This director is vindictive.

Chapter 44: Propaganda for Insults (commonly known as "touching porcelain propaganda")

This trailer for "Mr. Vampire" is very short, less than two minutes.

But it made Wang Guang look forward to this new online movie.

In fact, it’s not just him. Many netizens have some expectations for this movie after watching the trailer.

"Can anyone tell me why people born in the Year of the Rooster and the Year of the Dog should turn away?"

"It seems like they say that people born in the Year of the Rooster and the Year of the Dog are both considered the six harmful zodiac signs, so they should be in conflict, right? But when my grandfather died, it seems he asked my cousin, who was born in the Year of the Tiger, to avoid him. Anyway, there are a lot of rules."

"Also, the most taboo for incense is to have two short and one long. What's the reason?"

"That's easy. Who would burn incense like this? It looks weird!"

"There are real zombies in this movie, and they're clearly different from the zombies in movies I've seen before!"

"I've seen zombies in Qing Dynasty official uniforms before, but this is the first time I've seen one this ferocious!"

"The trailer is short, but very exciting. It reveals a lot of things."

"This movie has something interesting. Don't you think the Taoist priest in it is very stylish?"

"Yes, yes, the few scenes that appeared gave people the feeling of being an enlightened master."

"I'm inexplicably looking forward to it!"

"Why are we still waiting? If people knew about this, they'd think we were so poor we didn't even have five dollars!"

"Yeah, hurry up and release it! I spent five bucks just for this trailer!"

"But why did you turn into a zombie?"

"I'm curious too! I didn't know until I heard about it, but now I know this movie is really worth looking forward to!"

More and more netizens were aroused by the curiosity of the trailer, and people on several video platforms were also very excited.

In just a few days, the trailer of "Mr. Vampire" was viewed over five million times on three video platforms, and the number of comments below reached six figures.

Most people are looking forward to this online movie.

For a while, no one discussed the issue of paying to watch movies online.

In fact, to put it bluntly, the audience is not really reluctant to spend money, but many movies are poorly made and simply treat the audience as fools, so people are naturally unwilling to spend that money in vain.

"Mr. Vampire" and online movies can be said to have completely gone viral because of this.

After all, millions of clicks, even for just one video, is enough to make it popular.

This is not the era of later generations where tens of billions or hundreds of billions of clicks are common. Even in later generations, if they are real clicks, millions are definitely not a small number.

For a time, several video platforms naturally struck while the iron was hot and increased their investment in promotional resources.

External media also began to report related news.

"The first online movie trailer received over 10 million hits in a week. Has the era of online movies arrived?"

"The three major video websites have joined hands to create an online cinema chain, which has been recognized by tens of millions of netizens!"

"The cinema film market is sluggish. Can online movies become the key to breaking through?"

"What kind of impact will online movies have on theater movies? Let's wait and see!"

Reports from numerous media outlets also boosted the popularity of the online movie, "Mr. Vampire".

Seeing that the first step of the publicity began to produce results, Chen Mo and the video website had originally formulated a publicity strategy that included "bumping into porcelain" publicity. As for who to bump into, of course they would catch as many as they could, casting a wide net to catch more fish.

There's no other way. After all, online movies are a new thing. If you want to get more attention and gain more traffic, this can be said to be the best way, and it's very cost-effective! This so-called "touching porcelain" is actually mainly targeting some popular stars and upcoming theatrical movies.

What kind of achievements "Mr. Vampire" can create not only concerns Chen Mo's interests, but also the interests of the three major video websites.

After watching Chen Mo's recently completed film "Mr. Vampire", they were also amazed. They felt that this movie just failed to pass the domestic theater film review. Otherwise, they felt that it would be completely fine to be released directly in theaters, so they naturally became more confident.

So, everyone started to act. Sohu, which has its own portal website and many entertainment reporters and editors, was the first to deploy its people.

They began to conduct targeted interviews with actors, stars, and film directors, especially those whose films were about to be released and were being promoted.

Actors and celebrities naturally won't say anything excessive about this. After all, online movies are something new and they are not familiar with them, but they are still movies after all.

Moreover, this online cinema project was jointly created by the three major video platforms, so most of them had the attitude of: "I don't understand online movies, but if the script is good enough, I'm still willing to act in it!"

"As long as there's a suitable role, it's fine. As for an online movie? I'm looking forward to it, but I don't understand it, so I won't comment."

However, compared to the actors and stars, the directors in the current mainstream film industry have a different attitude.

There are relatively few commercial film directors in China nowadays, and the mainstream are still the fifth and sixth generation directors.

Most of these directors are still relatively "aloof" in these days.

"Movies are made for the big screen. There's no difference between a small screen and a TV movie, right?"

"Online movies? Replacing theater movies? Are you kidding? Impossible, absolutely impossible."

"Online movies, can they be called movies? Just watch for fun."

These are relatively normal.

Renowned Chinese director Chen Shishi, who was recently promoting his new film "The Orphan of Zhao," was also approached by a reporter from Sohu Entertainment and asked, "Director Chen, what are your thoughts on the three major video sites launching online movie theaters and the pre-release online hit "Mr. Vampire"?

"Online movie? What is that? Can a movie that is not shown on the big screen in a cinema be called a movie?" Poet Chen said disdainfully.

"Mr. Vampire? Just by hearing the title, you know that this is another shoddy production. It may be just to deceive netizens, but as for the fact that it became popular before it was even aired? It's just hype!" Poet Chen said again.

He really disdains it, and he has the qualifications. After all, he is an internationally renowned director and the only Chinese director to win the Palme d'Or at the Cannes Film Festival!
Originally, the Sohu reporter was just trying to figure out what to do. Since so many people had already asked, it wouldn't hurt to have one more person like the great poet Chen. But unexpectedly, the great poet Chen was the one to respond. This Sohu reporter clearly knows how to fan the flames.

Seeing the great poet Chen's disdainful attitude, he immediately became excited: "Director Chen, without even having seen Mr. Vampire, is calling it a shoddy production? Isn't that a bit premature? Is it just because it's being shown online?"

This entertainment reporter is really cunning and sinister. He specifically mentioned the topic that was released on the Internet. The great poet Chen is a little allergic to the Internet. After all, he was once exposed for his crime of murder caused by a steamed bun.

At the beginning, he was determined to sue Hu Ge and yelled at him, "You can't be so shameless."

Unfortunately, netizens also adapted this sentence and responded to Director Chen, which is "Don't be too much like Poet Chen."

Some netizens even jokingly said that as a public figure, how could poet Chen be as weak as Lin Daiyu in the face of doubts?
But the entertainment reporters kept catching him and he immediately became furious.

As expected, the great poet Chen immediately said, "These days, anyone can come and make a movie. Okay, today is the press conference for 'The Orphan of Zhao'. If you want to see a movie, go to the cinema and watch my new film 'The Orphan of Zhao'. Don't try to get involved with this messed up stuff."

The words of the great poet Chen made the entertainment reporters so excited.

Soon, the poet Chen's words were posted online verbatim by the media.

The original intention was to scam people. Since the great poet Chen was so cunning, Chen Mo and the video website would naturally not miss such a good opportunity.

The reputation of the great poet Chen is naturally not comparable to that of a small Karami like Chen Mo, and his influence is naturally not comparable to that of Chen Mo either.

However, his disdain and his words have made more people focus on online movies and the first online movie "Mr. Zombie".

They even brought up the incident of the great poet Chen and his book "A Murder Caused by a Bun" in a malicious way and continued to hype it up.

(End of this chapter)