiaowei looked at the eager media thronging outside and said, "Forget me. Why don't you talk about your partnership with Changjiang Automobile? We invite you to visit the Jibei Carnival after you finish your business here. We believe Jiang'an and Changjiang will become the best of partners in the future."

Lao Chang was proud again: "See? Not for fame or profit, this is a true comrade. It's a pity that his family already has related capital, so he is not suitable for this job, hahaha!"

Mr. Chen didn't want to argue with him at this time: "Okay, then Lao Chang and I will go and announce it to the public... Lao Zhang, why don't you talk to Xiao Wei?"

Mr. Zhang, who was completely frozen, finally managed to squeeze out a voice: "Can you... help us sell the car?"

He really couldn't hold it in any longer.

(End of this chapter)

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