In order to live in seclusion, I tricked my roommate into falling in love

Chapter 446 Who is the real sales champion?

But this has caused headaches for other car companies.

At the end of last month, you guys who made cars based on PPT just produced a prototype car and sold 410,000 units.

It is also divided into sales of 270,000 in April and 140,000 in May, ranking first in the two months respectively.

This month again?!

Those who make the rankings are at a loss as to whether to count large orders as sales or not.

It also caused panic in the entire industry. Did the sales of these 410,000 vehicles inspire many users who originally had no need to buy cars to buy them, or did it squeeze out our potential customers?
The sales of two or three new energy vehicle companies that focus on six-seater SUVs have dropped to freezing point!
Wei Lai hopes to obtain sales from anchor Xiong's live broadcast room through Brother Qiang, which is considered a surrender.

Unexpectedly, Zi Xiaowei flatly refused. What was even more cruel was that Brother Qiang turned around and sold off the few percent of Wei Lai shares he held on the U.S. stock market!
It cannot be sold quietly. Such a big move requires a reason to be reported. His team also directly responded that they are not optimistic about Wei Lai's development prospects.

Let Wei Lai’s stock price plummet immediately!
Since its listing in 18, the company has suffered losses of tens of billions or even hundreds of billions every year. It has only been able to maintain the current situation thanks to the senior management's strong ability to tell stories and attract investment.

All shareholders, investors, and car owners who have purchased battery swap rights are looking forward to the battery swap model taking over the market and occupying a leading position.

I didn't expect that her panties would be lifted up.

Immediately it became difficult to move forward.

The entire enterprise, including the car owners, fell into despair.

In contrast, Lixiang launched its highly anticipated MPV model in advance at the Shanghai Auto Show, hoping to avoid homogeneous competition.

Because no matter the product quality, brand reputation, functionality or price, every aspect of the Chinchilla is almost competing with the flagship model of more than 400,000 yuan.

It is said that the R&D department has even begun to significantly lay off staff from previous SUV models to reduce costs as much as possible, showing a tragic attitude that they are not planning to make SUVs at all.

Maybe after the last secret fight, he no longer had any illusions.

Without hesitation, he chopped off his arm and gave up his previous main source of profit!

Even the previously planned small and medium-sized SUVs priced between 200,000 and 300,000 yuan were abandoned.

Because if we really want to follow the idea of ​​Totoro and make a nesting doll SUV, no one in this market can do it better than Changjiang Automobile. To this day, Changjiang Automobile's 300 and 500 models still occupy half of the hard-core off-road market.

Then when Zi Xiaowei returned to Shanghai, he also received business inquiries from Li Xiang, asking if it was possible to help them sell MPV commercial vans.

Zi Xiaowei looked at the pictures and videos and agreed to put them in the live broadcast room next month.

This can be considered as a handshake and peace between the two sides.

Zi Xiaowei himself has temporarily given up the idea of ​​making MPVs. He was planning to promote MPVs after My Neighbor Totoro, but now he has to leave room for others.

He is not here to help Changjiang Automobile to wipe out all the enemies.

But I really didn't expect to wipe out the leading car.

After all, the leading car brand at the moment only has two SUVs modified from old cars. It is already a blessing to sell two to three thousand units every month. As a result, Totoro's move directly wiped out the sales of the main six-seater SUV to zero!
There are only dozens of them this month!
This manufacturer is different from other new forces. It does not directly sell or rent its manufacturing plant to large Internet companies to build its brand.

Instead, they flatter and lick the big Internet companies to inject advanced technology into them and provide extraordinary sales power. They do all the hard work of building factories and manufacturing themselves, and then give high commissions to the big companies after selling cars.

Sales of several thousand vehicles each month still generate tens of billions in cash flow, which is very important for this manufacturer which is not very strong.

Last month, before the official launch of Totoro, Zi Xiaowei and his team accidentally used the time-lapse camera to capture the intermittent pauses in the construction progress of Leading Brand in the Automobile Industrial Park.

According to information gathered by several insiders at the sales company, the Cat series had not yet caused any direct impact at that time. It was simply because a large industrial development park had attracted large companies like Changjiang Automobile, which were no longer interested in the Leading brand that had been eager to recruit talents before.

You should know that Leading Automobile has applied for billions of yuan in special funds for new energy vehicles from local governments. Now that more powerful and wealthy new energy vehicle brands and production lines have come in, the situation is suddenly different.

Anyone who has dealt with relevant departments knows that if the construction funds allocated on a monthly basis and according to the construction period are not handled in a decisive manner, anything can change.

Especially now, banks are extremely shrewd. Once they find something wrong, their priority is to ensure that they do not lose money.

Therefore, before the pre-sale of My Neighbor Totoro, the allocation of funds was simply slowed down, and it was directly stopped this month!

The bank can see the sales accounts. There is no profit in the national market and the funds in the account are almost exhausted. Why should they still invest?

Banks have a typical capital mentality of robbing the poor to help the rich. They will definitely strive to be the icing on the cake, not the charcoal in the snow.

Even worse, at the Shanghai Auto Show, Leading announced the new M9, a large, six-seat luxury SUV that's nearly identical to the Totoro, Lixiang L9, and Weilai ES8. While the model only took up half the booth space to showcase its exterior, and the official launch is expected by the end of the year, the price is sure to be no less than 40 yuan.

Old Chang only took a look from a distance and confirmed that it was just a prototype car, not even a trial car. The progress was indeed slower than that of My Neighbor Totoro.

But the problem is that the production plant of this M9 is obviously the neighbor that has stopped production!
Leading manufacturers do not have the production scale of one or two million like Changjiang Automobile. They can first free up some production capacity elsewhere to make trial vehicles and assembly line tests. There will be no problem with delivery in the early production for a few months, and finally move the perfect pulse production line directly to Jiangzhou to increase production capacity.

If they want to start production, they have to build that factory.

Now they are obviously in a hurry, and they have already displayed the semi-finished products more than half a year in advance.

The method is the same as Lixiang's early release, but Lixiang completely avoids the track. What Leading Brand seems to want to do is to repeatedly emphasize that it is more luxurious and is the high-end benchmark for this type of car. If you have money, you should buy their car.

Due to the urging of Dai Anni and Chang Yueling, Zi Xiaowei was unable to witness the live speech of Leading Brand showcasing the new car.

Moreover, it was obviously suppressed silently by the three consecutive blows of the strategic cooperation between Changjiang and Jiang'an, Brother Qiang's attention to the new energy vehicle market, and Dream Auto's new million-level SUV.

Zi Xiaowei even forgot to pay any more attention to the information about this company.

But now, more than a week has passed, and it is clear that Chinchilla will have another wave of "pre-sales" at the end of the month.

Just the pre-pair PK video between Gao Tingting and Maizi is enough to make all the car companies tremble!

At noon the next day, just as Zi Xiaowei and his team were preparing for the evening live broadcast, Mr. Xiong from Evita sent someone to deliver a message that the president of Far-Reaching Automobile Marketing wanted to meet with Mr. Xiong.

Zi Xiaowei is now the marketing director of Evita, with temporary authority higher than that of the CEO, so the design director who was "punished and dismissed" after the auto show directly became the contact person staying at the Ella Automotive Research Center.

He sent a bunch of work reports to the deputy leader of the rectification team whom he had offended every day, and also reported the progress of all rectification links in detail at any time.

He also spoke fully about the details of the cooperation with Yuanyaoying in the entire Evita Coupe.

Since Zi Xiaowei came into contact with Evita last year, he learned that the poorly selling SUV had approached Yuanyao Leading to fill the gap in smart car computers, hoping to reverse the single-digit sales dilemma.

But after Zi Xiaowei forced the car to sell 110,000 units, this cooperation was no longer so urgent.

After all, Anchor Xiong proved that the poor sales were not due to the car computer, and the top management felt that it would be better not to change this cooperation which would come at a high price.

In particular, Zhang Wu also mentioned Mr. Chen, the head of the state-owned enterprise, and seemed a little disapproving of the marketing president.

Therefore, the coupe's car computer did not cooperate much with Yuanyao Leading, although the other party was selling it very aggressively.

In fact, people inside Jiang'an are quietly more accepting of Zi Xiaowei.

But I didn't expect him to be so ruthless. He wanted to completely cut off the marketing center and change the design content so much.

It was from Manager Zhang that Zi Xiaowei finally understood the company's strategic thinking. "They simply don't want to do the tiring and tedious manufacturing, so they essentially outsource the production to us, and then reap the lucrative profits from R&D and marketing. That's definitely not going to sit well with the boss, but we're not fools. But they have a strong brand name and a deep R&D expertise. They have a full range of models, including SUVs, coupes, executive D-segment sedans, and MPVs..."

"It's the same approach used by major internet companies. They can find mature outsourcing solutions for every aspect of their technology. They rely on their strong technical capabilities to integrate various supporting solutions to create the final overall result. They then assist with marketing and are deeply involved in the technical processes of the production line, making adjustments to quality control, assembly lines, and optimization and integration. In the end, they take a percentage..."

"What this means is that we do the manufacturing and build the after-sales service and marketing system. If there are any problems, they're responsible, but they take all the benefits and reputation. That's why mature automakers don't want to be taken advantage of. Shanghai Auto, Guangdong Auto, and us are all... you know, it's about cooperation. Only small manufacturers without a complete system of their own would tolerate their tactics."

Zi Xiaowei suddenly realized that this was just a magnified version of himself!

But as an individual, he focuses more on marketing than technology, while Yuanyao is ahead of the others who focus more on technology promotion than marketing, and have chosen two different skill trees.

But the purpose is to participate in the development and sales of new energy vehicles of automobile companies as an independent outsourced contractor.

Therefore, the relationship between him and Yuanyaoying is not a cooperative relationship, but a collision of new models with strong competitive identities!
What is there to talk about?

The light marketing that is far ahead of its competitors is also relatively light. The saturated marketing strategy that has been invincible in the fields of mobile phones and communication equipment is also very powerful.

Let's just have a head-on battle in the market.

Seeing him happily chatting on his phone, Dai Anni immediately reached out and grabbed it: "I want to see if it's a vixen..."

He immediately jumped up and said, "Are you really going to hook up with that family?"

Chang Yueling and Gao Tingting stretched their heads to look, their faces filled with complex expressions of wanting to laugh but also of worry!

(End of this chapter)