Huayu: Starting from intercepting Duan Yu

Chapter 196 Netflix shares, Asian pop diva Liu Fei!

Chapter 196 Netflix shares, Asian pop diva Liu Yifei!
"What is an R-rated movie?"

"Is it that kind of movie?"

"Xu Yi is such a jerk. He actually went abroad to make that kind of movie! And he's the lead actor himself!"

"No wonder it can't be released in the country, what a pity..."

"But it doesn't matter. I can buy videotapes from abroad and enjoy them later..."

The news that Xu Yi had purchased the copyright of the Joker and was planning to direct and star in the film himself soon spread back to China.

Moreover, as a restricted movie, "Joker" certainly cannot be released in the country.

Xu Yi also posted a blog post explaining the situation.

Of course, if Xu Yi insists on releasing "Joker" in the country, that's not impossible.

Even Li An's "Lust, Caution" can be released in the country.

With his current international fame, isn't he much more famous than Li An?

But Xu Yi didn't want to do that.

It would also prevent the film from being suddenly withdrawn from theaters after its release, which would be embarrassing...

"Restricted movies are not necessarily pornographic movies, they may also be violent and bloody!"

"The Joker is a classic villain from DC Comics. A film with the Joker as the protagonist will definitely not pass the review in China!"

"Of course I know what an R-rated movie is, and I also know that Xu Yi can't possibly make that kind of movie!"

"It should be said that even if he filmed it, it would be impossible for ordinary people like us to see it!"

"Hahaha, this guy has been rumored to have affairs with so many female celebrities, maybe they've actually filmed them privately!"

Some netizens began to explain to everyone what restricted movies are.

But this is obviously not what most netizens really care about.

What they didn’t know was that this time they actually guessed right.

Xu Yi had indeed made that kind of film in private.

And some of them have not been deleted yet.

For example, when I was in Hong Kong before, I filmed a movie with Ah Jiao and Zhang Bozhi.

However, the hard drive that stores this film is now kept in his villa in the Rose Garden.

It has also been encrypted layer by layer.

Under normal circumstances, even if the hard drive is lost, it will never be leaked.

Fortunately, if netizens really want to see Ah Jiao and Cecilia Cheung.

You don’t have to watch his films.

If nothing unexpected happens, it will take about a year.

Teacher Chen’s computer is about to have problems.

Xu Yi would not have had a friendship with him because of A Jiao and Zhang Bozhi.

Just deprive netizens of the right to appreciate art...

……

"Xu, 7500 million Mi Dao is already a very high price!"

"Mr. Reed, I hope you understand one thing: Iron Man's global box office is 10 billion US dollars, ranking 7th on the global box office list!"

"Of course I know this!"

"If you really knew, you wouldn't have offered a price like 7500 million Midao!"

"Xu, how much do you think is appropriate?"

"One price, 1.2 million Midao!"

"This is impossible!"

"Nothing is impossible! If the copyright of Iron Man was not in my hands but in the hands of those film companies, I believe the price they offered would be even higher!"

"That's right, but those film companies won't ask us to pay so much money at once!"

"Then how much can you offer?"

"9000 million Midao, this is the highest price we can offer!"

“What about the streaming rights price?”

"Xu, you're too greedy. 9000 million already includes the buyout price for the streaming rights!"

"Sorry, Mr. Reed, the streaming rights to Iron Man are not available for buyout!"

"The audiovisual copyright can't even reach 9000 million dollars!"

Not long after Xu Yi arrived in the United States, companies interested in the copyright of "Iron Man" came to him one after another.

Finally, the game copyright of "Iron Man" was sold to Sega for 500 million US dollars.

The toy copyright was sold to Hasbro for $8 million over 8000 years.

The television rights were sold for $600 million.

What we are discussing with Reed Hastings now is the audio-visual copyright of "Iron Man 1" in the United States.

That is DVD copyright.

This is also the biggest source of revenue for many Hollywood movies.

However, generally speaking, Hollywood film companies do not sell the audio and video copyrights of movies directly.

Instead, it cooperates with DVD rental companies on a profit-sharing basis.

Reed Hastings is one of the founders of Netflix, one of the two largest DVD rental companies in the United States.

At the same time, the revenue share between Hollywood film companies and DVD rental companies is generally 60%.

The audio-visual copyright price of 1.2 million US dollars corresponds to the DVD rental and sales revenue of million US dollars.

Considering the global box office of "Iron Man" of 10 billion US dollars, this income is also very reasonable.

But if it is a direct buyout, Netflix certainly cannot offer a price of 1.2 million US dollars.

Not to mention the 60% share, which is a proportion that only major Hollywood film companies can obtain.

For an independent film to get a 40% share is already very high.

Some can only get 20% of the DVD revenue.

As for Netflix's streaming business, it was just launched more than a month ago.

So how much is the streaming rights of a movie worth?

Netflix isn't very clear either.

"How about this? The audio and video copyright will be bought out for $8000 million, and the streaming rights will be split based on a profit-sharing system of $4 per play. How about that?"

Xu Yi said again.

Netflix's streaming service is still free, but you have to purchase a monthly subscription for DVD rentals.

For $15.99 per month, you can rent 4 DVDs of movies at a time.

The average cost of each movie is 4 million US dollars.

"We can share the profits, but the price of 4 meters per time is too expensive, it's higher than our cost!"

Reed Hastings accepted Xu Yi's profit-sharing approach.

But he could not accept the price offered by Xu Yi.

Although users can rent 4 movie DVDs at a time, it does not mean that they can only rent 4 movies per month.

As long as you return it, you can continue to rent it.

So theoretically, a user can rent DVDs of countless movies in a month.

The share of each movie is naturally much less than $4 million.

Not to mention all the other costs!

And if possible, he also wants to share the audio and video copyright of "Iron Man".

Rather than a direct buyout.

But Xu Yi was not willing to accept it.

"Reed, streaming is still a new thing. When something new first appears, the most important thing is not profit, but gaining others' acceptance. So what you lack most right now is good content!"

Xu Yi was unmoved.

Now that Netflix has just launched its streaming business, it is time to promote it.

His "Iron Man" is also the hottest movie in recent times.

So at this time, it’s better to kill Netflix harshly.

How long do we have to wait?
"Xu, I have to say you are a very good negotiator!"

Reed Hastings shook his head helplessly.

As Xu Yi said, the newly launched streaming business is Netflix’s biggest weakness now.

If it fails, it will be a huge blow to Netflix.

It can even be called fatal!
So as long as it helps promote the streaming business, it’s worth paying a little more.

It is also completely acceptable.

However, the price proposed by Xu Yi was beyond his authority.

He has to go back and discuss with the board of directors before making a decision.

"Xu, I can't give you an answer yet."

"It's okay, I'll wait for your news."

Xu Yi said with a smile.

Then he stood up and shook hands with Xu Yi, then Reed Hastings left in a hurry.

Now that "Iron Man" has just been released not long ago, it is the best time to release it on streaming media.

So they also very much hope that "Iron Man" can be released on streaming media as soon as possible!

So two days later, Reed Hastings found Xu Yi again.

And agreed to the price proposed by Xu Yi.

However, Netflix has put forward its own requirements on how to calculate the number of views.

That is, no matter how many times a member watches a video, it will only be counted as one playback.

And you have to watch for at least 10 minutes to count as one view.

Xu Yi had no objection to this.

As a result, apart from the streaming revenue, it is impossible to calculate for the time being.

The copyright fees for "Iron Man" were sold for a total of 1.7 million US dollars.

If we include the copyright fees from other countries, it would be at least 200 million US dollars!

And according to Xu Yi's estimation, the streaming volume of "Iron Man".

It shouldn't be a problem to exceed 1000 million in a short period of time.

In other words, in a short period of time, you can earn at least 4000 million yuan!

In the future, as Netflix's user base continues to grow, this revenue will be able to increase several times!
But these are nothing.

Because Netflix couldn't come up with 8000 million US dollars in cash at the moment.

So the final decision was to use Netflix shares to pay for the audio-visual copyright fees of "Iron Man" through targeted financing.

Netflix's current market value is approximately US$17 billion.

8000 million dollars is about the same value as 4.7% of Netflix shares.

Xu Yi naturally had no objection!
After all, once Netflix’s streaming strategy succeeds, its stock price will skyrocket!
And at this time, the third week of "tiktok" was released.

Its ranking on the billboard actually rose directly to number 3.

It even reached the top in the fourth week!
And now this song is extremely popular in the United States and Europe!
It also broke the weekly sales record for digital singles in the United States!
It is far ahead in terms of purchase volume on the iTunes Store!

Liu Yifei also became an instant hit in the United States and Europe thanks to this song!
She is also called the "Asian Little Queen" by the media!
So when this news spread across the country.

Countless domestic netizens were immediately dumbfounded!
"Holy crap, I actually made it straight to the top!"

"Xu Yi is such an awesome guy!"

"Liu Yifei is really taking off now!"

"I didn't expect Xu Yi to be so good at writing English songs!"

"This guy actually created a superstar! And a world-class superstar at that!"

And there are also fans of Xu Yi and Liu Yifei.

Especially their CP fans.

Not to mention.

After seeing this report, everyone was immediately excited!
"Sissi is amazing!"

"Good job, Sissi!"

"Now our Sissi has become an international superstar!"

"I said Brother Xu Yi is the best to our Xixi!"