The King of Soft Rice in Chinese Entertainment

Chapter 91 I Bought Actoz
Faced with Li Yunxin's confident look, Xu Jiuyang could only take a deep breath and change the subject, "So what about America?"

"Let's do as you said. Communicate with the channel dealers, distribute the goods as soon as possible, and use sales volume to negotiate with the record giants." Li Yunxin said.

Well, I remember this, it was indeed what I said, because these were all Mr. Xiao Fang’s methods.

Xu Jiuyang nodded: "But this is not possible in China - Don't worry, tell me, Yunxin, what price are you going to set?"

Li Yunxin, who was about to speak, suddenly fell silent.

"Someone may have told you that in the current mainland market, prices that are too high are not conducive to promotion, and prices that are too low are not conducive to building a brand image. Once the concept that Samsung is a low-end product is formed in the minds of users, it will take more time and cost more to enhance the brand value." Xu Jiuyang continued.

"Yes." Li Yunxin nodded.

"Then it depends on your decision. Do you prioritize building Samsung's MP3 business, or do you prioritize using it to buy your own freedom?" Xu Jiuyang said gravely. "If it's the latter, then you only need to maintain Samsung's status as a high-end brand. If it's the latter, then you need an extremely low-cost product to capture the market, preferably under 400 yuan."

"Huh?!" Li Yunxin screamed, eyes wide open. "This... Impossible. Panasonic quoted us $1 per Microdisc."

Xu Jiuyang mentioned a term: "Solid-state drive."

Li Yunxin thought about it and frowned: "But...stability..."

"Technology is constantly evolving," Xu Jiuyang reminded him, then shook his head. "Let's get back to brand building. No matter which path we take, we must first establish the brand. Yunxin, do you know blue and white porcelain?"

"I know. The base is white and the patterns are blue. It is also called white-ground blue and white porcelain." Li Yunxin recalled and replied.

"So, can we find someone to make a pattern similar to blue and white porcelain on the back, but with just the right amount of pattern?" Xu Jiuyang asked, holding up the prototype in his hand.

"I think it should be possible." Li Yunxin nodded in response.

"Then, I'll ask Fan Qiaoqiao to find someone to produce a song about blue and white porcelain for promotion," Xu Jiuyang continued. "I think I can guarantee the quality of the song."

"I can also find someone to make it." Li Yunxin suddenly said.

"But you still need her to endorse it," Xu Jiuyang reminded her. "Think about it. If she appeared in a blue and white porcelain cheongsam, holding a Samsung MP3 player with a blue and white porcelain pattern, the media would hype her up. Add to that the classical pop song I'm planning, and if you put a little effort into promoting the friendship between the two countries, the media would be pumped up. If the MP3 player was released before mainland China officially joined the WTO, the effect would be even better."

"I can see that you like Fan Qiaoqiao very much." Li Yunxin said this after looking at him for a while.

Xu Jiuyang was speechless. He had originally thought that handing these ideas over to Samsung was a bit of a waste, but with your slightly jealous mixing of things, all the feelings were gone.

He pretended not to hear anything. "Not bad. I heard you helped her collect some information about Korean game companies, especially Actoz."

"It's nothing, I bought Actoz." Li Yunxin said in a very normal tone.

Fortunately, Xu Jiuyang just picked up the Coke and didn't put the straw into his mouth, otherwise it would have spit out. The world of the rich is indeed so plain and boring.

"Besides that, Samsung could try investing in film and television productions, letting decent characters in those productions listen to music on Samsung MP3 players, thus promoting the brand over the long term and in a subtle way." He changed the subject, "This could be done in Korea, in mainland China, or even in Hollywood, if there are channels."

"Okay, okay, anything else?" Li Yunxin immediately resumed taking notes. "Hmm... one more thing," Xu Jiuyang thought for a moment. "If Yunxin's ultimate goal is to trade the MP3 industry for freedom, then why not try to learn from Steve Jobs and hold a new product launch conference like he did."

"New product...launch conference?" Li Yunxin frowned slightly.

"Yes, Steve Jobs would hold a press conference whenever Apple released a new and good product, and he relied on his personal charm to almost tie himself to Apple. Yunxin doesn't need to do as well as him, as long as you create the public opinion that Samsung's high-end, fashionable, yet practical new products are all developed by you, then your voice in the future will inevitably increase greatly." Xu Jiuyang said.

"I see," Li Yunxin's eyes sparkled. "This... this is very useful. Thank you so much!"

Then she began to frantically search for something in her bag: "I should... I should..."

As a result, she couldn't find what she wanted after searching for a long time. She was so anxious that she was at a loss and almost picked up the phone to call someone over.

"Yunxin, listen to me, Yunxin," Xu Jiuyang said soothingly, "Although these ideas sound good, their actual effectiveness will only be known after they are put into practice, so you don't have to..."

"But this is disrespectful to you!" Li Yunxin shook her head, her tone very insistent.

"Okay, this is it, I hope... you can do me a favor." Xu Jiuyang sighed and stated his purpose.

"No problem, just tell me." Li Yunxin agreed without even asking, and she didn't want to act at all.

"It's like this. Some time ago, I accompanied a friend to a book signing in Shanghai. During dinner, I had a conflict with another local author who was also dining in the same restaurant. It was said that there had been conflicts before. Those people probably wouldn't and didn't dare to cause trouble for her, but they certainly couldn't swallow this humiliation, so it's very likely that they would start with me." Xu Jiuyang said.

He quickly added, "When they left, I clearly saw them glance at me with malicious intent."

"So, are you going to let them get into a car accident?" Li Yunxin's tone was excited.

Xu Jiuyang couldn't help but cough twice: "Not really, physical means are not feasible."

He pulled two pieces of paper from his pocket and handed them to Li Yunxin. "Yunxin can find someone named Ai Dajin and have him set the agenda based on this statement, demanding a response from the other party. If they respond, they'll be trapped in an endless cycle of self-proclaimed guilt, which will not only hurt their popularity, but also..."

"Han Han?" Li Yunxin quickly glanced at the contents of the two sheets of manuscript paper, then nodded in agreement. "No problem, I'll have my subordinates come up with a plan as soon as possible."

"Although Ai Dajin has no moral integrity, he does have a good reputation for taking money to do things for him." Xu Jiuyang added, "Let's talk about the fees after this matter is over."

"Well, but..." Li Yunxin finally found the checkbook and quickly wrote a promissory note.

"Others may not know this, but I know very well how much Jiuyang's advice has helped me, so I have to express my gratitude no matter what." She insisted.

Xu Jiuyang glanced at the amount on the check and finally put it away: "Thank you very much."

He turned around and glanced at the outside of KFC. The lights were already on, so he stood up and said, "Nothing else. I'll go back first. I have to send my girlfriend to the crew in a couple of days."

Li Yunxin seemed not to understand. She stood up and looked at him with hopeful eyes: "Can you take me home?"

(End of this chapter)