Huayu Entertainment: Tianxian really wants to improve

Chapter 76 Give You the Harry Potter Treatment

“How much do you think your fans are worth?”

Joel is very cunning.

Instead of proposing a number, he threw the question back to Gu Bei.

Gu Bei didn't buy his tricks and said calmly, "Then let's wait until the release date is finalized."

This is also Gu Bei’s main purpose for coming here this time.

The manuscript for The Hunger Games was given to Joel before he went to Sundance.

In the past month, after rounds of negotiations,

The advance payment and royalty rate for The Hunger Games have been finalized.

Today we will mainly discuss the release date, promotion plan, and sign the contract.

"This time's publicity plan will probably require you to sign a lot of autograph books, so you'd better be mentally prepared." Joel revealed some information to Gu Bei.

Gu Bei was not surprised.

Signed books are undoubtedly the most cost-effective way to promote your business.

An important factor in his victory in the North American Christmas Book War last year was that he was in good enough health to travel around major cities across North America and sign at least several thousand books.

Being a best-selling author is also a physically demanding job!
"Ding!"

Elevator arrives.

Gu Bei walked out and saw the editorial department at a glance.

The last time he came here, he encountered many obstacles, but was finally noticed by Joel and signed a book contract.

But the treatment this time was completely different.

"Bruce!" "Is that Bruce?" "Are you planning to release a new book?"

Joel was walking with a smug look on his face. Gu Bei, an Asian man, was standing next to him. Everyone could guess his identity at a glance, and no matter how busy they were, they would stop to greet him.

When I walked to the door of the conference room, two middle-aged white men were already waiting there.

Joel introduced Gu Bei: "Our senior executive from Random House, Mr. Marcus, and our senior executive from Barnes & Noble, Mr. Lester."

"Mr. Marcus, thank you very much for your previous support."

Gu Bei shook hands with the two men solemnly.

He remembered that Joel had mentioned before that Marcus from Random House was the executive who insisted on abandoning the original main books and investing Christmas resources in Star Luck.

As for Barnes & Noble, we must also pay attention to it as it is one of the largest offline channels.

Afterwards, several people entered the meeting room.

“Here are our tentative release dates and corresponding promotional plans.”

Several documents were delivered to Gu Bei.

After the Christmas season, February and March are the slowest seasons for the North American book market.

April marks the start of the peak season again. April and May are usually good times to publish books, but they are also the times when competition is the most intense.

Among the publicity plans provided by Random House, the types of publicity this time are very complete.

TV programs + radio interviews + offline book signings, Random House has basically provided all the promotional resources it can.

Gu Bei thought for a moment and asked, "When will the third Twilight movie be released?"

Lester from Barnes & Noble said, "Next month we will release the cover and preview summary of the third volume on our Barnes & Noble official website.

Pre-sales should start at the Solar Eclipse Ball in May, and the official release should not start until the second half of the year.

Do you know Ms. Meyer?"

"Yes, we have some cooperation."

Gu Bei didn't explain too much. He checked the time and circled a date in mid-April, crossing out some promotional activities in mid-to-late May.

The Cannes International Film Festival is in mid-to-late May, and he won't have time then.

"Actually, this is what we at Barnes & Noble want to tell you.
That is, we can achieve some publicity activities similar to Ms. Mel's.

If you put the cover and pre-sale of your new book, The Hunger Games, on our online store at Barnes & Noble, we can give you a better placement in our offline bookstores."

Lester stated their purpose, but his tone couldn't help but carry the arrogance of a channel boss.

Gu Bei became interested after hearing this.

Various first releases are not unfamiliar to him, and have been used in various ways by domestic mobile phones in the future.

What chip is launched first, what fast charging is launched first... and so on.

“You also have an online store?”

"Uh……"

Lester was silent for a while.

This sentence directly hit their sore spot.

After a pause, he continued, his tone much calmer: "Although our online mall cannot compete with Amazon, our sales growth last year exceeded 200%."

"So...how many copies of My Star Fortune have you sold in the online marketplace?"

Gu Bei continued to ask honestly.

Percentage growth is all bullshit!
If you want me to help you with Amazon, you have to give me some benefits, right?

"Probably more than 10,000."

Lester's tone was a little proud.

He looked up at Gu Bei and found that there was no surprise on Gu Bei's face.

Nonsense, Barnes & Noble sold hundreds of thousands of books to him, and only more than 10,000 copies came from the online store. How could this ratio be surprising?
Gu Bei didn’t know how many copies Amazon had sold, but it was definitely much more than 10,000 copies.

After a pause, Gu Bei said, "Cooperation is definitely possible, but just releasing the cover and pre-ordering it seems a bit bland."

"What kind of cooperation do you want?" Lester asked. He was deeply impressed by Xingyun's hunger marketing last time, and it was very effective.

“We can send signed books to people who pre-ordered.”

Gu Bei thought of the conversation he had just had with Joel. Signed books have the value of showing off and can often bring more word-of-mouth than ordinary books.

"How many signed books are you going to give us? One thousand? Two thousand?"

Lester was not opposed to this new idea. Signed books would never be left unsold. If they couldn't be sold in the online mall, they could still be sold in offline bookstores.

"Why not think of the numbers as being even bigger!"

Gu Bei was still very confident about The Hunger Games. "I've pre-sold 5,000 signed copies. If all of them are sold, what can Barnes & Noble bring me?"

Lester's first thought was that it was impossible.

But he thought of the miracle that Xingyun created last Christmas.

The new book that I brought back after a few months is also written in the first person and also has a girl as the protagonist. Maybe it can also create miracles?

"If you can sell 5,000 copies in advance, I will give you the Harry Potter treatment!" Lester pondered for a moment and made a major promise.

This treatment definitely refers to offline bookstores.

Among young adult fiction books, Harry Potter is the biggest hit. What does Harry Potter’s treatment mean?
The best location, the most activities, and the biggest promotional posters!

"Then I wish us a happy cooperation!"

Gu Bei agreed without hesitation.

(End of this chapter)