I am a master in India

Chapter 115: Hot Search in the City
Ron had the factory running at full capacity to produce water-cooled air conditioners, especially the first two models.

However, electric motors are in short supply and there are only about twenty workers.

On the one hand, he asked Anand and Ashish to gather people, and on the other hand, he made a satellite call to Ratnam in Singapore, urging him to hurry up and ship the goods.

Sur Electric's water air conditioner hasn't even been launched on the market yet, but Ron has such confidence that he's willing to take a gamble.

In fact, this morning's "People's Daily" and "Morning Light" have published a large section of Ron's telephone interview, and Sur Electric inevitably appeared in the report.

These local newspapers may lack influence, but they are flexible. I just finished talking to Ron on the phone, and the manuscript has already been approved.

People locked up at home were afraid to go out on the streets and could only learn about the outside world through newspapers. As they read news about the bombing, Ron's world-famous painting naturally took center stage.

"Baba, someone from the Diamond Association called and wants to order a batch of water air conditioners." As soon as I got home, Nia couldn't wait to greet me.

"Who?" Ron, who was about to walk into the house holding the water air conditioner prototype, was stunned.

The Diamond Society has plenty of money; they could just buy real air conditioners. No, maybe they've already done that.

Ron didn't understand why they, who were not short of money, would be interested in his low-end air conditioner.

"The Diamond Association wants you to attend their Mahavira charity event next month."

"Let them pay a deposit first, and as long as the balance is paid after delivery, I will participate."

Ron understood that this was an attempt to use his fame for charity. Most of these diamond merchants were Jains, and their teachings were very similar to Hinduism, such as their vegetarianism.

Ron is not opposed to attending such events. As long as you pay, everything is fine.

"There are also a few people who claim to be members of the Federal Council, and they also want to meet with you," Nia added.

"Arrange it!" Ron waved his hand.

This was a political resource, so he wouldn't refuse it. Of course, he also knew that these people were just trying to capitalize on the hype and package their own political image.

But so what? Ron also needs their cooperation to put Sur Electric in the spotlight as much as possible.

These people acted so quickly that it wasn't even twenty-four hours before he published his advertisement in the newspaper and appeared on TV.

Before Ron could put the prototype in place, the phone at home rang again. This time it was Ashish calling from the factory office.

"Boss, a lot of people are calling to inquire about our water conditioners!"

"What do you mean? Has anyone placed an order?" Ron perked up.

"Of course, with over a hundred units, they haven't even seen the product. Some of them want to come to the factory to discuss it in detail, but I think they are very interested."

"Okay! Let's stick to the price we agreed on before. We can offer a discount if the quantity is large."

After hanging up the phone, Ron walked around the room excitedly.

So fast! The response here in Mumbai is so fast!

It turned out that the speed of media dissemination and diffusion was even faster than he expected.

Just after Ashish's call, Kavya also called to urgently inform him that the interview scheduled for tomorrow had to be moved forward to today.

That afternoon, a team from The Times of India gathered at Ron's apartment in the Fort area.

There's no way, Sur Electric Appliances is too shabby to be on camera.

Fortunately, Ron had made preparations in advance, and several carefully selected prototypes were placed behind him as a background.

This was the result of the Times of India's compromise at Ron's insistence.

In return, Ron had to take a certain stance in the subsequent interview.

The "traitor" Kavya had already had an intimate relationship with Ron. Most of the senior executives in The Times of India are Hindus.

During the riots last December, the Times of India published an editorial titled "Prescription for Healing", in which they called on the people to forget their sorrow and get out of the haze as soon as possible, but did not mention the Shiv Sena, which caused all this.

Kaavia had once complained to Ron about the order to go easy on the riots. All reports, even profiles of the judges investigating the incident, had to be reviewed by the editor-in-chief before publication.

The management's reason was that any public support for a report investigating the rioting group could intensify hostility between the two sects.

Now it is the turn of the pro-independence forces to retaliate. The Times of India must of course uphold the principle of neutrality and will not let any of the murderers go.

Well, when to maintain strict neutrality and when to show mercy, The Times of India is always flexible enough to maneuver.

Ron didn't protest. He had such a strong Hindu aura, he couldn't be a traitor. Besides, accusing the murderer was a righteous act.

In the following interview, Ron completely immersed himself in the role of a doctor who saved lives and treated the wounded without regard for any prejudice.

Only when talking about his work, he would transform himself into the founder of Sur Electric Appliances, and then take the opportunity to talk about the excellence of water air conditioners.

Environmental protection and energy saving, low noise, better cooling effect and low price are all child's play. It can even beautify and moisturize the skin, and it is almost able to cure diseases.

In short, from Ron's mouth, words like mastering core technology, fully self-developed, and the pride of domestic products kept coming out.

Kavyaya rolled her eyes as she listened. If it weren't for his handsome face that looked good on camera, no one would have wanted to listen to him nagging.

After hearing this, she simply looked at Nia, who was responsible for serving tea and water.

This little girl is quite something. Kavya is getting more and more unhappy.

It was only when the interview was coming to an end that Ron noticed what was happening.

After speaking a few lines in coordination with the off-field coach, he reluctantly ended the interview.

"How much of this interview do you think they will keep?" Ron quietly approached Kaavia.

"Is that little maid yours?" "She's from my hometown, and she's still an ignorant girl." Ron spoke in a normal tone, his eyes sweeping over Nia's long legs intentionally or unintentionally.

Look at the gap between the legs, how close they are.

Kaavia looked strange, she suspected Ron was a pervert.

"Well, let's go to Pinn Nautical Road together in a couple of days. I heard there's a new bag from France that's about to be launched there."

Kavya's expression gradually softened. If it was a bag
Ron thought to himself that there was something going on; the bag was indeed her weakness.

"And the latest lipsticks and nail polishes," he added fuel to the fire.

"I'll go back and talk to the editor-in-chief. At least the content of the interview should highlight your identity as a businessman. That way it will create contrast and drama."

"Kavia, you are indeed a professional." Ron was delighted.

If a national newspaper like this just mentions him a little, he will gain a lot of fame in the short term.

Advertisements for Sur Electric Appliances have begun appearing in newspapers, and the timing is perfect.

Even before the bombings, he had signed contracts with local Mumbai newspapers and The Times of India, with the original negotiation date being mid-March.

The explosion occurred on March 3. On March 12, the photo of him saving people began to appear on TV stations and in newspapers. That afternoon, he was interviewed by the Times of India.

On the following day, on the 14th, the front pages of "Express" and "Noon" were all filled with advertisements for Soul Electric Appliances.

In order to increase recognition, in addition to the promotional photos of the water air conditioner, Ron's own image also appeared on the front page of the newspaper.

Look, in the newspaper, he is holding a beautiful water air conditioner in his hand, and his handsome face is full of a kind smile.

Are you ok?

At this moment, Ron's face is much more famous than Suer Electric Appliances, so he has to come out and promote the products in person.

This was Kavya's idea and she thought that many Indian girls would go crazy for Ron.

It’s nothing, it’s just that the person is good-looking.

The advertising slogan is as exaggerated as ever in the Indian style.

"Cool like the monsoon, but without the hassles! Soul Electric introduces the revolutionary water-cooling system!"

“Soul Water Air Conditioning – Cooling India and turning the Thar Desert into an oasis!”

"Dr. Soule's dedication—you deserve a summer that feels like spring!"

Suol Water Conditioner, the savior of Indian summer!
After all, it's the entire front page. It would be a waste if you don't brag about such a large space.

In addition to various eye-catching headlines, the advertisement also lists in detail the reasons for buying a water air conditioner.

Energy-saving and environmentally friendly: your electricity bill melts slower than your popsicle!
Easy to use: add water, turn on, lay down, and enjoy!
Affordable: The effect exceeds that of ordinary air conditioners, and the price is much lower than that of ordinary air conditioners!

(Standard model, 350 rupees! Light luxury model, 800 rupees! Deluxe model, 2500 rupees!)
There's some metaphysics at the end of the ad, which basically says that the water conditioner uses Dr. Sur's special treatment, which will make your body healthier and women's skin smoother!
Don’t underestimate the word “Dr. Sur”. It is now a famous trending search in Mumbai and is even slowly spreading to the whole of India.

Metaphysics is standard. India is a land of gods, so everyone's names are full of gods and Buddhas. If you don't add some mythological attributes to your ads, you're wasting such a good environment for deception.

It seemed that overnight, Mumbai was full of Soul Electric advertisements. But that was not the end of the story. On March 3, The Times of India published an interview with Ron, and on March 15, its front page also featured Soul Electric advertisements.

For three consecutive days, anyone who reads a newspaper, no matter which newspaper you subscribe to, will see similar advertisements.

If the local newspapers in Mumbai pushed Ron to the altar, then the Times of India pushed him to the whole of India. Of course, this will take time to ferment.

As for the effectiveness of the advertisement, the phone calls to Ron's office and home were flooded with calls, which proved it.

"Boss! The warehouse is empty. Raw materials, accessories, and finished products are all gone!" Ashish ran over in a hurry.

"Go to the dock to pick up the goods. The motors from Singapore have arrived. I've already contacted the customs, and they're exempt from inspection! Take them away directly!" Ron gave instructions while answering the phone.

Plastic pellets can only be supplied domestically, so he is urging suppliers to deliver as soon as possible. If they can't make it in time, he even wants to ship directly from Singapore.

Sur Electric Appliances is very popular, extremely popular, and more popular than you can imagine.

As early as March 3, he asked Ashish and his team to work at full capacity, and as a result, nearly a thousand water air conditioners were sold out on March 13.

The orders received in the past two days have not yet been scheduled for production because the spare parts and raw materials have been used up.

Fortunately, Ranant in Singapore was very helpful. He took the risk of turmoil in Mumbai and personally guided the ship. It has now arrived at the Port of Mumbai.

But Ron didn't have time to receive him. There were too many things to do at the electrical appliance factory and he couldn't leave at all.

The phone rang hysterically every moment, like the horns on the streets of India.

"Is this Mr. Sur?" Another call.

"Hello, it's me."

"I'm Rafiq, the boss wants to see you."

Rafiq? Ron was stunned. Was he the leader of the Shiv Sena branch?

"Rafiq, are you saying that Mr. Bal Thackeray wants to see me?"

"Yes."

The famous Shiv Sena leader, the most powerful man in Mumbai.

(End of this chapter)