I am a master in India

Chapter 135 Sense of Ceremony

The drugs Luca wanted were difficult to obtain. Ron inquired and found that many were still in clinical trials.

In other words, it cannot be bought on the market and can only be purchased through special channels.

There is no rush for this matter, he is now enjoying Lazhu's massage.

"Hiss! Lazhu, your craftsmanship is really good!" Ron gritted his teeth as he was pinched.

"I learned this from my mother, it's an ancestral technique." Pulling the beads was also very tiring.

"Great! It would be even better if there was Indian God Oil."

"Ah, use that, boss, you can..." Lazhu stammered and couldn't speak.

"It's called Baba!" Ron corrected her. "But what happens if you use it?"

"Baba, you can't control yourself." Lazhu looked at him secretly.

Yo, Ron is even more interested.

"Can you get the authentic stuff?"

"I can steal from home."

"Your father's?"

"Now it's Baba's turn."

Ron laughed, Lazhu was indeed a filial girl.

But to be honest, Lazhu is a few years older than him.

Alas, asking her to call herself dad, that's really...

Exciting!

Once upon a time, this was a name that belonged exclusively to Nia.

But what man could resist a woman calling him that? At least not Ron.

"Baba, I'm tired." Lazhu's wrist felt sore.

"Lazhu, your skills are good, but your stamina is a little lacking." Ron moved his neck to recover.

The office is so hot that even the air conditioner is useless. The air conditioner here is real, not the water-cooled one made in the workshop downstairs.

Just cheat on others, don’t cheat on yourself.

Ron went to that station as usual and let Lazhu wipe his sweat with a wet towel.

After enjoying such services so many times, he has become content with it.

Ashish's deliberately heavy footsteps were heard outside. He stopped at the door cautiously, not knowing whether to go in.

"Boss, are you okay?" he asked softly.

"No, your sister isn't strong enough." Ron deliberately angered him.

This guy spread the unusual relationship between him and Lazhu everywhere in the Sur Electrical Appliance Factory, and Ron's reputation was ruined by him.

"Sister, you have to work harder." Ashish shouted at the top of his voice and prepared to run away.

As a result, the door suddenly opened.

Lazhu glared at her brother with a red face, then moved aside to let him in.

"What's the matter?" Ron leaned his head against the back of the chair with a towel on his face.

"Boss, the payment for April has arrived. Here are the financial statements." Ashish handed over the documents attentively.

"Oh," Ron said, pulling the towel off his face. "Now that he's talking about this, he's not sleepy anymore."

It is already the beginning of May, and the payments for goods in Mumbai were settled one after another last month.

In the second half of the month, Sur Electric's sales exceeded 600 million rupees for the first time. After deducting various costs, the profit was about million rupees.

The data was very good, and the expression on Ron's face was even more enjoyable than when he was getting a massage just now.

"What about Harus? Isn't he in charge of finances?"

"He was doing the accounts, so I brought it here." Ashish said with a flattering smile.

Harus is an old employee of Ron, and he was the first accountant of Mumbai Tourism Information Company.

After the riots, the tourism business plummeted, so Ron simply transferred him to Soul Electric.

Of course, key positions are entrusted to our own people.

Ashish, who is in charge of technology, is helping Harus deliver reports purely to curry favor with him.

Who doesn't know that Suer Electric's orders are booming? Ron must have been in a good mood after looking at the financial data.

"Ashish, it's an auspicious day in a few days. You and Laju go buy some supplies to distribute to the workers as welfare. The limit is 50 rupees per person."

"Understood!" Ashish stood at attention. Of course he was willing to do this kind of work.

Not only is there money to be made, but you can also show off in front of the workers.

Sure enough, he made the right move by arranging his sister to be involved.

"Once you're done with this, start preparing your R&D department. The modification and upgrade of the water-cooling air conditioner is the priority. Once you're done, I'll make you the technical director."

Ron is not stingy in giving rewards to his subordinates. Appropriate benefits can greatly stimulate their subjective initiative.

Didn't he know that there was profit in purchasing supplies? But so what? He didn't care about 20,000 or 30,000 rupees.

What's more, he has offered his own sister as a tribute, so it's only natural to give him some reward.

"Boss, don't worry. The factory will be my home from now on. I will never leave until the new generation of products is ready." Ashish swore.

"You'll have at most six months. If you delay any longer, the market will be flooded with similar products."

"I will beat them to a pulp!" Ashish said angrily.

To be honest, there are no technical barriers to their products, so it is not difficult to imitate them.

This kind of thing is easy for Indians to do. Patent? There is no such thing.

Generic drugs are counterfeited by the government. Do you expect the businessmen in this country to reason with you?

But Ron was not afraid, he just liked the scene of chaos.

In India, there is no business war, only a competition to see who can do better.

Ron looked up and saw that Ashish had not left, and he couldn't help feeling a little strange.

"Anything else?" he asked.

"Commercial," Ashish shook his head excitedly, "It starts tonight!" "Got it," Ron waved his hand, "It's a month long, there's something for you to watch."

He was no longer so enthusiastic about this matter, but the workers were as happy as if it were a holiday.

Well, Raju is also very happy and she feels very involved here.

"Lazhu, where do you live now?" Ron suddenly remembered something.

"Jogeshwari district." She was a little embarrassed.

This place refers to the slums, and everyone in Mumbai knows it.

"Let's change places. I'll arrange an apartment for you in a couple of days. It will be more convenient for you to get a massage."

"Hmm" the sound of pulling the beads is like a mosquito's hum.

Although Ron didn't hate the slums, he definitely didn't like them either.

He has a conscience. He took advantage of others, so he should at least get some benefits.

The broadcast time of the Sur Electric Appliances advertisement was very particular. After consulting with All India Television, Ron arranged it a week before the auspicious day.

The auspicious day is also known as the "Third Day of Eternal Prosperity". Hindus and Jains consider this day to be the most auspicious time of the year.

According to custom, people get married, move into new homes, or start new investments on this day.

Ordinary people celebrate by buying cars or high-end home electronics in the belief that this brings good luck.

High-end electronic products? Water-cooled air conditioners are them!
This is a new appliance, and with the reputation of Dr. Soul behind it, it is simply a standard purchase on an auspicious day.

Ron had already ordered the factories to increase their production capacity and simultaneously promoted the preheating of the market in major cities such as Delhi, Madras and Bangalore.

This time he wanted to spread the reputation of Sur Electric beyond Mumbai and promote it throughout India.

On the night of the commercial's premiere, Ron also prepared some unique celebrations.

Zhuhu District, the ground floor of a middle-class apartment.

Ron stood here and looked around, feeling a little helpless. This place didn't look very good.

The street lamp was just a decoration. The lampshade had long been broken into pieces and the light bulb inside was missing.

There was a rustling sound on the garbage heap by the roadside; it was a big rat foraging for food.

Every two steps I took, mosquitoes would fly into my collar, and the number was frightening.

Ron walked to a door and knocked, but there was no response.

He took out the key, inserted it, and went in.

Well, luckily he was prepared.

I opened the door and entered the apartment. There was no one inside and the entire living room was dark.

There seemed to be the sound of a TV in the bedroom, but there was still no movement until Ron turned on the light.

The apartment was extremely simply furnished, with no furniture except two old sofas and an old refrigerator.

There was only water, cheese and a bag of vegetables in the refrigerator, not even a piece of bread.

Ron gently pushed open the bedroom door. A sports event was playing on the TV.

The lights were off, and there was a figure lying on the bed, his body rising and falling with his breathing.

He sniffed, looked around, and then saw a black wine bottle and glass on the bedside table.

Ha! Are you drunk?
Ron was a little amused and confused. They had agreed to celebrate together, but he ended up lying down first.

As for the Tandai cold drinks that he had promised so confidently, the refrigerator outside had already told him the answer.

Ron didn't expect Vanessa to be such a drunkard.
and many more!

There seemed to be something wrong with the person in the bed.

Her hair was loose and her smooth shoulders reflected the light from the TV screen.

There were no shirt wrinkles or sheets to hide her.

Is this without clothes?

Ron's excitement suddenly lifted up, his Indian genes awakened.

He threw away what was in his hand and rushed forward.

"Ah!" Vanessa screamed in fright.

"Don't look back, I'm Ron!"

"Ron?!" Vanessa was shocked and confused.

"The commercial has started!" Ron held his breath.

"Is air conditioning too expensive? Choose a Soul Water air conditioner!" On TV, Vanessa was wearing a cool sari and smiling sweetly.

Oh, that's right, this is the moment Ron has been waiting for!
"Quick! Read the slogan!"

"What?" Manisha was confused.

This. This is too exciting.

Ron ignored the talk and kept his promise to watch the commercial together to celebrate.

Look, this is a sense of ritual.

Vanessa screamed continuously inside and outside the painting.

The Sur Electric commercial is very down-to-earth in India. It is one minute long, with 20 seconds of it being song and dance.

You have to do this, just like a movie, it has to make the audience feel it's worth it.

Only when the audience is happy will they be in the mood to discuss the content.

They have memorized the phrase "Choose Suer Water Air Conditioner" because it has been repeated so many times.

In addition to television advertising, magazines and newspapers have also begun to make simultaneous efforts.

They all ran the same cartoon ad, showing a green-horned devil holding the latest model of water-cooling air conditioner in its sharp claws.

"Neighbors are jealous, but owners are proud."

Bombay is a city of jealousy, and wives cannot tolerate what their neighbors have that they don't have.

Television is responsible for promoting Sur Electric's water air conditioners, while newspapers and magazines are responsible for amplifying purchasing desire.

We'll take a two-pronged approach. I don't believe you can escape.

(End of this chapter)