Chapter 440: Viagra Still Has Something

Car reviews are definitely a highly subjective job.

Everyone has different levels of driving skills, so their feelings about this machine are different.

Not to mention that everyone's senses and aesthetics vary greatly, and a song can have thousands of different feelings.

Not to mention a car.

The Cat series that anchor Xiong praised so much in the live broadcast room is, after all, just a basic version of electric car worth 130,000 to 140,000 yuan, and the driving experience is not that amazing.

The main selling point is that it has an interesting appearance, good space, and saves money on charging.

You can't ask for more than 130,000 or 140,000 yuan, right? It just needs to be sturdy, reliable, and able to protect you from wind and rain. I can complete my driving journey with peace of mind and comfort every time.

Other smart configurations feel like free gifts.

But once the price rises to 300,000, it's just a few chairs with four wheels, so you have to put in some real effort no matter what.

The Evita Coupe really has a lot to offer.

At least it is better than the Hongqi flagship SUV worth 500,000 or 600,000 yuan that Zi Xiaowei drove here.

Like the 600,000-level Geely Coupe, it has electric doors that open and close automatically, giving it a sense of luxury.

There are no red flags.

The ISD intelligent interactive lights on the side doors of the Gaohe car body are also here, but they are placed under the front windshield.

Zi Xiaowei expressed his confusion: "Why put it here? Does every car owner have to approach from the front? Should they put it on the side of the door? Go to Gaohe's booth and experience their coupe. Wouldn't it feel better if the interactive lights were placed on the side? Things like this that are meant to show off have to be present at all times. I can turn it off if I find it awkward, but if I have it, it has to be in the most conspicuous place."

Everyone looked a little disapproving, saying, "You know nothing."

Zi Xiaowei's expression changed instantly: "I'm not asking for your opinions. I'm just saying that next time I see a prototype and it's not changed here, I'm going to complain to everyone from the designer to the supervisor, to the design director and the general manager in charge of design, and tell them to get out!"

Finally, a design manager in his thirties couldn't help but say, "You're just being opinionated! You're nitpicking without any basis, and you're just making nonsense without any proof!"

He has a bad temper, or maybe he was instigated or hinted at by someone around him. The voice was not loud, but he definitely got angry on the spot.

On the contrary, the foreign design director mentioned earlier remained silent.

Unexpectedly, Zi Xiaowei didn't argue with him at all. He just looked at the CEO and said, "Is this how you lead? The entire Evita company is now under the jurisdiction of the rectification team. I have reason to doubt that you lack sufficient control over the entire team. Let me emphasize again, even if the entire design team quits, I can mobilize a full team to replace them within 24 hours. Are you sure you want me to do this?"

It is often said that reporting to higher levels is a taboo in corporate, military, and institutional management.

In fact, the same is true in reverse. It is also a taboo for senior management to communicate with lower-level people without going through the proper channels.

It’s okay to joke around and create a persona, but it’s definitely not worth it in actual work.

The smartest thing for Zi Xiaowei to do is to keep a close eye on the CEO who works with him.

Of course, the most important thing is that he has the confidence. Lao Chang invests tens of billions of dollars in research and development every year. Since May, Ella Auto's R&D department has had more than a thousand new employees, and some are crying out for manpower.

Not to mention the Changjiang Automobile R&D and Marketing Headquarters, which was completely subdued and surrendered by President Zi in the past week or two.

It is difficult and expensive to build an Evita immediately in a short period of time, but it is easy to modify the existing one!
The CEO, a seasoned veteran with at least twenty years of experience, simply met Zi Xiaowei's gaze before turning back without resistance: "Zhang Wu, apologize and immediately make a note of Comrade Zi Xiaowei's request and outline a rectification plan."

The design director hesitated with a grim face, probably feeling a little embarrassed or abandoned.

Zi Xiaowei immediately issued an order: "You are now given only one choice: report to the Ella Automotive R&D Center in the northern suburbs of Jiangzhou within 24 hours and use the trial card for a month to calm down, otherwise you must resign. Okay, the second rectification requirement is to make a beautiful funnel-shaped arrow on the interior of the door panel, pointing to this damn door opening button!"

The last time the Evita was sold, two SUVs were left in the company. One was a four-seater luxury version given to Gao Tingting's parents, and the other was a five-seater ordinary version used by Shi Liang as the operations director of an Internet company.

There were also three senior female secretaries who often took turns to hitchhike, and it was said that many jokes were caused.

Shi Liang has mentioned more than once that he has to explain the door opening button to the passengers every time, which is so tiring!
The SUV's setup is different from the coupe's. At least it's a relatively obvious black and white button with a door opening pattern on it, but the problem is that there is an even more prominent rear seat adjustment button next to it.

Many people open the door by pressing the adjustment button. Hey, why did the seat fall down?

This coupe is even more outrageous. It has an exquisite metal line on the door panel, and there is a small section in the middle which is the door opening button!

I was afraid that the door opening button would ruin the overall aesthetic effect. It’s super secretive!

Isn't this funny? I sat down with Lao Chang yesterday and he said it was a bunch of shit, and this was the biggest factor.

Once design becomes obsessed with aesthetics and loses its ease of use, it is putting the cart before the horse.

Zi Xiaowei was blunt: "Do you understand my working model? I've already helped you correct the previous problems while minimizing R&D and production costs, and have developed improvement plans from a sales perspective. If you continue to resist, I'll have no choice but to report this to the chairman. I won't take this job. This car will even sell worse than the SUV launched last year!"

That SUV, after its launch, had monthly sales in the single digits, and almost caused the entire brand to collapse.

It was all thanks to Zi Xiaowei that he broke the sales record of 110,000 vehicles on the last day of last year. Even now, five months have passed and the deliveries are still ongoing, and the sales are declining.

This is almost the biggest reason why Zi Xiaowei dared to confront him bluntly.

The group of people finally fell silent, and their expressions and attitudes changed a lot.

Zi Xiaowei's method of raising the guillotine high and then letting it drop gently will make people feel a little relieved and it will not be that difficult to accept.

But once the door opened, Zi Xiaowei launched into a series of rapid-fire demands: "This car has hidden handles. I'd like to see them changed. I'm extremely disgusted by such flashy things, including electronic rearview mirrors. You can still look at the combined rearview mirror design of the GLC and Coupe, but do you know what the stupidest thing is?"

He pointed to two small screens in the cockpit.

The rearview mirror without a lens becomes two probes facing the rear of the car, so naturally there are two screens in the cockpit to display the left and right images behind the car.

The left side was fine, but the right side was actually sitting under the A-pillar on the far passenger side.

The driver's view is very narrow. Xiao Li: "Can't you put both screens on the left and right sides of the steering wheel? Is this so that the co-pilot can also enjoy the beautiful scenery behind?"

He patted the center console again. "You guys gave this SUV a flashy, emotive vortex design, and I didn't even bother to tell you off, but now you're going even further by putting a long display screen in this gap. Who are you trying to show them to? It's all just for aesthetics, but it's so unrealistic! The big screen up front even blocks this screen. It's just ridiculous! Get rid of this screen and put a large secondary screen in front of the passenger seat!"

The foreign design director finally asked the translator to convey: "This is to ensure a simple and unified design language..."

The tone still has a proud artistic style.

Zi Xiaowei often fucks his industrial design girl at home and is very familiar with the debate between art and application.

I responded directly in English: "Okay, your design language work is complete. What remains is our adjustment to the market. These are all minor matters. I want to see several different adjustment plans within 48 hours. Each project must have a responsible person. The next step is the key."

Everyone was shocked again and listened along with those embarrassed foreigners.

Brother Qiang smiled and gave Chang Yueling a thumbs up, meaning that she was good and her business ability, communication skills and management skills were all at their best.

Chang Yueling held up her mobile phone to take a photo of them together.

It was all thanks to their assistants that they were able to block the frantic crowds of media outside the booth.

The only people who could get a little closer were probably two stunningly beautiful car models.

Before, everyone's eyes must have been focused on Brother Qiang, and they clearly admired Qiang. Now, one could vaguely hear this big boy in the mask, who was even more imposing than Brother Qiang. He scolded the CEO and foreign design director who had previously held the whole place like grandsons, and these people were still so obedient that they didn't dare to say a word!

What kind of rich and noble young men are these!
Zi Xiaowei was shilling his all-purpose armrest: "The only interior I like right now is the clean center armrest. It doesn't have any gear buttons or anything like that. Okay, then this center armrest can slide back completely. When you get close to the rear seats, you can fold down the middle of the seatbacks to create a high-end four-seat partition. It's invisible, understand?"

The whole audience was shocked...

Totoro made an armrest box that can slide to the back to turn into a table. I'm sure you've seen it inside the car.

I admire it, but it's not surprising.

This idea has been used by other manufacturers, but Totoro has greatly expanded the functions of the armrest box, including electric hydraulic table tops, refrigerators, etc., making it a comprehensive appliance.

But now, with this front and back change, the car model can be switched freely between the noble four-seater and the large five-seater. This is why many similar models have to make the difficult choice between two styles of four and five seats.

After all, four seats provide a more luxurious feel, and five seats are the daily choice for ordinary families most of the time.

Who knew they all were here!
Everyone suddenly felt as if this car really should have this kind of feature, and it immediately made it stand out from the crowd.

Zi Xiaowei even had a deeper intention: "Okay, when the armrest slides to the back, I hope to have a 20-30 inch vertical screen rise from this place. Of course, it can also be turned horizontally. With gesture capture technology, you can watch short videos or look at work reports..."

At this time, the twenty or thirty people gathered at the scene, not knowing who led them, began to applaud hesitantly, and then everyone applauded.

Because everyone has confirmed that if this car is modified in this place, everyone thinks it should sell well.

(End of this chapter)

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