Huayu Entertainment: Tianxian really wants to improve

Chapter 102 No One Knows Better Than Me

Gu Bei left the office.
Rushed to Random House to meet Joel.

"Bruce, you're finally back!"

Qiao Er was very happy to see Gu Bei.
The Hunger Games is about to be released, and it would be a big deal if we can't find the author.

After shaking hands, he sat back in his seat and said, “It’s a pity that when the discussion about your bow and arrow theory was so heated, you were unwilling to come out and promote it.

Now the public's attention has been drawn elsewhere."

"Joel, boxing makes you walk fast, but not steadily."

Gu Bei shook his head.
He deliberately avoided that wave of traffic,
The current North American film market, the global film market, and even the film market in mainland China,
Men dominate.
If they think I am a boxer,
That cannot be compensated by royalties from hundreds of thousands of copies.

"Then why did you choose California as the starting point for your campaign?
The discussion may have stopped elsewhere, but it has never stopped in California, with film producers even announcing that they are adapting The Hunger Games.

If you ask me, New York is your permanent home base!" Joel was a little puzzled.

“That’s why I have to go to California!

I have to let them know the real me.”

Gu Bei's goal is to change the public's perception of him, starting in California.

He is no longer satisfied with the public positioning himself as a best-selling author,
To accelerate development,
More and more people must realize that
I am a director!
He looked at the publicity plan in his hand.

First stop in California.
It's a radio station with a host named Andre Evans.

"Why did those damn monkeys in the Propaganda Department add Evans?
This is a well-known conservative whose audience is mostly men, totally irrelevant to your target customer base!"

When Joel saw this, he immediately started cursing and was ready to go to the Propaganda Department to start a fight.

Gu Bei stopped him: "I asked them to add this."

Random House's publicity resources were very limited.

But in this situation, conservative propaganda resources are very abundant.
After all, the book market is naturally closer to these conservatives.

Young people... who reads books!
Joel looked at Gu Bei with a strange expression: "I can only hope that you can hold on for a while longer!"

Gu Bei smiled.

After he made his preparations, he flew directly to California.

There are still a few days until the radio show.
This time, Gu Bei went to meet Stephenie Meyer.
Two days ago, the contract between MTV Films and Mel expired.

MTV Films has dropped the rights to the Twilight Saga.

Book agent Eunice said to Gu Bei, "Ms. Mel's phone has been bombarded with calls in the past two days."

Want to raise the price again?

Gu Bei simply ignored her.

The profession of book broker is even more disgusting than the real estate agent in Nanshan District.

He looked at Stephenie Meyer, wanting to see her attitude.

Stephenie Meyer looked back at him with a gloomy look in her eyes: "I just want to ask you, Bruce, where is the finished script?"

"It still needs a little time."

Gu Bei didn't feel embarrassed at all.

The contract hasn’t even been signed!
After a pause, he mentioned the Oscar incident last month:

“I don’t know if you watched the Oscars last month, but the Oscars said that the adaptation rights for Infernal Affairs, which came from China’s Xiangdu, were actually from the Land of Sakura.

This is Hollywood's attitude towards adaptation rights!"

Stephanie Meyer said: "I saw this incident in the newspaper. Twilight is like my child. I hope you can help me take care of them."

"Of course, no one knows how to adapt Twilight better than me."

Gu Bei successfully signed a contract with Stephenie Meyer and acquired the film and television adaptation rights of four Twilight movies for $100 million.
Only the price of the adaptation rights has increased, and the subsequent distribution of derivative works remains the same as the original contract signed by MTV Films.

Stephenie Meyer is not jealous of Gu Bei for being able to earn more. The key is to adapt Twilight, and royalties are where she makes money.

However, Gu Bei only had three years to adapt the film.

If you make a Twilight movie in three years, it will automatically extend that time by three years.
If all four Twilight movies were finished,
For the next fifteen years, the film and television adaptation rights of Twilight will be in Gu Bei's hands.

But if production does not start within three years, the film and television adaptation rights will automatically return to Stephenie Meyer, just like MTV Films.

"Actually... I wrote a simple version of the script before." Gu Bei took out a script as if performing magic.

According to Gu Bei's original plan,

Next year we will start adapting Twilight.
Follow the original timeline of Twilight.

But now...speed up!
Try to finish filming before the Hollywood screenwriters' strike at the end of the year and release it during the summer vacation next year.

The original Thanksgiving & Christmas schedule is also good,

But this kind of fan-oriented film,

It is still suitable for the hotter summer season.

"Oh my god! I knew it!"

Stephenie Meyer took the script and couldn't wait to read it.

There is no doubt that it was written in full accordance with the outline of the script discussed by the two people at the resort.
It perfectly fits the tone of her story for the Twilight movies.

Gu Bei put down the script,

Just left Stephenie Meyer's luxurious villa.

Twilight is good, but The Hunger Games is truly his!

The Hunger Games' first day on the market.

Gu Bei took a business car and rushed to Andre Evans' radio station.

He specifically asked the driver to pass by Barnes & Noble, the largest bookstore in Los Angeles.

"Drive slower."

Gu Bei opened the car window.

There was a big banner hanging on the door of Barnes & Noble Bookstore.

The fiery red mockingjay took up most of the banner as the background.
In the middle is a big 'Hunger Games'.
On both sides are the important characters in the book, displayed in various poses.

I have to say that Mr. Lester of Barnes & Noble is very true to his promise and indeed gave The Hunger Games the highest level of publicity treatment.

There is now a long line at the door, all of whom are young people waiting for the release of The Hunger Games.

at this time,

A clerk came out with his hands raised high. "66, today's number is 66, so there are only 66 signed copies of The Hunger Games. The rest of you can leave!"

As soon as he finished speaking, there was a burst of noise in the team.

Apparently, the number of people queuing far exceeded 66, and most of them were unable to obtain the right to purchase the signed book.

Depend on!
The Mi marketing plan is still used here!

Gu Bei couldn't help but want to hold his forehead.
I didn't expect that the plan I discussed with Joel was still being used in the Hunger Games.

When people talk about him in the future, will he be called the hunger marketing master of the book industry?
"Go quickly, go quickly!"

Gu Bei found that someone had noticed him at the door of the bookstore.

He left quickly and went to the radio recording studio.

(End of this chapter)