In order to live in seclusion, I tricked my roommate into falling in love

Chapter 662: Dangers and Dangers Are Everywhere
As a result, Mr. Chen proposed a direction that Zi Xiaowei had never expected: "Do you think it is possible to bring all these brands under Jiangan, set up a new motorcycle brand management organization, and then let you manage and sell it?"

Zi Xiaowei was absolutely shocked.

Don't know about other brands.

At least Jialing motorcycles and Jianshe motorcycles were definitely the most famous brands in Jiangzhou in the 1980s and 1990s.

It can be said that almost all of Jiangzhou's private motorcycle giants, and their huge motorcycle R&D, manufacturing, and supporting industry chains, all came from these two or three state-owned factories.

Even Jiangzhou's good automobile production system is inherited from the fertile soil cultivated by these two motorcycle brands.

It was these two or three military-industrial enterprises that transformed motorcycles and made Jiangzhou a complete industrialized city.

Laying the foundation for all subsequent developments.

At that time, having a Jialing 125 or a Jianshe 150 was as cool as driving a supercar, and it was an absolute weapon for picking up girls.

Lian Ziweichang had managed to get a second-hand Jialing, and Zi Xiaowei had memories of sitting on the fuel tank cap since childhood.

As for whether she is leaning on some aunt's arms, it depends on her figure.

At that time, Jialing Factory and Jianshe Factory were both super state-owned enterprises with tens of thousands of employees. It was a matter of face to be able to work there. Now it’s gone now?

He certainly doesn't have much time to pay attention to the motorcycle business now.

But it has been sensed long ago that these two giants seem to have faded out of the entire city?
The related place names and schools that were once everywhere have disappeared.

Mr. Chen looked at him and nodded helplessly. "Just as you said, state-owned enterprises have to shoulder more responsibilities beyond commercial value and carry heavier burdens. It's really hard to compete with the advanced and flexible management mechanisms of joint ventures and private enterprises. Now these brands are only sporadically outsourcing their production. It would be a shame to let them fade away like this."

Zi Xiaowei simply resisted the temptation. As a Jiangzhou native, it was a great honor to lead Jianshe Motorcycle and Jialing Motorcycle to fight in the south and the north.

He slowly shook his head. "When state-owned enterprises were broke, they could unite as one and work hard to develop without regard for individual interests. But as corporate brands grow, this mechanism becomes a constraint. It's no use for individuals to just talk about dedication. Such a big name has become a gilded sanctuary. Achieving great performance and a strong reputation have become the top priorities, while corporate development has taken a back seat. Don't you think this situation is repeating itself in the auto industry?"

He has already said it very subtly. He was talking about motorcycle companies, but isn't it exactly the same for car companies?
The key point about state-owned enterprises is that they all eat from the same pot when making money, and the profits still have to be considered by the state. Anyone with a little ability can't stand this.

So they all jumped out to start their own businesses and join private enterprises, while the rest of the people just slacked off and got by, and it was natural that they were laid off and went bankrupt.

The advantage of state-owned enterprises is that they can concentrate their efforts on expanding territory and leading the direction from scratch. Once they enter market competition, it is impractical to operate like private enterprises.

So even now, you are still concerned about the existence of motorcycle brands, and haven't you thought about the precarious situation of state-owned enterprises in the automobile industry?

Mr. Chen looked at him with a different look and attitude.

Finally, he spoke the truth: "You've done a lot of research. Indeed, even now, there are still various parties urging Jiang'an to support these motorcycle brands, saying that brand building is very difficult, and after decades of continuous operation, if it is not protected, the century-old industrial brands will disappear completely... But you haven't considered that this is a burden that is being placed on Jiang'an one after another. From your marketing perspective, will state-owned enterprises be in greater danger next year?"

It turns out that his pressure lies here.

Lao Chang will not have this burden. Instead, he can create a motorcycle brand according to his own preferences, just for fun.

Both of them are leading the car companies with a market value of hundreds of billions, but there is a world of difference between them.

Zi Xiaowei thought about it seriously. "Yes, now is the era of competing on products and R&D. Any state-owned enterprise that has focused on making money from joint venture brands over the past 20 years without cultivating its own brands is in danger. It's impossible to use policy measures to restrict them at this time. That would be to abruptly cut off the new energy vehicle industry that is rushing into the global market and protect a bunch of automakers that are not striving for progress. Therefore, how to desperately save these state-owned enterprises is the key."

Mr. Chen took a deep breath and asked, "What suggestions do you have?"

Zi Xiaowei actually thought about it: "There are some Shanghai Automotive shares behind Gaohe Auto, right? I ran into you again at the Gaohe booth. We later swapped debt for equity and invested in technology, replacing the non-state-owned assets. I believe that Gaohe can make a comeback if it streamlines its structure and starts with a lighter load. Combined with the experience of new forces like Lixiang and Weilai, they acquired the production capacity and qualifications of other automakers and went public through backdoor listings. At this stage, the most important thing to do is to face reality clearly and seize the time to complete the transformation of these joint venture automakers. I'm sure some can be saved, otherwise the future will be disastrous."

Mr. Chen shook his head. "If Shanghai wasn't in a special position to explore new directions, it wouldn't have attempted this. The loss of state-owned assets is a serious problem, and the restructuring of state-owned enterprises is a very sensitive matter. It's not something that can be done lightly."

Zi Xiaowei shrugged casually, "It's just a question, and I'm not going to get involved even if a state-owned enterprise wants to restructure. You're a cautious and rigorous person, and you didn't let me acquire the three outdated production lines. You were actually protecting me. I also didn't want to take on all the shares that could give you leverage, and you're pushing to expand sales overseas as much as possible. But the market is ruthless. Those state-owned enterprises that are still clinging to joint venture brands, urging automakers to stay out of the game, and even trying to use policy measures to protect their own interests, haven't seen the situation clearly. It's no wonder they've been swept away. It's a shame that huge state-owned assets have been wiped out in this process."

Jiang'an can be said to be the top student among the major state-owned automobile companies in terms of developing its own brand.

Therefore, Lao Chen's predecessors were basically transferred to other car companies to put out fires. But the results were minimal, and they were considered lucky if they could land safely.

After enjoying dividends for decades, all parties are only focused on the immediate benefits, and even the workers are not willing to change.

As I said, when there is an avalanche, every snowflake is not innocent.

Only the majestic snow-capped mountains are gone.

Mr. Chen nodded slowly. "Thank you for your pertinent suggestions from a market perspective. I now have a clearer view on motorcycle brands. Whether I can persist in reforming Jiangan's many joint venture brands and ensure greater support for this transformation depends on your sales. Therefore, I would like to gradually hand over the sales of Jiangan's other new energy vehicles to your team, and use a leading sales model to drive the situation."

Just like Ella is just one of the six or seven brands under Changjiang Automobile, and it used to be ranked second to last or third among the poorest students.

Now that he has become a top student, Mr. Chang is gradually handing over several other excellent students to him.

Lao Chen also wants to use this trick.

Of course, he is not unburdening himself just because he has found a successor, but it frees up his hands and gives him more say in cleaning up the joint venture brands under his umbrella.

Jiang'an is the state-owned enterprise with the most joint venture brands in the country.

Behind every brand, no matter how well it sells now, there are a lot of misshapen and cracked fruits clinging to this vine.

There are also countless people who made the decision to introduce these technologies and achieved great success in the past and who need to preserve these monuments.

The resistance is enormous.

Zi Xiaowei wasn't worried about the lice: "Jingxi Auto is an increasingly mature business organization and is preparing to go public. Let's give it a try. However, Changpai Auto and Jiang'an Auto have also joined the market, and their sales performance is too astonishing. It's a bit of a threat to me."

The previous Evita Coupe and Chinchilla, these two cars alone guarantee that Zi Xiaowei's revenue this year will exceed 20 billion.

For the total automobile sales of two to three hundred billion yuan, 4% of the marketing cost is just a drop in the bucket. The management costs, sales commissions, and promotional marketing allocated to thousands of S stores are definitely more than %.

But it’s really scary when this internet celebrity effect is concentrated on one person.

Mr. Chen was also amused by his unconscious Versailles attitude. "At your age, it's rare to be able to earn tens of billions and still be so sober and calm. I can see that you're not the type to ostentatiously pursue personal enjoyment. You'd better not ride this bike. Aren't you afraid of being recognized on campus?"

Zi Xiaowei sighed, acknowledging his senior's point. "I only ride my bike here for fun. I usually stay completely secluded on campus. It's definitely too cool and inappropriate, but I'm still in my twenties and don't want to be too cunning or the first to stand out. The phrase 'on the cusp of a storm' really rings true."

Mr. Chen smiled and patted his arm. "Those who don't want to drift with the tide and sink to the bottom must always fight. I'm very optimistic about you and will fully support your sales efforts. You should start trying it out right away. Once you've taken over one, you'll take on another. I hope to make a breakthrough as soon as possible. As for the money you'll make... I think your cultural and tourism projects are quite unique. There are many areas where state-owned assets can cooperate."

Zi Xiaowei heard it and regarded it as recognition of his decision to invest the money he earned in the cultural and tourism industry.

Compared with the more obvious asset changes of state-owned enterprises, investing in natural resources, scenic spots, and cultural tourism industries is more low-key and will not have any preventive impact.

Zi Xiaowei had previously considered whether it was too exaggerated for a single internet celebrity to account for 1% of the country's total sales.

If this sales model is listed on the Hong Kong stock market, will it lead to overseas capital influencing and controlling the domestic sales situation?

It now seems that using money to invest in domestic cultural tourism is definitely a safe and gentle approach.

Of course, when Zi Xiaowei rode his motorcycle back to pick up Gao Tingting from get off work, he also made up his mind to develop the general aviation cultural tourism project.

When car companies reach the end of travel and transportation, it is indeed time to head towards the sky.

You can also take advantage of the situation to develop your own scientific research team, just like the intelligent logistics research and development that Brother Qiang has cultivated for himself.

I didn't expect Brother Qiang to call me in the evening to remind me that the situation was critical.

(End of this chapter)