This director is vindictive.

Chapter 72 Movie Premiere, Director Bragging

The success of "Love is Not Blind" in its previous life can be attributed to the fact that publicity definitely played a greater role.

Of course, Chen Mo himself also attaches great importance to this movie. If "Mr. Vampire" is his stepping stone to enter the film industry, then "Love Is Not Blind" is the key to whether he can gain a foothold in the film and television industry.

Although the main time and node for promotion is this year's century Singles' Day, November 2011, 11.

But in fact, the official release date of "Love is Not Blind" is November 33, mainly to provide an advance release for the Singles' Day weekend.

In fact, at the beginning, Pony.com was not particularly optimistic about Chen Mo's decision to choose the "Singles' Day" period on November 11, because the Hollywood blockbuster "Real Steel" would also be released on the same period.

As mentioned earlier, this year's domestic market can be said to have been disrupted by Hollywood blockbusters.

And "Real Steel" is no small role. It won the first weekend box office championship in its first week after its release in North America.

It is also starred by the famous Wolverine. Compared with the lesser-known films like "Love is Not Blind", even though the publicity effect is very good, it is still not in the same league.

In fact, although November is not a popular season, it is full of blockbuster movies.

Although Love Is Not Blind has been categorized as the last Chinese short film to debut in November, following Turning the Mountain, Starry Sky, and Hello! Mr. Tree, due to its explosive publicity, Love Is Not Blind is considered the last Chinese short film to debut in November!

However, the schedule situation is also the most dangerous. In addition to "Real Steel" which was released on the same day, there is "Rise of the Planet of the Apes" which has won the box office championship for two weeks, and then there are the 3D versions of "Now You See Me" and "The Adventures of Tintin". Hollywood blockbusters are intensively grabbing the screening time, making "Love Is Not Blind" face the dilemma of "dying before achieving success".

So, although we can’t say that everyone is pessimistic about the situation, it’s almost the same.

This can be seen from the comments of the well-known industry Weibo account "圈内电影人吐槽马甲": "Real Steel is the best Hollywood film released so far this year, bar none. November 11th, with the East and West joining forces and the grandeur of the film, will be a festival for moviegoers and a day more memorable than even the box office records in Chinese cinema history."

It's no wonder the other party said that, because before this, several sincere Chinese-language films released from November to now have been suppressed by Hollywood blockbusters, and have all presented an embarrassing situation of "critically acclaimed but not commercially successful".

Or simply put, "There's not a single one who can fight!"

Although "Love Is Not Blind" took a unique approach to promotion and the effect was eye-catching, its disadvantages were too obvious.

It doesn’t have a big cast or big stars, but its competitors are still many famous Hollywood blockbusters.

There are wolves in front and tigers behind, and according to the current scheduled screening volume, "Love Is Not Blind" is obviously at the bottom.

It's far inferior to "Real Steel" and "Rise of the Planet of the Apes".

Zeng Qingpeng, vice president of Pentium, which is responsible for the promotion and distribution of Love Is Not Blind, couldn't help but complain about this during a media interview: "Imported films will take about 33% of the market share during the same period, which means our film can only compete with other domestic films for the remaining 80% ​​of the market share. If so many imported films are introduced at once, the market space will be squeezed out. Can't we give small domestic films a little more room to survive?"

Although he was telling the truth, unfortunately it was of no use.

Zeng Qingpeng's words actually represent the pessimism of Xiao Ma and other people in the circle towards "Love Is Not Blind".

After all, under relatively fair and just release conditions in the same period, there are only a handful of domestic films, especially low-budget films, that can beat imported action blockbusters!

On the evening of November 11, "Love Is Not Blind" held its premiere in Beijing. Some of Chen Mo's friends in the circle, as well as celebrity actors and directors who came to support the film for the sake of Xiaoma Pentium, all felt some sympathy for Chen Mo.

"I heard that he himself insisted on releasing the film during this time slot. Young people are really stubborn!"

"You have the courage to do so. Movies in theaters are not online movies."

"This year is really hard! There are so many Hollywood blockbusters!"

"It's actually pretty good. For a low-budget film, it's able to find a unique way to create such a big publicity campaign. I think it's going to have no problem making a profit. For a new film director, which schedule is easy to find?"

In fact, many of the people who came to support the event were invited by Xiaoma Pentium, and many of them were not familiar with Chen Mo.

So people have all sorts of opinions, but almost no one is optimistic about this movie.

Not only those who are not familiar with Chen Mo, but also Chen Mo's old friends, including Uncle Ying and others, including Xiao Fu Po, Zhao Liying, Yang Mi, Yang Zi and others, are also like this. There is nothing much to say about the process of the premiere, it is nothing more than sharing some interesting stories during the filming process and so on.

The premiere itself was held to promote the movie.

Of course, there is also the most critical media access link.

Whether or not one is pessimistic about the film is not something that media reporters need to focus on, because the situation is there.

They are actually not very interested in the leading actors of the movie, after all, they are not big stars.

On the contrary, everyone is eager to try out director Chen Mo.

After all, they have always liked Chen Mo. Last year, Chen Mo fabricated the big news of "Stabbing Cult" and "The First Case of Internet Defamation".

Even at the press conference, he changed his words and released the breaking news.

Therefore, they were all eager to see if Chen Mo would "fire" again!
"Director Chen, Love Is Not Blind is your first theatrical film to hit the big screen. What are your box office expectations for this film?"

This question is very versatile, but it cannot be ignored and it is easy to make news.

No matter how many answers Chen Mo gave, they all had something to write.

If they say less, they might say that even director Chen Mo has no confidence in the film. If they say more, that would be even better.

This is also a common routine for movie promotion, and many people are guessing what number Chen Mo will say.

Of course Chen Mo knew what these media reporters were thinking, but when it came to movie promotion, there was no such thing as being low-key.

So he just raised three fingers.

"Thirty million?" Many people were not very satisfied with Chen Mo's answer.

Although they still had news to write even if Chen Mo said less, the effect was completely different.

The number of 30 million is indeed too low.

The other people present saw Chen Mo raise three fingers, and they all had different thoughts in their minds. Some people sneered, thinking that Chen Mo was just a show-off and didn't even dare to shout out the slogan. Thirty million? What the hell is this promotion?

Even Li Ming, the CEO of Xiaoma Pentium, frowned.

However, the next moment, Chen Mo smiled and shook his head and said, "Thirty million? I meant three hundred million!"

"Boom!" The whole audience was stunned by Chen Mo's words.

If the figure of 30 million disappoints everyone, then 300 million is really outrageous. It is outrageous to the extreme.

Including Zhao Liying, Yang Mi, Uncle Ying, and the leading actors of this movie, they all opened their mouths wide and looked at Chen Mo in disbelief as he was surrounded by media reporters and raised three fingers.

At this moment, even Li Ming, the big dog brother of Pony Galloping, was at a loss whether to laugh or cry.

Although the saying "At the movie premiere, the director brags!" is a regular program and a routine operation.

But even though bragging doesn't require tax, you can't just brag about it to scare people, right?

At this moment, almost everyone thought that Chen Mo was completely disregarding his reputation for publicity. He was so bold as to brag about 3 million!

The reason why I said almost is because there was another person in the crowd who actually nodded with a very determined look on his face.

(End of this chapter)