Unboxing, Director!

Chapter 12: Demand outstrips supply, sky-high price for issuance rights
Next is the regular review.

The evaluations by the Dean of the Directing Department and Gao Xixi are not much different.

Plot-wise, excellent.

In terms of editing, there is a high-level editing technique in the "Fairy Tale" MV, which is the shot where the audience seats are empty at the beginning and then filled with people.

Director Liu from the Directing Department specifically asked Lu Jiang how he did it.

Lu Jiang answered truthfully. Anyway, all the instructions were in the Golden Finger, so now it was up to him to understand it.

This is an out-of-scope skill.

You will only learn this when you take courses like editing and lighting in the second grade.

That is why Director Liu gave it a high evaluation.

Next is the acting.

Lu Jiang got a passing score. Just like Gao Xixi said, it was mainly because there were too few scenes in the MV that could highlight her acting skills, so she didn't get a very good score. Instead, Fan Binbin was praised, and people said that this girl's performance was very natural. Unfortunately, Fan Binbin couldn't hear it.

In the end, Director Liu gave it 92 points, which was a very high score, ranking first in the college class and second among all programs, second only to an action drama program by Wu Yue.

What made Lu Jiang even more disappointed was that the treasure chest on Gao Xixi's head failed to upgrade.

Fortunately, after the show, Gao Xixi told him the reason: "This time, many people said that I was helping you, helping you write the script, and buying songs for you. Ha, Lu Jiang, next time you make a better one and slap them in the face!"

It turns out that Gao Xixi was recognized as his foreign aid!

No wonder he doesn't feel proud of it.

Where can he go to seek justice?

But Gao Xixi is right, we just need to shoot something better next time.

Not one, not two, not three, but many, many!

"Oh, by the way, a friend of mine wants to interview you. When are you free?"

At this time Gao Xixi asked again.

"What interview?"

"Contemporary Music."

"!!!"

This is one of the most popular entertainment magazines nowadays.

It can be said that if I could be interviewed by this magazine, the effect would probably be no less than being interviewed by CCTV.

Because although CCTV has a wide coverage, its exposure time is limited.

The magazine focuses on cultivating targeted music customers, and the long-tail effect after exposure is even greater.

Lu Jiang immediately said: "I'm free now."

"Haha, there's no need to be so anxious. Let's do it tomorrow."

"Row!"

The words fell.

Two more translucent green treasure chests appeared in Lu Jiang’s mind.

This time, it’s worth it!

"Thank you, uncle!"

"Why are you thanking me? I still have plenty."

Gao Xixi immediately touched the top of his head.

Lu Jiang laughed heartily.
After the show, the class organized a dinner in the evening as a party to mark the end of the first grade.

Lu Jiang declined on the grounds of being busy.

Everyone expressed their understanding.

It's like this when you become famous.

This kind of situation has been seen too many times in Chinese opera.

Of course, according to the rules, if you become famous, you have to pay more for your share of the profits.

Lu Jiang readily accepted the suggestion and threw out two hundred dollars, which aroused cheers.

“Eat and drink well, everyone!”

After leaving a word, Lu Jiang left.

Just as the car drove out of the school, the cell phone rang. There was a green treasure chest floating above it. It belonged to Zhang Jingchu.

There is no doubt that this is to eliminate barriers and enhance feelings.

A man who can bend and stretch is a real man.

An actress who is flexible and adaptable is a director's harvester.

Lu Jiang was still quite curious about how this girl would reap what he had.

He wanted to see if he could withstand the test.
"Hello, who is this?"

"Lu Jiang, it's me, Zhang Jing."

"Oh, what's wrong?"

"No, I just want to ask you for a signed album. I really like 'Fairy Tale'. Is that okay?"

"Don't worry about that. I told you that the whole class will deliver it. You can't escape."

"Oh ok, thank you."

"You're welcome. Anything else?"

"Um, when will it be delivered?"

"Maybe in a few days. Well, I'm driving and can't answer the phone. Let's talk later."

"Oh well"

After hanging up the phone, Lu Jiang shook his head.

You dare to test me like this?
Still a little immature.

Courageous and willing to bend and stretch, but not bold enough to be thorough.

Hey, you should be bolder.

This way I can also get the treasure chest, right?
Shaking his head, he lightly stepped on the accelerator and the Santana merged into the traffic.

In the following days, "Fairy Tale" began to spread slowly from Beijing, Tianjin and Hebei to other provinces from north to south through China National Radio, and continued to be a hit.

And that’s just the radio stuff.

On television, the performance of the "Fairy Tale" MV was equally impressive.

In 98, story-oriented MVs like "Fairy Tale" were very rare.

In addition, the plot of "Fairy Tale" is very tear-jerking, and it is very memorable and worth watching.

The industry has also given it very good reviews.

Therefore, its spread speed is obviously faster than other songs.

Many people know "Fairy Tale", not just the song itself like other songs, but they also know both the song and the MV plot.

This also led to the "Fairy Tale" MV being broadcast on CCTV and then being played sporadically on various local TV stations.

The two most important TV stations are Channel V, the satellite TV music channel, and Phoenix TV's "Music Unlimited".

Both of these are specialized music programs, and the former is an entire channel centered around music. However, most mainland viewers cannot receive it and have to use satellite equipment.

However, compared with CCTV's "China Music Television", their audience groups are more in the south, Hong Kong, Taiwan and Southeast Asia.

On June 6, Li Chao excitedly told Lu Jiang the news.

This means that starting from the 29th, "Fairy Tale" will officially cover the two sides of the Taiwan Strait, Hong Kong, Macau and Southeast Asia.

After hearing the news, Fan Binbin couldn't sleep the whole night.

"Return of the Condor Heroes 1" is already a big hit in Taiwan. If "Fairy Tale" is released there, she will have a first-mover advantage and then add fuel to the fire.

She has already started imagining what product her first advertising endorsement will be.

However, Li Chao was not very happy about this.

the reason is simple.

Locke Anluo is just a small company after all.

It is already very difficult for him to cover the Beijing-Tianjin-Hebei region with the sales channels he has.

If you want to expand sales channels, not only will it cost money, but time will also be a big problem.

So on the 30th, ten days after the release of "Fairy Tale", sales officially exceeded 7, and Li Chao also developed a high fever on the spot.

Because the channels really can’t keep up!
We can see that piracy is beginning to appear in large numbers.

Li Chao's mentality collapsed.

This overwhelming wealth is ultimately like the moon in the well and the flower in the mirror.
At this critical moment, three publishing houses in Beijing, Tianjin and other places extended olive branches, saying that they were willing to buy out the national album production and distribution rights of "Fairy Tale", and their quoted prices were all around 100 million.

Lu Jiang's eyes suddenly lit up.

100 million, so you have to prepare at least 200 million worth of goods to make this profit.

But the problem is that not only do we not have 200 million in reserve funds, even if we did, based on the current channel capabilities, it would take at least half a year to sell 200 million.

Piracy is rampant these days.

Not to mention half a year.

In just one month, the market will probably be taken over by pirates.

Now, if someone is willing to buy it out, that would of course be the best.

Li Chao also came back to his senses instantly.

No wonder he didn't think of this.

The truth is, when I was doing rock music before, there was no album that could make publishers actively quote prices. It was even considered a good thing if I didn't get scolded by them.

Now that "Fairy Tale" has become more popular than expected after its release, he has actually thought about contacting publishers, but he has been so busy these days that he is already overwhelmed with the issues at hand and has no time to contact such companies.

Now, if "Fairy Tale" can really be sold, this wave will be much easier.

But like Lu Jiang, he is not a short-sighted person.

If you want to buy it, you can.

But I won’t sell it cheap either.

Now "Fairy Tale" has shown extraordinary potential. In just 10 days, its sales volume in Beijing, Tianjin and Hebei has exceeded 7.

If it is expanded to the national level, the number can be at least several times higher. If Hong Kong and Taiwan are included, the number will be even higher.

Moreover, it has only been ten days. Although pirates have entered the market, the bonus period for genuine album sales is far from over.

Finally, since the songs and MVs of "Fairy Tale" have become famous, the publisher can raise the retail price appropriately.

So in a word, you have to pay more!

After discussion, the two finally offered a price of 320 million, of which 20 was the existing payment for the goods.

This price does not include copyright, only production and distribution rights, unlimited regions.

As soon as the quotation came out, Tianjin Publishing House was the first to withdraw because they felt it was too expensive.

The other two stayed and continued the talks.

Li Chao is still mainly responsible for the negotiations.

Lu Jiang had little confidence in his musical ability, but he was still quite confident in him handling such matters.

After this month, he has discovered that these are actually what Li Chao is best at.

Born into a high-ranking official family and a child of a wealthy family, he has seen more highly educated people and officials than ordinary people have seen on TV, and has also experienced many years of social hardships.

He is not good at making music, but he is very good at dealing with these elites and officials.

So after this time, Lu Jiang intended to push him in this direction.

It would be fine to let him be your agent or even your partner.

Negotiations continue.

Time has come to July.

At this time, Lu Jiang's aunts and uncles all knew that Lu Jiang had become famous, so Lu Jiang's house was crowded with people every day.

Lu Jianguo's face was beaming all day long, but he remained serious.

The 50 albums he had given away earlier had already made him form a judgment about these relatives.

So now when dealing with them, he knows exactly which ones he can get close to and which ones he should stay away from.

Lu Jiang also felt more at ease because of this.

Compared with the aunts and uncles, the most fanatical group is the student group.

Summer vacation is here and it’s graduation season.

When "Fairy Tale" meets a group of high school students whose emotions are unlocked.

This year, the graduation song of countless schools was "Fairy Tale".

Countless students who are confessing their love, secretly in love, asking for reconciliation, and breaking up, sing "Fairy Tale" to commemorate their ignorant love.

The number of Lu Jiang's fans has also seen another surge in popularity.

Of course, the most important thing is still sales.

On the second day of July, Locke Anluo was once again flooded with calls from dealers from all over the country urging for delivery.

Swearing and everything.

But there is only one theme.

You, Locke Anluo, don’t have the skills to take on such a trivial job!
You guys ruined such a good song!

Ship now!

If you don’t release it, we will sell pirated copies!
With such high enthusiasm.

Beijing Publishing House finally relented.

Finally, at noon on July 7, Locke Anluo and Jingcheng Publishing House signed a distribution rights sale agreement for 2 million yuan.

This price is considered to be the ceiling of the transaction price for single distribution rights this year. Once it is made public, it will definitely shock the music industry.

In response to this, after signing the agreement, Li Chao returned to the company and locked himself in the office and cried bitterly.

Locke Anluo, alive.

Lu Jiang was also very happy. He got 70% of the money. After deducting taxes, plus the money he had paid in advance and the dividends from the album sales, he could get about 160 million.

After two months, I became a millionaire!
I know that Lu Jiang made 160 million from one vote.

Dad Lu Jianguo happily drank a whole bottle of 80 Moutai that night.

"Son, do you know that this is the first time I've made a successful investment since I learned to speak!"

Lu Jianguo's eyes were filled with tears, mixed with joy amidst the vicissitudes of life.

After squandering his fortune for so many years, he finally succeeded in investing in his son. How could he not be so happy?

As he sighed, the golden treasure chest appeared above Lu Jianguo's head again:

Lu Jianguo deeply regretted his squandering of his wealth and wanted to buy back all the properties he had lost before he died, especially the old house in Beijing, so that he could live up to his ancestors.

If you do the math, it’s less than 10 million.

A long way to go.

Being a mere millionaire is not something to be proud of.

Gotta keep working hard!

(End of this chapter)