This director is vindictive.

Chapter 110: High-end, classy, ​​low-key, luxurious and profound

Many colleagues who saw this could only say, who the hell can stand this?
The key point is that after the promotional video of this "Home from the Stars" was released, this "Home from the Stars" instantly became the object of curiosity and pursuit for many people.

Especially when it was revealed that this "Home from the Stars" was a newly developed high-end residential complex under Vanke, the phone number of Vanke's sales department suddenly started to ring.

Of course, many people want to go and see in person this low-key, luxurious, and high-end mansion to see whether it is really as exaggerated as in the video.

On the other hand, this video quickly went viral.

Following the "national style fashion", the topic of "luxury house fashion" has been ignited.

Many celebrities have spoken out, saying, "If there really is a luxury house like the one in the video, I would definitely buy one!"

Many celebrities have also joined in to express their love for this "home from the stars".

The use of high technology and smart home technologies has sparked discussions in the real estate and technology circles.

The direction of smart home has actually been around for a long time, and it has appeared in many Hollywood science fiction movies. However, this time, it was directly and realistically presented to the public, and the shock was beyond words.

After all, one is a fantasy scene that exists in movies and TV series, and the other is real and achievable!

"This drama is so fucking awesome, right? It directly sparked the Chinese style fashion trend, and now, real estate, luxury homes, high-end furniture, smart homes, and the use of high technology are all at the forefront of the times. What kind of amazing TV series is this?"

"I agree. Chen Mo is so awesome! It's said that all of this was proposed by him, and Vanke spent a lot of manpower and resources to realize it!"

"What else has he revealed? When will we be able to watch this drama? Just for these reasons, I'm definitely going to follow this drama!"

"It's outrageous! Is this still a TV show? What other TV show can pull off so many tricks and be so high-end and classy?"

"Back when we were filming 'Meteor Shower Together', I already thought his aesthetic was amazing, but it turns out those were just scraps. This time, with the fame and funding, Chen Mo is firing on all cylinders, looking incredibly cool and awesome!"

"My Love from the Star" once again sparked a heated discussion with its promotional video "Home from the Stars".

Moreover, a series of publicity and the extremely intense topic heat once again amazed everyone. Chen Mo is not only a publicity genius, but also has a lot of knowledge.

"Why the hell is he being a director? That's such a waste of talent, isn't it? He was actually an actor originally. With all these amazing ideas, he must be successful in anything he does, right?"

"You're really wrong. It's precisely because he has so many ideas in his head that he's more suitable to be a director! Because film is the art of dreaming!"

"I won't say anything else. Just for these, I want to ask, who else?"

Of course, the price paid by Vanke Real Estate for its cooperation with "My Love from the Star" is not low.

However, the rewards they received were also envied and hated by countless peers.

Just this time, it can be said that it is a completely different angle, directly promoting Vanke Real Estate's new real estate project, but this video is too explosive.

It can be said that it surpasses all the luxury homes in the country today, not in terms of luxury, but in terms of exposure and the perfect amount of restrained, low-key and meaningful luxury.

For a time, colleagues in the circle had complicated feelings towards Chen Mo.

If you want to talk about how great he is at acting, to be honest, Chen Mo’s previous films were just so-so in the eyes of many people.

However, he just happens to be able to become the focus for a while, and you have to admire his brilliant ideas.

This time, Chen Mo was not just doing publicity. The TV series hadn't even been finished, but he had already made a fortune.

A Chinese style brand called "Huayun" has been selling out in the past two or three months.

And this time, the home from the stars goes directly to the mansion, and the effect is amazing.

The key is that there is no fancy publicity and marketing model, it is purely based on talent to win. Those Chinese-style clothing designs and luxury house interior designs are all top-notch.

According to the designer who worked with Chen Mo to create these designs.

"Director Chen doesn't actually understand design, but his ideas are more avant-garde, bolder, and more ingenious than any other designer!"

Facts have proved this.

Vanke also did not want to miss this wave of popularity. After obtaining Chen Mo's consent, it opened the "Home from the Stars" to some major domestic media reporters for visits.

If before this, some people still doubted that the video promotion was just a gimmick and a showpiece, then this wave of media open visits and on-site visits to the "home from the stars" is undoubtedly the most intuitive.

"It's totally unbelievable that this is actually true and can actually be done!"

"A facial recognition door lock system alone costs 10 yuan, but the key is that this technology is so perfectly implemented. It's amazing!"

"It's simply inhumane. Visiting it in person is even more shocking than watching the video. The tree is real, but it costs more!"

"A top-notch mansion, paired with top-notch design, this is truly top-notch!"

In fact, it is not uncommon to see domestic idol dramas showing off wealth, but the thing is, we are afraid of comparison.

The "Chinese style fashion show" before "My Love from the Star" followed the Chinese style fashion route, not the international luxury fashion route, so at that time everyone just thought the clothes were very beautiful, and did not feel that the TV series was showing off wealth or something like that.

But after the promotional video of "Home from the Stars" came out, the so-called showing of wealth in other domestic movies and TV series seemed too superficial and exaggerated.

The key point is that the mansions and interior designs in "Home from the Stars" are not simply about showing off wealth or being luxurious for the sake of luxury. Instead, every design fits the plot and the character and personality of the protagonist.

For example, the skylight design. In the plot, it is because the protagonist, Professor Do, is from outer space. So, he did this so that he could look at the starry sky. He was missing home, and the whole thing became different in an instant.

The main focus is on comfort, and there is no extravagance or splendor. It is a true high-end fashion.

But you can't help but feel that these things are so high-end at first glance, and they are purely a dimensionality reduction attack.

In domestic TV dramas, showing off wealth usually involves talking about how much this bag costs, how much this dress costs, and what the latest luxury goods of the season are.

Or it could be a villa or mansion that smells of money at first glance, where someone else's bathroom is bigger than your suite.

But "My Love from the Star" gives people the feeling that this is the real top-level enjoyment.

You see, we don’t play with the “mass luxury” of luxury goods. We play with personality, culture, and connotation.

There is no emphasis on money, but there is a sense of luxury that is different from the current one. In short, it is very comfortable and not offensive.

In fact, there are not so many melodramatic plots about showing off wealth in this drama.

As the publicity effect swept across the country, some real estate developers who were previously interested but did not reach a cooperation agreement because Chen Mo asked for an exorbitant price and thought it was too high, now regretted it deeply.

At the beginning, Chen Mo did not only require the real estate developers to pay a sky-high fee for product placement, but most importantly, the project had to be built and designed according to Chen Mo's ideas, including technologies that have not yet been truly promoted.

The latter is what deterred the real estate developers, but they never expected that the result would be so impressive.

Vanke was even grinning from ear to ear. Even though they complained and grumbled during their promotion, the design of this "home from the stars" took a lot of hard work and a lot of manpower and material resources to come up with.

The cost is sky-high!

But now, with the popularity of the video "Home from the Stars", a "luxury home fashion trend" has swept across the country, and Vanke's stock price has hit the daily limit for three consecutive days.

This alone made Vanke a huge profit, and what's even more outrageous is that this TV series has achieved such an effect before it was officially aired.

The concept of "smart home" launched by "Home from the Stars" also affected the A-share market, directly leading to a wave of skyrocketing growth for related companies.

Many real estate developers and technology companies have announced that they will start "smart home" plans.

A TV series that has not even started airing yet has actually affected so many industries. There is really no way to explain it except to make people shout that Chen Mo is awesome.

In fact, at this point, there is basically no need to promote "My Love from the Star" anymore.

As the saying goes, too much is as bad as too little. The rest will be left to the TV series after it starts airing.

Even now, Chen Mo felt that he had made some mistakes, but he did not expect that some ideas from the future, which seemed common to him, such as smart homes, would be too common in the future, but in this era, he could not imagine the shock of high-tech in movies shining into reality.

As a result, the popularity of "My Love from the Star" is almost skyrocketing, but the TV series has not yet been sold, let alone a broadcast schedule. In fact, the people at the satellite TV station are also anxious. With so much traffic and popularity, they can't benefit from it if the TV series is not broadcast.

Fortunately, Chen Mo has been doing post-production and editing while filming "My Love from the Star".

So, although the film is not finished yet, more than half of the work has been completed.

It's time to start selling the film.

Soon, "My Love from the Star" invited people from more than 20 domestic TV stations, including CCTV, as well as first-tier, second-tier, and even third-tier satellite TV stations, to attend the film screening.

The original version of "My Love from the Star" has only 21 episodes in total, and each episode is one hour long. However, that's the way it's done in Korea, where they broadcast it weekly. But it's not the same way in China.

Chen Mo's version of "My Love from the Star" had some content expanded, and each episode was finally scheduled to be 40-45 minutes, so it was finally scheduled to be 40 episodes.

In Shengshi Films' screening room, dozens of people from major satellite TV stations came.

They are all looking forward to this drama very much. Of course, they can also imagine that this drama will definitely create a record for the transaction price of domestic TV series.

In fact, the cost that Chen Mo himself spent on this drama is truly astronomical.

Although it has not reached the level of over 100 million, it is definitely in the tens of millions.

Of course, in reality, these investments have already paid off with the early advertising placement and the hot sales of Chinese-style clothing brands.

But that’s not how you do the accounting.

Being able to get money from product placement is Chen Mo’s ability.

Soon, "My Love from the Star" officially began broadcasting.

"This texture" was so good that the purchasing staff and film viewers at the satellite TV station widened their eyes just by seeing the picture.

"It feels like watching a movie!" Many people immediately understood why the pictures of "My Love from the Star" feel different from other TV series and the texture is obviously better.

Considering that Chen Mo has already made 3 movies, it is understandable.

They soon discovered that the difference of this movie was first of all the exquisite pictures, and secondly, the plot.

They were naturally attracted by the plot and didn't even notice the passage of time, one episode, two episodes, three episodes.

Chen Mo deliberately used a trick here, which was to play the film seamlessly so that people at the viewing party would not realize that they had already watched several episodes.

Of course, this is also his confidence in "My Love from the Star". This drama can be said to have a solid script, with a perfect ratio of ancient and modern times. The ancient stories are brought out for reasons that allow the big script to be self-consistent, and the degree of small abuse to please the audience is just right.

The plot is compact and well-paced. Small theater, flashbacks, revisits, echoes and other different forms of expression further interpret the plot. In this era, it is definitely a dimensionality reduction attack.

Moreover, people who watched the film at the event had a very special feeling when watching this drama, which was comfort!
Yes, it is comfortable. In fact, the reason for this feeling lies in the control of details.

This is also something that many TV dramas nowadays overlook. Because the TV dramas themselves are very long, it is impossible for many TV drama directors to cover everything, and that costs money.

That is Chen Mo. For this drama, his control over details can be said to be even more terrifying than the original drama, including the props in the room and the expressions of the toys, all of which he changes according to the mood of the character.

This synchronization and unity of details and plot creates an indescribable sense of comfort for them when watching it.

Another point is that it doesn't seem dragged out at all. Even the original version's flaw of having too many product placements, which was criticized, has been subtly removed by Chen Mo.

Why is the original version said to have too many product placements?

It has to be said here that Korean mini-series are broadcast weekly. With the popularity of the TV series, many new advertisements will be inserted later. They are not perfectly integrated during the filming, so that situation will occur.

But Chen Mo's side is completely different. He inserted product placement from the very beginning and directly integrated it into the plot.

Of course, weekly broadcasting has its advantages. For example, weekly broadcasting can keep up with the trend. They can follow up on the latest models of the season every week.

But there are also disadvantages.

The 10 episodes were finished very quickly, but everyone at the screening was a little confused.

"It's been more than five hours?"

"No, that's it?"

"I can't feel the passage of time at all. This drama is really impeccable!"

The film viewers and purchasing managers from various satellite TV stations looked at each other in bewilderment.

Then everyone showed nervous expressions, because their viewing experience just now was enough to prove the excellence of this drama.

This means that the competition that this drama will face in the future will definitely be extremely fierce.

Especially this time, Chen Mo directly adopted the blind bidding mode for the first round of "My Love from the Star".

As for Chen Mo, isn’t he worried that these people from satellite TV stations will collude in bidding?
I'm really not worried at all!

"Everyone, I believe you all know the quality of the TV series, and we have done a very good job in the early promotion of this drama. If you are interested, we will adopt a blind bidding model for the first round of broadcast rights. Of course, if the price is lower than the lowest price we have set, then this auction will be invalid. I hope you can understand." Chen Mo said.

The most powerful satellite TV stations naturally had no objection, while the other satellite TV stations were less powerful, so they naturally joined forces to bid as soon as possible.

This is also their usual method of fighting against first-tier satellite TV stations.

It's a model of one drama with multiple stars.

Mango TV, Blueberry TV, Tomato TV, Lychee TV and Beijing TV are the five most powerful first-line satellite TV stations in China.

They didn’t have an alliance, but bought exclusive first-round broadcasts.

Most of the remaining satellite TV stations are formed by three or four channels working together.

For a while, everyone at the satellite TV station called back to report.

They had already overestimated the TV series before, but after watching it, they still felt it was underestimated.

Then the previously scheduled bid will naturally have to be changed.

This also led to the fact that they all found the dinner hosted by Shengshi Pictures boring.

Everyone knows that once this drama is picked up by a satellite TV station, it will definitely dominate the ratings in the next time slot.

The level of this drama has been raised to the highest level by major satellite TV stations.

At the same time, reporters waiting outside were also waiting for the final results to come out.

Many reporters couldn't help but discuss while waiting.

"What do you think the price of 'My Love from the Star' will be? Will it set a record?"

"Of course! This drama is incredibly popular. Have you ever seen such a popular drama before it even airs?"

“I don’t know if it will break 100 million!”

"I heard it's going to be 40 episodes. If it breaks 250 million, the first round of each episode will be at least million."

"Haha, the combined online and TV price of one episode of 'Empresses in the Palace' was over 400 million. You guys are really underestimating 'My Love from the Star'."

"That's different, right? 'Empresses in the Palace' is the price of several rounds combined."

"It seems like the prices for TV series are generally high this year! Isn't there a bubble?"

(End of this chapter)