Huayu: When the director changed his major

Chapter 36 Theme Song and Profit Settlement
On December 12th, exactly one month had passed since the premiere of "Wan Wan".

The first season and the extra episode of "Wan Wan" have finally come to an end.

In the last episode, Cheng Xi and the others also edited the recorded theme song in as an easter egg.

"'Wan Wan' has a theme song? I thought it only had 'la la la la la'. You know what, it's quite nice!"

"I never expected that their moral integrity would be gone. The lyrics are completely their style, even the song is so funny!"

"I'm so happy to see the end of 'Wan Wan', but why do I feel so empty inside? How will I get through the days without Da Hammer and Xiao Mei?"

"I'm moved to tears and feel sad. It's so similar to my youth that will eventually fade away. I hope the crew can quickly shoot a second season. We're all waiting for you!"

——Netizens from various forums, post bars, etc.
"The conclusion of 'Wan Wan' is undoubtedly a milestone for online short dramas. It took only one month for the number of hits to reach over 100 million, something that was previously unimaginable."

"Low-cost short dramas are experiencing a new era. 2010 will be the first year of online short dramas!"

"'Wan Wan' breaks records and helps launch the film, and Youku may become the biggest winner!"

"Rising comedy stars like Yi Xiaoxing, Zui Bai, and Bai Ke are injecting new blood into the film and television industry."

——Various media reports
The ending and theme song of "Wan Wan" have undoubtedly caused widespread heated discussion on the Internet.

Some sharp-eyed people also discovered that the composer of the theme song was actually Zuibai, the screenwriter of "Wanwan", who was also an author who previously wrote female novels on Jingjiang.com.

One of them was a fan of Zuibai’s book. When she forwarded this song to Cheng Xi’s book club, the group started to go crazy.

Lonely Woman: [Our Uncle Bai is truly multi-talented! Not only can he write novels and scripts, he can now compose music! Everyone, come and listen! It's amazing!]

Heeheehaha Dongdongqiang: [What? It was actually composed by Bai Dad! Bai Dad really can do anything! Come listen!]

I'm your dad: [Hmph, I just listened to it, it's just average! Dad Bai, are you okay? Tsundere face~]

When Cheng Xi saw Reba pretending in the group and mocking himself for being incompetent, he couldn't help but feel itchy and wanted to teach her a lesson.

Don’t you know whether I can do it or not?
Ever since "Wan Wan" became popular, book lovers finally found out that Aunt Bai is not an aunt, but an uncle.

So many people have changed their way of calling him Uncle Bai or Dad Bai.

When Cheng Xi first saw this nickname, he couldn't help but criticize it:
A group of older sisters and aunts call me uncle. Am I that old?

I am obviously the younger brother, but this younger brother is just bigger.

What? Is being older mentally not considered old?

spread hands.jpg
Forget it, just let them call you that. A group of women give you money and call you daddy, what else do you want from a bicycle?

Thinking of this, I just chatted with my book friends who supported me in the group for a while.

They were so cute and spoke so sweetly that Cheng Xi fully enjoyed the pleasure of picking the right girl.

Not long after chatting, Qinghu, the screenwriter of Jingjiang.com, also noticed what Zuibai was doing. Ever since he heard that Zuibai was going to publish a new book, Qinghu has been very excited and has been paying attention to Zuibai's updates at all times.

So she sent a message to Zuibai directly on QQ:

[Bai Shen, didn't you say last time that you were going to publish a new book? How are the plans going?]

【Our website will reserve the best recommendation position for you this time! 】

Zui Bai: [The new book is about to be released, but I’m still considering which platform to publish it on.]

When Qinghu heard Cheng Xi say this, he became a little anxious.

Qinghu: [Drunk Bai, please publish it on our platform. As a long-established and established website, Jingjiang.com has unique advantages in operating IPs. We've also worked together before, so we'll definitely provide you with the best resources!] Zuibai: [You don't need to operate the IP. If you really want me to publish it on Jingjiang.com, you'll have to upgrade our contract. The copyright must belong to me, as I have a series of plans for the new book, which will be adapted into a TV series and movie.]

Green Fox: [We were originally planning to upgrade Baishen to a Great God, but the copyright issue is beyond my authority. I need to apply to my superiors.]

Zui Bai: [Yes.]

Cheng Xi thought to himself that he was no longer the unknown author he was before, and that he would develop film and television dramas based on his future books, so he couldn't give the copyright to Jing Jiang this time.

If he hadn't been grateful for the website's previous manuscript fees and royalties that gave him the first pot of gold to start his business, and if he hadn't had a good cooperation with the editor Qinghu, he would have wanted to find another place to publish his book.

If the copyright is not changed this time, Cheng Xi plans to publish it on other platforms, blogs or physical books. In short, there are many options.

But the copyright can never be given away.

Youku headquarters.

The day after the completion, Cheng Xi and Yi Xiaoxing received an invitation from Youku to come to Youku headquarters for profit settlement.

Cheng Xi's rival "Old Boy" finally reached a total of 950 million clicks in one month thanks to Youku's vigorous promotion. Unfortunately, it still failed to break million, which also indirectly illustrates the horror of "Wan Wan".

The number of clicks for "Wan Wan" in the first week of the three episodes totaled 3 million, 800 million in the second week, and 2200 million in the third week.

In the last week, due to Youku’s strong promotion and online public opinion events, the number of viewers reached 5800 million.

The total number of clicks in the last month was 123 million, and this report card directly shocked the industry.

The total number of clicks in one month was 113.5 million more than that of "Old Boy", which was a crushing level.

According to the betting agreement, they can get a reward of 100 yuan for every click volume exceeding 1 million. Cheng Xi and his team earned a total of 113 million yuan.

To be honest, compared with Youku's income, this is not much, just a few dollars from advertising sponsorship, but since we were just starting out at the time, it was good enough to be able to negotiate the terms.

But compared with the cost of "Wan Wan", it is considered a huge profit.

"Junior brother, you made a lot of money this time."

Lu Fanxi, who was just promoted to vice president of Youku, said.

"Brother, this is a win-win situation for both of us. I heard that Youku submitted its listing application yesterday. It won't be long before you become an executive of a listed company. I'm so jealous!"

Of course Cheng Xi has to thank Senior Brother Lu. If it weren't for him, his path to raising money would definitely be much more difficult.

"Hahahahaha, win-win, win-win. I have to thank my junior brother for my promotion this time. If you have any good films in the future, you must continue to work with us Youku."

Cheng Xi hurriedly smiled and thanked him, but at the same time he thought of the rustic and funny Bai Zhongchun. This was really a step that would lead to many mistakes.

Bai Zhongchun missed out on "Wan Wan". Later, as "Wan Wan" broke records again and again, his position as the manager of the Tudou production department became increasingly awkward.

Later, when Tudou failed to go public, Bai Zhongchun was completely marginalized, which was equivalent to asking him to resign in a roundabout way to avoid embarrassment.

However, it was precisely because of this that he made up his mind to join Yi Xiaoxing's Wanhe Tianyi, and he didn't know whether it was a blessing or a curse.

However, his senior brother Lu Fanxi became the vice president of Youku, and Youku was about to go public. It can be said that Senior Brother Lu completed a triple jump in life and is now in high spirits.

Cheng Xi was also sincerely happy for his senior brother's promotion, as this was real connections in the film and television industry.

When Youku Chairman Gu Yongqiang learned that Cheng Xi and Yi Xiaoxing had arrived, he came over to meet everyone and repeatedly praised Cheng Xi as a young talent.

The success of "Wanwan" completely changed the fate of everyone present.

The gears start turning
(End of this chapter)