Huayu 2021: Isn’t he in the technology field?

Chapter 25 Naming

Chapter 25 Naming
"Boss Lei, let's not talk about this anymore, right?"

"I'd feel embarrassed if I was rejected too many times."

Jiang Qing smiled and turned the teacup in a circle, and the bottom of the cup made a slight sound when it rubbed against the rosewood tea tray.

"Boss Lei, do you really want to be my boss?"

"And Mr. Lei, have you forgotten that you still own one percent of the original shares in my company?"

When he raised his eyes, they were as clear as a blade. Although there was a smile on his face, his expression was quite serious.

Lei Jun smiled, not looking surprised at all.

"I knew you were going to say that."

"Let's go. I'll take you to a private kitchen I often eat at. Their Huaiyang cuisine chef is very skilled."

He smiled and stood up to greet them.

"I'm most interested in eating, especially when I don't have to cook."

Thinking about his daily cooking routine recently, Jiang Qing suddenly had the illusion that he was on vacation.

But when he thought of the little foodie's eyes always praising him, he felt it was worth it.

"Ok?"

"Have you been cooking a lot lately?"

"He seems a little helpless. Are you cooking for others? Who would be so proud as to let our CEO Jiang cook for him personally?"

Lei Jun instantly became interested and asked with a smile.

"Hey, let's not talk about it. Let's go eat. I'm hungry."

Jiang Qing shook his head and changed the subject.

Seeing the gossip in Lei Jun's eyes, he couldn't help but sigh that eating melons is indeed human nature.

Seeing that Jiang Qing was unwilling to talk more, Lei Jun did not continue to ask questions. Instead, he talked to him about the topic of trams and walked out of the office side by side.

As dusk fell, two modified Hongqi vehicles drove out of Xiaomi Technology Park.

Jiang Qing looked at the street scene receding outside the window and was a little dazed for a moment.

I've been cooking every day recently, and suddenly I have free time, which makes me feel a little uncomfortable.

"Mr. Jiang, what do you think we should name the new car model?"

Lu Weibing, who was sitting in the front passenger seat, suddenly asked, looking up through the rearview mirror at Jiang Qing in the back seat.

"As a consultant, I don't seem to be involved in car manufacturing, right?"

"Boss Lu did remind me that after talking so much today, it seems that it is not within my responsibility."

"Boss Lei, this is a different price."

Looking sideways at Lei Jun beside him, Jiang Qing joked.

"Jiang Qing, with your worth, are you still short of this consulting fee?"

"It's just a casual chat, a collision of ideas, maybe sparks will fly."

Lei Jun didn't take it seriously at all and continued the topic with great interest.

He was still very much looking forward to Jiang Qing's ideas, as he had just been pointed out the direction by him.

"Let me make a deal first. If my advice is used, you have to pay me in the future."

With a glint in his eyes, Jiang Qing spoke with a smile.

"OK, no problem."

"If I can spend 200 million on a logo, I can also spend 200 million on naming our new car."

"how?"

Lei Jun waved his hand and agreed directly.

He wanted to see if he could make money from Qian Jiangqing.

Jiang Qing placed his hands on his knees and patted them gently, quickly organizing his words in his mind.

In just a few seconds, Jiang Qing's clear voice slowly sounded in the car.

"Mr. Lei, what do you think of su7?" "su7?"

"It doesn't sound special, but it's easy to remember."

Chewing the word "su7" in his mouth, Lei Jun looked at him with a puzzled expression.

"Mr. Jiang, could you please explain?"

Lu Weibing's curious voice came from the front row. He leaned sideways, his eyes fixed on Jiang Qing.

Facing their curious gazes, Jiang Qing smiled slightly and began to explain to them.

"SU is a combination of the English names Speed and Ultra, where Speed means speed and Ultra means super or extreme."

"The two words together can be translated as speeding."

As soon as the words fell, the eyes of Lei Jun and the other man lit up.

"Jiang Qing, please continue. What does this 7 mean?"

Lei Jun urged impatiently.

Jiang Qing smiled and continued to explain.

"The number 7 is often used in the automotive industry to represent high-end or large models, such as the BMW 7 Series and Audi A7."

"Xiaomi's first car is anchored in the high-end positioning of the 7 Series, which can ensure the value level of the entire series of models."

"The anchoring effect theory holds that when people make judgments about someone or something, they are easily influenced by their first impression or the first information they receive."

"Associative learning theory holds that when faced with new things, individuals can associate two pieces of information to form cognition and learning of new things."

"Specifically, years of market education for traditional cars has already formed a habitual perception among users."

"For example, seeing the "S" reminds people of Mercedes-Benz's top-of-the-line S-Series, and seeing the "7" reminds people of the famous BMW 7-Series. Associating the SU7 with the high-end image of these two luxury models creates a first impression of the SU7 as a high-end C-segment model, which in turn strongly influences subsequent user perception and purchasing behavior."

"Furthermore, this first car anchors the 7 Series' high-end positioning and ensures the value level of the entire series."

"We can flexibly adjust our product line based on market and industry conditions in the future. We can launch the SU5 and SU6 series as affordable B-segment models, and the SU8 and SU9 series as top-of-the-line D-segment models."

“No model in the same series will fall into the lower-end model range below SU5.”

"Secondly, from a numerical perspective, the number 7 has a strong presence and can help enhance brand awareness."

"The availability intuition principle is a common way of thinking when people make decisions and assess probabilities. People tend to judge the probability of something happening based on whether it is easy to recall. The higher the probability of an event or information, the more importance it will receive."

“In short, people value information that is more readily apparent to them.

"The number 7 is the easiest number to think of from 1 to 10. It is located in the center of short-term memory capacity, which helps to improve brand recognition and memory."

"The number 7 also has special meanings in both Eastern and Western cultures, such as luck, completeness, standardization and auspiciousness, which helps to shape the high-end image of the car model."

"That's about it, Mr. Lei, Mr. Lu, what do you think?"

Seeing that the two of them were completely engrossed in listening, Jiang Qing raised the corners of his lips slightly and reminded them in a raised voice.

Suddenly coming to their senses, the two looked at each other in surprise.

Then, Lei Jun looked at Jiang Qing with a flushed face.

"Jiang Qing, it was the right decision to invite you out today!"

"It seems that these 200 million should be yours!"

"I think there's no problem. I'll call a meeting tomorrow. If it passes, I'll transfer the money to you immediately."

His excitement at this moment was beyond words, and the corners of his mouth couldn't help but rise.

"Okay, then I'll wait for your good news, Mr. Lei."

Jiang Qing smiled and bowed to Lei Jun.

Sure enough, it is easier to make money from rich people.

At this moment, he suddenly remembered that there was a popular joke that he hadn't mentioned yet.

In fact, it can also be called...

Sweet wife.