Huayu: Starting from intercepting Duan Yu

Chapter 189 Beverly Hills Villa, luxury goods endorsement!

"The Oscars are so unfair. Iron Man only received one nomination, and it was for Best Editing, which is nothing worth mentioning!"

"You can't blame the Oscars for this. Special effects blockbusters rarely win awards."

"'Pirates of the Caribbean 2' had a higher box office than 'Iron Man' and is a true Hollywood film, yet it also only received a few technical award nominations that weren't very valuable."

"But the worst off goes to Zhang Yimou. Curse of the Golden Flower only received a nomination for Best Costume Design, which had nothing to do with him."

"Zhang Yimou is obsessed with winning an Oscar, but Wang Xiaoer's New Year celebrations are getting worse every year!"

"Awards aren't really that important. The key is that Curse of the Golden Flower flopped at the box office. It's said the losses reached 300 million!"

"Tsk, do you really believe that Curse of the Golden Flower cost 3.6 million?"

"The cost of 'Curse of the Golden Flower' certainly wasn't 3.6 million, but the losses were definitely huge, otherwise Zhang Weiping wouldn't have been so angry and scolded Chow Yun-fat!"

"Curse of the Golden Flower definitely didn't lose 300 million, but losing 100 million is no problem!"

After the news that Xu Yi was going to the United States to attend the Oscars was exposed, netizens immediately started discussing it again.

Netizens had already discussed this when the Oscar nominations were announced.

Or to be more precise, it was a severe mockery of Zhang Yimou and "Curse of the Golden Flower".

"Hey, Xu, you finally showed up. Do you know how crazy those media outlets were about wanting to interview you a while ago?"

After arriving in Los Angeles, as soon as Xu Yi walked out of the airport, he saw that fat guy Harvey.

Ha Wei was more enthusiastic than ever and gave him a big hug.

As a producer, Harvey will receive a 2.5% share of the global box office revenue of "Iron Man".

A global box office of 10 billion US dollars means a share of 2500 million US dollars.

Including the producer's salary, this "Iron Man" brought him a total income of 3000 million US dollars.

So much so that in his eyes, Xu Yi at this moment was even more kind than God!

Even though Xu Yi still had the leverage over him.

But at this moment, he was no longer worried about these things.

If I work with Xu Yi on every movie, I can earn 3000 million dollars.

Then he would even be willing to take the initiative to hand the handle to Xu Yi!

What's more, he knew very well that it would be most beneficial for Xu Yi to choose to cooperate with him.

Otherwise, Xu Yi would choose to cooperate with those large Hollywood film companies.

Even if the movie he makes has a higher box office, he himself can't earn more!

"Xavi, I've said it before, as long as we work together, we can definitely achieve great things!"

Xu Yi laughed.

For him, Xavi is definitely the most ideal partner.

He has connections and relationships, but the key is that his appetite is not big.

3000 foreign dollars can make Harvey do his best for him.

But if it were those film companies, let alone 3000 million US dollars.

Even if you give them all 3 million Mi Dao, they probably won't be satisfied!
"Xu, don't worry, I know what to do!"

Harvey immediately assured.

At this moment, he no longer had any intention of trying to trick Xu Yi.

He still knows the difference between having one meal full and having every meal full.

Now he only hopes that he can continue to cooperate with Xu Yi.

At least until Iron Man 2 came out, that was definitely the case.

Because as long as "Iron Man 2" can continue to maintain the level of the first one.

Then the box office will definitely not be bad!

Then Xu Yi took Liu Yifei and her daughter and got into Harvey's new extended Lincoln.

About an hour later, they arrived at a luxurious villa in Beverly Hills.

This place is known as the most exclusive residential area in the world.

It is also the favorite place to live for many Hollywood stars.

Xu Yi had asked Harvey to buy this villa for him before, and it cost less than 20 million US dollars.

There are 7 rooms and 11 bathrooms.

It covers an area of ​​more than 1100 square meters.

There are two heated swimming pools, one large and one small, and a tennis court.

Even in Beverly Hills, it is considered a relatively high-end villa.

After seeing this villa, Liu Xiaoli couldn't help but be amazed.

I also have a clearer understanding of the real life of the rich.

Godfather Chen also has a villa in the United States.

The Chinese lawyer she married in the United States also lived in a wealthy area.

But whether it is Chen Gandie’s suburban villa.

It is still the so-called wealthy area.

Compared with where the real rich people live, it is definitely more than one level lower!
what?
You said that an economic crisis is about to happen and that housing prices in the United States will plummet?

Yes, that's right.

But this has no effect on Xu Yi.

For example, Xu Yi’s villa currently has a market price of nearly 2000 million US dollars, and the rent is 150 million US dollars per year.

The US economic crisis occurred in 2008 and housing prices fell to the lowest point in 2011.

The average drop was 40%.

Even if we calculate based on a 40% drop, it is only 2007 now.

More than four years later, it only fell by less than 4 million US dollars.

But if you rent it for 4 years, the rent will be 600 million US dollars.

Moreover, Xu Yi’s villa is located in Beverly Hills, which has a very good location.

The decline will also be lower than the average decline.

Those villas whose prices have plummeted are either located in remote areas.

Or the location is poor.

Or the homeowner goes bankrupt and has to sell quickly.

During the economic crisis, what actually fell more sharply than house prices was transaction volume.

Not to mention that even if the price of this villa is reduced by then.

This loss is nothing to Xu Yi.

Apart from points, money is just a number to Xu Yi.

So enjoying life to the fullest is the most important thing!
……

I spent a pleasant evening in the villa with Liu Yifei. I also tried out the constant temperature of the heated swimming pool.

As it turns out, the effect is very good.

Even though it's February, I don't feel cold at all without a swimsuit...

The next day, Xu Yi took Liu Yifei to meet up with Sony's people.

Sony has already arranged all the scenes needed for the MV according to his plan.

Then Xu Yi spent a day shooting the MV for "tiktok".

This song "tiktok" will definitely be released in the United States.

The MV is also in American style.

Of course, it can only be filmed in the United States.

A day later, Xu Yi met with Versace's global CEO.

And signed a two-year global endorsement contract.

Became the global spokesperson for Versace.

Xu Yi also requested the endorsement fee, 800 million US dollars a year.

However, the specific endorsement fee has not been announced to the public.

After all, an endorsement fee of 800 million US dollars a year is definitely not low even in the whole world.

This is especially true for these luxury brands.

Generally speaking, the brands with the highest endorsement fees are those of fast-moving consumer goods.

For example, Coca-Cola.

With Coca-Cola's sales volume, even if the endorsement fee is high.

If you spread it out over each bottle of drink, it's not that much.

The same goes for sports brands like Nike and Adidas.

At the same time, only these brands will sign a large number of spokespersons.

And can afford the endorsement fees of so many celebrities.

However, the endorsement fees of luxury brands are not high, not because these luxury brands cannot afford it.

It’s not that sales are too low.

Mainly because of becoming the spokesperson for these luxury brands.

Not only can you get free items from these brands, but you can also get a variety of clothing and accessories.

Even jewelry, etc.

You can also get a lot of fashion resources.

And enhance the star's status!
For example, a celebrity becomes the spokesperson for a high-end luxury brand.

When promoting to the outside world, it will be very impressive.

When attending events, others wear ordinary clothes.

Wearing ordinary jewelry.

Or some ordinary luxury goods.

But you can wear the latest haute couture.

Wear various limited edition accessories.

Even expensive jewelry.

This will naturally make other stars look better than him!
There are also some fashion magazines, unless you are very famous.

Otherwise, you want your photos to be featured in these fashion magazines.

Especially being on the covers of those fashion magazines.

Sometimes you even have to pay money to these fashion magazines!
But high-end luxury brands are often the big sponsors of these fashion magazines.

A large number of advertisements will be placed in these fashion magazines.

So if you become the spokesperson for a high-end luxury brand.

You will have the opportunity to appear in these fashion magazines.

Or even if you have to pay, it will be these luxury brands that pay for you.

It is also because of this that the endorsement fees of high-end luxury brands are often not as high as people imagine.

In Xu Yi’s previous life, many celebrities had endorsed luxury goods.

Some luxury brands have a lot of titles such as global spokesperson, regional spokesperson, strategic partner, etc.

The fans also praised it in various ways.

However, no celebrity has ever revealed how much the real endorsement fee is.

This is because the gap between the actual endorsement fee and the endorsement fee imagined by fans is quite large.

Some brands only receive endorsement fees if they have global spokespersons.

Other spokespersons and partners do not receive any endorsement fees at all.

Or at most just a symbolic endorsement fee.

And then there are those haute couture garments, as well as jewellery and jewelry.

They are only lent to celebrities to wear when attending events.

You have to return it after wearing it.

And a set of clothes is often worn by more than one star.

So much so that even the "first wear".

That means being the first to wear this dress.

They have all become a source of bragging rights for celebrity fans!
Of course, this kind of thing would never happen to Xu Yi.

He won't ask for a penny more for the annual endorsement fee of 800 million.

But not a penny less is needed.

There are also various kinds of clothing, whether they are haute couture or not, he not only wants to be the first to wear them.

Once he wears it, it's his.

As for those fashion magazines, there is no need to mention them.

Ever since he became famous, various domestic and foreign fashion magazines have wanted to interview him.

and publish his photographs.

Even Time magazine in the United States contacted him.

I want him to be the cover character of a certain issue.

But he rejected them all.

Because he won't increase the sales of these magazines without money.

He doesn't need to rely on these magazines to increase his popularity and status!
(End of this chapter)