This director is vindictive.

Chapter 51: Third place at the box office, is the era of online movies coming?
In terms of box office, the 12-hour box office performance of "Mr. Vampire" from December 3 to December 12 was amazing. It can be said that it was on the rise all the way, and won 6 million, 72 million, and 508 million box office respectively. The box office in the first week was 622 million. Although it did not reach the expected 710 million, and was even lower than the single-day box office of "The Laughing Man" or "The Orphan of Zhao", but the same thing still applies, this is an online movie!
The number of effective clicks is close to four million. It can be said that even Chen Mo did not expect this result.

Although he also knew that he had the right time, place and people, because the domestic film production was not high at that time, the quality of theater movies was uneven, and there were not many new movies for audiences to choose from, and because it was the first online movie, it received more attention. In addition, the three major video websites invested a lot of publicity resources to promote online movies and online theaters. Finally, "Mr. Vampire" itself is definitely a rare masterpiece. All these things added up, and because the two blockbusters "The Laughing Man" and "The Orphan of Zhao" released at the same time had poor reputations, so such a jaw-dropping result was achieved.

Among the movies released in theaters at the same time, the great poet Chen was the first to be embarrassed, because the weekly box office of "The Orphan of Zhao" was not as good as "The Laughing Man", with a weekly box office of only 5100 million, while the first week box office of "The Laughing Man" was 6034 million.

It seems that "Mr. Vampire" is only ranked third, with a big gap from the first two, but it still succeeded in making this online movie really popular!

You should know that the single ticket price for "Mr. Vampire" is only five dollars.

The average ticket price for theater movies like "The Orphan of Zhao" and "The Legend of the Condor Heroes" is at least 30 yuan.

At the same time, in terms of all aspects, "The Orphan of Zhao" and "The Laughing Man" can kill "Mr. Vampire" in seconds, otherwise "Mr. Vampire" would not be trying to copy it everywhere.

But no one expected that even with such a huge difference in ticket prices, "Mr. Vampire" actually became the third place in the weekly box office in the first week of December.

Although there are huge differences between online movies and theater movies, the box office cannot be calculated based on the same ticket price.

But the media wanted to stir up trouble. According to calculations by the gossipy media, if the number of viewers of "Mr. Vampire" was converted into theater ticket prices, it would have exceeded 100 million!

Is it news that "The Orphan of Zhao" and "The Laughing Man" far surpassed the box office of an unknown online movie? Of course not.

But if an online movie becomes a dark horse and defeats two big productions, that would be news!
Therefore, some media actually directly stated that "Mr. Vampire" is the real box office champion and the darkest dark horse of this Lunar New Year box office.

If you say that what they say doesn't make sense, they have their own logic, even though it's a bit ridiculous.

But you have to admit that many people are still shocked by the data converted by the media.

For a time, this also created an illusion in the market, as if the market for online movies was not inferior to that of theater movies.

Even though the box office of "Mr. Vampire" is not as good as "The Orphan of Zhao" and "The Legend of the Condor Heroes", even if you just look at the box office, it is actually close to 20 million.

Twenty million is really a lot, right?

Naturally, the three major video websites would not miss such a good opportunity, and began to vigorously promote the prospects of online movies by leveraging the performance of the first online movie "Mr. Vampire".

This is actually understandable. After all, for them, this is also a process of feeling their way forward. They had never imagined that online movies could become so big.

What I didn’t expect was that "Mr. Vampire" would actually make it into the top three at the box office.

So what else is there to say? Just brag.

"Mr. Vampire, the first online movie, grossed nearly 20 million yuan in three days and received nearly 4 million clicks. The era of online movies is upon us!"

"Mr. Vampire grossed nearly 20 million yuan in its first week, ranking third after The Orphan of Zhao and The Lonely Planet."

"Mr. Vampire has become the biggest disruptor, and the Internet miracle has reappeared. Online movies may become the new favorite of investors and filmmakers!"

"Mr. Vampire won the first battle. Many film and television companies expressed optimism about the online movie market and will launch online movie projects!" In fact, this data and this box office have indeed made many film and television companies start to pay attention to online movies. Not only film and television companies, but it can be said that the entire entertainment industry cannot ignore the achievements of "Mr. Vampire".

However, Chen Mo was very clear-headed. As a person who had experienced it, although the appearance of "Mr. Vampire" achieved shocking results with the help of various favorable factors, he was not so inflated.

Because online movies still have considerable limitations, and although the box office of "Mr. Vampire" in the first three days seemed good, Chen Mo knew that if nothing unexpected happened, starting from Monday, the box office of "Mr. Vampire" would drop more than expected.

As expected, the box office of "Mr. Vampire" plummeted just four days after its release, with the 24-hour box office on Monday being only three million.

The reputation actually did not decline, on the contrary it increased, but the box office fell so sharply.

The reason is very simple. The concentrated and explosive publicity in the early days overdrew a lot of box office potential in the first three days. Moreover, the proportion of online paying users is not that high these days. So it’s not that the movie is not good, but that the audience’s purchasing potential has been almost exhausted.

After all, online movies do not require queuing, ticket booking, screening scheduling, or waiting. You can watch them anytime and anywhere as long as you have internet access and turn on your computer.

Even this is only possible because the movie "Mr. Vampire" consumed the combined traffic of the three major video websites.

It is impossible for several video websites to always be so harmonious and work together.

Chen Mo, who had been in the online movie industry for many years in his previous life, knew that perhaps "Mr. Vampire" could make online movies appear earlier and have a higher starting point, but it was impossible to expect online movies to really have substantial changes because of "Mr. Vampire".

After a week of release, the box office of "Mr. Vampire" was far from reaching the data predicted by the three major video websites or the industry. The box office of less than 3000 million was unexpected for many people. It can be said that it really started high and ended low.

Because the box office fell too sharply afterwards, it even fell below the one million mark on the ninth day. Although the total box office has exceeded 3000 million, it basically stopped there. The subsequent long-term screening will slowly collect box office revenue.

On the other hand, after the second week's box office results of "The Laughing Man" and "The Orphan of Zhao" came out, the cumulative box office exceeded 9500 million yuan, and "The Orphan of Zhao" even got million yuan in the second week.

The great poet Chen regained his spirits.

However, I didn't stubbornly say anything like "cats and dogs" anymore.

After all, even if the box office of "Mr. Vampire" was indeed much lower, the number of moviegoers was there, and even he was a little shocked.

As a result, Chen Mo became a hot commodity in the entire film and television industry.

Although the three major video websites didn't really make much money from "Mr. Vampire", and whether they could recoup the publicity resources and funds they spent was a question, they were happy to do it. You should know that "Mr. Vampire" increased the number of members of the three video websites by an average of more than one million.

And the key is, this is just one online movie. What if there are ten, twenty, or a hundred? The theater movie screens are limited, and it is impossible to release so many movies at once, but online movies don’t have this concern at all!

The success of "Mr. Vampire" can be said to have officially announced the birth of online movies, and they have great potential.

So naturally, they hope to strike while the iron is hot and contact Chen Mo as soon as possible, hoping that Chen Mo can continue to shoot the "Mr. Vampire" series of movies.

Of course, they themselves are not idle either. They have all begun to increase their investment and support for online movies, and several projects have even been launched.

(End of this chapter)