In order to live in seclusion, I tricked my roommate into falling in love

Chapter 487 There is a big problem with this model
There are already numerous articles on the Internet that provide detailed explanations of chinchillas.

In fact, it is with this grand occasion that all parts of the country have opened up for consumers to watch up close.

They deliberately set up courtesy cordoned off areas in shopping malls with the words "Jingxi Auto" on them, giving priority to users who had placed and locked orders, allowing them to enter and check the orders in batches.

It was a lively scene with a strong sense of ceremony, and photos of Totoro were everywhere.

Automatically become the hottest topic on July 1st.

Since the beginning of the year, there have been rumors that a pure electric SUV suitable for young people will be launched, which is truly multifunctional both inside and outside the car. It is indeed a model that deserves the definition of a multi-purpose vehicle.

Taking advantage of the May Day sales golden point, we placed blind orders for 400,000 yuan. A month later, we locked in blind orders for 130,000 yuan, and then placed orders for nearly 100,000 yuan. Until now, we have officially started locking in orders for cars. Sample cars can be seen all over the country, and orders can be locked and placed.

Now 24 hours have passed, 44 orders are locked, and there are still large orders in the market that have not been withdrawn.

The Jingxi flagship store collected more than 2 billion in deposits alone!
In fact, the cost of producing 300 sample cars across the country was less than 100 million yuan. Just look at what a huge marketing spectacle it created.

One hundred million is nothing in the car sales industry.

A provincial-level agent would have to hold hundreds of millions of yuan worth of inventory required by various brands.

Now that Chinchillas has skipped agents, it has certainly saved a lot of marketing costs. Even though some people say that we cannot stockpile goods to share the pressure with dealers, they still have the ability to sell goods.

When placing an order on the website, you no longer see the delivery date, only the teasing and joking "Ai Sha Sha"...

The APP does not dare to treat paying users like this, and there are relatively clear markings.

In countless pictures of orders, the user interface can see that orders ranked after 400,000 are clearly confirmed to be delivered around the Spring Festival next year, in an effort to allow users to pick up their new cars for the New Year.

The app also explains in detail that as a brand-new model, a mix of pre-production and production vehicles rolled off the assembly line throughout July.
We will be happy if we can deliver about 2,000 units by the end of the month, and strive for 5,000 in August, 8,000 in September, and then we will start to increase production capacity after October.

By the end of the year, when the new Pulse production line is put into use, the combined production of the north and south factories can reach a monthly output of 60,000!

After the super pulse production line in Jiangzhou is fully put into operation, the annual production capacity of a single factory will be no less than 600,000 units!

A factory that can generate an annual output value of 180 billion yuan is simply a phoenix that lays golden eggs.

But this is only the total number of orders that Ella Auto currently has, and sales will definitely continue throughout the year.

That is to allow production capacity to explode unscrupulously from the very beginning.

The entire industry is envious.

Ordinary netizens collect two or three hundred different colors of chinchillas on the market like collecting stamps, and choose which one is the most beautiful.

Marketing tycoons have already been sighing in live broadcasts, saying that this guy is a marketing genius. Although there seem to be hundreds of patterns and colors listed on the sales page, in fact, there must be only a few that dominate the public aesthetic, which is equivalent to asking consumers to help with the screening.

These may seem like only one or two hundred varieties, but the increased costs in the production process are negligible compared to the base number of hundreds of thousands of vehicles.

Because according to calculations by some people, once rare patterns are selected, the delivery time will automatically be one or two months later than that of popular patterns.

It is obvious that the paint cans on the production line will only be changed once a bunch of them are of the same color.

For models with monthly sales of hundreds or thousands of units, we dare not do this. Only one or two cars are of a certain color every month. Frequent changes in the paint color will increase the cost dramatically.

It doesn't matter if you share the large amount.

The main colors of many ordinary car models probably don’t sell as well as the uncommon colors of Chinchilla.

This is the Matthew effect in this world.

The more models that receive high market attention and are the most talked-about, the higher the profit per model actually is.

All previous R&D, trial production, and marketing costs were allocated to almost zero.

Car manufacturers, automotive media, and dealers from all over the country are rushing to see the car, to see whether this new energy car that will completely abandon the 4S store system will really completely subvert the entire industry.

This traffic and popularity are absolutely overwhelming.

The entire month of July, from the very first minute, was filled with Totoro.

Xiaohongshu has been seeing pictures of internet celebrity cars everywhere. People on social media are joking that these chinchillas are going to be unstoppable and will be everywhere on the streets in the future. Fortunately, these fancy cars are not easy to cause accidents.

Another marketing expert came out to analyze that the automotive industry is still advocating that men are the main consumers of cars, but have they ever thought about the current social situation where men are responsible for choosing and women have a veto power?

If everyone is not good-looking, women may subconsciously prefer the reputation of luxury brands such as Mercedes-Benz and BMW.

Now that Chinchillas are being touted as being good-looking, fun, and practical, any family buying a car will subconsciously compare it to Chinchillas. That veto power is incredibly important.

Female users don’t care about chassis, handling, or even safety factor, they only care about appearance.

This attitude will even allow Chinchilla to attract a wide consumer group with a range of tens of thousands to hundreds of thousands!

It has become the first choice for family car purchases!

This is a significant expansion compared to the sales in the live broadcast room, which targeted the parent-child version and the youth version.

In short, I don’t know if it is the statement about the target group at the price of 400,000 yuan, just like the last time when the car MPV insisted on selling for more than 400,000 yuan, which triggered the overwhelming hearse incident.

This time, the outburst started suddenly and uniformly in the evening around 24 hours ago, mocking and ridiculing that this was a vase car that didn't care about safety and chassis performance, and was just a mistress car used to cut pink leeks...

Almost the same rhetoric.

But having learned from the last experience, there is no Photoshop. You can't convict someone based solely on words like "vase car" or "mistress car".

But the tactics of denigrating and stigmatizing these consumers are just as vicious.

There were people on duty at the media company's network information, and someone at the Internet Building also noticed the connection with their own related public opinion.

Both Dai Anni and Gao Tingting got the news.

They all unexpectedly went to look for Maizi, knowing that Zi Xiaowei usually didn't answer calls.

Zi Xiaowei was at the Automobile Building, watching Maizi skillfully directing the live broadcast team to quickly clear out the two brands and three thousand discounted cars for tonight.

He also made up his mind and asked Mr. Mai seriously: "I have some ideas to report to you."

Maizi controlled his expression, adjusted his attitude, and finished explaining the matter at hand before turning around and asking, "What do you say?"

The two walked out of the live broadcast hall on the first floor side by side, and maintained a very businesslike attitude in their communication. Some anchors who didn't know Wei Ge even asked who the man in the white shirt was.

In fact, it was mainly Maizi’s three assistants and Sister Lin who quickly packed up their things and caught up, and also made cross-movements in coordination with Ding Minggui!
Maizi lamented calmly, "Oh my God, I don't want to be an old man!"

Then I received a video call from Dai Anni, and she was surprised: "Holy crap, did she install GPS monitoring around me too?"

She took a deep breath before answering sweetly, "Sister Annie?"

Dai Anni asked, "Where are the others?"

Mai Zi quickly turned the camera around with a clear conscience to show that Zi Xiaowei had already shamelessly walked over to the security assistants. "Boss Mai and I know a place with really good hot pot. Let's take everyone there. You guys drive two cars and follow."

Sister Lin and Ding Minggui immediately divided the work clearly, with one driving the car and the other staying close by.

On the contrary, the three girls from the Sports Academy who were majoring in judo, martial arts, and track and field immediately had a look of gossip and surprise in their eyes.

Being unprofessional means that your level of practical experience is almost the same.

Zi Xiaowei decided to let Sister Lin follow Maizi, as the current scale of her industry was worthy of four assistants.

Dai Anni saw that the girls Zi Xiaowei was talking to didn't look very good, so she hung up with peace of mind. "Tell him what to do. Keep an eye on him to see if he goes to the vixen. Tell me immediately if you find anything."

The vixen said yes nervously.

Zi Xiaowei was just about to signal to drive when Gao Tingting found Mai Ziguagua again, so he had to drive the Evita out and hit the road himself.

Maizi rambled on for a long time on the phone with Gao Tingting: "Yes, there is... a place. We bought a house in the city a while ago, and my parents know about it, huh?! It's inconvenient, really inconvenient. I'm not a light bulb when you go out, right? Sisters are like brothers, but if you steal clothes, you will definitely chop off your brothers. Please, I finally have some free time. I know, I know. You're just as nagging as my dad. See you tomorrow!"

Zi Xiaowei has experienced many types of girlfriends at the same time, but he has never experienced such a pair of sisters who are on par with each other.

Maizi hung up the phone without complaining, "With monthly sales of 12 billion, being such a domineering CEO, you could find me a few more sisters. This is an experience I've never had before. What did you tell Xiaoyi and the others?"

I looked back out of curiosity, but the rear window of this fastback coupe was almost zero and its rear end was so high that I couldn't see anything.

This feeling of privacy that seemed to be unnoticed by anyone made her immediately kiss Zi Xiaowei on the face. Her hands had already touched his white shirt and she couldn't help laughing.

Zi Xiaowei acted as if he were being manipulated. "You better remember this: For two months now, your live streaming on the automotive channel has relied entirely on bypassing sales channels and accepting discounted factory prices on various car manufacturers' models. These are mostly unsold inventory, and you're not afraid of conflicts with 4S stores. This approach won't last. Next, you need to develop three levels of partner car manufacturers, ABC."

Maizi's eyes were shrouded in tears: "I just want to make a Category III movie right now..."

Zi Xiaowei discovered that the biggest drawback of this money-making model is that it cannot provide enough nutrition!
(End of this chapter)