Unboxing, Director!

Chapter 116 The Second Derogatory Nickname of the Mainland Internet
In the capital, the first thing Yehenara did after waking up was to continue choosing her acceptance speech.

The Taiwan Golden Melody Awards ceremony is scheduled for May 5th.

It is not convenient to go to Taiwan at the moment. Including the time for makeup, preparation, transfer, etc., it will take at least two or three days. Add to that the various activities after receiving the award, and the trip will take at least a week, so I have to prepare in advance.

Today is the 24th. Yehenara decided to reduce the number of announcements in the next few days and adjust her mindset.

At this time, Na Xin called and said, "There's some uncertainty about the Nanjing award."

The matter is simple, the 2001 "China Pop Music Chart" Awards Ceremony is about to be held.

The award looks very famous, but in reality it is just that.

To put it bluntly, it is a common money-making game in the circle.

Private enterprises bring together institutional units, one provides money and the other provides a brand, and together they set up a platform to hold an awards ceremony.

Various incomes such as corporate sponsorship, public relations of singers' agencies, and fan tickets are put into operation and finally divided into a 30% and 70% share.

If big-name stars can be brought in to endorse the award, the fame of the award will also increase. With greater fame and influence, there will be more money, and it will also be a political achievement for the unit.

For this reason, there are so many fake awards popping up in the mainland and various pork-sharing phenomena emerging one after another.

The unit that won the award this time is quite impressive, it is a subsidiary of China National Radio.

The label is a bit tough, so most singers don’t take it lightly.

Of course, Yehenara is not an ordinary singer. She has the confidence not to go. Just say hello.

And this award really gave her confidence.

Because this year's awards include a "Most Popular Female Singer Award" which is decided through online voting.

So far, Yehenala has lagged behind Tianzhen.

She and Tian Zhen are old enemies. The dispute over the cover and copyright of "What a Big Tree" a few years ago is still going on.

The two have been secretly competing with each other for many years.

Now that this award was superior to her, Yehenara was naturally unhappy to receive it, and she had also made a request earlier.

But who would have thought that there would be a turn for the better. The organizer said that Tian Zhen could not be present to receive the award, so the organizer called Yehenara and said that as long as she could go, the award would be hers.

This is also beneficial to the organizers, as the awards will not go unclaimed and big-name stars will attend, so all parties can benefit.

After hearing this, Yehenara's eyes suddenly brightened.

She has been competing with Tian Zhen for a long time, so it would be great if she could defeat her this time.

So what if Tian Zhen’s fans have objections? I never expected them to support me.

Besides, she will also receive the Taiwan Golden Melody Awards in a few days, that’s the highlight.

With the endorsement of the Taiwan Golden Melody Awards, it’s useless for Tian Zhen’s fans to shout. From now on, Yehenara is much better than Tian Zhen!
So she said directly: "Go, you must go!"

Xin immediately said, "That's right, there are two orders."

One is a commercial performance in Nanjing on the 28th, and the other is a continuous performance in Shanghai from the 30th to May 5nd.

And the award ceremony will be held in Nanjing on the 29th.

Nanjing and Shanghai are very close, and there are flights from Shanghai to Taiwan. Although an album is also required, the flight is shorter than BJ and more convenient. After the event, you can go directly to Taiwan to attend the award ceremony on the 5th.

Two performances and an award ceremony, all at the same time.

Yehenara felt that this journey was really smooth!
With a happy mood, time came to the 29th and the award ceremony began.

Although it is a watered-down award to make money, it has everything it should have.

The venue was neat and tidy, there was live TV broadcast, many big-name guests came, and the fans were also organized in an orderly manner.

In her opinion, based on this standard, the value of this award has already been established to a certain extent.

If we hold a few more sessions according to this standard, we might be able to make a big name for ourselves.

Then the award ceremony began.

Everything was normal at first.

But after the "Most Popular Female Singer Award" was presented, during the "Top Ten Golden Songs" segment, Tian Zhen suddenly appeared and directly revealed the truth, stating that he was the first in the vote for the most popular female singer, but the organizer gave him second place. Then he directly started to criticize:
"I hate the utterly irresponsible approach of the organizers of the China Pop Songs Chart the most. If I have any serious doubts about this award, I'd rather not accept it!"

During this process, the organizers turned off the microphone and speakers three times, but were restored each time due to audience backlash.

After Tian Zhen finished speaking, she gently put down the microphone, turned around and left, very domineering.

This completely confused the organizers and Yehenara.

Fortunately, Yehenara is a man who has seen many storms.

She quickly distanced herself from the matter by saying, "Maybe I'm the luckiest, but I'm not the best."

Later, she even cried during her performance, which made many fans feel sorry for her. It was considered that she managed to avoid the storm temporarily.

But starting from the next day, the turmoil continued.

The "Tian Zhen Microphone Throwing" incident immediately made headlines.

The first version of the truth was quickly revealed.

Everyone soon found out that Tian Zhen originally had no schedule, but he thought that this was a vote by netizens, and heard that there were fans present. If he didn't go, everyone would be disappointed, so he took a plane to the award ceremony, and then saw that his award was gone, so he was very angry and started to criticize.

This also coincides with the fact that in recent years, the mainland's music award ceremonies have indeed been too fragmented, and fans have suffered greatly from it and have long been dissatisfied.

This incident was a chance for everyone to vent their emotions, and they were madly complaining about the organizers.

As a result, the "microphone-throwing" incident caused a huge uproar, far exceeding the expectations of many media outlets.

Afterwards, the company behind Tian Zhen confronted the organizer and even threatened to file a lawsuit against it, which once again added fuel to the fire.

On Yehenara's side, her agent came out and distanced herself from the incident. In traditional society, she seemed to have suffered an "unprovoked disaster", but on the Internet, she had already been scolded like a dog.

Because the second layer of truth began to be revealed on the Internet.

The organizer's money-making model was exposed, and the role played by Yehenara was also brought up.

What role is she?
Relying on capital operation awards, it has hosted various award ceremonies, participated in various secret industrial chains, and has long assisted Hong Kong and Taiwan in suppressing their mainland counterparts.

The fact that the former is involved in capital operations may be a bit sensational. How can she, a singer, have such great power?
But regarding the latter, netizens believe it without a doubt, because it is indeed not nonsense.

Earlier, Yehenara suppressed Guo Lujiang, and later joined forces with Hong Kong and Taiwan singers to encircle mainland singers. This is all based on facts.

So it makes sense to attack our mortal enemy Touda Town now!

What Yehenara didn't know was that over the past two years, her reputation on the Internet had actually become tarnished.

So now that this has happened, she is one of the focuses again. No matter how she moves the rhythm, Yehenara will not be able to get rid of the blame even if she wants to.

The storm is getting bigger and bigger.

Various big names in the music industry were also chased by reporters for interviews. As a leading figure in the current mainland music scene, Lu Jiang was naturally also targeted by reporters.

At this time, the big names in the mainland music scene actually did not make any direct statements.

A group of reporters thought Lu Jiang would do the same.

But I didn't expect that Lu Jiang not only wanted to express his opinion, but also wanted to talk about it in detail.

So on May 5, the day of the Taiwan Golden Melody Awards, Lu Jiang expressed his views in front of many media outlets including Guangguang, NetEase, and Sina at the Xiamen film set.

First of all, he expressed his understanding and empathy for Tian Zhen's situation. If he were in Tian Zhen's place, he would do the same as Tian Zhen did if it were the organizer's low-level mistake.

Secondly, it is said that the bad habit of dividing pork is not only harmful to singers and fans, but also a huge harm to the music industry!

Finally, we call on the industry to face up to the issue, take the attitude of doing good and practical things, take the essence and remove the dross, seriously reflect on and improve the selection mechanism, and ensure that future awards are more transparent and fair.

A lot of official language.

But it means a lot.

Because this is the first time that a big name in the mainland music industry has spoken out.

Everyone was very excited, checking their records and asking questions: "There is news that Tian Zhen has been banned by China National Radio. What do you think about this?"

Lu Jiang directly said: "I haven't heard of this. I will ask about the details later. I hope it will not affect my cooperation with Teacher Tian Zhen."

Cooperation, what cooperation?
The reporters were excited again.

Lu Jiang didn't keep anyone in suspense: "This song is about seeing through the world. I think it's very suitable for Teacher Tian Zhen's pure voice, just like her personality. This is my first time singing a duet with another singer. I hope everyone will like it after it comes out."

If you want to take advantage of this, you have to put in enough effort.

Even when doing favors, you have to do it in the right way.

About speaking out.

Lu Jiang had actually communicated with the Music Association a long time ago.

This matter does indeed concern the Music Association. After all, pop music is also part of the music industry and is under the jurisdiction of the Music Association.

With their nod, and Lu Jiang taking the lead this time, I believe that starting tomorrow, bigwigs from all walks of life will join in and speak out.

Just like when Lu Jiang asked the Music Association for help.

That's the benefit of joining an organization.

Of course, the premise is that what you do is right.

As for the cooperation with Tianzhen, both parties have discussed it in recent days. On the one hand, "Red Dust Inn" is indeed very suitable for Tian Zhen, and Lu Jiang is planning to sing a duet, which can be used as the ending theme of "Number One Under Heaven" or included in the next album, and then released when Yehenara releases a new album.

On the other hand, since he wanted to do a favor, he naturally had to make it clearer and do the favor to the end. Besides, the two of them were not strangers. When he held a concert earlier, Tian Zhen was the first one to express his willingness to sing with him.

Of course, the main reason is because of the treasure chest.

After calling her, a blue treasure box popped up on her phone saying "I hope Lu Jiang can support me instead of trying to mediate and make peace."

Now, not only do they express support, but they also invite cooperation, and the blue treasure chest is directly upgraded to purple.

Finally, the result was "Blue and White Porcelain"!
So good people will be rewarded, and it’s worth helping!
Tian Zhen was also very grateful for Lu Jiang's righteousness. After all, in such a situation, anyone who speaks out will face tremendous pressure.

Lu Jiang not only has to stand up, but also has to help with the aftermath.

Tian Zhenyuan said: "If you need me anywhere in the future, just let me know!"

Afterwards, the reporter released Lu Jiang's interview to the media, which immediately caused an uproar.

This is the first time that a big name in the music industry has publicly supported Tian Zhen. Many netizens and industry insiders praised Lu Jiang for his great work.

At the same time, many people also analyzed Lu Jiang's words.

In the previous appeal, what does “take the essence and discard the dross” mean?
Does this mean that the awards in Hong Kong and Taiwan are the same?
The latter's collaboration on a new song is also very intriguing.

What does it mean to see through the world, and what does it mean to be as pure as a human being?
Isn't this implying Yehenara, saying that she stirred up the world and that she was not pure!
Everyone quickly determined that this was it!
After all, both of them were "persecuted" by Yehenara.

As a result, Yehenara's reputation on the Internet and among the people further declined for a time.

But these are all things that happened later. On the 5th, when Lu Jiang was interviewed, Yehenara, who was in Taiwan, knew nothing about it. She only wanted to receive the award today.

Afterwards, with the halo of the award, he returned and cleared away all the negative public opinion.

But she didn't know that at this time, the Golden Melody Awards jury was once again arguing within the group.

Still the same problem.

How should we give the award to Lu Jiang?

According to the original plan, if Lu Jiang didn't come, he would just give him a few simple punishments and then wait for an opportunity to teach him a lesson for his arrogance.

But there is huge controversy over the distribution of pork now. Should we still "go against the wind"?
But if they give Lu Jiang too much and he doesn't show up, where will the Golden Melody Awards stand? Who will bear the pressure from above? Who will appease the other record companies?
After much discussion, everyone finally decided to proceed as planned.

The reason is also very simple.

After all, the Golden Melody Awards are still Taiwanese awards. The ultimate purpose of setting up a stick is to serve the Taiwanese music scene, and the emotions of other Taiwanese singers must also be taken care of.

Moreover, after previous marketing, the award has a solid foundation of value in the minds of mainland people and occupies a high position in public opinion. Its advantages are not comparable to those of the fake awards in Nanjing.

Furthermore, the sensitive nature of Lu Jiang's "Beautiful Countryside" cannot be ignored, so naturally, it is impossible to give it too much.

The most important thing is that there are barriers and delays before public opinion from the mainland reaches Taiwan.

Lu Jiang made an appeal in the morning, but the news did not spread completely until tomorrow.

So at this time, the Golden Melody Awards have not realized that the issue of pork distribution will enter the next stage of high heat in the mainland starting tomorrow. Now everyone just thinks that this is an ordinary event and will soon pass.

So in the end, because Lu Jiang was not present, the Golden Melody Awards only gave him the "Best Composer Award" and "Best Music Video Award" as planned.

And the bulk of the money was given to Yehenara as planned.

She was nominated for five awards and won four, including the major awards of Best Female Vocalist and Best Lyricist.

It was a big upset.

For Best Female Vocalist.

Because the female singers competing with Yehenara this year are all very strong, the nominees for Best Mandarin Female Singer include Wang Fei, A-Mei, Karen Mok, and Stefanie Sun.

Wang Fei was nominated for the fourth time with "Fable", and A-Mei was also nominated for the fourth time. Karen Mok's nominated album was produced by Jonathan Lee. Stefanie Sun had excellent sales and was the biggest dark horse in the music scene last year.

So before the lottery was drawn, Yehenara was considered to have "no chance of winning", but in the end, just like in the original time and space, she won by surprise.

Objectively speaking, Yehenara and these people really could not reach a 50-50 situation.

But when it comes to "standing up", the Golden Melody Awards jury convener Li Kuncheng gave a seemingly reasonable reason: Yehenara was considered by the judges to have made continuous progress from "Conquer", "Just Do It" to "Sad Romance". Even though she has a lot of singing experience, she still sings so friendly.
In addition to the Best Mandarin Female Singer award, Yehenara also won the Best Lyricist award. The title song of the album, "Heartbreaking Romance", was written by herself.

In the original time and space, the shortlist for the best lyricist of the year included Lin Xi's "The Book of Laughter and Forgetting", Li Zongsheng's "Twelve Floors", Fang Wenshan's "My Wife", and Huang Jianchang's "Old Songs", but she won in the end.

The original time and space are already like this, and now Lu Jiang's "Luzhou Moon" is also in it, which is also of no help.

There will definitely be a lot of controversy about the outcome of this song.

Based on the credibility that the Golden Melody Awards had previously gained in mainland China, the organizers said so, and the facts have been confirmed, so no one will say much.

As expected, people in mainland China will spread the news to celebrate the birth of the first female singer from mainland China to win the Golden Melody Award.

But Yehenara never expected that winning the award in Taiwan not only did not have a positive effect, but made her reputation even worse.

I thought Lu Jiang was the biggest winner, but it turned out to be a surprise.

I thought Yehenara was just going through the motions, but it turned out to be a surprise, and one of the things he did was step on Lu Jiang to get to the top.

In the past, people would think about professional issues.

But now, the awards ceremony on the 5th is over.

On the 6th, the focus in mainland China was all on the Music Association criticizing the "dividing of pork".

Various bigwigs, such as Liu Huan and Wei Wei, also spoke out, calling for industry reform, and many media followed suit in criticizing the poor capital operations.

As a result, a number of media outlets began to look askance at the Golden Melody Awards and examined the matter from the perspective of capital operations.

The comments on the mainland Internet were the most advanced, and everyone had already started to criticize Yehenara.

See, it's true, she is the "leader", participating in the operation of capital awards, eating from the inside out, and collaborating with Hong Kong and Taiwan to suppress their mainland counterparts
Yehenala also quickly earned the mainland internet's second derogatory nickname for the music industry: "Golden Melody Queen."
The Golden Melody Awards are not easy either.

It coincided with the mainland's crackdown on "pork distribution".

Under the guidance of various public opinions.

Everyone is skeptical about all the awards in the current Chinese music scene.

This year's Golden Melody Awards hit the mark.

It would have been fine if Lu Jiang hadn't participated in the awards judging, but now Lu Jiang didn't even win the Best Male Singer, Best Album, and Best Lyricist awards.

The awards won by other record companies were also evenly distributed, with no one being the real winner.

If you are not dividing the pork, then who is?

You are not just dividing the pork, but also forcing Yehenara to squeeze the living space of other mainland singers.

So you claim to be fair and professional, but in fact, it is the same as those fake awards in the mainland, and it is not a good thing.

As a result, the credibility of this year's Golden Melody Awards faced a huge challenge.

In response to this, convener Li Kuncheng repeatedly stated: There is no award distribution, and there is no forced promotion of Yehenara.

But few people believe it. Who made the distribution of the awards so evenly except for Yehenara?

Because of this, the Golden Melody Awards' ambition to "establish a foothold" was once again aborted.

In this way, Lu Jiang's small crisis was completely resolved.

He no longer has to worry about being treated like a marketing snob.

On the contrary, many people think that Lu Jiang has already seen through the routine and is the most sober one!
In addition, it was the first to initiate an industry appeal for "pork distribution", strongly supporting Tianzhen and demonstrating responsibility.

As a result, Lu Jiang gained a lot of favor in front of the public, and completely got rid of the "young" generation in the music scene. Many middle-aged singers began to respect him.

Lu Jiang is already showing signs of becoming a real "big brother".

The Music Association feels that this wave of bets is right. Lu Jiang is indeed a "promising talent" with great influence, strong appeal, and the courage to speak out against injustice.
Lu Jiang only felt guilty for a second about these praises.

After all, this matter is indeed a bit shady.

To put it in a broader sense, the Golden Melody Awards has suffered a heavy blow, which may indeed be a big loss to the music industry.

To put it simply, the internet was trying to discredit Yehenara and seriously offended the Golden Melody Awards.

If this matter were to be made public, it would really cause a lot of trouble.

But the good news is that Lu Jiang did it relatively secretly, after all, it cost a lot of money.

Furthermore, there is the issue of online influencing trends.

After all, it is the early 21st century.

It is not illegal to spread rumors online.

Besides, this is not a rumor.

Moreover, various marketing media from Hong Kong and Taiwan are acting with impunity in the mainland.

Can't I, Lu, fight back?
If it really gets exposed, you will see who will stand on the side of the higher-ups.

So, this cannot be called hitting the black stick.

This can only be said to be the legitimate defense of enthusiastic people!

As for the Golden Melody Awards, what does it have to do with me whether the Golden Melody Awards survive or not?

I'm the director!

(End of this chapter)