Huayu Entertainment: Tianxian really wants to improve
Chapter 21: The creator of the traffic star is actually me?
Chapter 21: The creator of the traffic star is actually me?
When the young reporter was let go, he had already been booed a lot.
This day will probably leave a very significant mark in his career as a journalist!
After the book signing session.
Gu Bei and Joel were resting in the staff lounge at Barnes & Noble.
"Bruce, your response is so good. I have recorded your speech and will send it to the New York Times later.
The New York Times is about to publish a review of your book, and we need to let them give Herman a good beating.” Joel said excitedly, fiddling with the DV camera in his hand.
“Are there a lot of criticisms?”
Gu Bei held the mineral water in his left hand and drank it in small sips.
The right hand kept spinning in circles, trying to relieve the pain in this way.
"Don't be affected by this."
Joel raised his head and said seriously, "This is the annual North American Christmas Book War. Penguin Publishing and other publishing houses are eager to kill you.
There’s a saying that goes, “It’s better to slander others than to improve yourself.” This kind of criticism will not stop.
"I'm not easily influenced!"
Gu Bei smiled faintly.
Are you kidding? Can criticism of this intensity from print media even be called criticism?
He makes games at Penguin, and there are so many people playing Candy Crush games for him on Tieba, Weibo, and Hupu every day.
After a pause, Gu Bei said to Joel, "By the way, send me a copy of the video you have. I'll upload it to The Fault in Our Stars' Facebook page."
Although Facebook has not yet developed a homepage similar to Twitter and Weibo,
However, the information flow that was just developed in September this year and the group function that has existed in earlier years can already be used as publicity channels.
Gu Bei wanted to adapt "The Fault in Our Stars" into a movie, so naturally he couldn't miss this promotional channel. Just now, at the book signing event, there was a signboard on the table directing readers to pay attention to Facebook.
……
It turned out that Joel's judgment was correct.
The criticism is unlikely to stop.
Compared with other books, Gu Bei's "The Fault in Our Stars", "Reborn in a Day" and "Dear John" all have themes that are very suitable for Christmas, and they are the real competitors.
Gu Bei has another advantage.
Although he writes young adult fiction, it is also accessible to adults.
But in the other two books, one protagonist is a middle-aged alcoholic, and the other protagonist is a middle-aged man who has returned from many years of military service.
What teenager would buy a book like this?
Gu Bei's audience is naturally much larger than theirs.
Amid the criticism, Random House also began to make efforts.
They contacted a series of book reviewers and began to publish new book reviews one after another.
The New York Times commented: "This is a book that is a mixture of melancholy, sweetness, philosophy and fun. Bruce, the young writer, shows us what true love is! It is much more romantic than any sunset on the beach!"
Time magazine even pointed directly at Herman: "This new book shows us why adult readers are turning to youth literature, because here they can get more fun and comfort than in traditional literature, while also maintaining depth!"
……
Los Angeles.
Gu Bei walked out of the hotel room and was about to go to a radio station for an interview.
Joel, who had been waiting in the lobby, came over excitedly with a copy of North America Today when he saw Gu Bei appear.
"Bruce, I have a newspaper here that will definitely interest you!"
"Could it be that Herman has started scolding me again?"
Gu Bei made a random guess. Book reviewers are writers after all, and their favorite thing is to talk nonsense.
"You'd better open it and take a look yourself. You will definitely be happy."
Joel gave a mysterious smile.
Gu Bei took the newspaper, Joel had already folded the pages for him in advance.
That page was originally used to post book reviews.
Herman is one of those contract writers.
This time, the page did not contain a book review, but an apology letter.
"I want to apologize to my teenage readers."
Apologize?
Gu Bei felt incredible.
Don’t intellectuals love to be tough the most?
Moreover, Herman is a traditional old white man who values his reputation as his life. How could he apologize?
He quickly read the entire article.
The article is not long, just the length of an ordinary book review.
The whole central theme is surprisingly not weird at all.
He did not shirk responsibility, but simply admitted that he had misjudged the teenage readers and apologized for the inappropriate remarks.
The whole article has more than a thousand words, and there is not a single word mentioning Gu Bei and "The Fault in Our Stars", but every line is about Gu Bei and "The Fault in Our Stars"!
"It's said that this week, North America Today received several times more letters than usual, all from teenagers cursing Herman!"
Joel's face was full of gloating, and he seemed to have imagined the scene of Herman lowering his head in his mind.
When Gu Bei heard this, a strange look appeared on his face.
After this week of promotion, thousands of people joined his Facebook group.
Normally he didn't pay much attention to it, just glanced at it occasionally.
I think I saw someone post the mailing address and email address of North America Today in the group last time.
Now it seems that his readers spontaneously organized themselves and bombarded the editorial office of North America Today with letters and emails, forcing Herman to apologize.
Isn’t this the way of traffic stars, achieving their goals through organized blasting?
The creator of the traffic star is actually me?
"No no no!"
Gu Bei immediately rejected the idea.
Although traffic stars often use this trick, the originator is still in North America.
What a refined and easy-going group of readers!
But evildoers will indeed be punished by evildoers!
Gu Bei put down the newspaper and said jokingly, "Have you seen the power of my readers? Then can you let me participate in some serious programs, not just radio programs?"
"I want it too!"
Joel shrugged. "But you're not Stephen King. If you want to be on a TV show, wait for a movie company to buy the rights to your book first!"
You have to be a director!
Although it is easy for bestselling authors to make money,
Top bestselling authors make more money than top directors.
But the leverage ratio of this fame is too low.
Even with the same $10 million income, a best-selling author may be ignored and have virtually no resources at his disposal.
Directors like Spielberg, Martin Scorsese, etc. can mobilize dozens of times more resources than best-selling authors!
For a reborn person like Gu Bei, money will come sooner or later, but being able to mobilize resources and occupy a position in advance is much more important than money!
Counting the days, it’s almost time for the Sundance Film Festival to release its shortlist.
There are three weeks left.
(End of this chapter)
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