Huayu: When the director changed his major

Chapter 73: Fighting also requires posture
After Cheng Xi arrived at the studio, he called Jin Xiaoluo into his office.

"Go find some of the accounts affiliated with the various platforms and ask them to include 'Report to the Boss' when promoting our new drama."

"Or when talking about the ratings of 'The Boss,' we must bring up 'The Lost Man.'"

This is Cheng Xi's favorite bundling marketing. It won't be very effective to promote "Report to the Boss" now, because the audiences who like to watch it have already watched it, and it is basically saturated.

But "Diaosi Men" is a new drama, and the marketing effect of bundling it together will be very good, and it can divert some of the audience of "Report to the Boss".

The main focus is on one thing growing while the other shrinks.

"Then find a few Weibo influencers and have them jointly launch a vote on the ratings of 'Diaosi Men'."

"The option is set to how many fractions of the one million hits for 'Report to the Boss' will be in 24 hours. It would be best to buy a few more trending searches to expand the impact."

"When voting, pay attention to controlling the proportion of options and try to increase the proportion of options that can surpass or match "Report to the Boss", but it can't be too fake."

After listening to this, Jin Xiaoluo felt something in her heart and thought that the boss is the boss, and he is really awesome.

In this way, even if you are not interested in the show at first, you will want to see how great "Diaosi Men" is because of the voting results.

Even because of the novelty, when the two are broadcast simultaneously, many viewers may tend to take a look at "屌丝男士" first.

Even if you know it is more likely than not that the vote is fake, curiosity will always drive you. Sometimes it doesn't matter whether it is true or not, what matters is whether it is useful or not.

As long as they are willing to take a look, the plot of "The Diaosi Man" is only a few seconds long, with multiple reversals within a minute, which will definitely catch the audience's attention.

However, this is the weak point of "Report to the Boss".

The boss is going to beat "Report to the Boss" to death!

"What are you still standing there for? Go get to work."

Cheng Xi looked at this silly girl and thought:
"Is it true that big breasts mean no brains? Long hair but little knowledge? Then this big rhea and ponytail must mean he is a super stupid beauty."

When Jin Xiaoluo heard the boss's unfriendly tone, she quickly ran out.

Her ten fingers tapped quickly on the keyboard, commanding her 100,000 navy troops to start the propaganda campaign in a vigorous and high-spirited manner!

After explaining it to Jin Xiaoluo, he arranged to put the MV of "Diaosi Also Has Spring" on Youku's "Wanwan Expected":
Please enjoy the new song "Diaosi Man" theme song.

Although "Wan Wan" has ended a long time ago, many people continue to watch it, especially "Report to the Boss" is very popular, which has brought about a wave of re-watching craze.

Now the number of clicks on "Wan Wan" has reached 2 million, which shows that the audience who likes him have been watching it repeatedly.

Youku and those companies that advertised in Wanwan were making a killing.

"Diaosi also has spring" has not been uploaded for a while, and some sharp-eyed people have discovered that "I never expected" has been updated.
They quickly clicked in to see it, thinking that it was a new spin-off or the second season of "Wan Wan".

I didn't expect that when I clicked on it, I saw a wretched guy named Dapeng singing something called "Diaosi Also Has Spring"?
Isn’t this the new drama by Zui Bai that is making a lot of noise?

Sohu’s drama advertisements have reached Youku?

That’s outrageous!

At this time, Wanhe Tianyi and his group also received the news, and their faces turned ugly.

Unexpectedly, Cheng Xi put "Diaosi Also Has Spring" on "Wanwan" for publicity.

But there is nothing we can do about it, since the copyright is in their hands.

"But, Mr. Yi, should we report this to Youku? After all, this is Youku. He's promoting a drama from our competitor, Sohu. That's definitely not legal, right?"

At this time Bai Zhongchun suddenly said.

When Yi Xiaoxing and the others heard this, they seemed to think it made some sense, but because of their relationship with Cheng Xi, they were embarrassed to nod and agree.

Bai Zhongchun also noticed the subtle point.

"Well, I'll privately ask a few influential media friends to report it, so no one knows it was us, Wanhe Tianyi, who did it."

Bai Zhongchun proposed a solution, but everyone was still hesitant, so Bai Zhongchun continued:
"If 'Diaosi Men' continues like this, Saturday's broadcast will definitely be diverted, and our record may be..."

When everyone heard Bai Zhongchun say this, they all looked up at Yi Xiaoxing.

After a long time, Yi Xiaoxing sighed and nodded helplessly.

When Bai Zhongchun saw Yi Xiaoxing nod, he went out to make arrangements without stopping.

Bai Ke said to Yi Xiaoxing worriedly:
"How did we and Producer Cheng end up like this?"

Cheng Xi was still arranging follow-up work in the studio when the phone rang. He picked it up and saw that it was from Senior Brother Youkulu.

Cheng Xi probably knew what it was about and had already prepared for it, so he picked up the phone after three rings.

"Junior brother, your drama is being promoted on Youku, which makes it very difficult for me to do anything."

Lu Fanxi's powerful voice came from the microphone.

"Did someone report it?"

"Yes, more than one."

"I expected it to be reported, but I didn't expect the reaction to be so quick."

Cheng Xi smiled and said easily.

When Lu Fanxi heard this, he thought, "My junior brother seems to be fearless."

Now Youku's "Report to the Boss" is clearly competing with Sohu's "Diaosi Men".

Sohu Video and Youku have highly overlapping businesses, which makes them difficult to get along with each other.

Now that someone has reported it again, he feels that he has been kind to his junior by calling Cheng Xi first. He can just take down the MV first. "I just want to tell you that there is nothing we can do about this video. We have to take it down first."

Lu Fanxi still spoke very directly.

"Brother, how are the views of Wan Wan now?"

Unexpectedly, Cheng Xi didn't respond and suddenly asked this.

"It's been a few months since 'Wan Wan' ended, but many people still come back to watch it. It's the most viewed drama besides the new drama 'Report to the Boss'."

"Then if Wan Wan is removed from the shelves, many people probably won't want to see it, right?"

"What does this Junior Brother mean?"

"I don't mean anything else. 'Wan Wan' has signed an online broadcast contract, and we won't force a breach of contract. But the second season of 'Wan Wan' will definitely be filmed, and I would still prefer to broadcast it on Youku when the time comes."

When Lu Fanxi heard Cheng Xi say this, he didn't understand what he meant and fell silent immediately.

"Brother, how about this? I'll delete the words 'Diaosi Men's Theme Song' and promote my new song in my own drama. That shouldn't be against the rules, right?"

Cheng Xi knew that some things could not be said, after all, this senior brother was very nice to him.

The winner is already decided, and at this time you should be sensible and give the other party a way out.

When Lu Fanxi heard this, he had no choice but to agree.

"That's fine. I can also give an explanation to my superiors and subordinates. Junior brother, I can only wish your new drama a huge hit!"

When Cheng Xi heard this, he knew that Senior Brother Lu was actually a little unhappy.

But it’s okay, there will be plenty of time to improve the relationship between the two later.

But he must win this battle.

One success is accidental, but two successes can establish a reputation.

He wanted to erect Zuibai's invincible sign high up.

Sohu CEO Zeng is also actively cooperating with Cheng Xi Studio's actions.

The two parties shared their resources and vowed to make "Diaosi Men" a hit.

When Cheng Xi proposed so many promotional methods, Mr. Zeng and Dapeng were very impressed.

No wonder the then unknown "Wan Wan" could have an explosion of clicks within a week. Promotion is a very important part.

This made Mr. Zeng feel that inviting Teacher Zuibai to come out of retirement was indeed a wise decision.

As long as you cooperate well, he can consider and arrange everything for you.

This guy cannot be underestimated. Even if "Diaosi Man" does not achieve the expected goals this time, he told himself that he must establish a good relationship with Teacher Zuibai.

With the three-dimensional promotion, the number of views of the theme song MV of "Diaosi Also Has Spring" has continued to rise, reaching 24 hits on Weibo in 30 hours.

Zuibai and Dapeng have the fastest growing number of Weibo followers. Dapeng has nearly 10 followers, and Zuibai has nearly 30.

Although it is not as high as many big Vs, it is already a very high number for a screenwriter.

And this is just an MV, but the number of clicks has already equaled the 24-hour playback record of "Old Boy".

Not to mention the many more that have been forwarded to various platforms, with countless views that cannot be counted.

When the people of Wanhe Tianyi saw how things were developing, they obviously sensed that something was wrong.

The public was okay with the song and resonated greatly with the lyrics.

Moreover, the behind-the-scenes content in the MV is very appealing, which arouses everyone's interest in watching it.

As a result, the number of Baidu searches for "diaosi" has skyrocketed in recent days and has become one of the top five hot words.

Many ordinary people have begun to use the term "diaosi" to mock themselves in response to the current screen full of tall, rich and handsome men.

This is the power of the grassroots, rising from the ranks but with the potential to spread like wildfire.

Moreover, the drama "Diaosi Men" is now being promoted closely alongside "Report to the Boss", and it is obvious that it wants to take ingredients from their pot.

This was not the first time that Yi Xiaoxing and Bai Ke had witnessed Cheng Xi's tactics.

This reminded them of how Cheng Xi promoted "Wan Wan" at that time, from nothing to turning the tide in the end.

It's like magic.

"What do we do now?"

Liu Xunzimo asked a little worriedly. He was the director of this drama and had put a lot of effort into it.

As soon as these words were spoken, everyone present at Wanhetianyi fell silent.

At this time, Bai Zhongchun, having never fought Cheng Xi head-on, lacked a lot of preconceptions and said:
"His publicity strategy is indeed quite good, which I didn't expect. But even if he attracts the audience, it depends on whether he can keep them."

"The quality of the show is the key to everything. And our 'Report to the Boss' has been verified by the audience and there is absolutely no problem."

"Even if 'Diaosi' is good, I don't believe it can surpass 'Report to the Boss'. It's absolutely impossible."

Bai Zhongchun continued to speak, and it was unclear whether he was encouraging everyone present or encouraging himself.

But no matter what, in the eyes of all parties, in this propaganda war without gunpowder.
Saturday noon arrives quietly at 12 o'clock.

The battle between "Report to the Boss" and "Diaosi Men" is about to break out!
　Thank you to my book friend @风过六月 for the 500 starting coins. I write over 1 words every day, and I hope you can vote for me. Thank you all.

　　
　
(End of this chapter)